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  • Will You Add? - Basics Of Blogging Series - Part Eight: Using Email As An Advertising Tool

    Management Diets Don't Deliver
    Just as most of us know what it really takes to lose weight, most are also aware of what is necessary to manage well. Both things are simple, but they are by no means easy. Much as being healthy requires a lifestyle change and a return to the basics, so does being a good manager.The way to lose weight, of course is to burn off more calories than are consumed. Eat less and/or exercise more. Simple. To be a good manager, follow the golden rule. Treat others as you would like to be treated. Everything stems from that. Equally simple.So what’s the problem? Despite the fact that there is more written about leadership and management now than ever - more books, more aids, more methodologies to show the way - Americans remain fatter than ever, and management in the aggregate is worse now than ever. How can this be?The simple answer is that it’s hard. It’s hard to eat healthy and exercise. It’s hard to do what is necessary to be a good manager. If it weren’t hard, everyone would be doing it. Not only is hard to be a good manager and remain healthy
    r them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.

  • On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
  • Your email is professional, straightforward, and if possible offered in both HTML and plain text.
  • Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsof
    Buy Glow Sticks
    Glow sticks are fun, innovative and inexpensive to buy. They are also quite short-lived. Some may live for a number of days, but glow sticks are known more for burning out within just a couple of hours. Their life depends on the temperature and the amount of chemicals that are used inside it. A frozen stick can last longer. It is not much of a problem to find glow sticks online, and cheap ones at that.You can find a wide array of glow sticks wholesale at a number of websites, with all kinds of colors and sizes to choose from. It is always wise to buy them in large numbers, since that might help you save a good amount of money. But even individual online glow sticks are not hard on the pocket. They cost as little as 3 cents per piece. Itss always best to find a website that specializes in the product or similar item, for both large and small quantity purchases. They can even be bought at convenience stores.Halloween is one time of the year when their popularity soars. During this time, you can even purchase them at drug and food stores. People ev
    Email - we take it for granted. We use it almost every day. We use it for business, pleasure, fun and work. We use it and abuse it. We say things that are taken the wrong way. We express hate and love, likes and dislikes in our email. We fall in love, fall out of love, send virtual flowers, send postcards, send presents, send protests, send hate mail. We do business and sign contracts on it. We transfer funds with it. We type with it, hate it and love it. We often cannot live without it.

    Email is so ingrained in our daily lives, we no longer appreciate its power or possibilities. We use it as if it were an extension of ourselves and actually tend to reveal a lot more about our own minds, hearts and souls then we would ever reveal if we had to sit and write out each and every email with pen and paper. Email is most definitely a powerful tool, if not the most powerful tool in the arsenal of spreading word and popularity about your blog or web-site.

    On one other thing about Email. It is FREE. Totally and completely FREE. You don't even have to an email account with your web account provider. All you need is a few Yahoo or Gmail accounts.

    However, there is a BIG caveat here. If you are anything like me, you have come to hate "spam" mail. Garbage mail. Junk mail. Spam email. All of it is crap. All of it steals precious time and clogs up your system. We hate spam. We ignore it. We sift through it to get to our "real" email. And here is the rule of thumb. Email that we want - WE READ.

    How do you put email to use for you and your blog and web site?

    Well first some things you do NOT do.

    • You do not purchase lists off the Internet that are non-targeted lists (even if they are opt-in lists). What is non-targeted? Non-targeted means that you will be sending out millions of emails to people whose inbox and spam box are totally full and crowded with junk as it is. Your email will be between some idiot that is sending out emails promising larger breasts and another offering males a great time in bed with a new and great product combining viagra, cialis and some homespun remedy for a longer, more powerful male organ. Trust me. You do NOT WANT your email stuck there.
    • You do not purchase lists off of some fly-by-night company on the Internet, even if they do promise 2.5 million email addresses for $29.99.
    • You do not "farm" email addresses off of Internet sites using a program dedicated to this practice.
    • You do not offer to purchase or borrow your best friend's or lovers email address list (in most cases not in all!).

    What you can do:

    • You create a guest book on your blog or an email opt-in list. You save each and every one of those emails as if they were GOLD. For these things all you need to do is Google for them. Bravenet is one of the largest, most respected and offers an incredible amount of FREE utilities for this purpose. You do not need to be a techie to use this stuff.
    • You ask everyone you know (including the grocer and butcher) to get on your list! (NO! I will not get up enough courage to ask that beautiful woman next door for her email address. I can't even get enough gumption to say "Hello" to her. sheesh...)
    • You consistently and constantly put out emails to your membership but you do not badger them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.
    • On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
    • Your email is professional, straightforward, and if possible offered in both HTML and plain text.
    • Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsoft
      CPA Jobs
      A Certified Public Accountant (CPA) is a qualified professional accountant certified by the state. To become a certified public accountant, a person must have at least 150-hours of intense college education in various business, finance and accounting subjects, as well as pass a 14-hour CPA examination dealing with the topics of auditing, accounting, business management, and business laws & regulations (including tax). Because of their extensive education and credentials, CPAs are best-suited for corporate accounting, tax audits, as well as small business consulting.Once CPAs finish their long tenure of education and training, they can avail of rewarding jobs that are readily available in the business scenario. Almost all effective organizations big or small hire CPAs to supervise their accounting systems, their taxation procedures, as well as their financial flow. Many a times, CPAs even give advice to these very organizations on strategic business moves, as well as smart investing and spending. This is possible because of their great range of experien
      the most powerful tool in the arsenal of spreading word and popularity about your blog or web-site.

      On one other thing about Email. It is FREE. Totally and completely FREE. You don't even have to an email account with your web account provider. All you need is a few Yahoo or Gmail accounts.

      However, there is a BIG caveat here. If you are anything like me, you have come to hate "spam" mail. Garbage mail. Junk mail. Spam email. All of it is crap. All of it steals precious time and clogs up your system. We hate spam. We ignore it. We sift through it to get to our "real" email. And here is the rule of thumb. Email that we want - WE READ.

      How do you put email to use for you and your blog and web site?

      Well first some things you do NOT do.

      • You do not purchase lists off the Internet that are non-targeted lists (even if they are opt-in lists). What is non-targeted? Non-targeted means that you will be sending out millions of emails to people whose inbox and spam box are totally full and crowded with junk as it is. Your email will be between some idiot that is sending out emails promising larger breasts and another offering males a great time in bed with a new and great product combining viagra, cialis and some homespun remedy for a longer, more powerful male organ. Trust me. You do NOT WANT your email stuck there.
      • You do not purchase lists off of some fly-by-night company on the Internet, even if they do promise 2.5 million email addresses for $29.99.
      • You do not "farm" email addresses off of Internet sites using a program dedicated to this practice.
      • You do not offer to purchase or borrow your best friend's or lovers email address list (in most cases not in all!).

      What you can do:

      • You create a guest book on your blog or an email opt-in list. You save each and every one of those emails as if they were GOLD. For these things all you need to do is Google for them. Bravenet is one of the largest, most respected and offers an incredible amount of FREE utilities for this purpose. You do not need to be a techie to use this stuff.
      • You ask everyone you know (including the grocer and butcher) to get on your list! (NO! I will not get up enough courage to ask that beautiful woman next door for her email address. I can't even get enough gumption to say "Hello" to her. sheesh...)
      • You consistently and constantly put out emails to your membership but you do not badger them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.
      • On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
      • Your email is professional, straightforward, and if possible offered in both HTML and plain text.
      • Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsof
        Online Affiliates: How Do They Acquire Key Skills?
        One of the little known secrets behind the success of many online affiliates is the fact that they spend a lot of time acquiring new skills and special knowledge all the time.Think about it for a moment, there is no known SEO college or University and yet we have quite a number of leading SEO experts. In fact the truth is that to be a successful online affiliate you either need to be an SEO expert or a marketing expert specializing in at least one successful online marketing technique. So where did most people pick up their valuable SEO skills? They simply invested the time and money in learning them. Time in reading and absorbing all the free information they could find online on the subject and then also by investing in important ebooks and online courses.Most folks forget that the basic offline principles of life and business still apply online. That is to be a lawyer or doctor, one needs to invest heavily in time and money to acquire the necessary knowledge and skills needed to practice the profession. The same is even truer about online aff
        ted lists (even if they are opt-in lists). What is non-targeted? Non-targeted means that you will be sending out millions of emails to people whose inbox and spam box are totally full and crowded with junk as it is. Your email will be between some idiot that is sending out emails promising larger breasts and another offering males a great time in bed with a new and great product combining viagra, cialis and some homespun remedy for a longer, more powerful male organ. Trust me. You do NOT WANT your email stuck there.
      • You do not purchase lists off of some fly-by-night company on the Internet, even if they do promise 2.5 million email addresses for $29.99.
      • You do not "farm" email addresses off of Internet sites using a program dedicated to this practice.
      • You do not offer to purchase or borrow your best friend's or lovers email address list (in most cases not in all!).

      What you can do:

      • You create a guest book on your blog or an email opt-in list. You save each and every one of those emails as if they were GOLD. For these things all you need to do is Google for them. Bravenet is one of the largest, most respected and offers an incredible amount of FREE utilities for this purpose. You do not need to be a techie to use this stuff.
      • You ask everyone you know (including the grocer and butcher) to get on your list! (NO! I will not get up enough courage to ask that beautiful woman next door for her email address. I can't even get enough gumption to say "Hello" to her. sheesh...)
      • You consistently and constantly put out emails to your membership but you do not badger them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.
      • On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
      • Your email is professional, straightforward, and if possible offered in both HTML and plain text.
      • Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsof
        How To Increase Your Online Sales Anytime
        Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:Nobody's Visiting Today SaleEvery online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays.You could sell your products or services for cheaper to increase and sales on your slow days. You could have this advertised right on your web site.Time Of The Day SalePeriodically , pick out a time of the day like 5 to 7 pm to lower your prices. With online sales you need tell people the time zone. Announce your scheduled times ahead of time in your e-zine. This will give people enough time to plan when they will visit your web site.Product Or Service Of The Day SaleEach day offer different product or service at a lower price. This will draw people back to your web site everyday. This is a high traffic generating sale. I
        your best friend's or lovers email address list (in most cases not in all!).

      What you can do:

      • You create a guest book on your blog or an email opt-in list. You save each and every one of those emails as if they were GOLD. For these things all you need to do is Google for them. Bravenet is one of the largest, most respected and offers an incredible amount of FREE utilities for this purpose. You do not need to be a techie to use this stuff.
      • You ask everyone you know (including the grocer and butcher) to get on your list! (NO! I will not get up enough courage to ask that beautiful woman next door for her email address. I can't even get enough gumption to say "Hello" to her. sheesh...)
      • You consistently and constantly put out emails to your membership but you do not badger them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.
      • On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
      • Your email is professional, straightforward, and if possible offered in both HTML and plain text.
      • Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsof
        5 Secret Steps to Make Your Business Successful Using Brand Identification
        Everyone knows that Success is a matter of Expectation. When you expect great things the come to you, they do! Put your heart into building your business using these 5 Secret Steps and your Business will be the Dynamic Success You Desire.1. Keyword MaximizationUse our Keywords EVERYWHERE. In every article, every advertizement, every product you sent out, be sure your keywords are liberally sprinkled into the product. To do this, focus on your keywords and simply implement them into your daily speech.2. Effective Brand IdentificationAlong with Keywords that are frequently used, searched for, and recognized, you need to develop an effective Brand that everyone recognizes readily. Maximize the use of this brand by liberally sprinkling it on other products, such as T-Shirts, shopping bags, hats, bumper stickers, and other highly visible locations.3. Liberal Marketing StrategiesThe most successful businesses remember that marketing their product includes t
        r them. Once a week is really enough, unless you have this incredibly special announcement to make or deal to offer. You ask them to forward these emails as well.
      • On your web-site you allow people to decide how often they want an email from you. Blogs do not have this capability and it would be incredibly difficult to build it in without using a third party extension. (Again companies like Bravenet are the answer here.)
      • Your email is professional, straightforward, and if possible offered in both HTML and plain text.
      • Your email address - the email address where your membership email is coming from - is memorable, even if you are using gmail. I have for instance my own domain email for my stuff, and I use a gmail address for my blog which is the name of my blog. That address is simply cobwebsofthemind which associates in the persons mind with my blog. It is also good advertising and a way for someone to remember your blog even if they forget the url. Which is unique enough for here. On my web sites, for instance it is all xxxxx@mywebsite.com. Then when the recipient wades through tons of email they know immediately your email is something they want and they will read it. So for the Hair blog their address would be something with the word "hair" in it or better yet "silkybeautifulyounghair"!

      Why is Email so important?

      It is an excellent question, despite the fact that some techies may snicker at such a simple question. The answer is easy, yet can get incredibly complicated. The great thing about email that a person wants is that it gets at least skimmed. It keeps you in touch and lets the person that signed up know that the web-site is active and doing things. The other "more important part" of email is that little "forward" option. If Sally seems something that she may think Jane and Bill want, she is going to forward the email with a couple of clicks. Viral. It gets spread. People get to know about it. NEWS SPREADS. And with email it can spread like wildfire! Do not ever underestimate this. You may send out 100 emails from your site, and on the 101'st for no specific reason you can discern suddenly the hits go up. Suddenly the "word" is spreading. Never give up on the email option.

      Don't overuse it either. Don't badger. Don't spam. Don't do your best friend a favor by sending out emails to your list for them. (I would, of course, send out a 100 emails to my list for a date with the lady next door!) Seriously, your email list is your gold. Your ace in the hole. Don't abuse it!

      Okay lets now discuss Email and some "real" examples:

      When someone arrives at a blog, unlike a web site, there is no need to "register" or "sign in". Thus it is much harder to get an individual to "sign-up" for a feed from your blog or to be on your email list. You have less than 7 seconds (that is not a typo, 7 seconds) to interest the person, which includes loading of your page. So use it well. Remember, OFFER WHAT THEY WANT - NOT WHAT YOU WANT. If you cannot do that than perhaps numbers is not what you need. Just the pleasure of having your own blog.

      Send out a thank you IMMEDIATELY. You can use an auto-responder, or lacking that, have a template in your email draft box, and once a day check for new sign-ups and send out a thank you SEPARATELY to each one. No CC's or BCC's. Bad, BAD idea.

      If you have a web site that requires registration, make sure you send out a thank you automatically. Make sure you explain again what the site is about with your URL at least twice in the page. Make it nice. Make it simple. Make it good. Market yourself and your web site and your product.

      When you send out emails to your entire list you have many options. You can make them yourself, or go to a place like Vertical Response which takes all the hard work from you. Vertical Response is good, but not free. There are others in the market, reputable good sites who can help you along. But if you serious about marketing bear this in mind if you email list grows too large or unwieldy.

      Whenever I send out an email from any one of my web sites the hits on that web site go up immediately and for the next 24 hours. By the way, it is important to unders

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