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Will You Add? - 3 Easy Ways To Stop Affiliate Link Hijackers
Building Company Culture
One has to wonder, in light of recent and past news highlighting companies and universities facing lawsuits for discrimination charges, what kind of professional culture these corporations and institutions are building within their ranks. Where is the “zero tolerance” policy? When my employees assemble each month for our staff meeting, everyone has the opportunity to view
the Net were more prone to click on the One has to wonder, in light of recent and past news highlighting companies and universities facing lawsuits for discrimination charges, what kind of professional culture these corporations and institutions are building within their ranks. Where is the “zero tolerance” policy? When my employees assemble each month for our staff meeting, everyone has the opportunity to view
Do Small Business Grants Even Exist?
The idea of obtaining a small business grant, for many small business owners, is great. After all, unlike a loan, grants are funds that don't have to be repaid. Many of us have heard various sources proclaiming to have the secret to obtaining small business grants and they may very well have a legitimate listing of grantors (organizations or individuals that award fun
There are many ways to earn an honest buck using the Internet, while others just try to find the best deals possible. There was a time when people that were surfing the Net were more prone to click on the The idea of obtaining a small business grant, for many small business owners, is great. After all, unlike a loan, grants are funds that don't have to be repaid. Many of us have heard various sources proclaiming to have the secret to obtaining small business grants and they may very well have a legitimate listing of grantors (organizations or individuals that award fun
Sorry, No Customer Service After 4:00 P.M.
A few months ago, I wrote about ingenious styles of customer service that every business should know about, mostly because their employees were inflicting them on their customers.For instance, I warned about "in your face customer service" and "run for cover customer service", two equally effective opposites...like pouring too much sugar on your Cheerios one day, an
k using the Internet, while others just try to find the best deals possible. There was a time when people that were surfing the Net were more prone to click on the A few months ago, I wrote about ingenious styles of customer service that every business should know about, mostly because their employees were inflicting them on their customers.For instance, I warned about "in your face customer service" and "run for cover customer service", two equally effective opposites...like pouring too much sugar on your Cheerios one day, an
Focus...a Marketing Strategy
The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Su
ry to find the best deals possible. There was a time when people that were surfing the Net were more prone to click on the The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus. Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Su
Business Process: A NASCAR Perspective
This thought was triggered by an article in the February 2005 issue of Harvard Business Review entitled "Breakthrough Ideas for 2005". The article has a brief synopsis of 20 breakthrough ideas for 2005. One of those was subtitled "Seek Validity Not Reliability" and was written by Roger L. Martin, the dean of the Rotman School of Management at the University of Toronto and
was a time when people that were surfing the Net were more prone to click on the This thought was triggered by an article in the February 2005 issue of Harvard Business Review entitled "Breakthrough Ideas for 2005". The article has a brief synopsis of 20 breakthrough ideas for 2005. One of those was subtitled "Seek Validity Not Reliability" and was written by Roger L. Martin, the dean of the Rotman School of Management at the University of Toronto and
Branding Basics: Three Important Branding Concepts
A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.1. The Brand Pr
the Net were more prone to click on the affiliate links and buy stuff without thinking too much of it. Not it seems that the things are a little bit different, due to the fact that the prices are higher t
A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.1. The Brand Pr
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