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Will You Add? - I Have An Industrial Business Blog. . . (Now What)
Imagine this: You walk into a prominent, international business office, up to the receptionist's desk - and you see she's wearing flip-flops and blue jeans with holes in them. How do you react to this? I bet your opinion of that business just dropped quite a few notches, right?Do you think this is an extreme example of some people's taking Casual Friday too far? Do you think it would never happen in your office?My husband didn't think so - until it did happen in the office of his place of employment, an international, very prosperous company.He's told me several stories of the inappropriate attire the receptionist has worn to work on Casual Friday
- Use heading and formatting tags for important phrases within your post.
A Successfull Business Blog Requires Participication and Promotion. If you want community to embrace you, you must first embrace the community.
- Post comments on other blogs (Search technorati for posts relating to topics you’ve written about. Cross reference! Start a dialogue!)
- Add blogs to your blog roll (share traffic)
- Research the best blog directories, and submit your blog to all of them. (Be availble)
- Link to your blog in your email signature, and print the domain on your advertizing materials
- Submit your posts as articles at free article directory sites. Link back to your blog and to your website.
- Visit digg.com, zimbio.com
- Submit white papars to techrepublic, manufacturin
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day? You could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.So it is with marketing new ideas.Your prospects are in a trance that is like a still pool of awareness. They are in an “I’m worried about money” trance. They are in an “I wish I could finally find that somebody special” trance. They are in an “I’m sick of my dead end job” trance, & so on.If you enter that trance with your words, your prospects will follow
I think a lot of industrial business owners try and ‘fake’ their blog. They start a business blog because ‘they have to.” What’s important to understand, is that you CAN have an authentic, successfully maintained and trafficked blog even if your topic isn’t as web savvy as the blogosphere itself. We understand that industrial business owners aren’t necessarily captivating writers. However, by first understanding a few key concepts, and then by following a few key steps, your business blog, can in fact become more successful you than perhaps you think.
Because Industrial business owners are experts in… well… their industrial businesses, we’re going to reveal some of the mystery behind the blogosphere and set a template for creating the best business blog in your industry. Brace yourself… we’re giving away all our goodies!
A Business Blog Can Only Be Ranking Tool if it Provides Valuable Content to a Niche Audience. A blog without traffic is useless, and the most effective way to gain traffic is to earn it. This is the principle of attraction above promotion. Remember that the goal here is to attract links by becoming a resource. What do your readers want to know? What kind of information do you have to share? Plan your message, and stick to it. Write in a way that appeals to your audience.
A Successfull Blog Appeals to ‘Linkers’ This is the point where so many industrial bloggers get stuck. For a blog to really take off, it needs links. If your audience isn’t the web-savvy blog-gor-ific link-duelling type, (which they probably are not if you’re starting an industrial business blog) you’ve got to focus on form as well as content. The does still apply. however, in order to achieve things like getting hits on digg, getting your blog on other blog rolls and in social bookmarks, you must convey your content in a unique, web savvy way. Put video on your blog. Inject some creativity. Tell a story. If all else fails, ride the coat tails of other news stories. If your a robotics company, talk about the new “Human Robots” that the british are developing!!! (Credits to BBC.Co.UK)
A Successful Business Blog is Well Maintained. Our last post was 9 days ago. Traffic graphs don’t lie. ‘Nuff said.
A Succesfull Business Blog is Well Optimized. This point is often highly neglected. What many bloggers fail to note is that a blog can be optimized much in the same fashion as a website, but with a few blog - specific twists:
- Host your business blog on it’s own domain
- Name your categories after targeted key phrases
- Provide ping backs and internal links to other blog posts, and to your website using anchor text
- Set your URL preference as your post’s title
- When planning your post, first do keyword research. Saturate your post with highly searched phrases.
- Use heading and formatting tags for important phrases within your post.
A Successfull Business Blog Requires Participication and Promotion. If you want community to embrace you, you must first embrace the community.
- Post comments on other blogs (Search technorati for posts relating to topics you’ve written about. Cross reference! Start a dialogue!)
- Add blogs to your blog roll (share traffic)
- Research the best blog directories, and submit your blog to all of them. (Be availble)
- Link to your blog in your email signature, and print the domain on your advertizing materials
- Submit your posts as articles at free article directory sites. Link back to your blog and to your website.
- Visit digg.com, zimbio.com
- Submit white papars to techrepublic, manufacturing
There isn’t a better timeHave you defined and written down exactly what you want in your vocational life? Have you talked about it with others? Now is a perfect time to follow your heart and become a magnet for your dreams.Give yourself permission to live the life you chooseThis is harder than you might think. There are many obstacles to cross before doing the work you love. These include financial concerns, relationship concerns and family concerns; the list is endless.Your life is not endlessAt forty, we suddenly realize that our life has a finite length. So what better time could there be to create a more fulfilling and meaningful secon
Because Industrial business owners are experts in… well… their industrial businesses, we’re going to reveal some of the mystery behind the blogosphere and set a template for creating the best business blog in your industry. Brace yourself… we’re giving away all our goodies!
A Business Blog Can Only Be Ranking Tool if it Provides Valuable Content to a Niche Audience. A blog without traffic is useless, and the most effective way to gain traffic is to earn it. This is the principle of attraction above promotion. Remember that the goal here is to attract links by becoming a resource. What do your readers want to know? What kind of information do you have to share? Plan your message, and stick to it. Write in a way that appeals to your audience.
A Successfull Blog Appeals to ‘Linkers’ This is the point where so many industrial bloggers get stuck. For a blog to really take off, it needs links. If your audience isn’t the web-savvy blog-gor-ific link-duelling type, (which they probably are not if you’re starting an industrial business blog) you’ve got to focus on form as well as content. The does still apply. however, in order to achieve things like getting hits on digg, getting your blog on other blog rolls and in social bookmarks, you must convey your content in a unique, web savvy way. Put video on your blog. Inject some creativity. Tell a story. If all else fails, ride the coat tails of other news stories. If your a robotics company, talk about the new “Human Robots” that the british are developing!!! (Credits to BBC.Co.UK)
A Successful Business Blog is Well Maintained. Our last post was 9 days ago. Traffic graphs don’t lie. ‘Nuff said.
A Succesfull Business Blog is Well Optimized. This point is often highly neglected. What many bloggers fail to note is that a blog can be optimized much in the same fashion as a website, but with a few blog - specific twists:
- Host your business blog on it’s own domain
- Name your categories after targeted key phrases
- Provide ping backs and internal links to other blog posts, and to your website using anchor text
- Set your URL preference as your post’s title
- When planning your post, first do keyword research. Saturate your post with highly searched phrases.
- Use heading and formatting tags for important phrases within your post.
A Successfull Business Blog Requires Participication and Promotion. If you want community to embrace you, you must first embrace the community.
- Post comments on other blogs (Search technorati for posts relating to topics you’ve written about. Cross reference! Start a dialogue!)
- Add blogs to your blog roll (share traffic)
- Research the best blog directories, and submit your blog to all of them. (Be availble)
- Link to your blog in your email signature, and print the domain on your advertizing materials
- Submit your posts as articles at free article directory sites. Link back to your blog and to your website.
- Visit digg.com, zimbio.com
- Submit white papars to techrepublic, manufacturin
What’s the difference you ask? Well, plenty!Your basic pyramid scheme ( which Charles Ponzi perfected in 1920’s Boston) is just that…a scheme—one to get your money out of your pocket and into someone else’s. An elaborate swindle, and sadly one that is still alive and well today.One unfortunate casualty of this type of “crookery” is the legitimate business that markets its products using Multi-Level Marketing. Other names are “network marketing” or just “networking.” Because they look similar to pyramid / Ponzi schemes, they are often dismissed as such out of hand. So, how can you tell the difference? Here are the clues:1. Legit MLM’s sell real products
A Successfull Blog Appeals to ‘Linkers’ This is the point where so many industrial bloggers get stuck. For a blog to really take off, it needs links. If your audience isn’t the web-savvy blog-gor-ific link-duelling type, (which they probably are not if you’re starting an industrial business blog) you’ve got to focus on form as well as content. The does still apply. however, in order to achieve things like getting hits on digg, getting your blog on other blog rolls and in social bookmarks, you must convey your content in a unique, web savvy way. Put video on your blog. Inject some creativity. Tell a story. If all else fails, ride the coat tails of other news stories. If your a robotics company, talk about the new “Human Robots” that the british are developing!!! (Credits to BBC.Co.UK)
A Successful Business Blog is Well Maintained. Our last post was 9 days ago. Traffic graphs don’t lie. ‘Nuff said.
A Succesfull Business Blog is Well Optimized. This point is often highly neglected. What many bloggers fail to note is that a blog can be optimized much in the same fashion as a website, but with a few blog - specific twists:
- Host your business blog on it’s own domain
- Name your categories after targeted key phrases
- Provide ping backs and internal links to other blog posts, and to your website using anchor text
- Set your URL preference as your post’s title
- When planning your post, first do keyword research. Saturate your post with highly searched phrases.
- Use heading and formatting tags for important phrases within your post.
A Successfull Business Blog Requires Participication and Promotion. If you want community to embrace you, you must first embrace the community.
- Post comments on other blogs (Search technorati for posts relating to topics you’ve written about. Cross reference! Start a dialogue!)
- Add blogs to your blog roll (share traffic)
- Research the best blog directories, and submit your blog to all of them. (Be availble)
- Link to your blog in your email signature, and print the domain on your advertizing materials
- Submit your posts as articles at free article directory sites. Link back to your blog and to your website.
- Visit digg.com, zimbio.com
- Submit white papars to techrepublic, manufacturin
Is your selling career moving forward or going backward? There are reasons for each. They begin and end with YOU and attitude. How you feel about something BEFORE it happens will influence the results to a much greater degree than any technical knowledge or skill you have.Some of what you are about to read you may not like. Examining yourself is not a comfortable process for most of us. No one likes to be told they need an attitude adjustment. Even harder to accept is in the end ITS ALWAYS US. It starts every morning before you leave for work.What happens at home sets up your entire day. GET YOUR HOUSE IN ORDER is rule number one. I know that's ea
A Successful Business Blog is Well Maintained. Our last post was 9 days ago. Traffic graphs don’t lie. ‘Nuff said.
A Succesfull Business Blog is Well Optimized. This point is often highly neglected. What many bloggers fail to note is that a blog can be optimized much in the same fashion as a website, but with a few blog - specific twists:
- Host your business blog on it’s own domain
- Name your categories after targeted key phrases
- Provide ping backs and internal links to other blog posts, and to your website using anchor text
- Set your URL preference as your post’s title
- When planning your post, first do keyword research. Saturate your post with highly searched phrases.
- Use heading and formatting tags for important phrases within your post.
A Successfull Business Blog Requires Participication and Promotion. If you want community to embrace you, you must first embrace the community.
- Post comments on other blogs (Search technorati for posts relating to topics you’ve written about. Cross reference! Start a dialogue!)
- Add blogs to your blog roll (share traffic)
- Research the best blog directories, and submit your blog to all of them. (Be availble)
- Link to your blog in your email signature, and print the domain on your advertizing materials
- Submit your posts as articles at free article directory sites. Link back to your blog and to your website.
- Visit digg.com, zimbio.com
- Submit white papars to techrepublic, manufacturin
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.Everyday people throw away stacks of undelivered business cards. Money down the dumper.Your goal is to design and use a memorable card and get so many delivered you have to re-order. Forget about those clever articles about what to do with stacks of leftover cards.The only time you should have cards still in the box is when something on the card becomes outdated or obsolete.If you designed your cards as a marketing tool
- Use heading and formatting tags for important phrases within your post.
A Successfull Business Blog Requires Participication and Promotion. If you want community to embrace you, you must first embrace the community.
- Post comments on other blogs (Search technorati for posts relating to topics you’ve written about. Cross reference! Start a dialogue!)
- Add blogs to your blog roll (share traffic)
- Research the best blog directories, and submit your blog to all of them. (Be availble)
- Link to your blog in your email signature, and print the domain on your advertizing materials
- Submit your posts as articles at free article directory sites. Link back to your blog and to your website.
- Visit digg.com, zimbio.com
- Submit white papars to techrepublic, manufacturing.net and other industreial portals. Link to your blog.
A Successfull Blogger Stays Focused! Remember your purpose is to provide value. Getting lost in promotion and optimization can sometimes mean less time spent providing good content to your audience, which by now we know is the back bone of blog success.
In Conclusion:
- Pick (Your Audience)
- Plan (Your Message)
- Provide (Valuable Content)
- Attract (links from your niche audience)
- Focus on Form (for your web savvy linkers)
- Maintain (post frequently)
- Optimize (to gain search engine traffic)
- Particpiate and Promote (embrace the community)
- Stay Focused (on your message)
Ecreativeworks provides blog set up and optimization services to help businesses achieve their search engine marketing goals. For information about about our search engine marketing programs, contact Ecreativeworks today!
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