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Will You Add? - Leading eCommerce Consultant Admits You Should Only Listen to One Real Expert! (And it's not him)
Most companies follow the traditional rules of recruiting. You write a job description, you place an ad on Monster, and you hope that you receive some good r?sum?s that hopefully match the job ad that you posted. You then sit back and wait for candidates to come to you.This method doesn’t work very well right now, because most of the good people don’t necessarily look for jobs that way and don’t post their r?sum?s on Monster. They network with their friends and their close associates within their industry in order to keep abreast of great job opportunities. They also follow their mana
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product an
The Top 3 Programs To Make Money OnlineSo, you are ready to start making money online? You must be or you wouldn’t be here. Believe it or not, I was in your same shoes a few months ago. Trying to find a way to make some extra cash. And you, like me, are probably hearing all the talk about people making lots of money online from home….right? Well that’s what drove me to the internet scouting for the best money-making programs available. And I will give you the top 3 here. I have bought and checked numerous other programs, but these 3 are by far the best and most rewarding you can get your
The secret is... There is only one true expert who can show you how to drastically improve the effectiveness of your website and your marketing. With dozens of so-called guru’s, consultants and experts ready and willing to give you (or charge you for) their advice, there is actually only one person you should listen to on a regular basis. Only one! And his name is Eric Graham... No, no... just kidding...
The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.
Not sure what headline to use at the top of your page... You have a couple of options: Pay an “expert” consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.
Or...
“Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards... The one that converts to sales best wins!
Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products...
Or...
Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing.
If done properly, the questions you can get your “visitor experts” to answer about your website by simply testing, is endless.
Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product an
If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done.So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”Well of course it’s self promotional! That’s what good marketing is!When you are finished a project for a client, why not capture that moment in the client's own words to use for showi
The only “experts” that you should listen to and trust are your visitors. The visitors that come to your website or view your ads are the only true experts. They will share their expert opinions with you by the actions they take while on your website.
Not sure what headline to use at the top of your page... You have a couple of options: Pay an “expert” consultant like me to look it over for you and give you copywriting recommendations, for a few hundred dollars an hour.
Or...
“Ask” your visitors which one is best, by split testing each element of your headlines and letting your visitors vote with their credit cards... The one that converts to sales best wins!
Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products...
Or...
Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing.
If done properly, the questions you can get your “visitor experts” to answer about your website by simply testing, is endless.
Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product an
The first job the individual lands after graduation could lead to better opportunities in the future. If after how many years the employee sees no growth in the company, perhaps it is time to do an executive job search before leaving the current position.The first thing the executive should do is update that resume. This is because the one who will interview the person does not know anything except what is written on that document.It should contain the positions held in previous jobs, the length of time that the executive has been there, the nature of the work and the major accompl
Trying to figure out how much to charge for you new ebook? You can hire an expert... I can talk to you all day about advanced pricing theory and explain to you how prices with a “7” in them (such as $17, $97, $777) usually convert better. I can walk you through an analysis of the price points of competing/similar products...
Or...
Simply test 3 or 4 different prices to see which one is most profitable. Often the greater perceived value of a higher price actually converts better than a lower price. But you won’t know if that’s true for your product and your visitors until you test it. Again your visitors will teach you more about pricing than any consultant ever could. You just need to “ask” these experts by testing.
If done properly, the questions you can get your “visitor experts” to answer about your website by simply testing, is endless.
Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product an
Getting an address for registered office in UK may not be very difficult but getting it in the right place is not at all easy. It is because an address in the right place increases the impressiveness of ones business. It helps in winning the confidence of customers. This results in expansion of ones business horizon and ensures higher profit. Being aware of this fact, every business aspirants like to book an address in a strategically perfect place.This makes the task of getting an address for registered office in a desired place. The problem becomes even more critical due to the legal ma
If done properly, the questions you can get your “visitor experts” to answer about your website by simply testing, is endless.
Now, don’t get me wrong, I am not saying that you should never hire a consultant or expert -- after all my clients happily pay me a lot of money to help them improve their conversion rates. And I am worth every penny! ;-)
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product an
Together with the Beijing 2008 Olympic Games, everyone is talking about the huge opportunities opening up in China. As the Chinese government is liberalizing the economy, industries such as tourism, manufacturing and service are investing their revenue especially for the upcoming Olympic Games.China expects a huge pre-Olympic investment boom and feels very optimistic towards the Beijing's Olympic economy. MNCs in the market sectors such as telecommunications, banking and real estate are planning to hop onto the bandwagon and take the chance to market their brand globally as the driving fo
But what you need to understand here is that the best experts, became experts by studying and testing, testing and testing different elements over and over until they developed a set of “best practices”. So, by hiring someone who has been in the trenches you can save time and money in the long run.
However, every website, business, product and visitor demographic is different. Just because something works at one website, doesn’t automatically mean it will work at yours. The best consultants will tell you that you still need to test everything. So in the end it’s still your visitor who’s the true expert.
Just imagine the results you could achieve over the next year, if you took the time to test only one new element every week. Even if half of the tests were failures and didn’t produce improvements in your conversion rates, you would still discover 26 ways to improve your sales. Even if each improvement only boosts your conversion rate by 1/10th of 1%, you would have improved your conversion rate by over 2.6% (and probably much more!)
Look over your current sales statistics, and ask yourself, “How much more profit would I be making if my conversion rate jumped by 2.6%?”
With most sites currently converting at an appalling 1% to 2%, a 2.6% improvement could triple your sales...
Let me ask you a question: Imagine you have a website selling information on how to learn to play the guitar, getting 1,000 visitors per day. And I came to you and showed you how I can change a few things about your page, improve your search engine positioning and triple your traffic? Would you be excited? Sure.
Then, why not get equally excited about optimizing your website for maximum conversion rates?
Many online businesses will spend hundreds of thousands of dollars optimizing their sites for the search engines. But then they waste 99 out of every 100 visitors that they spent so much time and effort getting, simply because they failed to invest in “asking the experts” (their visitors) first. Had they taken the time to optimize their site for conversion rate, before driving the traffic their results would be 10x more profitable.
The great news for you is, so few online businesses are currently testing anything! This means that you are in a position to absolutely dominate your competition by simply listening to the true experts... Your visitors!
Copyright 2004 Eric Graham
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