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Will You Add? - Great! So Now Your Web Site *Sounds* Like Crap
There's a little known world of free-to-claim products with unlimited profit potential, an Aladdin’s Cave of ready-made products for you to locate in minutes, re-package in hours, and sell as your own. It’s called ‘The Public Domain’ and it means you can legally copy and sell other people’s books, maps, films, and more, with no ongoing fees or royalties of any kind to pay … EVER! Here are ten more things you
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more abo
A positive article about your business in the media is a big pay-off. A published article or broadcast news item is accepted as a media endorsement of your company. The story makes your business more credible than any other advertisement.Cultivating the Media: A small business on a limited budget cannot afford to hire a media relations expert. A one-page document release with a summary of the compan
It's not just because it allows you to add audio to your web pages. Heck, there are some much cheaper ways to do that. It's because he's made it brain-dead-simple to do it. You call a phone number, record your message, and get code you paste to your site.
Whamo! You've got audio on your site.
For people that don't want to mess with all the techie stuff involved with adding audio to web pages, his service has made it really simple...
http://www.marketingsecrets.com/audio.html
BUT THERE'S A MAJOR PROBLEM NOW...
Everyone is rushing to add audio to their sites. They are recording all kinds of little messages that their web site visitors can listen to. I've seen some crazy stuff already.
But here's a REALITY CHECK.
Most of it sucks.
Not many people have taken the time to THINK about the audio they are going to put on their sites. People think you can just put any audio on the site and it will instantly increase sales.
Umm... no.
Audio CAN be very powerful for your marketing. It CAN increase your sales.
But it can also HURT your business if used incorrectly. That's right, it can LOSE you business.
Don't just think because you add audio to your site that you will start making more money. Unfortunately, it doesn't work that way.
FIRST THINGS FIRST.
If you add ANY audio to your site, you need to split-test the old version of your site and the new version with the audio (regardless of what the first version of your audio script sounds like.)
Unless you split-test your site you won't know which version pulls better. You won't be able to tell if the audio version FLOPPED. And believe me, I know for a fact that some sites that have added audio are probably producing MUCH WORSE since they added it.
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more abo
Typical Interview Questions and Their Answers:If you think setting out your best outfit, polishing your shoes, reviewing your resume, and setting two alarm clocks so that you can't oversleep prepares you for an interview, think again. You need to know the answers to those dreaded questions that always seem to be asked at interviews:1. Can you tell me something about yourself? Answer: I'm a quick l
BUT THERE'S A MAJOR PROBLEM NOW...
Everyone is rushing to add audio to their sites. They are recording all kinds of little messages that their web site visitors can listen to. I've seen some crazy stuff already.
But here's a REALITY CHECK.
Most of it sucks.
Not many people have taken the time to THINK about the audio they are going to put on their sites. People think you can just put any audio on the site and it will instantly increase sales.
Umm... no.
Audio CAN be very powerful for your marketing. It CAN increase your sales.
But it can also HURT your business if used incorrectly. That's right, it can LOSE you business.
Don't just think because you add audio to your site that you will start making more money. Unfortunately, it doesn't work that way.
FIRST THINGS FIRST.
If you add ANY audio to your site, you need to split-test the old version of your site and the new version with the audio (regardless of what the first version of your audio script sounds like.)
Unless you split-test your site you won't know which version pulls better. You won't be able to tell if the audio version FLOPPED. And believe me, I know for a fact that some sites that have added audio are probably producing MUCH WORSE since they added it.
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more abo
Groundwater constitutes almost 50% of Houston’s drinking water, but the numerous industries and improper hazardous waste disposal has caused serious contamination threats to groundwater. It can be almost impossible to remedy contaminated groundwater and hence groundwater assessment services are essential businesses that study and assess the extent of contamination as well as the source of contamination. It will
Don't just think because you add audio to your site that you will start making more money. Unfortunately, it doesn't work that way.
FIRST THINGS FIRST.
If you add ANY audio to your site, you need to split-test the old version of your site and the new version with the audio (regardless of what the first version of your audio script sounds like.)
Unless you split-test your site you won't know which version pulls better. You won't be able to tell if the audio version FLOPPED. And believe me, I know for a fact that some sites that have added audio are probably producing MUCH WORSE since they added it.
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more abo
Online surveys is one of the simplest ways to make money online. All you need to do is to register with the numerous online survey companies and they will contact you and as when surveys are available. When you register with them, they will obtain information from you that they will use to match you with the most appropriate surveys. Once such surveys are available, you will be contacted via email and given a l
So the first thing to keep in mind is you need to split-test this just like ANY other change you'd make to your marketing.
The results will tell you if it improved your marketing or made it worse. That's the beauty of direct marketing. The results speak for themselves. It's all about Yes or No -- the "Maybe's" don't pay the rent.
CAREFULLY SCRIPT AND PLAN YOUR AUDIO *BEFORE* YOU RECORD IT.
Before you go to record that audio file that you will add to your site, you need to take some time and think about what you are going to say.
Your audio should contain BENEFITS of whatever it is you are marketing. The same rules apply with copywriting.
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more abo
Apart from regular phone instruments, today there are a variety of phones that are specially designed to compliment the d?cor of the place and match the personality of the person. These phones are popularly known as decorative phones and they are functional phones that are unique, fancy, and stylish. They enhance the interior of the place and give it a unique and classy look. Elegant decorative phones also make
Ideally, your audio should contain something that the rest of your copy doesn't. Certainly, you can restate some of the same benefits and points in your copy, but ideally if you add some additional info it will make it worth the prospect's time to listen to it.
TEST. TEST. TEST.
And just like everything else, test until it hurts. Test different audio recordings. See how your prospects react for each one. See which ones have a more positive effect on your sales.
I hope to write more about the use of audio in your marketing in a future newsletter. There are many techniques I have discovered that are very powerful. Stay tuned.
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