Will You Add? - Internet and Businesses Online

It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help
Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell

able) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about ou

Like It or Not... You're in SALES!
Mention the word sales or salesman and two out of three people get a little clammy under the skin. “I hate sales people and I could never do what they do!” is what many say at the mere thought of having to sell something. How wrong they are.Here is the cold hard fact: From the time you are born to the time you die, you – regardless of your pr

Your web traffic reports offer unparalleled opportunities to learn more about your site visitors and their behavior. Are you taking advantage of these opportunities?Knowing the hot content areas on your site can give you great ideas for future product and program development. Rita Risser (http://www.FairMeasures.com) developed a whole set of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

Calls to Action

One of my favorite mantras is "Every Page of your Site Should Have a Strategy". You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result. Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our

Negotiation: Sometimes That Item is Worth the Full Asking Price!
Most people foster an image of the expert negotiator as the one who seems capable of getting a discount on anything.“Joe, you’re going to need bypass surgery right away, and it will cost about $10,000.”“Doc, is that the very best you can do?”“Okay, Joe, just because it’s you, I’ll do it for half.”Of course, savvy negotiat

your site can give you great ideas for future product and program development. Rita Risser (http://www.FairMeasures.com) developed a whole set of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

Calls to Action

Brainstorming for Small Businesses: How to Turn your Business inside out using Reversals and Humour
The other day I got one of my business clients to brainstorm how she and her staff could improve their small business. This is a process that I encourage my long term clients to do at least once a year.The method I coached them in uses reversals to create insights about their company: the reversals help you to see problems from a new perspec

t of online checklists and policy guideline documents based around the subjects that her visitors were searching for.

Calls to Action

7 Great Reasons To Get A Company Logo
A company logo can be an invaluable marketing tool if created and used correctly. The logo is a memorable and meaningful representation of your company. It is important that you do not just blow off the design of your company logo. Hiring a professional design firm is well worth the money. Read these benefits of having a logo with superior desig

r Site Should Have a Strategy". You should absolutely know which segment of your target audience each page is aimed at, what's in it for them and what you want as a result. Provide clear (and clickable) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about ou

NOT Marketing Makes You Stingy
In coaching clients, I have a tendency to see immediately when a client is using excuses, is complaining, resisting, or over-thinking an assignment. This usually means the client doesn’t want to move forward on a certain aspect of our work for whatever reason. When I press deeper, like I did this week with a client, I often get this:able) calls to action at every point in your copy where the reader might be ready to make the next move - whether it's "Sign up for our newsletter", "Buy our product", or "Contact me to ask about our services".

Sometimes this means directing the visitor to the next page that you'd like them to see. Dave Paradi told me:

"I realized that people were entering my site on one of two specific pages, which are a couple of my articles that now have great placement on Google. I also noticed that almost all of these visitors entered and exited on that page, not visiting any other pages.

"So how could I get them to see the rest of the site - particularly the products that I hoped they would buy? I included a link to my products page at the bottom of each article. And last month, the products page jumped to the second most visited page, and it appears that many visitors, based on the value of the articles, are checking out the products."

And he's taking

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Web Branding Matters -- Part One

There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web. Then you'll get a simple definition: online branding makes your visitors believe that you are the only answer to their problems.

An Unexpected Career Direction

My starting point was how to draw on 25 years of experience in which I have helped thousands of people to their own career success, and make this knowledge freely available to anyone and everyone who could use it. I believe that if people are given the right information and helped to reach their own conclusions; they can make an outstanding success of their careers. I wasn’t planning on writing much about business start-up or self-employment yet as I got busy with this project something happened.

Writing a Cover Letter Professionally

There are a lot of opportunities just waiting to be seized in the market; however, it is a sad fact that many people are still unemployed. Every year, different universities and colleges produce fresh graduates, and therefore the competition is quite high. You might be wondering how you are going to compete with other applicants, but did you know that you can start by writing a good cover letter?

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