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Will You Add? - How To Attack Your Market and Turn More Visitors Into Rabid Buyers
Have you ever noticed how some businesses seem to do extremely well, and go from strength to strength, whilst the majority just seem to muddle along?Since starting my own business I've met many small business owners and what I've noticed is that the vast majority of them seem to just about get by, but few reach the level of success that they're actually capable of. Some of them end up failing altogether, some lurch from project to project, and some do OK, but never really achieve the success or lifestyle they envisioned when they started their business.On the other hand, I know a handful of extremely successful ser
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just one hot-selling product.
I understand, the path to my first product seemed like climbing Mount Everest.
Fact is, to really ATTACK and OWN your marke
Business cards can be used for advertising your new venture in town and not only for identification purposes. By distributing them to the public in your area you are introducing your business to the public.You can design and print your cards your self in the beginning when you have just launched your business. This will save you a lot of money until you have a better cash flow to spend on professional printing. It is not so much how the cards look but how you distribute them that counts. The more you distribute the more people will know that you have moved into their area in a brand new store. This generates curiosit
A constant theme of GIVING AWAY YOUR MARKET
So many times I speak with someone who has a strong unique selling angle or one unique product within their market, but they fail to really ATTACK their market.
Now I'll be the first to admit it, as a group of product developers and marketers, we're a rather odd lot.
Some of us are great at generating ideas, but never quite seem to realize 10% of the potential
Others of us are great at getting that first product out, but are hopeless at building on initial success.
Still others are terrific marketers, but can't seem to keep enough products in the pipeline to generate consistent sales.
Then there's the go-it-alone mentality.
After all, it's our individual passion and gumption that got us this far, why start sharing our profit and effort with others now?
Regardless of which group you belong to -- success in your market depends on generating an all-out, full-scale, no-holds-bar attack on your market.
Here's how.
ATTACK TECHNIQUE #1: Build Loyal Subscribers
If you are not already doing it - you need to communicate with your subscribers at least once a week.
Could be an automated email campaign, newsletter, forum, blog, mailouts, articles, or any other meothod.
If you can't find something useful to say - even just a few lines, to your market at least once per week, then you are either not well plugged into your market or you are not committed enough to really make BIG money in ANY business.
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just one hot-selling product.
I understand, the path to my first product seemed like climbing Mount Everest.
Fact is, to really ATTACK and OWN your market
Machinery preventative maintenance is paramount in today’s factory. A machine going down can be catastrophic to the assembly line and many times specialized parts are not even available. Often such catastrophic failure or damage to a piece of machinery can be avoided thru early warning detection of the problem. Sometimes sensors do no pick up every problem or fail. We always hear about faulty lights in airliners when the aircraft has to return only to find out that a light was out. In machinery some warning lights go on, if their light goes out and others show nothing and then when there is a problem no light?Most machine
Some of us are great at generating ideas, but never quite seem to realize 10% of the potential
Others of us are great at getting that first product out, but are hopeless at building on initial success.
Still others are terrific marketers, but can't seem to keep enough products in the pipeline to generate consistent sales.
Then there's the go-it-alone mentality.
After all, it's our individual passion and gumption that got us this far, why start sharing our profit and effort with others now?
Regardless of which group you belong to -- success in your market depends on generating an all-out, full-scale, no-holds-bar attack on your market.
Here's how.
ATTACK TECHNIQUE #1: Build Loyal Subscribers
If you are not already doing it - you need to communicate with your subscribers at least once a week.
Could be an automated email campaign, newsletter, forum, blog, mailouts, articles, or any other meothod.
If you can't find something useful to say - even just a few lines, to your market at least once per week, then you are either not well plugged into your market or you are not committed enough to really make BIG money in ANY business.
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just one hot-selling product.
I understand, the path to my first product seemed like climbing Mount Everest.
Fact is, to really ATTACK and OWN your marke
Whether you are looking for a job, new clients or feel the need to expand your list of professional contacts, networking is the answer.So what are you saying to yourself right now? “Yuck, I hate networking. I’ll go to a networking event one of these days, if I can figure out where the REALLY good connections are.”Hello? These are all excuses that keep you in the same place and move you no closer to your goals!Guess what? We all hate networking. It’s just that some of us have gotten better at it because we actually force ourselves to do it!For all of you first time networkers, or those that
Then there's the go-it-alone mentality.
After all, it's our individual passion and gumption that got us this far, why start sharing our profit and effort with others now?
Regardless of which group you belong to -- success in your market depends on generating an all-out, full-scale, no-holds-bar attack on your market.
Here's how.
ATTACK TECHNIQUE #1: Build Loyal Subscribers
If you are not already doing it - you need to communicate with your subscribers at least once a week.
Could be an automated email campaign, newsletter, forum, blog, mailouts, articles, or any other meothod.
If you can't find something useful to say - even just a few lines, to your market at least once per week, then you are either not well plugged into your market or you are not committed enough to really make BIG money in ANY business.
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just one hot-selling product.
I understand, the path to my first product seemed like climbing Mount Everest.
Fact is, to really ATTACK and OWN your marke
The first quarter of 2007 is now history. Are your sales goals where you wanted them? Have you secured all those new clients? Is your customer loyalty increasing? And finally, is your business profitable? If you can’t quickly answer these questions with a loud YES, then it is time to return to your strategic plan and make those necessary course corrections.Years ago after 9/11, I spoke to over a group of 100 business owners and asked them how many had been negatively affected by that horrendous day? Over 90 hands were quickly raised. Then I asked how many had returned to their strategic plans to review current busine
If you are not already doing it - you need to communicate with your subscribers at least once a week.
Could be an automated email campaign, newsletter, forum, blog, mailouts, articles, or any other meothod.
If you can't find something useful to say - even just a few lines, to your market at least once per week, then you are either not well plugged into your market or you are not committed enough to really make BIG money in ANY business.
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just one hot-selling product.
I understand, the path to my first product seemed like climbing Mount Everest.
Fact is, to really ATTACK and OWN your marke
Recently, I was privileged to be in Mobile, Alabama at the Senior Bowl, where all the great college football players who are graduating seniors come together for their last big game.I was asked to come down to conduct leadership training to 900 NFL coaches and scouts. The NFL coaches were there, as they always are, looking at the guys who were finishing college to find out who had the potential to be pro football players.While I was there speaking to the coaches, Dom Capers came up to me. For those of you who don't know, Dom coaches the new Houston franchise, and was the coach of the Carolina Panthers for several y
ATTACK TECHNIQUE #2: Develop More Than One Product
Many of you have frequent anxiety attacks about producing just one hot-selling product.
I understand, the path to my first product seemed like climbing Mount Everest.
Fact is, to really ATTACK and OWN your market, you need to be much more aggressive, releasing several products over the course of a year.
These could be special reports, ebooks, videos, membership sites, co-authorships, resell licensed, public domain, hard-copy, teleseminar or seminar products.
Think in terms of 3-4 products produced next year.
Use our Ultimate Information Entrepreneur's Success Package to help you discover hot topics and get your products developed faster! (http://www.infoproductcreator.com)
Think in these terms, and your first one won't seem as monumental a task.
ATTACK TECHNIQUE #3: Pick The Brain Of Your Mentor
When I started out, I leaped light years ahead because I invested in a terrific mentor - in my case that was Tony Blake (http://www.ablake.net/forum)
You want to think BIG when you think mentors.
Learn from the best. I help quite a few people out with online product development and marketing - it's a market I know very well and can bring first-hand experience.
Dan Kennedy is a master of all things business, time management, offline business and marketing.
Yanik Silver is solid as a copywriter and affiliate management expert.
Whoever you decide on, pick the best - it will pay off in the end.
ATTACK TECHNIQUE #4: Learn Copywriting
The most valuable skill you can learn when ATTACKING your market.
Get your hands on material from the masters - Gary Halbert ( http://www.thegaryhalbertletters.com), Michel Fortin, John Carleton, Gary Bencivenga.
Next - start collecting your own personal "swipe" fi
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