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Will You Add? - Which is the Better MLM Pitch: Product or Opportunity?
A Strategic Approach To Planning For A New Business Year - Ask Your Clients Questions
A new business year has begun and hopefully your strategic thinking and planning has been underway for some time. A strategic thinking business coach suggests that asking clients some probing questions will be very beneficial in your planning efforts for the new business year. The strategy of asking these questions is to gain insight for developing the best solutions for your clients’ problems.Asking questions will help you gain needed information from your clients; build rapport with your clients; increase the clients’ comfort level; underst
one way . . . it would have been the product emphasiA new business year has begun and hopefully your strategic thinking and planning has been underway for some time. A strategic thinking business coach suggests that asking clients some probing questions will be very beneficial in your planning efforts for the new business year. The strategy of asking these questions is to gain insight for developing the best solutions for your clients’ problems.Asking questions will help you gain needed information from your clients; build rapport with your clients; increase the clients’ comfort level; underst
Living Your Brand on the Web - Part 2
Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.Every signature file should include complete co
The question of whether to lead with the product or the opportunity is an age-old debate. Over the years, I have vacillated between product emphasis and business opportunity emphasis, but if I could have only chosen one way . . . it would have been the product emphasisNow that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.Every signature file should include complete co
Small Business Sales: Who Are Your Customers? Why Do They Buy?
I have a client who is in a panic because sales are slow and one big customer appears to be re-trenching. When I asked, "Who buys your product? Why? Who are your competitors? How are you different, better and smarter than them?", my client was stuck.Before knowing how to make money from your business, you do need a clear picture of your customers.Who buys from you?So we brainstormed who his customers are: What do they look like? – Age, gender, culture, language. How much are they worth? – <
he opportunity is an age-old debate. Over the years, I have vacillated between product emphasis and business opportunity emphasis, but if I could have only chosen one way . . . it would have been the product emphasiI have a client who is in a panic because sales are slow and one big customer appears to be re-trenching. When I asked, "Who buys your product? Why? Who are your competitors? How are you different, better and smarter than them?", my client was stuck.Before knowing how to make money from your business, you do need a clear picture of your customers.Who buys from you?So we brainstormed who his customers are: What do they look like? – Age, gender, culture, language. How much are they worth? – <
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an author’s kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a list of component elements to pull from and tips to bring a media kit together. No single kit will need all components. Choose the components that match your or the receiver’s needs. 1. Table of Contents (TOC). Kit
have vacillated between product emphasis and business opportunity emphasis, but if I could have only chosen one way . . . it would have been the product emphasiMedia kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an author’s kit would include a different combination of information than a service business, or a multifaceted company or speaker. Here is a list of component elements to pull from and tips to bring a media kit together. No single kit will need all components. Choose the components that match your or the receiver’s needs. 1. Table of Contents (TOC). Kit
Direct Mail and Direct Mail Marketing for Auto Accessory Stores
Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales thru word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see,
opportunity emphasis, but if I could have only chosen one way . . . it would have been the product emphasiDo you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales thru word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see,
$100 Million Naming Rights: Entitlement or Need?
Mile high expectations or just a fishing trip?In late November of 2006, the University of Colorado announced a $25 million gift from Denver philanthropist Phillip Anschutz. In appreciation of this donation, the Medical Campus in Aurora was re-named in Anschutz’s honor.The School of Medicine used the announcement to trumpet the call for a naming rights donor, asking price $100 million. Interesting tactic in the grand scheme of fundraising efforts.An emerging trend in the non-profit sector is the super-charged escalation of ASK AMOU
one way . . . it would have been the product emphasis.Mile high expectations or just a fishing trip?In late November of 2006, the University of Colorado announced a $25 million gift from Denver philanthropist Phillip Anschutz. In appreciation of this donation, the Medical Campus in Aurora was re-named in Anschutz’s honor.The School of Medicine used the announcement to trumpet the call for a naming rights donor, asking price $100 million. Interesting tactic in the grand scheme of fundraising efforts.An emerging trend in the non-profit sector is the super-charged escalation of ASK AMOU
What matters today is no longer who can be the most convincing, what you or I think works, what you or I like to do, or what has historically generated the most end-line business. What is effective TODAY in
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