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Will You Add? - Internet Marketing - The Basics (Part 1)
This is sometimes described as learning to say 'Yes, and .. .' rather than 'Yes, but ... '. Any new idea may include lots of problematic elements, and the newer the idea, the more problematic it is likely to be. It is therefore very easy to kill ideas by highlighting their weaknesses.However, this will often 'throw the baby out with the bath water'. Even the silliest, weirdest or most impracticable of ideas will contain one or two per cent of potentially viable material or can be used as what de Bono referred to as an 'intermediate impossible' - a stepping-stone to other, more directly usable ideas.'Building' techn
Are you a homeowner or a business owner who owns a home or a business in or around the Dallas area? If so, are you looking to have your home or office carpets cleaned? If you are, you may be looking to hire the services of a Dallas carpet cleaning company. When it comes to doing so, do you know how to find carpet cleaning companies in or around your area? If you are looking for more information on how to do so, you are urged to read on.When it comes to finding a Dallas carpet cleaning company, there are a number of different steps that you could take. Before examining those steps, it is important that you remember tha
The process should be;
1 - Find the Target market
then
2 - Get them to visit your site
If you don't proceed in this way then you might get great amounts of visitors to your site but they may not be 'quality' visitors... i.e. they may have stumbled upon your site whilst actually looking for something else.. something you do not offer.
So If you have a site that sells red leather jackets and you promote your site under the category of 'clothing' then you will probably get many visitors coming to your site all looking for some item of clothing.
If you fine tune your advertising from the start it is possible to pre-qualify the web site visitor a little so that you will only receive hits from those who are looking for 'red leather jackets'.
By doing this you will have MUCH LESS traffic... however, the traffic you do get will be looking for exactly what you are offering from the very start. This will increase your conversion rate immensely and you will make far more sales per visitor and therefore, if you are paying for your advertising will increase your Return On Investment (ROI)
What are the methods you can use to get traffic to your site?
Pay Per Click (PPC)
Search Engines
Google's Adwords and similar
Article submission
Blogs
Newsgroups or Forums
Classifieds (online)
Offline methods
PPC (Pay Per Click)
Most Search engines now have some sort of pay per click system. This is basically where you pay the search engine to appear at the top of the results page for your chosen keyword... the cost for this is based on performance so you pay a certain amount each time your site is visited. The actual cost of each click depends upon the popularity of that search term but normally starts at about $0.10 per click and for the average popular term can rise up to about $1 per click and for certain terms can rise up to as much as $20 or $30 per click.
Search engines
To get your site included in the major search engines can be the best form and at the same time the most difficult form of getting visitors to your site... it can be completely free of charge. If you do manage to get your site included then when you will probably find your page after typing in your chosen 'keyword' or 'search term' to be low down in the results. For popular keywords your new site will probably be found after thousands of other sites. Most people don't click on the web sites that are listed below the 4th or 5th positions so being ranked for example 845th for your search term is almost the same as being ranked 23rd as both will result in next to no traffic at all. The depressing truth
If you own a home business and are struggling with a way to advertise your not alone. Website advertising is not cheap. You don't need ppc to advance yourself in the home business world. There are many ways in promoting your home business that are free. I will give you a list in order in which to advertise all of which are free. Getting links to your website is probably the most important thing for yor home business. You don't have to pay for links, their are many companies which will exchange links for free. Go to any search engine and look for freelink exchanges. This will help you get the proper exposure you need.
If you fine tune your advertising from the start it is possible to pre-qualify the web site visitor a little so that you will only receive hits from those who are looking for 'red leather jackets'.
By doing this you will have MUCH LESS traffic... however, the traffic you do get will be looking for exactly what you are offering from the very start. This will increase your conversion rate immensely and you will make far more sales per visitor and therefore, if you are paying for your advertising will increase your Return On Investment (ROI)
What are the methods you can use to get traffic to your site?
Pay Per Click (PPC)
Search Engines
Google's Adwords and similar
Article submission
Blogs
Newsgroups or Forums
Classifieds (online)
Offline methods
PPC (Pay Per Click)
Most Search engines now have some sort of pay per click system. This is basically where you pay the search engine to appear at the top of the results page for your chosen keyword... the cost for this is based on performance so you pay a certain amount each time your site is visited. The actual cost of each click depends upon the popularity of that search term but normally starts at about $0.10 per click and for the average popular term can rise up to about $1 per click and for certain terms can rise up to as much as $20 or $30 per click.
Search engines
To get your site included in the major search engines can be the best form and at the same time the most difficult form of getting visitors to your site... it can be completely free of charge. If you do manage to get your site included then when you will probably find your page after typing in your chosen 'keyword' or 'search term' to be low down in the results. For popular keywords your new site will probably be found after thousands of other sites. Most people don't click on the web sites that are listed below the 4th or 5th positions so being ranked for example 845th for your search term is almost the same as being ranked 23rd as both will result in next to no traffic at all. The depressing trut
Most people have one. Yet attending to their demands and idiosyncrasies can be nerve-wracking. Wise people engage good boss management strategies. Boss support, guidance, mentoring and influence will be your reward. After all, bosses are not exalted and invincible gods. They are human beings with special roles and authority as well as the requisite levels of human weaknesses, problems and pressures.Under these demanding conditions, most boss relationships unfold in two possible directions - the 3R's Resistance-Resentment-Revenge, or the 3 C's Clarity-Co-operation-Commitment. The 3R cycle is characterised by ineffective co
What are the methods you can use to get traffic to your site?
Pay Per Click (PPC)
Search Engines
Google's Adwords and similar
Article submission
Blogs
Newsgroups or Forums
Classifieds (online)
Offline methods
PPC (Pay Per Click)
Most Search engines now have some sort of pay per click system. This is basically where you pay the search engine to appear at the top of the results page for your chosen keyword... the cost for this is based on performance so you pay a certain amount each time your site is visited. The actual cost of each click depends upon the popularity of that search term but normally starts at about $0.10 per click and for the average popular term can rise up to about $1 per click and for certain terms can rise up to as much as $20 or $30 per click.
Search engines
To get your site included in the major search engines can be the best form and at the same time the most difficult form of getting visitors to your site... it can be completely free of charge. If you do manage to get your site included then when you will probably find your page after typing in your chosen 'keyword' or 'search term' to be low down in the results. For popular keywords your new site will probably be found after thousands of other sites. Most people don't click on the web sites that are listed below the 4th or 5th positions so being ranked for example 845th for your search term is almost the same as being ranked 23rd as both will result in next to no traffic at all. The depressing trut
Outsourcing your insurance billing and credentialing to contract with insurance carriers is the wave of the future. Time is money. Your staff needs to focus on treating patients. Outsourcing your billing and credentialing frees up time in your office to take care of your patients more effectively.Medical Billing:Insurance billing and verification of patient benefits is one of the most time consuming tasks in any medical office. There are times when verifying patient benefits, a person could be on hold up to an hour waiting to speak to a customer service representative. Outsourcing this part of your business relieve
Search engines
To get your site included in the major search engines can be the best form and at the same time the most difficult form of getting visitors to your site... it can be completely free of charge. If you do manage to get your site included then when you will probably find your page after typing in your chosen 'keyword' or 'search term' to be low down in the results. For popular keywords your new site will probably be found after thousands of other sites. Most people don't click on the web sites that are listed below the 4th or 5th positions so being ranked for example 845th for your search term is almost the same as being ranked 23rd as both will result in next to no traffic at all. The depressing trut
It's hard to predict what life can throw at you. That's why insurance is one of life's essential financial products - not just for individuals but for businesses as well. However, a recent study by Barclays, a leading UK financial institution, has found that insurance deals for the UK's small and medium sized businesses (SMEs) do not provide adequate cover for their needs.The research undertaken by Barclays suggests that more than 50 per cent of the SMEs surveyed expressed the refusal of the customer to pay and a sudden income decrease as the largest concerns faced - replacing previous major concerns such as global terror
To achieve high rankings for your particular search term is an art in itself... this art is known as SEO (Search Engine Optimisation). This art form has no rules, only guidelines. The search engines want to give accurate results and therefore don't tend to make public the details of how they rank the search results
Google Adwords
Adwords is the google answer to PPC where you pay for your listing based on the search term but instead of appearing at the top of the search results page your ad will appear in 2 different places. First, in a column of adverts down the right hand side of the search results and second they appear on participating web sites that have related content to your keywords. These sites will get a small percentage of your payment per click but will send you a large amount of traffic.
Using ADwords successfully is basically a numbers game. You need to know the percentage of sales you can make from your web site.. i.e., if you sell 2 of your products for every 100 visitors to your site then it is possible to calculate more or less how much you can afford to spent on ppc advertising.
For Example:
Say you sell handbags for $50 that you buy for $20 and for every 100 visitors to your site you normally sell 2 handbags.
Your profit margin for the two sales will be $60 ($30 profit per sale).
Divide the profit by the amount of visitors ($60 / 100 = $0.60) - this is the maximum amount you can spent on advertising to break even.
Obviously you need to do better than break even and make a profit therefore as a rule of thumb you can divide this amount by 2 ($0.30) to get you maximum bid per click to be able to advertise with ppc AND still make a profit.
If you would like more information on how to play the Adwords numbers game then I can highly recommend the book by Greg Helsin entitled Google Adwords 123 which can also be found at our web site http://net-business-online.com/adwords123.php
In part two of this article we talk about more marketing techniques for your web site and present some of the best marketing tools available.
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