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Will You Add? - 7 Habits of Highly Effective Business Blogging (Well Actually 8)
Marketing an Auto Detailing ShopHow do you market an auto detailing shop? Well a couple of years back I was giving a speech at a College to some business students who appeared to be considering going on to get an MBA and so I posed this exact question to them you see?I told them to write down their answers and the winner would receive a free car detail from our local franchisee. I got a lot of great responses and many were your typical type answers, such Cable TV, Yellow Page Ads and Money Mailers. The first two are okay, but costly and we are really looking for maximum penetration and low cost. The money mailer is good if you sp or metallurgical solution for folks who don’t eat enough bran, then you may want to have someone edit your blog posts and help you with branding! Every day at least one “Hmmmm” relative to your blog topic will come up. At least write yourself Is Email Marketing Dead?There are many marketing and business advisors sharing advice on how to grow your business, make more sales, get more clients ... I know, because when it comes to Internet Marketing, an area I only ventured into 2-1/2 years ago, I have probably tried most of the ebooks, courses and teleseminars available.Today I'm posing a question about what I guess could be considered a "tried and true" online marketing method: Email Marketing.You know, ezines, e-newsletters, permission-based, opt-in email marketing. All of the Internet marketing gurus recommend it, saying "to be successful, you've got to Blogging, it’s all the rage. The biggest problem with becoming a successful blogger is time and content management. Blogs are cool. Blogs are fun. Blogs are addictive. Blogs are time vampire and energy suckers.Steven R. Covey’s masterful 7 Habits of Highly Effective People started a trend of listing better ways to do things. Even though cheating isn’t on his list, I’ll go ahead and borrow a page from his book (a great read by the way) and make a list! 1. Write a blog post everyday. This can become a daunting task. It doesn’t have to be. At least one thing happens everyday that makes you think about how you do things in your area of expertise. For example, today I was going to post on my blog about how it’s important to watch what you say. The article came to me after I realized that I was naming our revised custom blog pricing packages “Basic BM”, “Bronze BM”, “Silver BM”, “Gold BM” and “Platinum BM”. If you haven’t figured out why these package names aren’t really great for branding unless you’re selling some sort of colloidal or metallurgical solution for folks who don’t eat enough bran, then you may want to have someone edit your blog posts and help you with branding! Every day at least one “Hmmmm” relative to your blog topic will come up. At least write yourself a Getting Started On EbayEBay has become one of the internet largest selling portal today, it has offered a variety of business an excellent market of getting their products to their customers in a fashion that is unmatched throughout the entire internet. Many sellers have been able to increase their income and wages and make thousands and millions each year just by using this online auction portal. By offering your customers the conveniences of using EBay to purchase your goods, you are letting them know you are serious about your business and your products. Prior to becoming a seller on EBay there are a few things you should kn People started a trend of listing better ways to do things. Even though cheating isn’t on his list, I’ll go ahead and borrow a page from his book (a great read by the way) and make a list!1. Write a blog post everyday. This can become a daunting task. It doesn’t have to be. At least one thing happens everyday that makes you think about how you do things in your area of expertise. For example, today I was going to post on my blog about how it’s important to watch what you say. The article came to me after I realized that I was naming our revised custom blog pricing packages “Basic BM”, “Bronze BM”, “Silver BM”, “Gold BM” and “Platinum BM”. If you haven’t figured out why these package names aren’t really great for branding unless you’re selling some sort of colloidal or metallurgical solution for folks who don’t eat enough bran, then you may want to have someone edit your blog posts and help you with branding! Every day at least one “Hmmmm” relative to your blog topic will come up. At least write yourself Shipping Supplies For Your eBay Auction BusinessAuction supplies are clearly an expense and major consideration for an eBay auction business. Of course, the most critical supply is the item you are selling, but mailing supplies are necessary for every auction and their cost and supply must be figured into your overhead. If they are not, you might get a nasty surprise when you sit down to figure out your eBay profits at the end of the week.The most basic supply is, of course, a box. Obviously packing begins with a box – but not just any old box. A shipping-type box is necessary because if you use a shoe box or some other flimsy box, you can be ce . It doesn’t have to be. At least one thing happens everyday that makes you think about how you do things in your area of expertise.For example, today I was going to post on my blog about how it’s important to watch what you say. The article came to me after I realized that I was naming our revised custom blog pricing packages “Basic BM”, “Bronze BM”, “Silver BM”, “Gold BM” and “Platinum BM”. If you haven’t figured out why these package names aren’t really great for branding unless you’re selling some sort of colloidal or metallurgical solution for folks who don’t eat enough bran, then you may want to have someone edit your blog posts and help you with branding! Every day at least one “Hmmmm” relative to your blog topic will come up. At least write yourself Improve Your Sales Letters Instantly with These 4 Simple Steps!Frequently clients will ask me, “How can you write effective
sales letters so FAST?”One of my clients even shared with me how much time he was
spending, hunched over his keyboard, trying to create the
“perfect” winning sales letter.A long time ago, my personal mentor and good trusted friend
told me a secret that I have used ever since to write sales
letters and any other type of business (or personal) letter.
I shared this tip with my client and he's spending much less
time agonizing over his sales letters now.The “secret” is a little copywriting trick known by the
acr me after I realized that I was naming our revised custom blog pricing packages “Basic BM”, “Bronze BM”, “Silver BM”, “Gold BM” and “Platinum BM”. If you haven’t figured out why these package names aren’t really great for branding unless you’re selling some sort of colloidal or metallurgical solution for folks who don’t eat enough bran, then you may want to have someone edit your blog posts and help you with branding! Every day at least one “Hmmmm” relative to your blog topic will come up. At least write yourself The Best PR Has to Offer ManagersHow cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communications tactics. You implement an action blueprint that (1), helps you persuade your key external stakeholders to your way of thinking. And then (2), helps move them to take actions that lead to your success as a department, division or subsidiary manager.It comes into sharper focus when that public relations blueprint helps deliver target audience behaviors like new waves of prospects buzzing around, more qualified calls about strate or metallurgical solution for folks who don’t eat enough bran, then you may want to have someone edit your blog posts and help you with branding! Every day at least one “Hmmmm” relative to your blog topic will come up. At least write yourself a note when it happens so when it comes posting time you’ll have a topic. 2. Create a “series” of posts. This is sort of a follow on to point 1 above. Hopefully your blog provides valuable information that keeps readers coming back for more, or even better subscribing to your RSS feed. If you have a “hot topic” that requires more than 1,000 words to get through, think about creating a series. For example: “Creating a WordPress Blog: Step by Step” could be your series. This could easily be a 10 part series on one topic. 3. If applicable add some personality to your blog. Ideally your blog is “information for information seekers”, but the fact of the matter is that your readers are people too and will identify with you as the author if you “humanize” your blog posts with some humor, anecdotes or day-to-day experiences. 4. Use real world applications to demonstrate to your readers the expert advice or information you’re passing on. Given that most of your blog pos
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