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Will You Add? - 3 Lessons From My Levi's
Remember the poor little bird in P. D. Eastman's much beloved children's book Are You My Mother? The one who hatches from his egg while his mother is out scratching around for food and can't figure out who he is? By the middle of the story, this confused hatchling i
There probably aren’t a whole lot of differences between a pair
Suppose you’ve made the effort to decide what kind of people you’re seeking for your business, and you’ve even gone to the trouble of making sure you hire staff who match those criteria. Is that enough? No it’s not. As the business leader, your last critical activi
Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.
Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it’s been approved by Inspector #5 or worse, a sticker that ends up sticking to you! Some companies do have attached messages about their products. But they’re gone once you remove them.
Levi’s uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.
State Your Values: In a few short lines, Levi’s states that you’ve bought an authentic pair of their jeans, their jeans have been around for more than 150 years, and that they are an American tradition that is popular worldwide.
There probably aren’t a whole lot of differences between a pair
Is your business online? If not, probably you’ll make it online. Internet business is a powerful communication and business tool for small and large business. Today most of the businesses own a website, and you should own a one to make a great positive impact in your
Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it’s been approved by Inspector #5 or worse, a sticker that ends up sticking to you! Some companies do have attached messages about their products. But they’re gone once you remove them.
Levi’s uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.
State Your Values: In a few short lines, Levi’s states that you’ve bought an authentic pair of their jeans, their jeans have been around for more than 150 years, and that they are an American tradition that is popular worldwide.
There probably aren’t a whole lot of differences between a pair
Pennypinchers, churls, moneygrubbers, niggards, pikers, pinchfists, scrimps – I HATE them. They have a scarcity mentality and they nickel and dime everyone. I don’t spend any time with them. Frugality is good, but being cheap is not smart when you want to create abund
Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it’s been approved by Inspector #5 or worse, a sticker that ends up sticking to you! Some companies do have attached messages about their products. But they’re gone once you remove them.
Levi’s uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.
State Your Values: In a few short lines, Levi’s states that you’ve bought an authentic pair of their jeans, their jeans have been around for more than 150 years, and that they are an American tradition that is popular worldwide.
There probably aren’t a whole lot of differences between a pair
In a previous article I looked at reasons why training is important and how organisations could look at providing training for employees. In this article I’ll consider some practical ways of going about providing internal training. It must be said that internal traini
Levi’s uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.
State Your Values: In a few short lines, Levi’s states that you’ve bought an authentic pair of their jeans, their jeans have been around for more than 150 years, and that they are an American tradition that is popular worldwide.
There probably aren’t a whole lot of differences between a pair
Operating construction jobs is a great deal of work, not just in terms of using a level or nail gun. Managing those construction duties is just as time consuming and sometimes aggravating. Small and medium sized contractors have a need for the most help, which will de
There probably aren’t a whole lot of differences between a pair of Levi’s and all the other jeans on the market. But you wouldn’t know that from how the company promotes itself. To them, you don’t ask, “Are those a new pair of jeans?” but rather, “Are those a new pair of Levi’s?”
A Call to Action: The message on the pocket also thanks the consumer for carefully examining the quality of the sewing and craftsmanship of the jeans. Instead of saying the jeans were inspected by #5, they’re so confident in the workmanship, they’re almost daring you to find an imperfection. Most people aren’t going to carefully scan the stitches but you love the idea that it’s a big deal to Levi Strauss & Company.
Keep your eye out for other good examples of branding. How a product makes you feel will likely determine whether you’ll buy it.
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