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Will You Add? - Testing and Tracking to improve your conversions
Whether you’re in business or a consumer, you can relate to the following statements:“We’re not sure what’s wrong with it. But it’s going to cost you more to find out.”Ring. “You’ve reached the emergency hot-line. We’re not here, so leave a message.””Sure it’s under warranty. We need the original packaging & paperwork from 1997.””We don’t carry that item you saw in our newspaper ad this mo
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscriber
Long gone are the days of counting on the subject matter to speak compellingly for itself, compensating for your inadequacies as a presenter. Nowadays, you've got to get inside of your prospects' minds, and you've got to get there fast-before you're even into the heart of your message. When asked what they thought made their managers most effective, 90 percent of all respondents mentioned communication and presentati
You can dramatically increase your sales conversions simply by taking the time to test and track your results. Not only will testing and tracking enable you to determine what's working and what's not, but it will also help you to focus your energy on the techniques that produce results.
When testing, keep in mind that, a technique that produces results for one person or one web site may not produce results for you or for your web site. There is no one size fits all technique that works for everyone. You must develop your own style and technique and test your results to determine what works for you.
So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that there is only one real measure and that is simply the outcome of your visitors’ decision when faced with a choice. Whatever your most wanted response is your visitor will either say yes or no. Every decision, or call to action, that you want a prospect to take must be tracked.
The result of that tracking will be a yes or a no. When you know that a specific number of visitors took the desired action, and the remainder did not, you can analyse your results. If you take the total number of unique yes calls to action, and you divide them by the total number of unique visitors to the web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000).
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscribers
So, this will be continued. The expectations are set! The one dollar and twenty two cents net earnings ($ 1,22) was (way) below the expectations. And so the stock prices (GOOG: $ 393) fell back 9% today. Both stocks quote below the level of December when the live reporting began; GOOG (-5% from $ 415) and YHOO (-15% from almost $ 41).These are however absolute returns. The stocks are setup in a race between, b
So, what are we measuring? Well, you may think that I am over simplifying matters here but I believe that there is only one real measure and that is simply the outcome of your visitors’ decision when faced with a choice. Whatever your most wanted response is your visitor will either say yes or no. Every decision, or call to action, that you want a prospect to take must be tracked.
The result of that tracking will be a yes or a no. When you know that a specific number of visitors took the desired action, and the remainder did not, you can analyse your results. If you take the total number of unique yes calls to action, and you divide them by the total number of unique visitors to the web page you will know your conversion rate. For example, if 1,000 people visit a web page where you have an ezine opt-in form, and 30 people opt-in, your conversion ratio for that opt-in form is 3% (30/1000).
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscriber
Change Management situations can occur anywhere and sometimes they create situations that are so serious that they indeed could threaten national security. For instance take an upper management change in the public sector such as within the top ranks of the computer and cyber security division of Department of Homeland Security for instance. Just imagine the importance that these top positions hold and the potential chaos and cont
So what parts of your web page should you try to improve? Here is a list of web page elements that you should focus your attention on:
- Headline
- First few paragraphs
- Follow up
- Deadline
- Scarcity
- Delayed payment option
- Price
- Upgrade
- Downgrade
- Good until cancelled
- Guarantee
- Immediate back end sale
- Bonus items
- Reposition your offer
- Alternative colours and graphics
- Readability
- Complementary product endorsements
- Header graphic
- Order page
- Payment process
- Navigation links
- Everything else!
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscriber
The advent of the Internet has enabled small retailers, flea market vendors, and eBay sellers to find wholesalers from across the country.Many times these wholesalers can be located on the opposite end of the country, making a warehouse visit impractical.There is a dilemma in these situations because many times these wholesalers will have really good wholesale deals. But since the wholesaler is located far away from
When you are testing and tracking make sure that you only work on one element at a time. If you change two variables and you see an improvement in conversion ratios you will not be able to identify which one factor made the contribution.
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscriber
I am fortunate to have truly terrific clients They are great to work with -- I honestly couldn’t ask for better. However, it wasn’t always like this. When I started my Virtual Assistant business, I had clients who gave me an upset stomach, didn’t pay me, and gave me emergency projects on MY time. I found myself feeling ‘beaten-up’, frustrated, and resentful much of the time -- wishing I had followed that ‘gut feeling’ I had
You should also bear in mind that some changes may result in poorer performance; you may get less sign ups to your ezine or less people buying your product. This is not a failure it simply means that you have discovered a tactic that doesn’t work for your audience or your product. One final point, be patient.
The expert statisticians will tell you that you need at least 25 actions for a test to be statistically valid. That means 25 new ezine subscribers or 25 sales. Anything less than that and your test results will not really be accurate enough. In fact the more results the better, you should consider 25 to be the absolute minimum and aim to get 30 to 40 if you can.
Copyright 2004 John Taylor
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