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Will You Add? - No Time To Blog? Blogger's Block? 5 Strategies To Developing Quick and Beneficial Blog Content
Creating Templates to Save Time and MoneyWhy use templates?Earlier on in the book we talked about a Power Page and the things you could put on it to keep track of extra client details before entering them into your CRM or contact files. The Power Page is an example of a useful template. You can create other templates that represent items such as your pipeline as shown below. The pipeline you see pictured is from Power Marketing International and is used by many companies across the world. Creating and using templates makes your life easier and facilitates sharing your expertise with others. Print some of your best ones and hand them out at events. Make sure your contact information is on all pages. At the end rate your own opinion of its value. Take this article for instance from Swann over at the Bloodhound Realty: "real estate 2.x: If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making – it is fun, but most people are not going log on each day to watch their zesti Business Ethics; Why the Government Often Gets the Worst Contractors?We always seem to be hearing in the news that a government contract has been awarded to a company, which has not fulfilled its responsibilities. As a matter of fact this is so commonplace that one should be asking why does this keep occurring? Well, there are a number of reasons why this is the case.Sometimes politicians persuade bureaucratic agencies to lean towards a certain government contractor and the bureaucrats know that they must comply otherwise they could lose their job and or their agency will not receive the funding it needs for next year's budget. Those companies, which pander to podium pushing politicians through lobbying and fund raising for their campa After over 100 days straight of posting to the Tomato, you may (read: should) be wondering to yourself if there's a life outside of this blog? We're often asked, "How do you come up with all of that information?" "How do you find the time?" "How can you still manage to have a family, a job, a life?" I can't speak for Greg at BloodhoundBlog (Mr. 101 posts in 24hrs) but the short answer is that we have a strategies for consistently generating quality content. Being consistent with your expected posting schedule is crucial when it comes to maintaining an audience. Below are 5 strategies for populating your blog when you find yourself short on time and creativity. We use the top 4 to ensure the Tomato is fed its daily article.1. Store Content For A Rainy Day If you were to log into our Writely account, you would see on average about 10-12 partially written articles. As soon as a compelling thought pops into our head, it becomes a title and an outline or paragraph. As we revisit the idea it beings to resemble a blog entry. Having a pipeline of good potential blog posts alleviates the pressure of having to be creative when you have limited time to publish for your hungry audience. Simply hop into you Writely account, throw some lipstick on an almost completed article and presto, you have earned your readers attention until your next article. 2. The 101 Blog Post Challenge (a.k.a. The Greg Swann/Ardell DellaLoggia) Method Earlier this week, these two decided to do the unthinkable and write 101 articles on their blog in just 24 hours! They couldn't produce a thesis for every article, so they had to cut some corners, yet still give the impression that each post had some clout. The strategy was this: find an intriguing article online, copy an excerpt from it, generate your own opinion of its value. Take this article for instance from Swann over at the Bloodhound Realty: "real estate 2.x: If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making – it is fun, but most people are not going log on each day to watch their zestim Closing the Sale through Calculated Trade Show Exhibit Follow-UpTrade show exhibit success requires immediate follow-up on leads and activities generated from the tradeshow floor. Giving booth visitors your company literature, collecting contact information about leads, and engaging in meaningful conversation with prospects about your products represent only a portion of the tradeshow exhibit sales process.Immediate and continual follow-up by mail, email, phone and personal visits is essential to maximizing your revenue potential.Determining how you will collect lead information and the materials you will use in your follow-up activities needs to occur during your trade show exhibit planning process.Include different i ty content. Being consistent with your expected posting schedule is crucial when it comes to maintaining an audience. Below are 5 strategies for populating your blog when you find yourself short on time and creativity. We use the top 4 to ensure the Tomato is fed its daily article.1. Store Content For A Rainy Day If you were to log into our Writely account, you would see on average about 10-12 partially written articles. As soon as a compelling thought pops into our head, it becomes a title and an outline or paragraph. As we revisit the idea it beings to resemble a blog entry. Having a pipeline of good potential blog posts alleviates the pressure of having to be creative when you have limited time to publish for your hungry audience. Simply hop into you Writely account, throw some lipstick on an almost completed article and presto, you have earned your readers attention until your next article. 2. The 101 Blog Post Challenge (a.k.a. The Greg Swann/Ardell DellaLoggia) Method Earlier this week, these two decided to do the unthinkable and write 101 articles on their blog in just 24 hours! They couldn't produce a thesis for every article, so they had to cut some corners, yet still give the impression that each post had some clout. The strategy was this: find an intriguing article online, copy an excerpt from it, generate your own opinion of its value. Take this article for instance from Swann over at the Bloodhound Realty: "real estate 2.x: If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making – it is fun, but most people are not going log on each day to watch their zesti 5 Steps to Preventing Workplace ViolenceAccording to the Bureau of Labor Statistics 95% of the 7.1 million U.S. employers reported at least one act of some type of workplace violence in 2006. These acts may include anything from assault, armed robbery to even homicide. With the recent bloodbath at Virginia Tech, where two professors died, and another homicide at Delphi in Michigan many managers and business owners wonder what they can do to reduce the chance of violence in their workplace.The reasons why a business owner or manager may desire to change their business strategy to protect their employees is many. These reasons range from the obvious to such as protecting human life to the not so obvious such as compelling thought pops into our head, it becomes a title and an outline or paragraph. As we revisit the idea it beings to resemble a blog entry. Having a pipeline of good potential blog posts alleviates the pressure of having to be creative when you have limited time to publish for your hungry audience. Simply hop into you Writely account, throw some lipstick on an almost completed article and presto, you have earned your readers attention until your next article.2. The 101 Blog Post Challenge (a.k.a. The Greg Swann/Ardell DellaLoggia) Method Earlier this week, these two decided to do the unthinkable and write 101 articles on their blog in just 24 hours! They couldn't produce a thesis for every article, so they had to cut some corners, yet still give the impression that each post had some clout. The strategy was this: find an intriguing article online, copy an excerpt from it, generate your own opinion of its value. Take this article for instance from Swann over at the Bloodhound Realty: "real estate 2.x: If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making – it is fun, but most people are not going log on each day to watch their zesti The Four Camps Of Advertising AgenciesWho decides what constitutes great advertising strategy? Is it the brand that pays for
it, the agency that creates it, the panel that judges it, or the market that buys into
it?Of course, the answer is the market, but you’d be surprised how few in the
advertising industry actually create advertising for the buying public.It is paramount to understand that buyers render the most decisive judgment about
what constitutes great advertising especially if the goal is to steal share. How can we
steal share unless we have focused our advertising on the audience? Their dollars
are the share we are trying to steal.However, it is our experience at Stealin r next article.2. The 101 Blog Post Challenge (a.k.a. The Greg Swann/Ardell DellaLoggia) Method Earlier this week, these two decided to do the unthinkable and write 101 articles on their blog in just 24 hours! They couldn't produce a thesis for every article, so they had to cut some corners, yet still give the impression that each post had some clout. The strategy was this: find an intriguing article online, copy an excerpt from it, generate your own opinion of its value. Take this article for instance from Swann over at the Bloodhound Realty: "real estate 2.x: If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making – it is fun, but most people are not going log on each day to watch their zesti Tales From the Corporate Frontlines: Team Dynamics and CommunicationThis article relates to the Team Dynamics competency, which evaluates interpersonal communication, cooperation, and productivity between members of a single team, group, or department within your organization. In today's marketplace, in order for organizations to operate efficiently, it is essential that they understand how to create and utilize effective work teams at all levels of the organization. When well managed, teams improve productivity, innovation, and the likelihood of success. Ineffective teams lead to frustration and the loss of time and productivity. Evaluating this competency can be very useful if your organization is experiencing missed deadlines or low product rate your own opinion of its value. Take this article for instance from Swann over at the Bloodhound Realty:"real estate 2.x: If the real estate market continues downward, do you think Zillow’s traffic will go up? I am pretty sure that Zillow’s traffic will be directly related to property prices. Everyone loves to see how much money they are making – it is fun, but most people are not going log on each day to watch their zestimate go down (accurate or not). Personally, I find the site quite boring…one visit seems like enough. My fourth question would be – if the validity of their purpose has been picked apart, and their revenue model is full of fatal flaws – when do they run out of money?Maybe we should start a pool? I’m thinking they probably have a business, if only because Realtors will always throw away money on advertising that is easy but useless. On the other hand, I’m suddenly flush with play money…"He took a question that was proposed on another blog, added a two sentence response, and just like that, he had an article. Brillant! Granted...he had just finished posting 102 articles the day before... 3. Have someone write it for you There are companies out there now that will write your articles for you. TheWritersForHire.com for instance, are professional copywriters who will write your website content for you. In their own words "Website content is more than just a word document. Professional website copy is fully laid out and ready to use. We don't just write your content but do all the layout and research involved in creating truly custom copy." Or how about Elance.com, DirectFreelance.com, and GetAFreelancer.com, where you can post a project (title of a blog entry, and maybe some bullet points of the content you would like), and have free lance writers bid for your business. Another option is heading over to Craigslist and posting an ad under writing gigs. And finally, partner up with some other good writers to provide excellent content. We do it, RainCityGuide does it, SellsiusBlog does it, BloodHoundBlog does it... we're all doing it! In fact, most of this post was written by Jason Benesch, and not me, Jim Cronin.
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