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Will You Add? - Real Estate Advertising - 3 Predictions for the Future
Most small business owners find themselves in a Catch 22 situation because on one hand, they need to increase the customer base, but on the other hand, they cannot hire enough employees to service these new customers.Small business merchant accounts can help the small business owner to over come this dilemma. Small business merchant accounts allow the business owner to accept payments from customers in various modes such as
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and seller
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A word of clarification first. In the context of this article, "real estate advertising" refers to a real estate agent advertising his or her services. It does not refer to the advertising of a home or other property. With that out of the way, here are my real estate advertising predictions.
1. Print Advertising Will Fade Away
As consumers, we are becoming increasingly blind to traditional methods of advertising, and there is nothing more traditional than the magazine and newspaper ad. These types of publications have formed the backbone of real estate advertising in the past, but in the future I predict they will (continue to) fade away as response rates fall through the floor. Print publishers and advertising agencies will obviously dispute this, proclaiming that traditional advertising is "alive and well." But let's face it ... we have all learned how to "read around" print ads. Haven't we?
2. Direct Mail Advertising Will Plateau
Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and sellers
The Oregon State Agency that oversees the collection and reporting of State income taxes deducted from payroll checks is:Department of Revenue Revenue Bldg. 955 Center St., N.E. Salem, OR 97301 (503) 945-8100 www.dor.state.or.us/Oregon allows you to use the Federal W-4 form to calculate state income tax withholding.Not all states allow salary reductions made under Section 125 cafeteria plans or 401
1. Print Advertising Will Fade Away
As consumers, we are becoming increasingly blind to traditional methods of advertising, and there is nothing more traditional than the magazine and newspaper ad. These types of publications have formed the backbone of real estate advertising in the past, but in the future I predict they will (continue to) fade away as response rates fall through the floor. Print publishers and advertising agencies will obviously dispute this, proclaiming that traditional advertising is "alive and well." But let's face it ... we have all learned how to "read around" print ads. Haven't we?
2. Direct Mail Advertising Will Plateau
Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and seller
Acquiring funding for your business can be time consuming. A lot of small business owners need financial assistance, especially in the first 12 months of starting. The obvious solution is for the owner to take out a loan. There are a number of companies or financial institutions that offer this service. Choosing the right loan can be a difficult process simply due to the amount of products on the market. If you are looking for bus
2. Direct Mail Advertising Will Plateau
Some real estate agents still get great results from their direct mail marketing programs. That's because these agents know how to use direct mail properly, by effectively combining creativity and good-old-fashioned incentives to generate a response.
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and seller
I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only those who play the game the best will collect the bigger paychecks - but even they can't outlast this game of roulette can they? List
But in my direct mail experience, these successful direct mail advertisers represent a minority of the real estate industry. I would go so far as stating that the majority of agents who use direct mail for real estate advertising do it far less effectively, relying on outdated tactics and weak offers. I've even written a book on real estate postcard marketing to show the ineffective majority how to join the successful minority.
There's still plenty of potential in direct mail advertising, but I see it staying where it is as a real estate advertising tool -- neither increasing nor decreasing in usage.
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and seller
Many of today's top business leaders are choosing business jets as they're primary means for air travel. It's no surprise that with all the headaches and inconvenience that come with modern air travel, those with the resources and access rely on their business jets to get them where they need to be, on time and refreshed.Business jets offer first class treatment like no other and to top things off, for the most part you do
3. Selective Online Advertising Will Rise
Over the last 3 - 5 years, dozens of real estate search engines and self-help websites have emerged to dominate the media. You know their names -- Zillow, HouseValues, etc. These websites are run by smart individuals, and as a result they generate vast amounts of traffic. Their traffic is also clearly definable (home buyers and sellers).
As the Internet continues to grow, and it gets harder to achieve top search engine ranking, I believe more and more agents will engage in online advertising (and lead acquisition) opportunities with the big real estate sites.
I don't think these will be traditional banner ads though. At least I hope they're not, since banner ads have become invisible. I see this as a "featured agent" kind of tactic wisely based on geographical areas and other demographics.
So there you have them ... my two cents on the future of real estate advertising. I promise that if I turn out to be wrong down the road, I will publish a revised version of this article in which I honorably eat my words. But don't hold your breath.
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