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Will You Add? - Desperately Seeking the Truth
Style, durable, fun and affordable is all about Indoor and Outdoor area rugs of today that are in trend. They have been rebel for outdoor decor and they are ideal for your home’s “inner-self” as well! Today our choices are just not limited to gritty, weather beaten mats and tired old Astroturf squares for our patio or poolside area. Now options are available for dressing up your outdoor areas with panache or go for even more casual feel.You can try a western theme for your barb
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great examp
High growth incorporation tends to choose venture capital funding to hasten the next growth phase. Venture capitalists who focus on the company's growth pattern don't require the pledging of assets as required by lenders like banks.Venture capital financing is an option for corporations with a unique corporate proposition that may earn high returns on investment of at least 30% a year. These corporations require large outlays of capital. Venture capitalists normally take an
Small business owners should resist the temptation to copy what passes for advertising today and focus on telling the truth. I don’t really mean to imply that companies are lying about what their product or service can do, I just mean that they aren’t giving us any reason to believe in or trust what they have to say.
So how do you do tell the truth? Tell me a story. Speak to me honestly about why you got into business, tell me your pain, show me how you struggle and, most of all, give me some reason to hope.
Create a marketing document that tells your story and you will find that you can use it in a variety of ways.
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a way that gets at why it does it.
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a passionate voice.
Your story should be so focused on the target market so that they can see themselves as characters in your story.
Several great uses for a good story
It can help you recruit employees who relate to the story.
It can and should be part of your marketing materials. Print it on the back of invoices. Hang it in the hall. Tell it in your newsletter. Put it on your web site.
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great examp
The group responsible for monitoring the financial system of several countries has given alerts regarding the global trade depreciation caused by oil price hikes and the degenerating American housing market. In an announcement, the International Monetary Fund (IMF) has stated that the two industries can lead the global trade and the international economy to jumble.The IMF is an international organization, which is composed of 184 members including the United States, was establ
The marketing story is such an effective tool because it allows you to do several things that traditional marketing or advertising does not.
People learn through stories
Stories are an effective way to simplify a complicated issue.
Stories can create emotion. People buy on emotion and rationalize their decision with facts
Stories are easier to remember because people can more readily relate to a story
Most importantly…Stories build trust
The basic types of plots for your marketing story
Who I am stories – stories that allow the reader to connect with who you are or who the company is
What I do stories – Stories that communicate what your firm does in a way that gets at why it does it.
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a passionate voice.
Your story should be so focused on the target market so that they can see themselves as characters in your story.
Several great uses for a good story
It can help you recruit employees who relate to the story.
It can and should be part of your marketing materials. Print it on the back of invoices. Hang it in the hall. Tell it in your newsletter. Put it on your web site.
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great examp
Turkey EconomyTurkey's dynamic economy is a complex mix of modern industry and commerce, along with a traditional agriculture sector that still accounts for more than 35 per cent of employment. It has a strong and rapidly growing private sector, yet the state still plays a major role in basic industry, banking, transport and communication. The largest industrial sector is textiles and clothing, which accounts for one third of industrial employment. It faces stiff competition in
The vision stories – Stories that paint a picture of a dynamic future.
Values in action stories – Stories that illustrate slogan like “we try harder”
Lessons learned stories – Shared lessons that expose the human side – both the good and the bad.
I know you stories – Stories that demonstrate to the reader that you have walked in my shoes.
The link to your core marketing message or USP.
As you create your marketing story it is helpful to keep your USP in mind. The marketing story can be a very effective way to demonstrate the words in your most important marketing promise or core message.
Your story should be chosen partly based on its ability to directly link the reader to your USP.
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a passionate voice.
Your story should be so focused on the target market so that they can see themselves as characters in your story.
Several great uses for a good story
It can help you recruit employees who relate to the story.
It can and should be part of your marketing materials. Print it on the back of invoices. Hang it in the hall. Tell it in your newsletter. Put it on your web site.
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great examp
The market for private businesses has shown some distinctly hot and cold spots over recent months. At the larger end, businesses with a turnover in excess of $20 million, interest from private equity firms is pushing prices higher. However in the middle market, businesses with a turnover of $5 million to $15 million, prices have eased as buyer sentiment has softened.Some experts believe that this is due to people looking to reorganise their financial affairs to take advanta
A word about structure - There are several items that go into a good story.
Your story should have personality. A good story is always a good story.
Your story should connect with the reader by revealing a simple truth.
Your story needs a caretaker. Someone in the firm needs to own the story and give it a passionate voice.
Your story should be so focused on the target market so that they can see themselves as characters in your story.
Several great uses for a good story
It can help you recruit employees who relate to the story.
It can and should be part of your marketing materials. Print it on the back of invoices. Hang it in the hall. Tell it in your newsletter. Put it on your web site.
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great examp
As a business owner, it only makes sense to protect your personal assets from company debts and liabilities. The question is: what’s the best way to do that? If you’re going back and forth between the limited liability corporation (LLC) and the S Corporation (standard corporation), you’re certainly not alone!LLC vs Corporation – The SimilaritiesSo what benefits do these two business entities share? Owners of an S Corp or LLC both enjoy limited personal liability, they bo
Use it to help present your firm in an industry award competition
A couple of closing thoughts
The story must be true. I don’t think that I need to explain that one too much.
The story must be somewhat entertaining. Facts and figures can add credibility to a story but emotion and personality keep the interest.
A 13 year old should be able to understand and appreciate the story. If you have a teenager, then you know what a challenge this is. Pass this test and you know you have a winner.
Length. Your story should take no longer than 3-5 minutes to read or tell. Anything longer and you had better have some intriguing plot twists.
Looking for a great example of a marketing story? Visit http://www.noonshine.com/story.htm
Copyright 2004 John Jantsch
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