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  • Will You Add? - Should Executives Blog?

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    P of Marketing, Boeing, and many others.

    Not everyone is suited to blogging. Some executives may not be c

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    Many executives should considering blogging. It helps publicize company news as well as executive viewpoints and opinions, adds to a company’s personality, and is superb for receiving customer feedback. Executives can blog extremely effectively as their thoughts are usually well regarded and trusted, and their blogs tend to get an instant large readership. Executives who blog include Bob Lutz, Vice Chairman of General Motors, Randy Baseler, VP of Marketing, Boeing, and many others.

    Not everyone is suited to blogging. Some executives may not be co

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    d opinions, adds to a company’s personality, and is superb for receiving customer feedback. Executives can blog extremely effectively as their thoughts are usually well regarded and trusted, and their blogs tend to get an instant large readership. Executives who blog include Bob Lutz, Vice Chairman of General Motors, Randy Baseler, VP of Marketing, Boeing, and many others.

    Not everyone is suited to blogging. Some executives may not be c

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    extremely effectively as their thoughts are usually well regarded and trusted, and their blogs tend to get an instant large readership. Executives who blog include Bob Lutz, Vice Chairman of General Motors, Randy Baseler, VP of Marketing, Boeing, and many others.

    Not everyone is suited to blogging. Some executives may not be c

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    Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. 1 -- Set up an Online D
    nstant large readership. Executives who blog include Bob Lutz, Vice Chairman of General Motors, Randy Baseler, VP of Marketing, Boeing, and many others.

    Not everyone is suited to blogging. Some executives may not be c

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    P of Marketing, Boeing, and many others.

    Not everyone is suited to blogging. Some executives may not be comfortable publicly expressing their views on a regular basis. Blogs also need to be in a written in a personal and conversational style in order to be seen as authentic, and many executives have difficulty writing in such an informal style.

    Executives often have time constraints and an executive blog that is rarely updated will quickly lose its popularity and readers. A "group blog" with several authors and an occasional insightful blo

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