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Will You Add? - Four Questions Before You Look for Affiliate Programs
The below table of content is my copywriting checklist, that I've been using for the past 2 years to create dynamic and powerful sales letters for my clients. And I hope it will do the same to you when applied in full.#1, The Headline must promise your prospects with a compelling benefit and answer their one and only questions - What's in it for me?This is no doubt many super copywriters have been emphasizing about the headline to be the single most important element that gives a strong, unwavering promise to end your prospects' problems. You'll be amaze to see your prospect will do anything to buy from you.#2, Make your headline being able to capture readers attentionTo stand out among many others sales letters that may have bombarding your readers, you have to create a headline that invokes emotions in them. Feelings of anger, joy, sadness and even the most powerful emotion of all - jealousy are in fact will dwell prospects to buy from you immediately.Remember to always use a strong guarantee to back your outrageous claims and promises from your headline. The best way to lead readers
Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.
Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the aver
How do you raise capital and begin working for yourself when you have no money. Here is my take on the "I have no money" mindset.If you have a joba. Capital. Put aside ten percent a month and within a year you will have enough for a seed fund. How do you put aside ten percent a month on a tight budget. Get rid of your discretionary expenses - stop watching movies, eating popcorn, drinking soda, smoking cigarettes, buying gifts for yourself or your loved ones or in desperate situation even food.I have lived for six weeks on raisin bread and butter so that I could pay off a part of my startup credit card debts. When you put your mind to it, you can put aside a fair bit within the short span of a year. In a given month you do spend fifteen to twenty percent of your paycheck on these items and if you want your venture bad enough you shouldn't have too much of a problem making these small sacrifices.b. Time. For most technology ventures the first and most crucial milestone is the proof of concept. If you are a programmer start sleeping less and wo
I went out this weekend looking for content that I could publish here temporarily while I got down to writing. I had a hard time finding unbiased content. Most of the so-called reviews out there are infomercials, and that’s not what I was looking for with this blog. So you’re going to have to bear with me. I’ve been looking and learning and reading and talking, and I’ve got a lot to say. I just need the time to write it down, and I will, starting tomorrow. No, really I will.
In the meantime, you need to ask yourself this — are you ready for an affiliate program, or Internet Advertising in general? I put together four questions you should ask before you embark on your affiliate program or any Internet advertising.
Before I get to the four questions you should ask before you enbark on your affiliate program, I am going to review two concepts that I use often here on Affiliateblog. The first is what I call the macro view of your Internet presence:
Incoming visitors -> Internet Presence < - Sales or Actions
You are really running two campaigns with your Internet presence -- the first campaign is concerned with getting visitors to the site, and the campaign is ongoing. The second campaign is to get those visitors to do something. That something may be just to spend more time at your site, or it may be to sign up for something or buy something.
The other represents the process of Internet advertising:
Impression -> Click -> Action
Most affiliate programs pay publishers in the last part of the process, the Action. I’ll be using both of these concepts in my questions. So here we go…
1. Do you know enough about your visitors?
There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU will be the one to decide what kind of products and services you want to offer your visitors. This seems like a minor detail, but it is a major factor in your success.
If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the keywords that people used to get to you? More complex and specific search terms tend to result in more immediate conversions, while broader search terms may result in sales later. If people get to your site using what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.
Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.
Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the aver
Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.1. The size of your ad depends on 3 factors: your budget, your competition and your current staffing situation. If other advertisers under your heading all have simple listings or small ads, consider the possibility that the public is not going to the yellow pages to find your product or service. However, if your heading is dominated by large ads, you should consider doing the same if you want to compete. Research confirms that most yellow page users choose larger ads. If your budget cannot support the investment of a large ad, consider buying the largest ad you can afford and fill it with ad copy or keep a minimal yellow pages presence and put your money in some other advertising media. Lastly, even if you have the budget for a large ad, it will do you no good if your office is not staffed with personnel to answer the phone.2. Color in your ad will attract more attention - only if it appears on a page in which all or most of the other ads are black.
In the meantime, you need to ask yourself this — are you ready for an affiliate program, or Internet Advertising in general? I put together four questions you should ask before you embark on your affiliate program or any Internet advertising.
Before I get to the four questions you should ask before you enbark on your affiliate program, I am going to review two concepts that I use often here on Affiliateblog. The first is what I call the macro view of your Internet presence:
Incoming visitors -> Internet Presence < - Sales or Actions
You are really running two campaigns with your Internet presence -- the first campaign is concerned with getting visitors to the site, and the campaign is ongoing. The second campaign is to get those visitors to do something. That something may be just to spend more time at your site, or it may be to sign up for something or buy something.
The other represents the process of Internet advertising:
Impression -> Click -> Action
Most affiliate programs pay publishers in the last part of the process, the Action. I’ll be using both of these concepts in my questions. So here we go…
1. Do you know enough about your visitors?
There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU will be the one to decide what kind of products and services you want to offer your visitors. This seems like a minor detail, but it is a major factor in your success.
If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the keywords that people used to get to you? More complex and specific search terms tend to result in more immediate conversions, while broader search terms may result in sales later. If people get to your site using what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.
Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.
Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the aver
Trailer records are a subtle animal. They don't seem to do much, but in the world of medical billing and the electronic transmission of claims, trailer records can mean the difference between a whole claim file going through or being rejected like a bad virus. In this installment of our series on medical billing and electronic claims submission, we'll be continuing our review of the XA0 record, picking up with field number 18.XA0 field 18, positions 120 - 126, is the total payer paid amount. This is the total amount of all claims being billed that have already been paid by the primary payer. For those wondering how this can even be possible, it is not uncommon for a claim to be partially paid by a payer and then rebilled by the provider in an attempt to get the outstanding balance paid off. In some cases, given the proper documentation, the remaining balance may be paid, but not often and certainly not always.XA0 field 19, positions 127 - 133, is the total patient paid amount. This is the total amount of all claims being billed where the patient has made payments towards the claims themselves. This
The other represents the process of Internet advertising:
Impression -> Click -> Action
Most affiliate programs pay publishers in the last part of the process, the Action. I’ll be using both of these concepts in my questions. So here we go…
1. Do you know enough about your visitors?
There are literally thousands of affiliate programs out there. While some affiliate marketing hubs are experimenting with context-sensitive serving of affiliate banners and banner rotation on affiliate sites, YOU will be the one to decide what kind of products and services you want to offer your visitors. This seems like a minor detail, but it is a major factor in your success.
If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the keywords that people used to get to you? More complex and specific search terms tend to result in more immediate conversions, while broader search terms may result in sales later. If people get to your site using what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.
Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.
Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the aver
Looking for a new job, whether it is with a new company or a promotion within your own organisation, requires time and effort. To make your job search more effective you need to take five fundamental steps on the road to success:· Analysing your skills· Writing a winning Resume· Managing your job search· Coaching for interview success· Negotiating your job offerStep 1: Analysing your SkillsThe most crucial step in the job search process is to assess what skills you have to offer to your future boss. At an interview you will have to tell your story. An interviewer will not remember your precise details, but they will remember your story, once it is filled with practical examples. This means that you have to be able to explain the four 'what's' of your job:· What do you do?· What skills do you require to successfully carry out your role?· What have you achieved?· What benefit did your company get from employing you?The answers to these questions can be used to draft a one-minute sound bite of the skills that you have to offer to y
If you haven’t already, take a look at the stats for your web site over the past month or so. Where do your visitors come from? Have you paid for Google, Yahoo or other search engine traffic? What are the keywords that people used to get to you? More complex and specific search terms tend to result in more immediate conversions, while broader search terms may result in sales later. If people get to your site using what you believe to be broad search terms, you need to be sure that the cookie life (the amount of time that passes between someone from your site visiting the affiliate merchant’s site and the sale) is long.
Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.
Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the aver
When negotiating a business deal with a smaller up and coming company the larger company may wish to consider their position in the game and what the end goal for the smaller company is. That is to say what is the little company trying to achieve. For instance the little company wants PR value from being able to say they have the larger company as an account or is partnering with them.Why? Well perhaps they wish to leverage this with a second round of venture capital funding or use it to sell more large accounts and often there are reasons of ego also involved. Being the larger company you can often all them to use public relations and tell others that they are doing business with you as that costs you nothing at all and gives them an influx of cash and this is a feather in your cap and can allow you to negotiate a lower price or better terms or additional services.It pays to know who you are negotiating with and their motivation and especially those motivations which you can provide without costing you anything on your bottom line. Now that is truly a Western World win/win scenario and it makes sense to p
Do you have textlinks or other advertising on other sites? Do you know the demographics of the visitors from those sites? Have you spoken to the webmaster, owner or manager of the sites on which you advertise and asked him or her about their visitors? Do you know the websites? Have you visited the sites that advertise on the same sites as you? When you investigate all of these things a profile of the visitors to your site should begin to emerge.
Which search engine brings you the most traffic? If it’s Google, the user is slightly more apt to be male, and in the middle (of MSN, Yahoo and Google) as far as propensity toward buying something (42% more likely than the average user). There’s a terrific article on marketingvox.com if you want to see more details. You can also find some interesting demographic info on the major search engines from AQABA.
You should pay particular attention to the domains of your visitors. If you have a lot of AOL traffic for example, you should consider that the profile of the average AOL user is 35 or older (77%) and married (62%).
If you have trouble with textual representation vs. graphical representation (as I do), there is a terrific product called VisitorVille that takes your web logs and animates them. The text is represented as pictures (buildings, people, buses for the search engines, etc).
After all this you should be able to sit down and come up with the profile of a typical visitor. This profile should hopefully include estimates of age, country of origin, education and income.
Try to think like your visitors. Try to anticipate their interests and the products and services they might want to purchase. Affiliate programs raise the bar from PPC — your payment comes at the end of the Internet marketing process (the Action) rather than at the beginning (Impression or Click) like Google Adsense or Doubleclick. You need to apply more brainpower to the process, and you’ll make more money if you do it right.
2. Is your site perfect?
You’re asking someone to buy something from your site. If the pages have sloppy html code, broken links or instability from a bad Cascading Stylesheet, it makes you look cheesy. We’ve all been uncomfortable buying something off a cheesy website. You don’t want to be that website.
Let’s start with the html code. Are you sure there are no errors in it? Have you used an html checker like the one at W3C? I find mistakes in my code all the time. Unless you check your code on several browsers in several resolutions you might not catch an error. The validator will. If you use Cascading Stylesheets you should also visit the CSS Checker.
Speaking of validators, you should check your links often. W3.org also has a link validator.
The site should also be optimized for search engines, be easy to understand and navigate, and should have a sitemap for people (and spiders) to find their way around. You should have had ten of your closest friends take a look at the site and give you their feedback, and you should always listen to unsolicited comments from users with an open mind and place value on them. If someone takes the time from their busy day to send you an email about your site, they feel strongly about it and you should take a close look at what they’re talking about.
Understand that if your Incoming Visitors campaign is not working right, you’re wasting your time with your Sales or Action program.
3. Do you know what kind of ads you’re going to use, and where the ads are going to go?
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Related Articles:
Influencing the Mind: Learning as It Relates to the Self
How To Interview Sales Candidates - Executive Leaders, Managers, and Individual Contributors
Becoming an Affiliate - Getting Other People to Do the Work!
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