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Will You Add? - Artist Marketing - Selling Your Art on Ebay
Count Down To An Advert
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my version. It works for me. It could work for you.COUNTDOWN TO AN ADVERTThe headline must grab the readers attention. Make a promise or offer a benefit.Expand the headline in the lead paragraph.Don't waffle. You must hold the readers interest.Make sure that any information that you give is useful.Ma
ered some of the key points of traditional ArtiThere are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my version. It works for me. It could work for you.COUNTDOWN TO AN ADVERTThe headline must grab the readers attention. Make a promise or offer a benefit.Expand the headline in the lead paragraph.Don't waffle. You must hold the readers interest.Make sure that any information that you give is useful.Ma
Blindfold Marketing - You Cannot Manage What You Cannot Measure
There are few things in life we choose to do while blindfolded – the act of covering our eyes while performing a task, even a routine one, instills emotions such as fear, anxiety and confusion. With our eyes covered, any acts we attempt are done with uncertainty, taking a longer path toward our goal, if we reach the goal at all. A perfect example is the adolescent game of pin-the-tail-on-the-donkey, which invokes instinctive and reactive behaviors, often ending with a misplaced tail.Metaphorically speaking, the billion-dollar industry of online marketing grinds forward in a similar fashion, driven by millions of visually impaired marketers in pursuit of a moving target with a recipe that rarely produces the same resul
As an artist, you’ve probably already realized that the “creative” end of your profession is handled. It’s the “marketing” of your work that is the challenge! In a previous article, I covered some of the key points of traditional ArtisThere are few things in life we choose to do while blindfolded – the act of covering our eyes while performing a task, even a routine one, instills emotions such as fear, anxiety and confusion. With our eyes covered, any acts we attempt are done with uncertainty, taking a longer path toward our goal, if we reach the goal at all. A perfect example is the adolescent game of pin-the-tail-on-the-donkey, which invokes instinctive and reactive behaviors, often ending with a misplaced tail.Metaphorically speaking, the billion-dollar industry of online marketing grinds forward in a similar fashion, driven by millions of visually impaired marketers in pursuit of a moving target with a recipe that rarely produces the same resul
Write Winning Proposals For Venture Capitalists
You need to secure money for your project. You visit venture capitalists to see if you can get that money. A venture capitalist views your project as a pure investment. A venture capitalist has no emotional attachment unlike you. You need to write a proposal that is structured around a venture capitalists needs, not yours. What may interest you may have no relevance to your potential funder. You need a business plan that is ‘investor-focused’.An investor focused business plan contains relevant information about your project. It addresses concerns, questions and should allay fears that any potential venture capitalist may have. It should meet their needs exactly. Venture capitalists exist to make substantial g
that the “creative” end of your profession is handled. It’s the “marketing” of your work that is the challenge! In a previous article, I covered some of the key points of traditional ArtiYou need to secure money for your project. You visit venture capitalists to see if you can get that money. A venture capitalist views your project as a pure investment. A venture capitalist has no emotional attachment unlike you. You need to write a proposal that is structured around a venture capitalists needs, not yours. What may interest you may have no relevance to your potential funder. You need a business plan that is ‘investor-focused’.An investor focused business plan contains relevant information about your project. It addresses concerns, questions and should allay fears that any potential venture capitalist may have. It should meet their needs exactly. Venture capitalists exist to make substantial g
Fraud Prevention - The Most Cost Effective Way to Reduce Losses
Create & Maintain an Appropriate Culture Culture is important in any organization but to have the appropriate attitude of honesty and high ethical standards is important to prevent fraud. Management must demonstrate this model by providing a tone at the top emphasis on this culture. After setting the tone, management must follow up on this commitment by hiring the right people for the job and ensuring that their hiring policies are effective at eliminating those people that do not meet the standards set by the culture. The hiring process should entail some form of background check in order to gather some information about their past ethical behavior. After acceptance of new employees, management s
andled. It’s the “marketing” of your work that is the challenge! In a previous article, I covered some of the key points of traditional ArtiCreate & Maintain an Appropriate Culture Culture is important in any organization but to have the appropriate attitude of honesty and high ethical standards is important to prevent fraud. Management must demonstrate this model by providing a tone at the top emphasis on this culture. After setting the tone, management must follow up on this commitment by hiring the right people for the job and ensuring that their hiring policies are effective at eliminating those people that do not meet the standards set by the culture. The hiring process should entail some form of background check in order to gather some information about their past ethical behavior. After acceptance of new employees, management s
9 Secret Ways To Boost Your Business With Teleseminars
Teleseminars are a great way to prospect, sell, stay in touch with current customers and clients, build your list, and so much more. Here are just some of the ways you can use teleseminars to boost your business!Introduce a new product or service:Product launches are one of the most common ways to use teleseminars. This is a great way to explain all about what your product can do and how it can help your customers. This is especially useful for informational products, because the teleseminar can be mostly high impact content, with only a little bit of selling. There is no way in one hour to tell everything in a book, or even an ebook, so you can give as much as possible to the audience and still leave th
is the challenge! In a previous article, I covered some of the key points of traditional ArtiTeleseminars are a great way to prospect, sell, stay in touch with current customers and clients, build your list, and so much more. Here are just some of the ways you can use teleseminars to boost your business!Introduce a new product or service:Product launches are one of the most common ways to use teleseminars. This is a great way to explain all about what your product can do and how it can help your customers. This is especially useful for informational products, because the teleseminar can be mostly high impact content, with only a little bit of selling. There is no way in one hour to tell everything in a book, or even an ebook, so you can give as much as possible to the audience and still leave th
In Company Knowledge Transfer - Isn't It Time You Stopped Wasting Valuable Resources?
Your company is almost certainly sitting on an untapped goldmine of knowledge.We're not talking about the information that resides on your servers or databases, but about the wisdom contained in the heads of you and your colleagues.Many people in your workforce will have skills and experience vital to the successful running of your company. This will be specialised knowledge about your business or market sector that perhaps few other people in the world possess, including your co-workers.Right now you probably have expertise or insights that many of your colleagues lack. What if there was an easy way to pass these on? Knowledge transfer of this kind might help them perform their duties more effectively.<
ered some of the key points of traditional Artist Marketing through participating in Art Shows and Festivals. This article will cover one online approach to marketing your work -- Selling on Ebay.Your company is almost certainly sitting on an untapped goldmine of knowledge.We're not talking about the information that resides on your servers or databases, but about the wisdom contained in the heads of you and your colleagues.Many people in your workforce will have skills and experience vital to the successful running of your company. This will be specialised knowledge about your business or market sector that perhaps few other people in the world possess, including your co-workers.Right now you probably have expertise or insights that many of your colleagues lack. What if there was an easy way to pass these on? Knowledge transfer of this kind might help them perform their duties more effectively.<
As a venue for selling Art, ebay
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