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Will You Add? - How to Profit from Your Expertise (Part 2 of 2)
Parking permits are permit tags issued for vehicles to authorize them to be parked in a particular area or parking lot. Parking permits are very important to monitor and keep track of motor vehicles in parking lots. Parking permits facilitates authorized entry of vehicles in parking zones and this leads to strengthening of security. These permits are a must according to parking rules of cities, states, and institutions. There are various types of parking permits, such as temporary parking permits, residential parking permit, visitor permits, overnight parking permit, reserved parking permits, carpool parking permits and so on.Parking permits are issued by parking regulatory authority of a particular area or specific institutions. The law enforcement regarding these permits depends on the place where they are used. If used in a college or private organization the law pertaining to them can be made as per the convenience/ requirement of the organization and if being used at a public place they must be in accordance to the state or country law.
• Set a reasonable goal, say, submitting one article or talk per month to five prospects (editors, education directors, meeting planners, etc.).
• Start with easy audiences and move up. It’s okay to start with lower-stakes audiences, but you’ll need to shift to opportunities that will pay off for you. Hone your skills, then move to the next level.
• Multitask! Offer to write an article that ties into the talk you’re pitching. The article could appear on the organization’s website and/or in their newsletter, just prior to your talk. You get more exposure and they get loads of value.
More tips to get you in front of the right audiences…
• Know what your policy is before contacting prospects (i.e., will you speak locally for free? who pays for materials?, are your expenses covered for out of town travel? do you treat non-profit and for-profit organizations differently? etc.)
• Take a personal approach. Call the right person and have a conversation. Forget about doing a mass mailing or email blitz. It won’t work.
• Remember, this is not about selling yourself. It’s about helping people by sharing what you know. Approached in this spirit, your enthusiasm will shine through and you’ll attract people to what you have to share.
• Never forget that it’s all about the WIIFM. Really focus on the needs of 1) the decision maker who could book your talk or publish your article and, 2) what value you bring to the target audience.
If you have bought a real estate property then main cause of concern would be the residential construction costs. In your endeavor to give that perfect look to the house the costs of construction soar so high that it becomes difficult to control them. However, if you get the construction work done by contractors, then they can help you in cutting those high residential construction costs and save a lot of money.Renovation can turn out to be a nightmare if you do not keep a tab on the high residential construction costs. Only a building industry expert can guide you on how to get that dream house while keeping the residential construction costs within control. Often, to deal with high residential costs, cheap material is used that doesn't do any good and only makes matters worse. An honest and hard working contractor will give you good results without compromising on the quality standards.These contractors are professionals in home construction and are very well versed with what all is involved in home construction. These contractors have good
This month, we’ll look at how to get in front of the right audiences to put your attention-getting articles and talks to work in promoting you and your firm.
Before we go there, make sure you’ve:
• Given your talk or article a compelling title that answers your target audience’s “WIIFM” (What’s In It For Me?). It doesn’t matter how brilliant your content is, if people don’t read past your title or sign up for your talk. Your title is ALL that matters, at first glance.
• Got a title that’s clear and easy to understand, targets the audience specifically, includes core benefits directed at the reader/listener’s self-interest, and leads the reader/listener into the copy/talk.
For specific tips on how to make your titles compelling, read last month’s issue of this e-newsletter at http://www.turningpointemarketing.com:8080/icms/icms.php/cs/9/linktarget.html.
So if sharing your expertise through articles and talks is the fastest way to promote your professional service firm, how do you get in front of audiences that are full of good prospects?
STEP 1: Find the right audiences
In the beginning, this is about promotion and getting the word out through knowledge sharing…not getting paid to speak or write articles. So if you’re doing this for free, get a return on your investment by being in front of your target audience.
Finding the right target audience for your talk or article takes some old fashioned footwork. Here’s what you do:
1. Think about who you want sitting in your audience or reading your article – your ideal target client – and find out where they go for professional education, what associations they belong to, what they read, where they network, etc. Where are you most likely to bump into them?
In some cases, it could even be events held by your larger clients for their own employees (i.e., national and regional meetings for sales, HR, finance, IT staff, etc.)
For ideas and association contact info, try http://www.marketingsource.com/associations/ and http://www.galegroup.com (accessible for free at the public library).
2. Know you “customer.” Check out the websites of the organizations and publications you’re targeting. Find out what the hot issues are. Also research any procedures for speakers and writers – you’ll often find guidelines right on their website. Sometimes you have to complete an online application, other times is less formal.
3. Contact the right person – the one making the decision about speakers or articles. Even if decisions are made by committee (i.e., the Education Committee), they still have a main contact and a process you need to follow. Get the person’s name and talk with them directly.
4. Make it congenial and low-key – this is not a sales call. You’re simply asking if they think their members or readers would benefit from learning more about __________ (and then use one of the catchy, compelling titles that you developed using the guidelines in last month’s e-newsletter!).
5. In most cases, you’ll get a polite “maybe,” “can you send me some information?” or “you need to jump through these hoops…” Great – you’ve got the green light to take the next step!
If you get a “no,” move on. Learn what you can, adjust your approach if you’re making no progress, and keep going.
STEP 2: Send the right materials
Getting a green light means you need to send something.
Talks
For talks, it usually means sending your “press kit” or “media kit.” This isn’t as fancy as it sounds. Often a well-written, cover letter, 1-page description of your talks, and your bio (again, client-centered and must pass the WIIFM test) will due. In most cases, though, you need more.
To really knock their socks off, you should include some of your articles, a list of places you’ve given talks, a couple of client case studies, any brochures or printed web pages that are high-value and about the target audience, and a 1-page collection of testimonials from people who’ve attended your past presentations. If you sell products or have “packaged” your expertise into tapes or CDs, definitely throw one in!
The point is to clearly demonstrate how valuable you’ll be for the decision-maker’s audience. Remember, the person booking you for the talk has one concern: that you make their event a success. So they need to know that you’ll be well received, offer loads of value, and not ruin the event.
You’ll build their confidence in you as a good choice, by giving them lots of evidence that you’ll do a great job. That’s what your press kit, your website, and your easy approach with them on the phone will do.
Articles
For articles, you’ll need to do a query letter with a brief description of your article. You can offer to send a sample article or direct them to your website for examples of your writing. Again, the decision maker needs to know they can count on you to deliver the goods.
A couple of points about articles for major publications:
• You probably won’t retain the copyright if you’re writing an original article, but ask for it anyway. At a minimum, make sure you can get “reprint rights” for your own website.
• What you submit will be edited, most likely heavily. Editors have to stick to a word count, which means a lot can get cut. It’s still worth it, considering the exposure you’ll get.
I’ve found that one of the easiest way to get articles distributed is to write and publish them on your own web site, then invite others to use them or link to them on their sites. Word gets around and people are always looking for good content.
STEP 3: Follow up and keep your pipeline full
Like any sales pipeline, you have to keep your speaking/publishing pipeline full of prospects at various stages of closure. Here’s how to manage it realistically:
• After you send your materials, politely and consistently follow up with the decision maker you talked with in Step 1. Be persistent, but not a pest. Keep it focused on his/her needs and the WIIFM of your target audience.
• Set a reasonable goal, say, submitting one article or talk per month to five prospects (editors, education directors, meeting planners, etc.).
• Start with easy audiences and move up. It’s okay to start with lower-stakes audiences, but you’ll need to shift to opportunities that will pay off for you. Hone your skills, then move to the next level.
• Multitask! Offer to write an article that ties into the talk you’re pitching. The article could appear on the organization’s website and/or in their newsletter, just prior to your talk. You get more exposure and they get loads of value.
More tips to get you in front of the right audiences…
• Know what your policy is before contacting prospects (i.e., will you speak locally for free? who pays for materials?, are your expenses covered for out of town travel? do you treat non-profit and for-profit organizations differently? etc.)
• Take a personal approach. Call the right person and have a conversation. Forget about doing a mass mailing or email blitz. It won’t work.
• Remember, this is not about selling yourself. It’s about helping people by sharing what you know. Approached in this spirit, your enthusiasm will shine through and you’ll attract people to what you have to share.
• Never forget that it’s all about the WIIFM. Really focus on the needs of 1) the decision maker who could book your talk or publish your article and, 2) what value you bring to the target audience.
<Small and mid-size companies looking to go public usually think IPO (Initial Public offering), but find it difficult to get an underwriter to look at them. They go out an engage a consultant that advises them to do a reverse merger and they usually jump into it head first without exploring the options.If you have read some of my previous articles you may find this repetitious, but I can’t emphasis enough the importance of selecting a good consultant. A consultant that is working for you and you alone, and does not have an interest in selling you a corporate shell and getting your company trading, so that they can sell their stock and move on to the next victim.What are the options?(1) An initial public offering (ipo) is the absolute best but the most difficult and most expensive but with the financing that is raised it will enable the company to be listed on one of the more visible markets. Such as Nasdaq Small Cap, or American Stock Exchange.And if your company is big enough it may qualify for the Nasdaq National Mark
Finding the right target audience for your talk or article takes some old fashioned footwork. Here’s what you do:
1. Think about who you want sitting in your audience or reading your article – your ideal target client – and find out where they go for professional education, what associations they belong to, what they read, where they network, etc. Where are you most likely to bump into them?
In some cases, it could even be events held by your larger clients for their own employees (i.e., national and regional meetings for sales, HR, finance, IT staff, etc.)
For ideas and association contact info, try http://www.marketingsource.com/associations/ and http://www.galegroup.com (accessible for free at the public library).
2. Know you “customer.” Check out the websites of the organizations and publications you’re targeting. Find out what the hot issues are. Also research any procedures for speakers and writers – you’ll often find guidelines right on their website. Sometimes you have to complete an online application, other times is less formal.
3. Contact the right person – the one making the decision about speakers or articles. Even if decisions are made by committee (i.e., the Education Committee), they still have a main contact and a process you need to follow. Get the person’s name and talk with them directly.
4. Make it congenial and low-key – this is not a sales call. You’re simply asking if they think their members or readers would benefit from learning more about __________ (and then use one of the catchy, compelling titles that you developed using the guidelines in last month’s e-newsletter!).
5. In most cases, you’ll get a polite “maybe,” “can you send me some information?” or “you need to jump through these hoops…” Great – you’ve got the green light to take the next step!
If you get a “no,” move on. Learn what you can, adjust your approach if you’re making no progress, and keep going.
STEP 2: Send the right materials
Getting a green light means you need to send something.
Talks
For talks, it usually means sending your “press kit” or “media kit.” This isn’t as fancy as it sounds. Often a well-written, cover letter, 1-page description of your talks, and your bio (again, client-centered and must pass the WIIFM test) will due. In most cases, though, you need more.
To really knock their socks off, you should include some of your articles, a list of places you’ve given talks, a couple of client case studies, any brochures or printed web pages that are high-value and about the target audience, and a 1-page collection of testimonials from people who’ve attended your past presentations. If you sell products or have “packaged” your expertise into tapes or CDs, definitely throw one in!
The point is to clearly demonstrate how valuable you’ll be for the decision-maker’s audience. Remember, the person booking you for the talk has one concern: that you make their event a success. So they need to know that you’ll be well received, offer loads of value, and not ruin the event.
You’ll build their confidence in you as a good choice, by giving them lots of evidence that you’ll do a great job. That’s what your press kit, your website, and your easy approach with them on the phone will do.
Articles
For articles, you’ll need to do a query letter with a brief description of your article. You can offer to send a sample article or direct them to your website for examples of your writing. Again, the decision maker needs to know they can count on you to deliver the goods.
A couple of points about articles for major publications:
• You probably won’t retain the copyright if you’re writing an original article, but ask for it anyway. At a minimum, make sure you can get “reprint rights” for your own website.
• What you submit will be edited, most likely heavily. Editors have to stick to a word count, which means a lot can get cut. It’s still worth it, considering the exposure you’ll get.
I’ve found that one of the easiest way to get articles distributed is to write and publish them on your own web site, then invite others to use them or link to them on their sites. Word gets around and people are always looking for good content.
STEP 3: Follow up and keep your pipeline full
Like any sales pipeline, you have to keep your speaking/publishing pipeline full of prospects at various stages of closure. Here’s how to manage it realistically:
• After you send your materials, politely and consistently follow up with the decision maker you talked with in Step 1. Be persistent, but not a pest. Keep it focused on his/her needs and the WIIFM of your target audience.
• Set a reasonable goal, say, submitting one article or talk per month to five prospects (editors, education directors, meeting planners, etc.).
• Start with easy audiences and move up. It’s okay to start with lower-stakes audiences, but you’ll need to shift to opportunities that will pay off for you. Hone your skills, then move to the next level.
• Multitask! Offer to write an article that ties into the talk you’re pitching. The article could appear on the organization’s website and/or in their newsletter, just prior to your talk. You get more exposure and they get loads of value.
More tips to get you in front of the right audiences…
• Know what your policy is before contacting prospects (i.e., will you speak locally for free? who pays for materials?, are your expenses covered for out of town travel? do you treat non-profit and for-profit organizations differently? etc.)
• Take a personal approach. Call the right person and have a conversation. Forget about doing a mass mailing or email blitz. It won’t work.
• Remember, this is not about selling yourself. It’s about helping people by sharing what you know. Approached in this spirit, your enthusiasm will shine through and you’ll attract people to what you have to share.
• Never forget that it’s all about the WIIFM. Really focus on the needs of 1) the decision maker who could book your talk or publish your article and, 2) what value you bring to the target audience.
We're almost to the end of our review of oxygen billing for medical billing practices. So far, we have covered the GX0 record and the GX1 record for NSF 3.01 specifications. In this installment, we're going to cover the GX2 record, which is facility information.Usually facility information is covered in the E records of a claim. So why do we have to include facility information in a CMN for oxygen billing? The reason is because of the nature of oxygen therapy. Oxygen therapy is strictly regulated because, quite honestly, working with oxygen can be very dangerous. The number of regulations for working with oxygen are enough to choke a horse. That's why there is all this red tape when submitting claims. Therefor, facility information is not only required in the E records but also in the GX2 record for any oxygen claim. In this installment we cover all the fields of the GX2 record.GX2 field 1, positions 1 - 3, is the record type. This must be filled in with GX2. This record must follow the GX0 and GX1 records in that order or the claim
5. In most cases, you’ll get a polite “maybe,” “can you send me some information?” or “you need to jump through these hoops…” Great – you’ve got the green light to take the next step!
If you get a “no,” move on. Learn what you can, adjust your approach if you’re making no progress, and keep going.
STEP 2: Send the right materials
Getting a green light means you need to send something.
Talks
For talks, it usually means sending your “press kit” or “media kit.” This isn’t as fancy as it sounds. Often a well-written, cover letter, 1-page description of your talks, and your bio (again, client-centered and must pass the WIIFM test) will due. In most cases, though, you need more.
To really knock their socks off, you should include some of your articles, a list of places you’ve given talks, a couple of client case studies, any brochures or printed web pages that are high-value and about the target audience, and a 1-page collection of testimonials from people who’ve attended your past presentations. If you sell products or have “packaged” your expertise into tapes or CDs, definitely throw one in!
The point is to clearly demonstrate how valuable you’ll be for the decision-maker’s audience. Remember, the person booking you for the talk has one concern: that you make their event a success. So they need to know that you’ll be well received, offer loads of value, and not ruin the event.
You’ll build their confidence in you as a good choice, by giving them lots of evidence that you’ll do a great job. That’s what your press kit, your website, and your easy approach with them on the phone will do.
Articles
For articles, you’ll need to do a query letter with a brief description of your article. You can offer to send a sample article or direct them to your website for examples of your writing. Again, the decision maker needs to know they can count on you to deliver the goods.
A couple of points about articles for major publications:
• You probably won’t retain the copyright if you’re writing an original article, but ask for it anyway. At a minimum, make sure you can get “reprint rights” for your own website.
• What you submit will be edited, most likely heavily. Editors have to stick to a word count, which means a lot can get cut. It’s still worth it, considering the exposure you’ll get.
I’ve found that one of the easiest way to get articles distributed is to write and publish them on your own web site, then invite others to use them or link to them on their sites. Word gets around and people are always looking for good content.
STEP 3: Follow up and keep your pipeline full
Like any sales pipeline, you have to keep your speaking/publishing pipeline full of prospects at various stages of closure. Here’s how to manage it realistically:
• After you send your materials, politely and consistently follow up with the decision maker you talked with in Step 1. Be persistent, but not a pest. Keep it focused on his/her needs and the WIIFM of your target audience.
• Set a reasonable goal, say, submitting one article or talk per month to five prospects (editors, education directors, meeting planners, etc.).
• Start with easy audiences and move up. It’s okay to start with lower-stakes audiences, but you’ll need to shift to opportunities that will pay off for you. Hone your skills, then move to the next level.
• Multitask! Offer to write an article that ties into the talk you’re pitching. The article could appear on the organization’s website and/or in their newsletter, just prior to your talk. You get more exposure and they get loads of value.
More tips to get you in front of the right audiences…
• Know what your policy is before contacting prospects (i.e., will you speak locally for free? who pays for materials?, are your expenses covered for out of town travel? do you treat non-profit and for-profit organizations differently? etc.)
• Take a personal approach. Call the right person and have a conversation. Forget about doing a mass mailing or email blitz. It won’t work.
• Remember, this is not about selling yourself. It’s about helping people by sharing what you know. Approached in this spirit, your enthusiasm will shine through and you’ll attract people to what you have to share.
• Never forget that it’s all about the WIIFM. Really focus on the needs of 1) the decision maker who could book your talk or publish your article and, 2) what value you bring to the target audience.
Do you know what is Googling? We hear and read that different people all over the world are Googling. It has become a house name. It is on TV already.Googling is an expression used to name the regular practice of search for things on the Internet. For example, if anyone is looking for a work at home based business opportunity; it goes to Google web page and search it there. And Google is the higher up, the most used and most relevant of the search engine.“A search engine is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web, inside a corporate or proprietary network, or in a personal computer. The search engine allows one to ask for content meeting specific criteria, typically those containing a given word or phrase, and retrieves a list of items that match those criteria. This list is often sorted with respect to some measure of relevance of the results. Search engines use regularly updated indexes to operate quickly and efficiently”. (You can see it here: h
You’ll build their confidence in you as a good choice, by giving them lots of evidence that you’ll do a great job. That’s what your press kit, your website, and your easy approach with them on the phone will do.
Articles
For articles, you’ll need to do a query letter with a brief description of your article. You can offer to send a sample article or direct them to your website for examples of your writing. Again, the decision maker needs to know they can count on you to deliver the goods.
A couple of points about articles for major publications:
• You probably won’t retain the copyright if you’re writing an original article, but ask for it anyway. At a minimum, make sure you can get “reprint rights” for your own website.
• What you submit will be edited, most likely heavily. Editors have to stick to a word count, which means a lot can get cut. It’s still worth it, considering the exposure you’ll get.
I’ve found that one of the easiest way to get articles distributed is to write and publish them on your own web site, then invite others to use them or link to them on their sites. Word gets around and people are always looking for good content.
STEP 3: Follow up and keep your pipeline full
Like any sales pipeline, you have to keep your speaking/publishing pipeline full of prospects at various stages of closure. Here’s how to manage it realistically:
• After you send your materials, politely and consistently follow up with the decision maker you talked with in Step 1. Be persistent, but not a pest. Keep it focused on his/her needs and the WIIFM of your target audience.
• Set a reasonable goal, say, submitting one article or talk per month to five prospects (editors, education directors, meeting planners, etc.).
• Start with easy audiences and move up. It’s okay to start with lower-stakes audiences, but you’ll need to shift to opportunities that will pay off for you. Hone your skills, then move to the next level.
• Multitask! Offer to write an article that ties into the talk you’re pitching. The article could appear on the organization’s website and/or in their newsletter, just prior to your talk. You get more exposure and they get loads of value.
More tips to get you in front of the right audiences…
• Know what your policy is before contacting prospects (i.e., will you speak locally for free? who pays for materials?, are your expenses covered for out of town travel? do you treat non-profit and for-profit organizations differently? etc.)
• Take a personal approach. Call the right person and have a conversation. Forget about doing a mass mailing or email blitz. It won’t work.
• Remember, this is not about selling yourself. It’s about helping people by sharing what you know. Approached in this spirit, your enthusiasm will shine through and you’ll attract people to what you have to share.
• Never forget that it’s all about the WIIFM. Really focus on the needs of 1) the decision maker who could book your talk or publish your article and, 2) what value you bring to the target audience.
There is no easy and rapid solution to the challenges of the MLM and network marketing industry. Here is what I have learned to do to avoid some of the pitfallsAVOID PITFALLS Have a strong "why". If you do not have a deeply felt, personal, "gut level" reason for wanting to accomplish your goal, you will struggle. Do whatever it takes to get it. Your why is not: get out of debt, retire early, etc. Your why is that deep level emotional and spiritual reason why you want to accomplish your goal. Put your goals in writing. Make them SMART. Specific, measurable, attainable, realistic and time bound. I have annual, quarterly, monthly and weekly goals, that I put in writing in a three ring notebook. I share, actually, email my goals to my mentors. Goals, as Jim Rohn says, provide the roadmap fpr where you want to go. Learn to dream. I have a dream board and paste pictures of the house I want to live, car I want to drive, where I want to vacation. Treat your business like a business. That means you must learn how to and must always behave as a pr
• Set a reasonable goal, say, submitting one article or talk per month to five prospects (editors, education directors, meeting planners, etc.).
• Start with easy audiences and move up. It’s okay to start with lower-stakes audiences, but you’ll need to shift to opportunities that will pay off for you. Hone your skills, then move to the next level.
• Multitask! Offer to write an article that ties into the talk you’re pitching. The article could appear on the organization’s website and/or in their newsletter, just prior to your talk. You get more exposure and they get loads of value.
More tips to get you in front of the right audiences…
• Know what your policy is before contacting prospects (i.e., will you speak locally for free? who pays for materials?, are your expenses covered for out of town travel? do you treat non-profit and for-profit organizations differently? etc.)
• Take a personal approach. Call the right person and have a conversation. Forget about doing a mass mailing or email blitz. It won’t work.
• Remember, this is not about selling yourself. It’s about helping people by sharing what you know. Approached in this spirit, your enthusiasm will shine through and you’ll attract people to what you have to share.
• Never forget that it’s all about the WIIFM. Really focus on the needs of 1) the decision maker who could book your talk or publish your article and, 2) what value you bring to the target audience.
• If you don’t have time to do all of the footwork involved, use this as a career development opportunity for someone in your firm or for a part-time assistant. Just make sure you train them very well – remember, they represent you and your firm in the marketplace. Role model for them how you want this done by making the first few inquiries yourself.
Good luck and let me know how it goes!
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