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  • Will You Add? - Selecting The Right Promo Item

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    fter all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But w
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    Last Monday I met with a new client – a representative of a local university. She was a very cheerful lady but had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line imprinted, too.

    I could see where she was coming from. Magnets are, after all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But wh

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    t had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line imprinted, too.

    I could see where she was coming from. Magnets are, after all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But w

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    her list were custom magnets – she wanted refrigerator magnets with her university logo, and she wanted the enrollment and inquiry trunk line imprinted, too.

    I could see where she was coming from. Magnets are, after all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But w

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    nrollment and inquiry trunk line imprinted, too.

    I could see where she was coming from. Magnets are, after all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But w

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    fter all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But when I asked her what exactly she wishes to accomplish with these magnets, she answered, to promote ourselves to high school seniors so that they would consider us for college.

    RED ALERT. The common mistake people make when choosing promo items is choosing in terms of price. The cheapest is not always the most effective. In this case, for example, the magnets will only stay in the student refrigerators at home (if it even makes

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