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Will You Add? - eBay Selling Strategy #6 - For Higher eBay Profits Take Better Pictures
Trade Show Lead Follow-Up rally there are a few points that bear repeating about pictures for the web.The Dreaded SLBH If you're like most exhibitors, your first day back in the office after a trade show contains a myriad of competing priorities. Messages from current clients who need you beckon, the list of daily to-do's has piled up for several days, and business-as-usual marches on. Now's the time NOT to let the trade show leads that you worked so hard to get (not to mention spent so much money getting!) fall into the infamous SLBH – the Sales Lead Black Hole.What is the Sales Lead Black Hole? It's where 80% of all trade show sales leads end up…it's the no-follow-up-zone…it · Keep your picture size as small a possible without compromising quality. · Use appropriate lighting – avoid using the flash unless really necessary. · Use a contrasting background to make your colors pop · Always use a tripod to steady your shots · Properly prepare your item so it m Bad Customer Service Does Not Happen Overnight When I first started selling on eBay. I spent a lot of my time trying to come up with great descriptions for my items. I would use a thesaurus and try to craft the most evocative descriptions to entice potential bidders to bid on my items. Yet, my auctions consistently ended, selling for much less than similar items listed by my competitors. I decided to do what Jay Abraham suggests, realizing that there is usually enough business to go around, you can learn a lot by talking to your competitors. So I took the plunge and actually offered to pay a fellow seller of children’s clothing on eBay to tell me what I was doing wrong with my eBay listings.Bad Customer Service does not happen overnight. It is a combination of several controllable and predictable circumstances involving policies, procedures, training, management and personnel.Bad Customer Service is not from bad customers, poorly made product, high prices, poor location, voodoo or moon phases. (I have personally blamed angry customers on the phases of the moon, have you?)Let’s take a moment and examine the items that influence Customer Service.Policies have a major influence in how you are allowed to treat your organizations Customers. I have worked in and She took the offer and the money and her critique of my auction made me a hundred times over the $50.00 that it cost me. One of the things that she told me was “take more pictures of your item; a picture means everything in a listing, while words are just words”. Although I found that statement a little strange, I understood just what she meant. I began putting more and more pictures into my listing. I saw my ending prices double on the items that I was selling just from that one change. In this article I am not going to address the basics of taking pictures. I am going to concentrate on the finer points of creating photographs that make your items sell. I assume that you have a digital camera and know how to use it. If not, there are many, many great tutorials on the web about how to digital camera that will get you up to speed in no time Some Basic Points: Generally there are a few points that bear repeating about pictures for the web. · Keep your picture size as small a possible without compromising quality. · Use appropriate lighting – avoid using the flash unless really necessary. · Use a contrasting background to make your colors pop · Always use a tripod to steady your shots · Properly prepare your item so it ma Business Development and Self Hypnosis - The Hidden Link zing that there is usually enough business to go around, you can learn a lot by talking to your competitors. So I took the plunge and actually offered to pay a fellow seller of children’s clothing on eBay to tell me what I was doing wrong with my eBay listings.Very few people know that there is a hidden relationship between the success of a business venture and hypnosis. While this may not be that evident, it is actually an integral part of every successful business venture. You may think that hypnotherapy, self-hypnosis and hypnosis in general is only used in treating psychological problems like fear and such, but it can actually be used to help your business flourish. How?Imagine that you have a great idea for a business and it may take a lot of planning to achieve it. Unless you have infinite patience and already have a set plan to put i She took the offer and the money and her critique of my auction made me a hundred times over the $50.00 that it cost me. One of the things that she told me was “take more pictures of your item; a picture means everything in a listing, while words are just words”. Although I found that statement a little strange, I understood just what she meant. I began putting more and more pictures into my listing. I saw my ending prices double on the items that I was selling just from that one change. In this article I am not going to address the basics of taking pictures. I am going to concentrate on the finer points of creating photographs that make your items sell. I assume that you have a digital camera and know how to use it. If not, there are many, many great tutorials on the web about how to digital camera that will get you up to speed in no time Some Basic Points: Generally there are a few points that bear repeating about pictures for the web. · Keep your picture size as small a possible without compromising quality. · Use appropriate lighting – avoid using the flash unless really necessary. · Use a contrasting background to make your colors pop · Always use a tripod to steady your shots · Properly prepare your item so it m If There is No Pain, There is No Gain in Sales of the things that she told me was “take more pictures of your item; a picture means everything in a listing, while words are just words”.If you have climbed the difficult mountain of sales to a point of success, you understand the pain of rejection. You have faced negative thoughts about your character and pushed forward. You knew you could do it and pushed past the negative forces that stood in your path. Self doubt is an adversary in our sales career that we must each over come.A recent conversation with a struggling salesperson caught my attention this week. Our discussion began as a focus on what went wrong during the week rather than what went right. It was clear that the salesperson was frustrated, needed answer Although I found that statement a little strange, I understood just what she meant. I began putting more and more pictures into my listing. I saw my ending prices double on the items that I was selling just from that one change. In this article I am not going to address the basics of taking pictures. I am going to concentrate on the finer points of creating photographs that make your items sell. I assume that you have a digital camera and know how to use it. If not, there are many, many great tutorials on the web about how to digital camera that will get you up to speed in no time Some Basic Points: Generally there are a few points that bear repeating about pictures for the web. · Keep your picture size as small a possible without compromising quality. · Use appropriate lighting – avoid using the flash unless really necessary. · Use a contrasting background to make your colors pop · Always use a tripod to steady your shots · Properly prepare your item so it m A Sizzling Sales Secret To Be HUGELY Successful... cle I am not going to address the basics of taking pictures. I am going to concentrate on the finer points of creating photographs that make your items sell. I assume that you have a digital camera and know how to use it. If not, there are many, many great tutorials on the web about how to digital camera that will get you up to speed in no timeMany years ago, a favorite client of mine said something to me I have never forgotten." Kim - don't ever stop being yourself. It is the reason we buy from you."That was a HUGE compliment coming from a client that other reps had considered difficult, demanding and hard to please.When I took over the account I realized he wasn't difficult, demanding or hard to please at all. He just wanted someone to BE REAL and listen to what he wanted to achieve.I was just my normal, high energy, slightly edgy and off the w Some Basic Points: Generally there are a few points that bear repeating about pictures for the web. · Keep your picture size as small a possible without compromising quality. · Use appropriate lighting – avoid using the flash unless really necessary. · Use a contrasting background to make your colors pop · Always use a tripod to steady your shots · Properly prepare your item so it m Thinking About More Business rally there are a few points that bear repeating about pictures for the web.What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you really should be asking yourself why not.Yes, I know--it all started with the Internet implosion. Then came terrorist attacks. Next, the global recession. And after that a war that threatened to destabilize the worldwide political structures for peace and harmony. Who knows what's next, but the fact is, none of these "catac · Keep your picture size as small a possible without compromising quality. · Use appropriate lighting – avoid using the flash unless really necessary. · Use a contrasting background to make your colors pop · Always use a tripod to steady your shots · Properly prepare your item so it makes the best possible presentation. The Finer Points: In addition to the basics points mentioned above, review the following points when taking pictures for eBay. Tie each part of the description to a picture: Pictures should be near the text that describes the feature of the item that the picture is highlighting. I have found that an effective presentation method is to use a 2 column table in my listings. It allows the portion of the description that addresses an important feature of the item to be directly adjacent to a picture of that feature. Creating a table requires the use of html but you can get a basic table template from a tutorial on the web. Take pictures of the item from all angles: Real life happens in 3-D, the web is strictly a 2-dimensional medium, take all sides, top and bottom of the item. It makes your bidders comfortable by showing them that you have nothing to hide. Take a picture of any extras included with the item. If there are any accessories, spare parts, or instructional manuals that you plan to include with the item be sure to include a picture of them. Take honest pictures and don’t over edit them: Let your bidders see pictures of any flaws that the item may have. After all, they will see the flaws when the item is delivered, so you may as well avoid any bad feedback you will undoubtedly by honestly describing and showing any flaws the item may have. Stay away from over-processing, enhancing and doctori
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