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Will You Add? - Remove These Objections and Watch Your eBay Auctions Fly
To be successful, you need to do what the successful people do! It's really that simple. Here are what I've found to be the 6 pillars of business success:1. Set Yourself Apart From The Rest!Almost all businesses have some competition - other people selling the same, or similar, products. In order to survive and prosper despite your competitors, you have to set yourself apart from them.Have you differentiated yourself from your competition? Is there something unique about your business, product, offer, or service? Study your product and your offer, and seek out what's unique about it.Look at your competition. Study them! Pick their sales letters apart! Find out what they're lacking that you could use to establish your uniqueness.Always ask yourself these questions..."Why should customers choose me over my competitors? What am I offering that other businesses aren't? What are they getting from me that they're not getting from others?"I see more and more people everyday, starting websites with the same set of ebooks, bundled up in the same way, promoting just a
Is delivery expensive?
Always fully describe your delivery details within your auction description. Be up front about shipping costs.
If bidders or buyers aren't given this detail within the auction description, they may become suspicious that the seller is hiding something, and therefore decide not to bid.
There is no reason why you cannot say up front how much P&P will be. You can find out the real delivery costs of the company you plan to use. You can get these details from their website.
Once you have the postal costs you can add the appropriate handling and packaging costs, and there you have the figure to let your buyers know in advance that you're not hiding anything.
You have just removed another doubt in your prospective buyer's mind.
Incidentally, there have also been occasions where sellers have sold items at what appear to be cheap prices, but have inflated delivery costs to compensate, or even over compensate. Never do this!
Objection 4
What happens if the item arrives damaged?
In your auction description you should cover your policy in relation to damages and insurance.
If you're selling higher value items you may wish to consider using a delivery service which includes insurance. Remember, even though the buyer has paid for it, the item is your property until it is accepted by the buyer. So if it is damaged in transit, this is your responsibility. You will ha
If you rate how good a company’s marketing initiatives are by the advertisements you see and the impressions they make on individuals, you couldn’t be more wrong. The best marketers know their market – they have in depth knowledge of who their customers are, what their customers’ needs are, what companies have done in the past, and in which direction the market is headed. Sure, these guys can also generate catchy ads and funny slogans, but these things do not make them great marketers.The Best Battles of the Past Few Decades Nike vs. Adidas – The battle between Nike and Adidas that erupted in the late 70’s and continued through the 80’s is one for the record books. In the mid-80’s, Nike signed basketball superstar Michael Jordan and quickly released the Air Jordan line. Adidas signed Run DMC banking on the explosion of Hip-Hop. Who won? Well, they both sell sports shoes and Adidas signed a musical group while Nike signed a sports star. Today, Nike is worth $15 billion and Adidas is worth $8 billion. Nike dominates most sports while Adidas remains strong only in socc
Objections are those points, sometimes small issues, which make a bidder or a buyer think again about going for your offering.
In your auction description you need to remove as many of these objections as you can.
These are the kind of objections which your prospective buyers will have.
Objection 1
Is the seller trustworthy?
The buyer usually doesn't know you. If they're serious bidders they will check you out. How will they do this?
a) A good Feedback Rating will be one way they assess you. Be determined in getting your feedback up, and making it all positive.
b) They might also click through to your About Me page. This page gives you the opportunity to convey your personality and your honesty.
One of eBay's standard About Me page formats lets you display your recent feedbacks - always useful - and also your other auctions, again useful. This is in addition to anything about yourself which helps to show what a sincere and genuine person you are.
And finally, if you have a web site from which you sell products or services, you are allowed to place a direct link to it from the About Me page. (This is in marked contrast to your auction description page, where eBay does not allow direct links to web pages.) So, create an About Me page and incorporate the points mentioned.
c) A prospective bidder may wish to ask you a question. As you will know, there is a standard eBay facility whereby a bidder can ask a seller a question. You should really welcome questions.
Why do I say this?
Well, if a bidder asks you a question, first of all you know they are interested in your offering. They wouldn't have wasted their time on typing out their question to you if they weren't. Also, by asking you a question they are qualifying themselves in as a real prospect. And you now have the chance in your reply to directly influence them. Depending on the nature of their enquiry, you have the opportunity to convey your integrity, honesty, credibility, fair mindedness, helpfulness, expertise, knowledge, other appropriate products etc.
So, if questions are such good things, why not make it easy for the bidder to ask one? Always have some text in your auction description offering to answer any questions, with a link to your email address. If you have a little knowledge of HTML coding you will know how easy this is to do. It is far better than simply relying on buyers finding the standard "Ask the seller a question" link provided by eBay.
d) You might consider a moneyback guarantee, if it's appropriate and you can "afford" it.
Why would you or should you do this?
Well, when you think about it, in online auctions, the buyer is normally asked to take all the risk. They usually pay the seller up front - before the item is delivered to them. The risk is all theirs that the seller doesn't perform.
To some buyers, particularly on higher value items, this risk is so high that it can cause them to have second thoughts about bidding. You know you are trustworthy, but they don't. By offering a moneyback guarantee you are offering what is known as "risk reversal". You are taking the risk off your buyer. In effect you shoulder the risk.
I know this works, because I use it myself. In thousands of auctions I've run, I can count on one hand the number of people who have invoked my moneyback guarantee.
If you can practice "risk reversal", it will help your auction success rate, and it is vital on Dutch auctions.
Objection 2
How do I pay?
Always maximize the number of payment options you will accept.
You should provide different types of payment options for your buyers:
PayPal
Nochex
Check
Postal Order
Banker's Draft
Bank Transfer
Cash
You can accept credit/debit cards on your auctions if you open accounts with relevant payment processors like PayPal and Nochex. These enable buyers to pay you with a credit/debit card even though you aren't a business, and you don't have what is known as a Merchant Account.
As you probably know, PayPal is owned by eBay. Therefore eBay make it really easy for you to take PayPal payments from your buyers. But don't forget other payment processors, like Nochex. It might just be that your interested buyer only has a Nochex account.
Opening accounts is free. Paying anyone via PayPal or Nochex is also free - which is why so many auction bidders and buyers use them.
There are charges for you as a seller, however, and these are incurred when you receive money and/or when you transfer money from/to your PayPal or Nochex accounts from/to your own bank account. Check out the respective fees via their web sites.
In my experience, the rates of charges are reasonable for giving you the significant advantage of being able to accept credit/debit card payments on your auctions.
If you are selling low value items, say less than ?3 ($6), it may be prudent to add a small sum or percentage to the final sale value to cover this.
Speaking personally, I never ask the buyer to incur additional charges for using PayPal or Nochex. By now, you should have realized why - it's called removing an objection! I take the view that buyers who wish to pay by credit/debit card should not be discouraged in any way - and a surcharge of this nature might just prevent them from bidding or buying.
If you don't have PayPal account and you'd like to create one, go here: http://www.paypal.com
If you don't have Nochex account and you'd like to create one, go here: http://www.nochex.com
As I mentioned, they're free to set up.
Objection 3
Is delivery expensive?
Always fully describe your delivery details within your auction description. Be up front about shipping costs.
If bidders or buyers aren't given this detail within the auction description, they may become suspicious that the seller is hiding something, and therefore decide not to bid.
There is no reason why you cannot say up front how much P&P will be. You can find out the real delivery costs of the company you plan to use. You can get these details from their website.
Once you have the postal costs you can add the appropriate handling and packaging costs, and there you have the figure to let your buyers know in advance that you're not hiding anything.
You have just removed another doubt in your prospective buyer's mind.
Incidentally, there have also been occasions where sellers have sold items at what appear to be cheap prices, but have inflated delivery costs to compensate, or even over compensate. Never do this!
Objection 4
What happens if the item arrives damaged?
In your auction description you should cover your policy in relation to damages and insurance.
If you're selling higher value items you may wish to consider using a delivery service which includes insurance. Remember, even though the buyer has paid for it, the item is your property until it is accepted by the buyer. So if it is damaged in transit, this is your responsibility. You will hav
Times are, um, interesting: companies are either stripping down to the bare necessities or recreating their business models so they can be ready for the future in new ways. In your company, you may be creating new strategic initiatives or hiring/firing/reorganizing staff. You might be adopting CRM technology or extending your current technology into other departments. You're rebranding. You're repositioning products.Whatever you are doing right now to ride the storm of what's happening in our national economic business environment, it most likely involves Change.Problem is, while your companies are using strategies and tactics to steer new initiatives, you are changing far more than the way things are done: all of your change initiatives involve people.People Issues Ignored At A CostSo much of business has focused on the 'doing'. Even when 'change agents' reside within a company or are hired in from outside, they focus on the 'change initiative,' not the human issues that seem, surreptitiously, to enter into the equation.I just spoke with an editor of a well-known CRM e-z
c) A prospective bidder may wish to ask you a question. As you will know, there is a standard eBay facility whereby a bidder can ask a seller a question. You should really welcome questions.
Why do I say this?
Well, if a bidder asks you a question, first of all you know they are interested in your offering. They wouldn't have wasted their time on typing out their question to you if they weren't. Also, by asking you a question they are qualifying themselves in as a real prospect. And you now have the chance in your reply to directly influence them. Depending on the nature of their enquiry, you have the opportunity to convey your integrity, honesty, credibility, fair mindedness, helpfulness, expertise, knowledge, other appropriate products etc.
So, if questions are such good things, why not make it easy for the bidder to ask one? Always have some text in your auction description offering to answer any questions, with a link to your email address. If you have a little knowledge of HTML coding you will know how easy this is to do. It is far better than simply relying on buyers finding the standard "Ask the seller a question" link provided by eBay.
d) You might consider a moneyback guarantee, if it's appropriate and you can "afford" it.
Why would you or should you do this?
Well, when you think about it, in online auctions, the buyer is normally asked to take all the risk. They usually pay the seller up front - before the item is delivered to them. The risk is all theirs that the seller doesn't perform.
To some buyers, particularly on higher value items, this risk is so high that it can cause them to have second thoughts about bidding. You know you are trustworthy, but they don't. By offering a moneyback guarantee you are offering what is known as "risk reversal". You are taking the risk off your buyer. In effect you shoulder the risk.
I know this works, because I use it myself. In thousands of auctions I've run, I can count on one hand the number of people who have invoked my moneyback guarantee.
If you can practice "risk reversal", it will help your auction success rate, and it is vital on Dutch auctions.
Objection 2
How do I pay?
Always maximize the number of payment options you will accept.
You should provide different types of payment options for your buyers:
PayPal
Nochex
Check
Postal Order
Banker's Draft
Bank Transfer
Cash
You can accept credit/debit cards on your auctions if you open accounts with relevant payment processors like PayPal and Nochex. These enable buyers to pay you with a credit/debit card even though you aren't a business, and you don't have what is known as a Merchant Account.
As you probably know, PayPal is owned by eBay. Therefore eBay make it really easy for you to take PayPal payments from your buyers. But don't forget other payment processors, like Nochex. It might just be that your interested buyer only has a Nochex account.
Opening accounts is free. Paying anyone via PayPal or Nochex is also free - which is why so many auction bidders and buyers use them.
There are charges for you as a seller, however, and these are incurred when you receive money and/or when you transfer money from/to your PayPal or Nochex accounts from/to your own bank account. Check out the respective fees via their web sites.
In my experience, the rates of charges are reasonable for giving you the significant advantage of being able to accept credit/debit card payments on your auctions.
If you are selling low value items, say less than ?3 ($6), it may be prudent to add a small sum or percentage to the final sale value to cover this.
Speaking personally, I never ask the buyer to incur additional charges for using PayPal or Nochex. By now, you should have realized why - it's called removing an objection! I take the view that buyers who wish to pay by credit/debit card should not be discouraged in any way - and a surcharge of this nature might just prevent them from bidding or buying.
If you don't have PayPal account and you'd like to create one, go here: http://www.paypal.com
If you don't have Nochex account and you'd like to create one, go here: http://www.nochex.com
As I mentioned, they're free to set up.
Objection 3
Is delivery expensive?
Always fully describe your delivery details within your auction description. Be up front about shipping costs.
If bidders or buyers aren't given this detail within the auction description, they may become suspicious that the seller is hiding something, and therefore decide not to bid.
There is no reason why you cannot say up front how much P&P will be. You can find out the real delivery costs of the company you plan to use. You can get these details from their website.
Once you have the postal costs you can add the appropriate handling and packaging costs, and there you have the figure to let your buyers know in advance that you're not hiding anything.
You have just removed another doubt in your prospective buyer's mind.
Incidentally, there have also been occasions where sellers have sold items at what appear to be cheap prices, but have inflated delivery costs to compensate, or even over compensate. Never do this!
Objection 4
What happens if the item arrives damaged?
In your auction description you should cover your policy in relation to damages and insurance.
If you're selling higher value items you may wish to consider using a delivery service which includes insurance. Remember, even though the buyer has paid for it, the item is your property until it is accepted by the buyer. So if it is damaged in transit, this is your responsibility. You will ha
If you’ve been watching those late night infomercials, you may be convinced that the US government is giving away “Free Money” to just about anybody who needs some. It all looks too easy, just fill out a form or two and wait for the check to arrive.Starting a small business from scratch is difficult at the best of times and raising startup capital is perhaps the hardest part. Your bank will probably want personal guarantees if they even consider you for a loan. Your savings and even your home may be at risk if your business fails, so the thought of a free government grant to start your business is very tempting. But do these grants really exist and can the average entrepreneur get one?There are indeed many grant and loan programs for small businesses, including many that are administered by state or local government, rather than the federal government. Unfortunately, the whole procedure for finding and applying for a grant can be time-consuming and complex. Some grant eligibility decisions can take a while to wade through the bureaucratic processes. You will have to submit business pla
To some buyers, particularly on higher value items, this risk is so high that it can cause them to have second thoughts about bidding. You know you are trustworthy, but they don't. By offering a moneyback guarantee you are offering what is known as "risk reversal". You are taking the risk off your buyer. In effect you shoulder the risk.
I know this works, because I use it myself. In thousands of auctions I've run, I can count on one hand the number of people who have invoked my moneyback guarantee.
If you can practice "risk reversal", it will help your auction success rate, and it is vital on Dutch auctions.
Objection 2
How do I pay?
Always maximize the number of payment options you will accept.
You should provide different types of payment options for your buyers:
PayPal
Nochex
Check
Postal Order
Banker's Draft
Bank Transfer
Cash
You can accept credit/debit cards on your auctions if you open accounts with relevant payment processors like PayPal and Nochex. These enable buyers to pay you with a credit/debit card even though you aren't a business, and you don't have what is known as a Merchant Account.
As you probably know, PayPal is owned by eBay. Therefore eBay make it really easy for you to take PayPal payments from your buyers. But don't forget other payment processors, like Nochex. It might just be that your interested buyer only has a Nochex account.
Opening accounts is free. Paying anyone via PayPal or Nochex is also free - which is why so many auction bidders and buyers use them.
There are charges for you as a seller, however, and these are incurred when you receive money and/or when you transfer money from/to your PayPal or Nochex accounts from/to your own bank account. Check out the respective fees via their web sites.
In my experience, the rates of charges are reasonable for giving you the significant advantage of being able to accept credit/debit card payments on your auctions.
If you are selling low value items, say less than ?3 ($6), it may be prudent to add a small sum or percentage to the final sale value to cover this.
Speaking personally, I never ask the buyer to incur additional charges for using PayPal or Nochex. By now, you should have realized why - it's called removing an objection! I take the view that buyers who wish to pay by credit/debit card should not be discouraged in any way - and a surcharge of this nature might just prevent them from bidding or buying.
If you don't have PayPal account and you'd like to create one, go here: http://www.paypal.com
If you don't have Nochex account and you'd like to create one, go here: http://www.nochex.com
As I mentioned, they're free to set up.
Objection 3
Is delivery expensive?
Always fully describe your delivery details within your auction description. Be up front about shipping costs.
If bidders or buyers aren't given this detail within the auction description, they may become suspicious that the seller is hiding something, and therefore decide not to bid.
There is no reason why you cannot say up front how much P&P will be. You can find out the real delivery costs of the company you plan to use. You can get these details from their website.
Once you have the postal costs you can add the appropriate handling and packaging costs, and there you have the figure to let your buyers know in advance that you're not hiding anything.
You have just removed another doubt in your prospective buyer's mind.
Incidentally, there have also been occasions where sellers have sold items at what appear to be cheap prices, but have inflated delivery costs to compensate, or even over compensate. Never do this!
Objection 4
What happens if the item arrives damaged?
In your auction description you should cover your policy in relation to damages and insurance.
If you're selling higher value items you may wish to consider using a delivery service which includes insurance. Remember, even though the buyer has paid for it, the item is your property until it is accepted by the buyer. So if it is damaged in transit, this is your responsibility. You will ha
In the previous parts, some of the most common myths on paid surveys were dethroned. The realities of paid surveys are that they pay as much as one earns – as with any other job. Online surveys provide a viable earning alternative to those who are willing to input some time and effort in completing survey questionnaires. Paid surveys can also be a very nice hobby for those who occasionally want to use their free time to earn some nice prizes and bonuses. In this article, some more realities of paid surveys are revealed, disproving the old myths.Myth VI: Paid Surveys Require Lots of Effort and Time Paid surveys require exactly as much time as anyone is willing to devote. That’s the beauty of the paid survey programs. If you wish to complete paid online surveys every day and maximize your earnings, you will choose to subscribe to numerous survey sites, and will invest in creating a profile of a prompt, accurate, and reliable survey respondent who’s always available for a survey. On the other hand, if you simply want to earn some cash from time to time, or take your chances to w
Opening accounts is free. Paying anyone via PayPal or Nochex is also free - which is why so many auction bidders and buyers use them.
There are charges for you as a seller, however, and these are incurred when you receive money and/or when you transfer money from/to your PayPal or Nochex accounts from/to your own bank account. Check out the respective fees via their web sites.
In my experience, the rates of charges are reasonable for giving you the significant advantage of being able to accept credit/debit card payments on your auctions.
If you are selling low value items, say less than ?3 ($6), it may be prudent to add a small sum or percentage to the final sale value to cover this.
Speaking personally, I never ask the buyer to incur additional charges for using PayPal or Nochex. By now, you should have realized why - it's called removing an objection! I take the view that buyers who wish to pay by credit/debit card should not be discouraged in any way - and a surcharge of this nature might just prevent them from bidding or buying.
If you don't have PayPal account and you'd like to create one, go here: http://www.paypal.com
If you don't have Nochex account and you'd like to create one, go here: http://www.nochex.com
As I mentioned, they're free to set up.
Objection 3
Is delivery expensive?
Always fully describe your delivery details within your auction description. Be up front about shipping costs.
If bidders or buyers aren't given this detail within the auction description, they may become suspicious that the seller is hiding something, and therefore decide not to bid.
There is no reason why you cannot say up front how much P&P will be. You can find out the real delivery costs of the company you plan to use. You can get these details from their website.
Once you have the postal costs you can add the appropriate handling and packaging costs, and there you have the figure to let your buyers know in advance that you're not hiding anything.
You have just removed another doubt in your prospective buyer's mind.
Incidentally, there have also been occasions where sellers have sold items at what appear to be cheap prices, but have inflated delivery costs to compensate, or even over compensate. Never do this!
Objection 4
What happens if the item arrives damaged?
In your auction description you should cover your policy in relation to damages and insurance.
If you're selling higher value items you may wish to consider using a delivery service which includes insurance. Remember, even though the buyer has paid for it, the item is your property until it is accepted by the buyer. So if it is damaged in transit, this is your responsibility. You will ha
Interior design seems to be all the rage these days. If you don’t believe me, just turn on the television. Designers tackling small spaces, kitchen remodels and even designer reality shows. Have you watched one of these programs and thought you could do that? It takes more preparation and work than you see in a hour or half hour show.Interior designers have stiff competition from each other. Homeowners will shop around until they find the designer that fits their needs. Licensing is required in 23 states. And, three out of ten designers are self employed.Designer’s work consists of enhancing function, safety and aesthetics of a space. They deal with choosing colors, fixtures, furniture, lighting and art. A designer may specialize in commercial or residential design but it isn’t a requirement to limit your clientele.A designer must be able to read blueprints, and know fire and building codes. She must be able to work with contractors, architects and electricians to name a few. Most designers work with computer programs when putting together a presentation.Often, to break into thi
Is delivery expensive?
Always fully describe your delivery details within your auction description. Be up front about shipping costs.
If bidders or buyers aren't given this detail within the auction description, they may become suspicious that the seller is hiding something, and therefore decide not to bid.
There is no reason why you cannot say up front how much P&P will be. You can find out the real delivery costs of the company you plan to use. You can get these details from their website.
Once you have the postal costs you can add the appropriate handling and packaging costs, and there you have the figure to let your buyers know in advance that you're not hiding anything.
You have just removed another doubt in your prospective buyer's mind.
Incidentally, there have also been occasions where sellers have sold items at what appear to be cheap prices, but have inflated delivery costs to compensate, or even over compensate. Never do this!
Objection 4
What happens if the item arrives damaged?
In your auction description you should cover your policy in relation to damages and insurance.
If you're selling higher value items you may wish to consider using a delivery service which includes insurance. Remember, even though the buyer has paid for it, the item is your property until it is accepted by the buyer. So if it is damaged in transit, this is your responsibility. You will have to arrange a replacement or a refund, and claim your costs back via your insurance.
Don't forget, if you do need to have enhanced insurance cover, it is perfectly reasonable to include this is in your delivery costs as shown in your auction description.
Objection 5
How professional is someone who has multiple spelling errors?
You might consider it to be very unreasonable for any bidder to pass by your auction just because you have spelling errors.
However, they may believe someone who won't take the trouble to get their spelling correct might be equally unprofessional elsewhere.
You and I might feel their stance to be unreasonable. With spell checkers available, however, there's no reason to have any spelling errors creeping through on your auction page.
So, spell check your auction description page - please.
Objection 6
What do I do now?
It’s all very well describing your auction in full detail, but you should always "ask for the order". Tell them what to do now. In other words, don’t forget to suggest to your prospective buyer that they make a bid today for this valuable, rare, stunning, limited edition item!
And remind them that when they win the item they will be enriched by the strongest benefit you have already identified to them in your auction description.
Objections - Summary
Don't leave these points hanging in your auction for the bidder to ponder and make assumptions.
If you spend time removing these objections, you will be repaid handsomely. I can guarantee you will receive more genuine bids on your eBay auctions.
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