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  • Will You Add? - Using Blogs as a Free Marketing Tool for Your Business

    Vending Machine Owners Overlook the Powers of Color
    Most vending machine suppliers offer very few choices to their customers. Therefore, most vending machine owners overlook the effect the color of their vending machine can have on their sales. Before purchasing a vending machine, owners should be aware of how color influences their customers, their locations and their profits.The Psychology of ColorFor several decades, studies have been conducted on how color can affect mood and appetite. Pastel blues and pinks seem to have a more soothing effect, while colors like red and green appear to
    ine help.

    What should I publish in my blog?

    1. Articles
    2. Media Releases
    3. Industry News
    4. Photos of your products or from a tradeshow
    5. Surveys – so you can get feedback from your customers
    6. Testimonials
    7. Instructions on how to use your products/services
    8. Product Reviews
    9. Interviews
    10. Case Studies
    11. Business and Employee Profiles
    12. Links to complementary businesses
    13. Frequently Asked Questions and Problem Resolutions
    14. Inspirational Quotes
    15. Research Findings

    <
    Direct Mail = Your Money, From Printer to Mailbox to Trash!
    I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag. At the end of one week they gave it to me to be weighed. Guess how much the bag weighed? Remember, most mail is a fraction of an ounce. 63.4.....not ounces....lbs! Something is wrong with this picture! That's like 2 1/2 pounds per person per week! Holy Cow! Also this was a March survey, what if it had been done in November?Let's get a grip on this absolute waste of paper, ink, money and time! There are some
    I admit I stuck my head in the sand when I first heard about Blogs. It was just too hard (so I thought) - another new technology to master and I wasn’t even sure of the benefits, so I ignored them for a while.

    Then I attended a marketing seminar where a whole session was devoted to Blogs - how simple they were to set up and use and what unbelievable benefits they provided for a business. And the best part – most of them are free!

    So what exactly is a blog? A blog is basically a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog.

    Why should I use blogs for my business?

    1. Communication with your customers.

    Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond. Staying in touch with your customers regularly means you can build long-lasting relationships and develop their trust.

    2. Search Engine Marketing

    Blogs give you an increased presence on major search engines, like Yahoo! and Google. If you use Blogger (Google’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have a lot of pages pointing to your website, bringing you lots of new visitors.

    3. Stay Ahead of Your Competition

    Blogs are still relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.

    4. Media & Public Relations

    Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.

    5. Free or Low Cost

    Many Blogs are free to use. Two such blogs are:
    Blogger – www.blogger.com
    Clearblogs - www.clearblogs.com

    6. Easy to Use

    If you can type and press a “Publish” button, you can use blogging software. The software allows you to follow easy step by step guide and provides great online help.

    What should I publish in my blog?

    1. Articles
    2. Media Releases
    3. Industry News
    4. Photos of your products or from a tradeshow
    5. Surveys – so you can get feedback from your customers
    6. Testimonials
    7. Instructions on how to use your products/services
    8. Product Reviews
    9. Interviews
    10. Case Studies
    11. Business and Employee Profiles
    12. Links to complementary businesses
    13. Frequently Asked Questions and Problem Resolutions
    14. Inspirational Quotes
    15. Research Findings

    <
    Where on the Floor is 264?
    One of my students was looking for his room on the second floor of his hotel in London, United Kingdom.The corridor was being renovated and all the wall signs had been taken down. The guest saw a member of the hotel staff and asked, ‘Where can I find room 264?’The staff thought for a moment and replied, ‘Between room 263 and 265,’ and then walked off.It took the customer a moment to realize the absurdity of what he had just heard. By the time he turned for better guidance, the staff member was gone.?Key Learning Point -------
    ng" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog.

    Why should I use blogs for my business?

    1. Communication with your customers.

    Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond. Staying in touch with your customers regularly means you can build long-lasting relationships and develop their trust.

    2. Search Engine Marketing

    Blogs give you an increased presence on major search engines, like Yahoo! and Google. If you use Blogger (Google’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have a lot of pages pointing to your website, bringing you lots of new visitors.

    3. Stay Ahead of Your Competition

    Blogs are still relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.

    4. Media & Public Relations

    Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.

    5. Free or Low Cost

    Many Blogs are free to use. Two such blogs are:
    Blogger – www.blogger.com
    Clearblogs - www.clearblogs.com

    6. Easy to Use

    If you can type and press a “Publish” button, you can use blogging software. The software allows you to follow easy step by step guide and provides great online help.

    What should I publish in my blog?

    1. Articles
    2. Media Releases
    3. Industry News
    4. Photos of your products or from a tradeshow
    5. Surveys – so you can get feedback from your customers
    6. Testimonials
    7. Instructions on how to use your products/services
    8. Product Reviews
    9. Interviews
    10. Case Studies
    11. Business and Employee Profiles
    12. Links to complementary businesses
    13. Frequently Asked Questions and Problem Resolutions
    14. Inspirational Quotes
    15. Research Findings

    <
    Better Brand Building
    This article is about the benefits, pitfalls and thinking that were involved in a building a new brand. While it’s my story of involving my speaking business, you should think about your own story, your passion, and what fits into your life. CAUTION: Realize this, it’s taken a LONG time, it was hard work, and it was painful at times. If you’re not willing to experience those things then keep doing what you’re doing.Have you asked yourself these questions? Are you happy with the answers?1. Are you working harder to secure fewer and fewer customer
    develop their trust.

    2. Search Engine Marketing

    Blogs give you an increased presence on major search engines, like Yahoo! and Google. If you use Blogger (Google’s Blogging Tool), every message you post creates a new page on Google so in a very short time you could have a lot of pages pointing to your website, bringing you lots of new visitors.

    3. Stay Ahead of Your Competition

    Blogs are still relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.

    4. Media & Public Relations

    Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.

    5. Free or Low Cost

    Many Blogs are free to use. Two such blogs are:
    Blogger – www.blogger.com
    Clearblogs - www.clearblogs.com

    6. Easy to Use

    If you can type and press a “Publish” button, you can use blogging software. The software allows you to follow easy step by step guide and provides great online help.

    What should I publish in my blog?

    1. Articles
    2. Media Releases
    3. Industry News
    4. Photos of your products or from a tradeshow
    5. Surveys – so you can get feedback from your customers
    6. Testimonials
    7. Instructions on how to use your products/services
    8. Product Reviews
    9. Interviews
    10. Case Studies
    11. Business and Employee Profiles
    12. Links to complementary businesses
    13. Frequently Asked Questions and Problem Resolutions
    14. Inspirational Quotes
    15. Research Findings

    <
    Problem Solving Skills for Job Seekers
    IntroductionStructuring techniques help overcome limitations of human problem solving. Effective structuring analysis techniques logically organize the elements of a problem to help us analyze each element separately, systematically and sufficiently. In this article you will learn one of the most powerful problem solving tool to solve real-world problems. It is called as Problem Restatement.Problem statement that defines a problem must take causes of a problem into account. It must distinguish between problem and symptoms of the problem. The qua
    . Media & Public Relations

    Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.

    5. Free or Low Cost

    Many Blogs are free to use. Two such blogs are:
    Blogger – www.blogger.com
    Clearblogs - www.clearblogs.com

    6. Easy to Use

    If you can type and press a “Publish” button, you can use blogging software. The software allows you to follow easy step by step guide and provides great online help.

    What should I publish in my blog?

    1. Articles
    2. Media Releases
    3. Industry News
    4. Photos of your products or from a tradeshow
    5. Surveys – so you can get feedback from your customers
    6. Testimonials
    7. Instructions on how to use your products/services
    8. Product Reviews
    9. Interviews
    10. Case Studies
    11. Business and Employee Profiles
    12. Links to complementary businesses
    13. Frequently Asked Questions and Problem Resolutions
    14. Inspirational Quotes
    15. Research Findings

    <
    Ongoing Training Issues in Franchising Companies Addressed
    In a franchise in Company, training never stops. There is the initial training, training the trainers and constant ongoing training. This must be done to ensure consistency, quality control and customer service.Stands ongoing training never stops in franchise companies, I decided to add an additional clause in our franchising agreements to address this issue. Below is a copy of what I came up with for my franchising company;4.3 On-Going TrainingFranchisee will be responsible for all travel, food, lodging and other charges and expenses
    ine help.

    What should I publish in my blog?

    1. Articles
    2. Media Releases
    3. Industry News
    4. Photos of your products or from a tradeshow
    5. Surveys – so you can get feedback from your customers
    6. Testimonials
    7. Instructions on how to use your products/services
    8. Product Reviews
    9. Interviews
    10. Case Studies
    11. Business and Employee Profiles
    12. Links to complementary businesses
    13. Frequently Asked Questions and Problem Resolutions
    14. Inspirational Quotes
    15. Research Findings

    and anything else that may be of interest or help to your visitors and customers.

    Remember you can have as many blogs as you like, so you can easily reach niche markets.

    How do I get started?

    Simply sign up for a free account with Blooger, for example. Go to www.blogger.com Then go to Getting Started in the Help Section and read it. There are lots of useful tips on how to make the most of your blog.

    Once you’ve created a blog and added a message or two, don’t forget to put a link to it from your website (if you have one).

    What should I do with my blog once it’s created?

    Beside adding regular posts, you should add RSS feed (Really Simple Syndication) to your blog. RSS is a method of distributing links to content in your blog that you'd like others to use. In other words, it's a mechanism to "syndicate" your content.

    How does RSS syndication work?

    Say you publish a new blog posting about a particular topic. You want others interested in that topic to know about it. By listing the page as an "item" in your RSS file, you can have the page appear in front of those who read information using RSS readers or "news aggregators" RSS also allows people to easily add links to your content within their own web pages. Bloggers are a huge core audience that especially does this.

    Blogs provide you with many benefits and they are free to use. So why not try them out – you have nothing to lose!

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.atriclecheck.com/article/57689/atriclecheck-Using-Blogs-as-a-Free-Marketing-Tool-for-Your-Business.html">Using Blogs as a Free Marketing Tool for Your Business</a>

    BB link (for phorums):
    [url=http://www.atriclecheck.com/article/57689/atriclecheck-Using-Blogs-as-a-Free-Marketing-Tool-for-Your-Business.html]Using Blogs as a Free Marketing Tool for Your Business[/url]

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