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Will You Add? - How To Turn Yellow Pages To Gold
Is customer service a department in your company? Is customer service simply the title of an order entry department? Is customer service an empty shell, long on rhetoric but short on delivery? Does the term customer service actually mean anything, or is it a leftover expression from an era of days gone by?Superior customer service is indeed alive and well alive and working at many progressive companies, both large and small. Customer service is not simply a term or a department, but rather an attitude and a manner of doing business. It boils down to caring and adhering to the golden rule…"
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most
When researching a business opportunity, it is essential to make sure that the business opportunity complies with the business opportunity statutes of the state in which you are doing the transaction. Also, check to see if it is registered. If the business opportunity comes under the FTC rule that it is mandated to disclose specific information regarding the business, ask if they are offering a prospectus to potential buyers.How To Research A Business OpportunityIt is necessary to study the history of the parent company, to determine if it is a successful company. It is necessary t
Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike someone thumbing through a magazine, most people who pick-up the Yellow Pages are looking to buy.
On the other hand, when they turn to your section, they are immediately greeted with the ads of most of your competitors right there along side your ad.
To end the debate right here I will state without hesitation that most businesses can benefit greatly from effective Yellow Page advertising, not in spite of the situation described above, but because of it.
You see, most Yellow Pages ads are completely wasted. I would challenge you to pick any category and flip to it. What you will find are bunch of ads that might as well say, "We don't do anything different than anyone else, but here's our phone number so you can call and ask for a quote."
It's no wonder I run across scores of business owners who complain they never get any results with their Yellow Pages Ads.
So why are Yellow Page ads so bad?
Most end up being designed by the Yellow Page ad sales folks who basically tell you that you need a bigger ad, with a border, with color with, your name big and bold at the top...or
You go look in the Yellow Pages and you see a big ad, with a border, with color and a big fat logo at the top and you copy it.
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most
One of the most important facets of marketing and sales is the ability to win long term relations with your customers while selling your customers multiple products. If companies only rely on new customers to buy their products every time, they would continually have to spend more and more money and time. This applies to you as well, a repeat customer is always easier to obtain than a brand new customers.The more sales you can make from an individual customer, the more time you will save and the more money you will earn! It is a well known fact that people who have already bought from you
To end the debate right here I will state without hesitation that most businesses can benefit greatly from effective Yellow Page advertising, not in spite of the situation described above, but because of it.
You see, most Yellow Pages ads are completely wasted. I would challenge you to pick any category and flip to it. What you will find are bunch of ads that might as well say, "We don't do anything different than anyone else, but here's our phone number so you can call and ask for a quote."
It's no wonder I run across scores of business owners who complain they never get any results with their Yellow Pages Ads.
So why are Yellow Page ads so bad?
Most end up being designed by the Yellow Page ad sales folks who basically tell you that you need a bigger ad, with a border, with color with, your name big and bold at the top...or
You go look in the Yellow Pages and you see a big ad, with a border, with color and a big fat logo at the top and you copy it.
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most
How many times have you wondered where to place the “i” and the “e” when you were writing “receipt”? Or is it really “reciept”? What about the spelling of “neighborhood”? Are you sure it isn’t “naiborhood”? It’s got to be “nayberhood”, don’t you think?"What IS Rong With This Sendtuncts” Or any of the following:He’s extremely proud of the 50 page “busnes propsal” he’s just written; it’s been typed, printed and neatly bound into a leather binder for presentation at the meeting with all 15 of his Board members, about to start in 10 minutes. Mighty proud of himself, he look
It's no wonder I run across scores of business owners who complain they never get any results with their Yellow Pages Ads.
So why are Yellow Page ads so bad?
Most end up being designed by the Yellow Page ad sales folks who basically tell you that you need a bigger ad, with a border, with color with, your name big and bold at the top...or
You go look in the Yellow Pages and you see a big ad, with a border, with color and a big fat logo at the top and you copy it.
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most
Webucation-E-Learning web subjects on the internet. The future of webucation is finally here. One of the hottest money making jobs on the internet is Online Data Entry. Learn webucation-data entry opportunities on the web. The key to making money online is knowing how and where to start. Without the right starting point you will waste precious time and a ton of money. Webucation is a key in starting a data entry job online or internet Home Based Business. First thing I would like to clarify is that this is NOT your traditional data entry job. This is e-learning the internet for Online Data E
Go ahead, pull out the yellow pages and you'll see what I mean.
Here's the deal.
The Yellow Pages can be a great tool for most businesses. As I stated before, when people reach for the Yellow Pages they are motivated and often ready to buy or find a business to visit.
Here's how to make sure that your Yellow Pages investment pays off.
Use a headline
This is an ad. You are trying to get someone to read your ad and understand how you are different from the 234 other businesses that do what you do listed right there on the same page. Since the Yellow Pages offers your reader a host of choices for every category (essentially all of your competitors) you must stand out. Grab them with an effective headline.
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most
There is a temptation for many entrepreneurs to attempt to duplicate their Business Plan in a Slide Presentation. This may happen understandably, because of an enthusiasm and zeal to share a concept or an idea; there is also a chance to lose your audience. Both the Business Plan and Presentation may work together better if the Presentation is a highlight of the main document.On many occasions I have been asked to join a meeting or review a Business Plan and/or a Powerpoint Presentation and have received a 40-slide Presentation. Any amount of slides over 12 (Guy Kawasaki, author of The Art
"Discover the Worlds Most Comfortable Mattress"
Relax and enjoy soothing music while you bounce, poke, and feel your way to sleeping heaven in our entertaining showroom
Who wouldn't want to call that company? Don't use up the most valuable space in the ad to give your company name and logo. People go the Yellow Pages because they don't know whom to call. Give them a reason to call you. Use that space at the top of the ad to stand out. Once you draw them in, they will find your name.
Make them an offer - The point is to generate a lead with your ad not necessarily a sale
Use your ad and your headline to offer a free report, offer a reason to call, or communicate how you are different from the rest. If you don't do this one thing in your ad, the calls you will get from your ad will all be price shoppers.
"FREE Report - 10 Proven methods to more restful nights and energetic days"
Remember, this is a very competitive environment; give them a reason to call you.
List Benefits
Not features--Benefits. 100% No Questions Ask Guarantee. Free set-up. We recycle your old mattress for your. Delivered to your door when it's convenient for you.
Too many ads say things like quality work, in business over 29 years, family owned. These may all be nice things but they don't get at the heart of what your prospects want.
Call them to action
Make sure that all of your contact information--email, address, fax, store hours, location--you name it, are easy to find.
Ad Size Can Matter
Don't waste a fortune on your ad. Make sure that it is big enough to stand out in the category. You don't need to dominate with size when you have a headline and a compelling offer. Ask your sales rep where a certain size ad would rank you in the category (biggest ads run first) and go from there. Aim for a great ad that is middle of the road size wise.
Besides your ad will stand out now anyway.
Test your ad
One of the real downsides to a Yellow Pages ad is that, once you stick your ad in the book, it's there for 12 months without any way to change it.
Well in advance of your ad deadline, design two or three different ads and run them in a newspaper that fits your target market. Carefully track the success of each ad and
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