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Will You Add? - Do You Know Who You Attract to Your Web Site?
Often managers get frustrated with their employees and instead of making constructive criticism, they go into a rage, which makes them look unstable. The small business owner should never go into a rage in front of his customers, because it is not normal. This makes you look like an unstable person. And, who wants to do business with an unstable person, do you? What you should say to the employee is: “We are on the same team so let’s work together to solve this problem.” Take time and learn how to make constructive criticism of people on your staff. Customers should not have to stand around and wait for you to tell off an employee before they can make a purchase, regardless of what the person has done.An important part of management is being able to skillfully critique your employees. You should stop telling the employees off in public and learn how to make private constructive criticism. Here are a few things to consider the next time you are faced with this situation. · Criticism must be done in private · Preface with a kind word or compliment · Criticize the act, and not the person · Supply the answer · Finish on a friendly note Are you interested in taking my online courses?To the new and experi
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonus
How do you get your products to your intended market? How do you introduce them to your goods and services? Television commercials usually promote one product at a time to familiarize consumers with the company or brand image. Huge billboards do the same thing and feature one product as well. But why promote one good product when you have so many?Attract your consumers and introduce them to a catalog of your products. This is the best way to promote and advertise a number of products to sell to your consumers. Catalogs showcase everything that your company has to offer, providing consumers with all sorts of details that they need.Many companies know the virtue of creating a catalog for their products or services. It effectively gives the consumers a solid material to view the products readily. Catalogs contain vivid pictures, product information, description and even prices to answer the most common questions demanded by the consumers about the product. A catalog can also be as detailed as possible to give the consumers an informed decision on buying the said product or just enough to engage the consumer further and arrest their attention.Catalogs highlight your most in-demand products but at the same time, has enough room for the consumer to
(1) Specific Information Seekers
(2) Current Information Seekers
(3) Bargain Hunters
(4) Entertainment Seekers, and
(5) Specific Buyers.
When you identify the type of people you want to come to your website, or the type of people coming now (for those who already have a site), as well as what gets them there, what keeps them there, then and only then can you design your site to attract the type of visitors you want.
Specific Information Seekers (SISers)
To convert Specific Information Seekers into prospects, you will need consistent marketing and multiple trust building strategies. SISers usually search for a particular piece of information. If you have it, they will visit and might stay. If not, they want to find out fast that you don't and poof they are gone. This group is after timely and relevant information. It is an either/or decision -- either you have it or you don't. If their search engine searching continuously sends them to your site and you have on several occasions let them down on having the information, they will see the URL link in the search engine and not ever return.
SISers like to ask questions, usually diving right into the question, giving little or no background to the question. If they have a deep sense that you have the answer, they will generate a quick e-mail to you. They are frequent visitors to the FAQ (frequently asked questions) pages. If you want to attract the SISers, track all the questions customers and prospects ask, provide answers, and post on your site. You can make them happy by placing the answers in larger or bold print.
SISers like several different levels of information. With each click you can barrel down the details. You can do with an overview page and then in a separate page add the full description and other details. Design the overview page for on-line reading (large font, white space, and fast, flowing language) and the detail pages for off-line reading (printable).
They also like an up-to-date websites with changing information. If the "last update date" is older than one week, or if your articles have old dates on them, they usually will not even enter the site. First impressions mean a lot to them and determine if they will ever return. Credibility is the second decision maker for this buyer. Do not compromise the integrity of the information you provide. If you're an affiliate just say so, they don't mind.
Their decision to buy is usually immediate if you have what they want. This group reads by scanning on the Net. They will scan and read bold, colored and highlighting in long sales letters.
In a retail store, SISers browse the aisles. They know what they are looking for before they enter a website or store. Retailers call these people aisle browsers. In a store, they walk through a store, first checking the aisle platforms for bargains. Men do fall mostly in this category.
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, they will also purchase from you.
CISers aren't a great group to receive testimonials from unless they have used your material and it has worked for them in some BIG or EXTRAORDINARY way.
This leads us into the next group, the group that chases free.
Bargain Hunters
Bargain Hunters shop free for anything. Converting them to customers is tough because of the "free blinders" they wear. As long as they think they can find it somewhere free, they will keep searching for it. Time to money ratio for them is distorted -- even if they spend 40 hours looking for it and the offsetting cost is $10. They relish in the challenge of finding it free. They also like to brag about how they found it free (use this to your advantage).
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonuse
Most organisations have problems with their performance measurement systems. Some of the more common ones are discussed below.Measures are Disconnected from Stakeholder Needs: Measures that organisations focus on sometimes have little bearing on the needs of their important stakeholders - shareholders, customers and employees. As an example of such a disconnection, consider the business school which measures itself by the accomplishments of its faculty, size of its facilities etc, rather than the measure that should count, namely the post graduation success of its students. Or take the manufacturer of alcoholic beverages that has measures of product quality based on esoteric factors that are not derived from consumer feedback.Measures Do Not Support Major Business Goals: Sometimes measures are created without any associated goals or performance standards. Such measures are just data collection exercises which have no contribution to the achievement of business objectives as they are not actionable.Measures Drive the Wrong Performance: In a surprisingly large number of instances, measures and indicators selected by management not only to not support the goals of the organisation, but act
SISers like several different levels of information. With each click you can barrel down the details. You can do with an overview page and then in a separate page add the full description and other details. Design the overview page for on-line reading (large font, white space, and fast, flowing language) and the detail pages for off-line reading (printable).
They also like an up-to-date websites with changing information. If the "last update date" is older than one week, or if your articles have old dates on them, they usually will not even enter the site. First impressions mean a lot to them and determine if they will ever return. Credibility is the second decision maker for this buyer. Do not compromise the integrity of the information you provide. If you're an affiliate just say so, they don't mind.
Their decision to buy is usually immediate if you have what they want. This group reads by scanning on the Net. They will scan and read bold, colored and highlighting in long sales letters.
In a retail store, SISers browse the aisles. They know what they are looking for before they enter a website or store. Retailers call these people aisle browsers. In a store, they walk through a store, first checking the aisle platforms for bargains. Men do fall mostly in this category.
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, they will also purchase from you.
CISers aren't a great group to receive testimonials from unless they have used your material and it has worked for them in some BIG or EXTRAORDINARY way.
This leads us into the next group, the group that chases free.
Bargain Hunters
Bargain Hunters shop free for anything. Converting them to customers is tough because of the "free blinders" they wear. As long as they think they can find it somewhere free, they will keep searching for it. Time to money ratio for them is distorted -- even if they spend 40 hours looking for it and the offsetting cost is $10. They relish in the challenge of finding it free. They also like to brag about how they found it free (use this to your advantage).
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonus
An observation while returning home from a seminar: Getting away from the everyday allows room for analysis and new thoughts. Stimulation while away from the everyday energizes analytical and concept ional thinking.The above observation was formulated in-flight while attempting my normal travel timekiller, enjoying reading a popular adventure novel. But stimulating thoughts from the two-day seminar I attended kept intruding on my recreational reading. So I put down my book and started reviewing my notes and workbook. I spent the next two hours engaged studying and considering ways I might put the knowledge I gained to good use, amazed at the energy and focus I was putting into the process.Three things gave me that energy and focus: Absence, Change, and Immersion.· Absence from normal schedules, normal people, normal workload· Change to new location, new people, a learning environment· Immersion into two days devoted to one subject presented in a logical, energized, entertaining mannerBy the time the plane landed I had written pages of notes, schedules, and diagrams. I am now implementing some of the projects I wrote down while on that plane and integrating them into my conscious efforts. I never would have deve
In a retail store, SISers browse the aisles. They know what they are looking for before they enter a website or store. Retailers call these people aisle browsers. In a store, they walk through a store, first checking the aisle platforms for bargains. Men do fall mostly in this category.
Even though this group only reads what they need from a book, the next group, CISers read the whole book.
Current Information Seekers (CISers)
Current Information Seekers are curious people who find everything interesting. They can be reading about Mars and next learning about cooking, and later into something different. They purchase material based on whatever is hot in their life at that moment. Usually they over purchase material and get behind in their reading. Yet, that backlog does not seem to bother them, they would feel empty without it.
CISers enjoy reading a high portion of the newspaper and read the whole book. They want something interesting...something useful...something they would not have found on their own. They want something that will give them an edge, an advantage, an insight, something unexpected.
Use caution, this group does make suggestions that can lead you astray. They also cannot understand why others pigeon hole (their viewpoint) themselves with their businesses. They value exploration and freedom.
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, they will also purchase from you.
CISers aren't a great group to receive testimonials from unless they have used your material and it has worked for them in some BIG or EXTRAORDINARY way.
This leads us into the next group, the group that chases free.
Bargain Hunters
Bargain Hunters shop free for anything. Converting them to customers is tough because of the "free blinders" they wear. As long as they think they can find it somewhere free, they will keep searching for it. Time to money ratio for them is distorted -- even if they spend 40 hours looking for it and the offsetting cost is $10. They relish in the challenge of finding it free. They also like to brag about how they found it free (use this to your advantage).
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonus
With all the latest technology, do you ever feel like you are out of the groove? There are so many new advanced gadgets. We used to skate board on the side walk and now they skateboard on video games with hand held controllers. Business conference calls are a unique advancement that can take the business industry to a new level. Phones are no different than any of the other latest technologies. They have come a long way too, and business conference calls held in private rooms, could be a thing of the past.It's hard to believe the latest phones that are out. I can't even understand all the capabilities they can perform. The days of dialing are becoming extinct. We live in a push button world. You don't even have to make your calls from home or work anymore. Business conference calls can be made from driving in your car and with a headset, you don't even have to hold onto the phone. You can be anywhere in the world and make business conference calls. You may be on vacation with your family and still conduct business through business conference calls. How cool is that.Business conference calls are phone calls in which the calling party can call more than one party at a time. Depending on the plan you have, the other parties would only be able to hear wh
To use this group to your advantage define one or two topic categories that fit in with your niche. Then change the material daily or weekly. In addition, since they are so busy running after the latest and greatest, you will need to make sure they are consistently aware of those changes. Send them updates. They will find the frequent updates useful, interesting, and amusing even if they've heard them a million times before. They will return frequently. Frequent updates will keep you on their hot list and bookmarked.
CISers compare before buying. If everything is the same and your shipping is 3 cents less they will buy from you. However, they make sure they are exact offers. If you have something that looks more attractive, whether it pertains to their needs or not, they will also purchase from you.
CISers aren't a great group to receive testimonials from unless they have used your material and it has worked for them in some BIG or EXTRAORDINARY way.
This leads us into the next group, the group that chases free.
Bargain Hunters
Bargain Hunters shop free for anything. Converting them to customers is tough because of the "free blinders" they wear. As long as they think they can find it somewhere free, they will keep searching for it. Time to money ratio for them is distorted -- even if they spend 40 hours looking for it and the offsetting cost is $10. They relish in the challenge of finding it free. They also like to brag about how they found it free (use this to your advantage).
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonus
Once you are a small business owner, you will need to determine the best way to advertise your business to get your name out in the world and let everyone know you are open for business.There are quite a few free advertising methods. Superpages.com allows you to add your listing at no charge, plus you can add as much information as you want to promote your business.Building even a small, one page web site can help promote your business. There are numerous search engines that you can add your URL to once your web site is complete, which will get your name out into the world. Web site hosters can help you with your site, offering pre-made templates to walk you through your creation. Http://www.godaddy.com is one of the easiest and least expensive to use.If you are trying to attract local business, mail outs such as post cards can actually be relatively inexpensive and effective. You can go to http://www.vistaprint.com and order as few as 50 postcards or brochures at an extremely affordable price. Mail outs should go out at least once a month for 3-6 months to the same potential customers. Using a company such as http://www.vistaprint.com allows you to change your information each month to make your ad more interesting and can actually get your
Add a monthly giveaway at your site and you will attract these visitors. It does not always need to apply to anything they are interested in -- they want it because it is free. They may print out a 200-page free ebook and still think it is a bargain because it was fr*e*e. They don't make a connection that printing equals cost.
The upside to this group is that they are easy to please -- just offer them bargains. The downside is that there is less than a 1% chance you will convert them to customers unless you offer them free for a long time. Sometimes you hear them comment something like, "I've been checking out your web site for years and I've finally decided to buy from you."
Since "deals" travel fast, be assured that if you offer a deal they will pass along the message at lightening speed. Great viral marketers in this sense. They can create noise to other ready buyers.
Contests and games attract them as well as giveaways that accompany an order. Adding lots of fre-e bonuses to your deals work well with this web browser. Suggestion: Make the bonuses available after a purchase. Freebies are great pullers to get them to visit your sales page. Pile it on, they have a weak no threshold.
Like the SISers, Bargain Hunters also respond to detailed product information. They also like to justify what they are buying to others. And for this they need to know the benefits very clearly.
Bargain hunters are completely different from the next group. The next group age range is from teenagers to 30- year-olds. Between 30 and 40 the need for fast entertainment begins to subside.
Entertainment Seekers (ESers)
Entertainment Seekers get bored easily. They frequently browse the web when bored. They like interactive games, interactive contests and flash. You can attract them if you provide animation, sound clips, contests, games, and the latest and greatest in technology deliveries.
They frequently visit the horoscope, recipe, sex, drugs, and music pages. They begin browsing at their favorite sites, then move towards searching for new latest and greatest stuff, and then return to playing their computer game. If the first page seems flat, they don't even go past that page. They assume the rest is boring as well. The exception occurs if they enter and can transition to SISer mode seeking a specific piece of information.
Bright contrasted pages, black and multi-colored backgrounds pull them in. Holding their interest is tough because of the Internet's relatively flat presentation. If you want to convert them to customers, your product has to offer them the same type of perceived entertainment before they will buy. Keep the same color palette as well.
You will need to provide them with "advertainment". Provide advertising that sells your product while providing entertainment value -- similar to the info-mercial strategy used in television advertising.
Unlike the next group, this group likes cleverness, however, the next group is the one that most independent professionals want to attract.
Specific Buyers (SBers)
Specific Buyers have something in mind that they want to buy. They demand an easy ordering process and fast delivery. They want it now. Prefer ebooks to the wait time of a book purchase. Make the benefits of buying very clear.
SBers like ideas and creativity. Add a "what's new" page or some type of interactive shopping helper (help them to make a selection) to your site and they love it. For services, you need to offer a phone number they can call, preferably 24/7 and 800, where they feel free to ask questions without obligation.
SBers also like to purchase things in complete packages – a package with all the answers to their challenges. A package that gives them everything from A-Z so that they do not have to look any further. Because of this, they usually do comparison shopping to find the best package for the best price.
In Conclusion
Now that you can define who you want to attract, keep in mind these five overall steps to get people to buy on your web site:
1. Know your current customer profile well.
2. Know what they are looking for on the web and how
they browse the web.
3. Choose the best approach to attract these buyers.
4. Deliver what you want to attract on your site. Like
attracts like with all energy.
5. Make it easy for them to buy from you.
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