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Will You Add? - The Seven Stages Of Your Online Business
Find your inner salesperson. Most women are natural communicators, but we seem to assume that the brash, masculine, hard close approach is required to get new business. Rethink your approach and attract business, instead of chasing it. The Badger, Ruth Badger that is, from the last series of the Apprentice was renowned for her sales technique, closing more individual deals than any candidate in task after task. Fellow finalist, Michelle Dewberry has a softer style, but was equally tenacious and ultimately, came out on top. If you are keen to attract new bu
Marketing will be key in moving your business to the next stage, the Troubled Teen Stage. Why the “Troubled” Teens? In this stage your business can start to spin out of control. You need to establish systems to help you manage your sales and delight your customers. You need to take a close look at your products and drop the low performers. And, marketing once again gets ramped up. Successfully executed, your action
Career coaches don't have a magic formula for helping their clients (if we did, we'd be bottling it and making millions!), but why has career coaching received so much press lately? Pick up any magazine and you're likely to see a reference to coaching: Oprah, Redbook, Self, Fast Company, Health, Inc., and many other business magazines. What career coaches do offer their clients is an easier way to career success than if they were to try and do it on their own.Unlike traditional career counseling or even therapy, career coaching is action-oriented and future-focused. A c
Based upon your business’ current stage, one strategy of growth will be better than another. There are seven stages associated with the life of an online business. Let's call them:
· The Labored Beginnings
· The Toddler Stage
· The Adolescent Stage
· The Troubled Teen Stage
· The Young Adult Stage
· The Maturity Stage
· Death or Renewal Stage
The first stage of your business, the Labored Beginnings Stage, is the most difficult stage. In this stage you will be building the foundation of your business. With a shoddy foundation, you will have a stillborn business. With a solid foundation, your business will experience a long and healthy life.
In this stage, you need to decide on the focus of your business, its product, its business plan, its marketing plan, financial decisions, its legal form, and then launch the business. Many sleepless nights will accompany this stage. You may wake up in a cold sweat wondering what the hell you are doing. In this stage, your emotions will swing between unbridled optimism and heart palpitating fear.
Having successfully navigated the first stage, your business will grow into its next stage, the Toddler Stage. In the Toddler stage, your business is just finding its legs. It takes a few steps forward. It takes a few steps backward. It occasionally falls on its butt.
In the Toddler Stage, you are going to start selling your product on eBay™ . eBay™ is by far the largest online auction site. If you want to make a good living selling online, eBay™ is the place to start. In this stage, you will fully establish yourself as an online seller. You will observe powersellers, the elite of eBay™. They are your models. Learn all you can. In the Toddler Stage you should also begin to develop the first stages of your marketing plan implementation, including the use of business cards and starting to compile a mailing list. As we leave the Toddler Stage, your business is starting to roll now.
The Adolescent Stage is where your first major growth spurt will occur. You should begin to increase the number of auctions you are running at eBay™. You will add auction management to assist you in managing a larger selling load. You need to establish your domain level web site and step up your marketing efforts.
Marketing will be key in moving your business to the next stage, the Troubled Teen Stage. Why the “Troubled” Teens? In this stage your business can start to spin out of control. You need to establish systems to help you manage your sales and delight your customers. You need to take a close look at your products and drop the low performers. And, marketing once again gets ramped up. Successfully executed, your actions
Trucking Companies have a real tough time washing their own trucks. Why you ask? Well consider trucking companies usually put their terminals 8-10 driving hours apart due to hours of driving rules and regulations from the Department of Transportation. It is much to costly to put in $250,000 to $300,000 truck washing bays at every terminal. Indeed then you have to also hire people to wash the trucks.Additionally, labor is tough and illegal aliens hiring is a big no no. Any truck washer who has a drivers license is a potential truck driver for these companies. There is a sho
The first stage of your business, the Labored Beginnings Stage, is the most difficult stage. In this stage you will be building the foundation of your business. With a shoddy foundation, you will have a stillborn business. With a solid foundation, your business will experience a long and healthy life.
In this stage, you need to decide on the focus of your business, its product, its business plan, its marketing plan, financial decisions, its legal form, and then launch the business. Many sleepless nights will accompany this stage. You may wake up in a cold sweat wondering what the hell you are doing. In this stage, your emotions will swing between unbridled optimism and heart palpitating fear.
Having successfully navigated the first stage, your business will grow into its next stage, the Toddler Stage. In the Toddler stage, your business is just finding its legs. It takes a few steps forward. It takes a few steps backward. It occasionally falls on its butt.
In the Toddler Stage, you are going to start selling your product on eBay™ . eBay™ is by far the largest online auction site. If you want to make a good living selling online, eBay™ is the place to start. In this stage, you will fully establish yourself as an online seller. You will observe powersellers, the elite of eBay™. They are your models. Learn all you can. In the Toddler Stage you should also begin to develop the first stages of your marketing plan implementation, including the use of business cards and starting to compile a mailing list. As we leave the Toddler Stage, your business is starting to roll now.
The Adolescent Stage is where your first major growth spurt will occur. You should begin to increase the number of auctions you are running at eBay™. You will add auction management to assist you in managing a larger selling load. You need to establish your domain level web site and step up your marketing efforts.
Marketing will be key in moving your business to the next stage, the Troubled Teen Stage. Why the “Troubled” Teens? In this stage your business can start to spin out of control. You need to establish systems to help you manage your sales and delight your customers. You need to take a close look at your products and drop the low performers. And, marketing once again gets ramped up. Successfully executed, your action
I won't say I have a vast array of knowledge as a consultant...collectively I've only been doing it about 8 years. However, there are some things that I have observed that I think will be helpful to those of you who are new to the profession. We will first dispel the myths and address the realities associated with being a Consultant, then we will address the commandments of being a good and valued consultant.CONSULTING: MYTH AND REALITYMythConsultants are outsiders.RealityConsultants are only outsiders if they make themselves so. You d
Having successfully navigated the first stage, your business will grow into its next stage, the Toddler Stage. In the Toddler stage, your business is just finding its legs. It takes a few steps forward. It takes a few steps backward. It occasionally falls on its butt.
In the Toddler Stage, you are going to start selling your product on eBay™ . eBay™ is by far the largest online auction site. If you want to make a good living selling online, eBay™ is the place to start. In this stage, you will fully establish yourself as an online seller. You will observe powersellers, the elite of eBay™. They are your models. Learn all you can. In the Toddler Stage you should also begin to develop the first stages of your marketing plan implementation, including the use of business cards and starting to compile a mailing list. As we leave the Toddler Stage, your business is starting to roll now.
The Adolescent Stage is where your first major growth spurt will occur. You should begin to increase the number of auctions you are running at eBay™. You will add auction management to assist you in managing a larger selling load. You need to establish your domain level web site and step up your marketing efforts.
Marketing will be key in moving your business to the next stage, the Troubled Teen Stage. Why the “Troubled” Teens? In this stage your business can start to spin out of control. You need to establish systems to help you manage your sales and delight your customers. You need to take a close look at your products and drop the low performers. And, marketing once again gets ramped up. Successfully executed, your action
"Yes Joe, I already KNOW I need to go back to my existing client list."I hear that from contractors all the time. They’ve been in business for several years, have personally dealt with a couple of hundred people and have them listed somewhere—on cards in a box, in an old rolodex or in their accounting software.They suspect they are a good source for additional work and they know deep down that they are at fault for not contacting them. One contractor proudly exclaimed to me, "They don’t want me to contact them Joe, I’ve already taken all their money!"In the s
The Adolescent Stage is where your first major growth spurt will occur. You should begin to increase the number of auctions you are running at eBay™. You will add auction management to assist you in managing a larger selling load. You need to establish your domain level web site and step up your marketing efforts.
Marketing will be key in moving your business to the next stage, the Troubled Teen Stage. Why the “Troubled” Teens? In this stage your business can start to spin out of control. You need to establish systems to help you manage your sales and delight your customers. You need to take a close look at your products and drop the low performers. And, marketing once again gets ramped up. Successfully executed, your action
I sold Yellow Page ads for 25 years. During that time, I dealt with mostly the local “mom and pop” type businesses. The reason was simple. The large companies chose the more expensive media to promote their national chains. So Home Depot would have their ads in the Sunday newspaper as a flyer and of course on TV and radio. But I worked with people like Fred’s Ace Hardware, and they were delighted to be listed under a dozen headings in the directory. That’s because they knew something that the “big box” boys didn’t. When the guy down the street needed paint or a screen replacemen
Marketing will be key in moving your business to the next stage, the Troubled Teen Stage. Why the “Troubled” Teens? In this stage your business can start to spin out of control. You need to establish systems to help you manage your sales and delight your customers. You need to take a close look at your products and drop the low performers. And, marketing once again gets ramped up. Successfully executed, your actions in this stage will lead you to the Young Adult Stage.
In the Young Adult Stage, you will more firmly establish your selling presence on eBay™ with an eBay™ Store. You will start to shift where you spend your time from auctions to more online sales. You’ll need to add new products and weed out low performing products. At the same time, you will continue to increase your marketing activities to include click advertising and an autoresponder. These activities should take you to the next stage, the Maturity Stage.
In the Maturity Stage, your business is firmly established. Sound good? Yes, but it is also the second most dangerous stage after your start-up stage. Why? Your business is doing well. The profits are rolling in. You aren’t working as hard because of the systems you established. Why is this dangerous? You will have the urge to relax and put the company on autopilot.
Shouldn’t you be able to relax and enjoy the fruit of your labors? Of course. However, remember that each day others just like you are beginning to launch their businesses. And, they are coming after you. They want your customers. Now is the time to really assess your marketing efforts. What’s working? What’s not working? Do more of what’s working because one last choice remains. Are you going to renew your business or watch it slowly die?
In the last stage, the Renewal or Death Stage, you need to learn to look at your business with fresh eyes and start this journey all over again. On the second trip, you will have more confidence, knowledge and expertise. You will also have acquired some bad habits. It’s time to shed those and lead your business once more through the stages of its life. The beat goes on…
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