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Will You Add? - Start Actually Selling From Your Website
IT Marketing: Good Elevator Speeches
IT marketing requires you to give “elevator speeches,” or short little descriptions of your business. In this article, you'll learn how to get the maximum effectiveness from your elevator speech.If you go to a chamber of commerce luncheon, you might find yourself (and everyone else) having to give their 30 second commercial. If there happen to be two or three other computer service companies there at that same event, you want to make sure that your elevator speech resonates to make this aspect of IT marketing effective.IT Marketing: Focus on Benefits, Not FeaturesThe key thing with an elevator pitch is that you want to focus on the benefits that you can provide for a particular business. For example, here's mine, “Hi, this is Joshua Feinberg from Computer Consulting 101. We help small business computer consultants
d up your website and check your PageRank (hold your mouse over the green bar in IT marketing requires you to give “elevator speeches,” or short little descriptions of your business. In this article, you'll learn how to get the maximum effectiveness from your elevator speech.If you go to a chamber of commerce luncheon, you might find yourself (and everyone else) having to give their 30 second commercial. If there happen to be two or three other computer service companies there at that same event, you want to make sure that your elevator speech resonates to make this aspect of IT marketing effective.IT Marketing: Focus on Benefits, Not FeaturesThe key thing with an elevator pitch is that you want to focus on the benefits that you can provide for a particular business. For example, here's mine, “Hi, this is Joshua Feinberg from Computer Consulting 101. We help small business computer consultants
Taking the Kick Out of Coke
The Coca-Cola Company’s marketing genius over the past century has perpetuated an American myth, a horse and buggy Gilded Age saga formulated in a laboratory and shrouded in secrecy equal to that of the National Security Agency. The company would have us believe that a little known folksy pharmacist, Dr. John Stith Pemberton, while poring over his steaming cauldrons, created the mystery syrup in 1886 to which carbonated water was added and presto! The most famous soda fountain drink in the history of the world was born. In reality John Pemberton, a highly respected Atlanta businessman with an extraordinary gift for medical chemistry, imitated a French ‘coca wine’ formula originally cooked up by a European chemist. Referring to it as an “invigorator of the brain,” Pemberton claimed it could cure a variety
First of all, lets analyze your Page Rank, after all this is one of the most important things that will control how much traffic you get. If don’t have the Google toolbar yet, download it at: http://toolbar.google.com/. It will show you the page rank of sites you are at, including yours. Ok, now that you have the toolbar, load up your website and check your PageRank (hold your mouse over the green bar in tThe Coca-Cola Company’s marketing genius over the past century has perpetuated an American myth, a horse and buggy Gilded Age saga formulated in a laboratory and shrouded in secrecy equal to that of the National Security Agency. The company would have us believe that a little known folksy pharmacist, Dr. John Stith Pemberton, while poring over his steaming cauldrons, created the mystery syrup in 1886 to which carbonated water was added and presto! The most famous soda fountain drink in the history of the world was born. In reality John Pemberton, a highly respected Atlanta businessman with an extraordinary gift for medical chemistry, imitated a French ‘coca wine’ formula originally cooked up by a European chemist. Referring to it as an “invigorator of the brain,” Pemberton claimed it could cure a variety
Cross-selling for Increased Sales, Profits, and Customer Satisfaction
Cross-selling - the art of selling for non-salespeopleCross-selling is the act of selling related products at the time and point of sale. Here's a couple of examples:You buy trousers, the salesperson offers you the shirt, tie, cufflinks, shoes… You buy a computer, the sales person offers you a printer, scanner, software… When done well cross-selling will dramatically improve your sales, profits and customer satisfaction. Done poorly it will drive customers away in their droves.The first time I told my wife about this concept she was scathing – “all those *?$% sales people trying to sell you something you don’t want” (She doesn’t really swear – much). We chatted for a while without too much meeting of minds. So I told her a story.In days gone by you used to be
rtant things that will control how much traffic you get. If don’t have the Google toolbar yet, download it at: http://toolbar.google.com/. It will show you the page rank of sites you are at, including yours. Ok, now that you have the toolbar, load up your website and check your PageRank (hold your mouse over the green bar in Cross-selling - the art of selling for non-salespeopleCross-selling is the act of selling related products at the time and point of sale. Here's a couple of examples:You buy trousers, the salesperson offers you the shirt, tie, cufflinks, shoes… You buy a computer, the sales person offers you a printer, scanner, software… When done well cross-selling will dramatically improve your sales, profits and customer satisfaction. Done poorly it will drive customers away in their droves.The first time I told my wife about this concept she was scathing – “all those *?$% sales people trying to sell you something you don’t want” (She doesn’t really swear – much). We chatted for a while without too much meeting of minds. So I told her a story.In days gone by you used to be
Sales Management - How to Define Your Company's Sales Job - Part 1
Wouldn't you agree that every sales job is unique? Aren't there significant differences in products and services sold, target markets, target geographies, company cultures, lead sources, sales cycle lengths, and more? Given these many differences, how can you accurately define the parameters that will produce success in your company's sales job?The questions asked in this article do not identify every possible factor you should consider as you analyze your company's sales position(s). However, reviewing these questions should spark useful thoughts concerning desirable salesperson characteristics. At minimum, if you carefully consider each question, you will become more consciously aware of key requirements than you were previously.If you are a salesperson, you can also benefit from consi
toolbar yet, download it at: http://toolbar.google.com/. It will show you the page rank of sites you are at, including yours. Ok, now that you have the toolbar, load up your website and check your PageRank (hold your mouse over the green bar in Wouldn't you agree that every sales job is unique? Aren't there significant differences in products and services sold, target markets, target geographies, company cultures, lead sources, sales cycle lengths, and more? Given these many differences, how can you accurately define the parameters that will produce success in your company's sales job?The questions asked in this article do not identify every possible factor you should consider as you analyze your company's sales position(s). However, reviewing these questions should spark useful thoughts concerning desirable salesperson characteristics. At minimum, if you carefully consider each question, you will become more consciously aware of key requirements than you were previously.If you are a salesperson, you can also benefit from consi
What Are Your Marketing Decisions Based On?
We all like to think we base our decisions on hard facts, but that’s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in reality, when it comes down to it, what really pushes us to select one thing over another is our feelings.While instinct and intuition do play a role in business (stories abound of business people who refused to pay attention to the facts and created a success out of what should have been a disaster), 9 times out of 10, cold hard facts and reality cannot and should not be ignored.This new mini-series of BrandReturn™ (our newsletter’s new name) will introduce the basic concepts of business and market research, share some methods of obtaining data, and prod you to begin collecting data and analyzing that data.Market research consists o
rank of sites you are at, including yours. Ok, now that you have the toolbar, load up your website and check your PageRank (hold your mouse over the green bar in We all like to think we base our decisions on hard facts, but that’s not always the case. Business leaders will talk about doing their due diligence prior to making a decision; but in reality, when it comes down to it, what really pushes us to select one thing over another is our feelings.While instinct and intuition do play a role in business (stories abound of business people who refused to pay attention to the facts and created a success out of what should have been a disaster), 9 times out of 10, cold hard facts and reality cannot and should not be ignored.This new mini-series of BrandReturn™ (our newsletter’s new name) will introduce the basic concepts of business and market research, share some methods of obtaining data, and prod you to begin collecting data and analyzing that data.Market research consists o
Cost Cutting With Six Sigma
Hospitals, manufacturing industries, and services industries are all experiencing tremendous pressure on the cost front. For hospitals, if it is not the declining reimbursement from insurance companies, it is the overall decline in revenue due to increased competition and the ever-climbing costs.How Does Six Sigma Contribute To Cost CuttingAlthough Six Sigma was never perceived as a cost cutting tool, it nevertheless contributed to that end. Six Sigma went about cutting cost in unique ways in all aspects of business operation.1. First, the voice of the customer helps in defining not just the appropriate quality but also quantity, which cuts down on wastage such as over and under-utilization of capacity.2. Stabilization of process variation saves a lot on the material conversion which results as improved pro
d up your website and check your PageRank (hold your mouse over the green bar in the middle of the toolbar). If your PR (PageRank) is 0-3 then you need to raise it before going on any further. The next section will talk a little more about PR and how to raise it, if you have 3-8 PR you should still read it, even though you may already know most of it.Hospitals, manufacturing industries, and services industries are all experiencing tremendous pressure on the cost front. For hospitals, if it is not the declining reimbursement from insurance companies, it is the overall decline in revenue due to increased competition and the ever-climbing costs.How Does Six Sigma Contribute To Cost CuttingAlthough Six Sigma was never perceived as a cost cutting tool, it nevertheless contributed to that end. Six Sigma went about cutting cost in unique ways in all aspects of business operation.1. First, the voice of the customer helps in defining not just the appropriate quality but also quantity, which cuts down on wastage such as over and under-utilization of capacity.2. Stabilization of process variation saves a lot on the material conversion which results as improved pro
PageRank is how search engines like Google consid
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