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You are here: Home > Internet and Businesses Online > Internet and Businesses Online > Profiles of Success Issue #47 : AllPiercings.com Follow-Up |
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Will You Add? - Profiles of Success Issue #47 : AllPiercings.com Follow-Up
IT Consulting: Providing Services to Large/Small Businesses good suppliers resulted in about $7000-$8000 in unsellable merchandise we essentially had to throw away. At this point, I kind of chalked that up to the "cost of doing business", and I'm simply glad that we finally found 4-5 suppliers that can deliver consistently high-quality goods.In IT consulting, you can provide your services to many different sized businesses. In this article, you'll learn about how you can fit in with the IT consulting needs of large/small businesses.Pick 2 or 3 of the networking skill sets that you need for the sweet spot. For example, you might pick advanced virus protection, firewall intrusion detection, VPNs and routers. So you are going to focus on security and border access kinds of things and that would be your IT consulting specialty. That's all you'd do.In Large/Small Business IT Consulting, It's All About SpecializingYou would get extremely deep and specialize by product platform. At Tiffany: WOW....$8000 is an expensive "lesson" indeed. Is that your only mistake? Erik: Ha! Far from i Make Money Selling Other People's Products: Affiliate Marketing
You can make so much money selling and promoting other people’s products and services. Affiliate marketing is becoming more popular everyday. My success as an affiliate marketer has been centered in the online poker field. In 2005 I was one of the top affiliates for PacificPoker.com. I am also an affiliate for eBay and several poker product websites. PacificPoker.com offered a generous affiliate payout. Most online poker rooms and online casinos have affiliate programs. PacificPoker.com paid me $200.00 for every person I sent through their online doors that made a minimum deposit of $50.00. I made over $100,000 last year from this affiliate program alone.In issue # 28 (see http://www.home-business-network.com/profiles28.html) we profiled a brand-new internet startup called AllPiercings.com. A couple (Erik & Dawn Olsen) were launching their first venture selling "physical products" online, and allowed us a glimpse into their thoughts and challenges involved in starting such a business on a shoestring. This is a follow-up roughly six months later... Tiffany: Well Erik, how are things going at www.AllPiercings.com ? Erik: Much better than I anticipated! The last 6 months or so have been a real learning experience, and we've made a few mistakes here and there, not to mention wasting some time and money with suppliers that couldn't deliver, but I think we've now begun building a real head of steam, and each month is exceeding the previous month in terms of overall sales. Tiffany: That's great! You mentioned that you made a few mistakes and "wasted some time and money". What kind of mistakes did you make? Erik: One of the biggest mistakes was in terms of some of the suppliers we were using. When you spend $1000-$2000 on an initial order with an overseas supplier (which many of the larger ones require as a minimum buy), and that supplier doesn't deliver (in terms of quality and sometimes even the actual stuff we ordered), most of the time you're left holding the bag. It was hit and miss for awhile in terms of finding suppliers that delivered the kind of quality goods we're comfortable selling. All in all, our "quest" to find good suppliers resulted in about $7000-$8000 in unsellable merchandise we essentially had to throw away. At this point, I kind of chalked that up to the "cost of doing business", and I'm simply glad that we finally found 4-5 suppliers that can deliver consistently high-quality goods. Tiffany: WOW....$8000 is an expensive "lesson" indeed. Is that your only mistake? Erik: Ha! Far from it What is Your Motivation - Goal Setting for Your Home Business g such a business on a shoestring. This is a follow-up roughly six months later...If you are a home based business owner probably the largest obstacle you must overcome is finding motivation. You work at home and need to get online to work on your website, marketing, research, etc. But there are many other things going on that vie for your time. What do you do to ensure you are devoting adequate time to your home based business? My main tool for motivation in my home based business is goal setting. This takes some planning, but if you spend a little time you can develop challenging, yet attainable goals. Why set goals? Goal setting allows you to determine where you want to go with your business. Setting targets gives you a b Tiffany: Well Erik, how are things going at www.AllPiercings.com ? Erik: Much better than I anticipated! The last 6 months or so have been a real learning experience, and we've made a few mistakes here and there, not to mention wasting some time and money with suppliers that couldn't deliver, but I think we've now begun building a real head of steam, and each month is exceeding the previous month in terms of overall sales. Tiffany: That's great! You mentioned that you made a few mistakes and "wasted some time and money". What kind of mistakes did you make? Erik: One of the biggest mistakes was in terms of some of the suppliers we were using. When you spend $1000-$2000 on an initial order with an overseas supplier (which many of the larger ones require as a minimum buy), and that supplier doesn't deliver (in terms of quality and sometimes even the actual stuff we ordered), most of the time you're left holding the bag. It was hit and miss for awhile in terms of finding suppliers that delivered the kind of quality goods we're comfortable selling. All in all, our "quest" to find good suppliers resulted in about $7000-$8000 in unsellable merchandise we essentially had to throw away. At this point, I kind of chalked that up to the "cost of doing business", and I'm simply glad that we finally found 4-5 suppliers that can deliver consistently high-quality goods. Tiffany: WOW....$8000 is an expensive "lesson" indeed. Is that your only mistake? Erik: Ha! Far from i Reacting to the Internet - The Cycle of Transition we've now begun building a real head of steam, and each month is exceeding the previous month in terms of overall sales.It is interesting to see the numerous comments about the massive effect of the Internet on the music industry, especially the negative way it is supposed to be affecting production companies and artistes, etc. That kind of anxiety is understandable, but is generally a product of massive change in the face of strong resistance to protect territories and traditions. But the Internet is no different from any new major change.Any change brings a predictable cycle of reaction. First there is FEAR, then CHALLENGE, followed by guarded CURIOSITY, then EXPERIMENT, then FAMILIARISATION followed by ACCEPTANCE then COMFORT with the change and finally CUSTOMISING i Tiffany: That's great! You mentioned that you made a few mistakes and "wasted some time and money". What kind of mistakes did you make? Erik: One of the biggest mistakes was in terms of some of the suppliers we were using. When you spend $1000-$2000 on an initial order with an overseas supplier (which many of the larger ones require as a minimum buy), and that supplier doesn't deliver (in terms of quality and sometimes even the actual stuff we ordered), most of the time you're left holding the bag. It was hit and miss for awhile in terms of finding suppliers that delivered the kind of quality goods we're comfortable selling. All in all, our "quest" to find good suppliers resulted in about $7000-$8000 in unsellable merchandise we essentially had to throw away. At this point, I kind of chalked that up to the "cost of doing business", and I'm simply glad that we finally found 4-5 suppliers that can deliver consistently high-quality goods. Tiffany: WOW....$8000 is an expensive "lesson" indeed. Is that your only mistake? Erik: Ha! Far from i Increase in Customer Sales = Increase in Customer Service rder with an overseas supplier (which many of the larger ones require as a minimum buy), and that supplier doesn't deliver (in terms of quality and sometimes even the actual stuff we ordered), most of the time you're left holding the bag. It was hit and miss for awhile in terms of finding suppliers that delivered the kind of quality goods we're comfortable selling. All in all, our "quest" to find good suppliers resulted in about $7000-$8000 in unsellable merchandise we essentially had to throw away. At this point, I kind of chalked that up to the "cost of doing business", and I'm simply glad that we finally found 4-5 suppliers that can deliver consistently high-quality goods.One of the most popular questions asked in online business forums or even by my customers and subscribers is this :“How the hell can I increase my sales?”or“I’ve got tons of visitors but nobody seems to be buying anything? What gives?”FISHNETS WITH HOLES? ANYONE?Getting traffic is not the be all and end all of a successful online business. It requires skills, specific online marketing strategies designed for your site and a robust customer service strategy.So what if you have thousands of visitors per day! That does’nt amount to success, unless you close at least 5 to 10% of those visitors.You see, when you ge Tiffany: WOW....$8000 is an expensive "lesson" indeed. Is that your only mistake? Erik: Ha! Far from i Sales Prospecting To Get More Sales Appointments Without Cold Calling good suppliers resulted in about $7000-$8000 in unsellable merchandise we essentially had to throw away. At this point, I kind of chalked that up to the "cost of doing business", and I'm simply glad that we finally found 4-5 suppliers that can deliver consistently high-quality goods.To a large degree, sales is a numbers game – the more prospects you present to, the more sales you will close. Cold calling is also a numbers game. However, cold calling has the lowest success rate (if we define a success as booking a sales appointment) of any other prospecting method which you can use. Executives and decision makers don't want to be interrupted in their busy day by a cold caller with a sales pitch. Cold callers get tuned out.With that said, I have compiled a list of ways to get more sales appointments without cold calling: Network with your existing client base to get referrals. If you call an existing client, it is not a c Tiffany: WOW....$8000 is an expensive "lesson" indeed. Is that your only mistake? Erik: Ha! Far from it! No, that's just the one that actually "cost" us the most in terms of actual definable dollars. Other mistakes included poorly "optimized" pages, streamlining our product photography (a HUGELY time consuming process for an amateur), among dozens of other small "tweaks" that have needed to be done over the last 6 months or so. Having said that, I think we've finally got all the major kinks worked out within the last 7-8 weeks, and things have really begun to roll! Tiffany: "Begun to Roll", huh? Ok mister, let's hear some numbers! Erik: Ok...not to be too specific, but...Between direct sales, repeat customers, and affiliate referrals, we're now averaging (for the last 3 months) roughly $400 per day in sales. Tiffany: $400 a day? That's great! Erik: Yeah, we're pretty happy. But there's a great deal of room for improvement, and we've sunk every last cent we've earned right back into it, and probably will for the next 2-3 years or so. Tiffany: You mentioned "affiliate referrals" as part of your sales numbers. What are those? Erik: Basically, I included an "affiliate program" in our system that allows other website owners/operators to sign up with us and earn 20% commission on any sales they refer to us. As of today, we have just over 400 affiliates. I'll probably be closing the program to new affiliates soon though. Tiffany: Why would you close it? If 400 affiliates is good, wouldn't 4000 be even better? Erik: Maybe for some programs in other markets, but I don't think so for ours. We're pretty picky about the affiliates we app
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