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Will You Add? - Case Study to Consider Before Posting Your Blog
Any established business can utilize business coaching as a resource to achieve a higher level of performance, learning, and satisfaction. After understanding the goals and work processes of a business, professional business coaches can organize a business coaching schedule and means of contact (e.g., in person, by phone, or via e-mail) that best serves the client. The nature of relationship between the coach and the client is a partnership, wherein the two come together to choose the focus, format, and desired outcomes of their work. Coaching does not aim at providing psychological relief or treat cognitive or emotional challenges. It aims to help the clients improve their learning and performance, and enhance their quality of life. Business
The NBA blog (http://www.nba.com/blog/) is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post anothe
The purpose for all makeup is to enhance your best features and minimize your flaws. Unlike television of old, high definition television does not require the thick pancake makeup, dark contouring or dramatic applications. Nor will everyday street makeup create flawless looking skin.A professional makeup artist, studied in HDTV, can tailor your approach guided by your coloring and bone structure. For personal application, the following is a guideline to the products and application techniques you will need before you appear on HDTV.Men and women alike require a foundation, concealer and blush/bronzer for any HDTV appearance. Women (and some men) will also need eye makeup and lip color.Aptly named, the foundation selected f
One recent estimate suggests that 80,000 blogs are created every day. Blogs can be used for many reasons including announcing new products or sales, creating an ongoing conversation with customers, posting the thoughts of the company's CEO, or even creating buzz with controversial postings. While businesses can use blogs as a way to enhance their brand, they need to do so carefully. Even though blogs can be created in less than 5 minutes, a great deal of thought needs to be given to them, more than might seem necessary at first glance. My company’s experience with creating a blog can hopefully serve others well.
With all the talk recently about blogs, we wanted to position our flower company, Beyond Blossoms (http://www.beyondblossoms.com), as on the cutting edge – as more than just another place to buy flowers. We wanted to start a blog to serve as a place to provide unusual and interesting information about all things floral, from flower gardening tips to art exhibits featuring flowers, to fun facts about flowers. It would be a way to interact with customers and hopefully provide content they find informative, useful, and even funny.
We initially thought that getting the blog up and running would be easy, but it quickly became apparent that there were many issues to be thought out. Some of these included whether or not to encase the blog within our existing website or create a separate domain to house it, who would write the flower blog, and what to talk about. Additionally, the company wrestled with what blog platform to use such as Blogger, pMachine, Typepad, or Wordpress. Ultimately, we decided to bring in a consultant to assist us in the design and development of the blog, blogging expert Paul Chaney, from internet marketing firm Radiant Marketing Group (http://www.radiantmarketinggroup.com). Besides designing the blog to fit in with the existing template of the business using Wordpress, Paul also helped generate awareness by publicizing the flower blog on various blog search engines such as Technorati and creating a press release to announce it. He also contacted webmasters of other blogs who share similar themes to ours to include a link to us in their blogroll.
What to write about was a hot topic of conversation in our company. We decided that the blog should not be a blatant sales pitch with its only purpose being to advertise the company. The flower blog would serve to communicate our company's love for flowers and deepen our brand's connection with customers. The more interesting content we can provide, the more enjoyable our site will become to visitors, and this should help convert some visitors into buyers.
Ideally a blog should fit in with the brand personality of the rest of the company. If our website was dull, then readers might not understand the blog’s purpose or context, but because the website is lighthearted in tone, we can write about a wide variety of topics on the blog. Recent posts include ones about a new computer game about flowers, England’s effort to improve public bathrooms with fresh flowers, how to plant fall flowers, and rare orchids found in Idaho. Do not underestimate the resources needed for blogging. Posting on a daily basis takes a significant time commitment.
We looked to other companies as examples of how to use a blog that fits in with the brand. Stonyfield Farms (http://www.stonyfieldfarms.com/weblog/) features 4 blogs to talk about topics that don't directly relate to its core yogurt product, such as "Baby Babble,” a blog for parents to talk about their babies and "Strong Women Daily News." Here, the company is using its brand position as an environmentally responsible company to entice its customers to share in other "responsible" areas such as parenting.
The NBA blog (http://www.nba.com/blog/) is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post another
A profitable joint venture can mean a good amount of fortunes in a short period of time; it can bring your products and services to the right market without spending a cent of your own money. It can mean free media attention and everything else that has something to do with sales and marketing.All of these things translate into more sales. More free time and more of everything that is good.In simple terms joint venture simply means that two or more business people or company partnering up to create a win-win situation for all the parties involved.Joint venture can be quite tricky for beginners, but once you get to know the knack to follow joint venture rules, you can be on your way to building your empire out of thin air.
We initially thought that getting the blog up and running would be easy, but it quickly became apparent that there were many issues to be thought out. Some of these included whether or not to encase the blog within our existing website or create a separate domain to house it, who would write the flower blog, and what to talk about. Additionally, the company wrestled with what blog platform to use such as Blogger, pMachine, Typepad, or Wordpress. Ultimately, we decided to bring in a consultant to assist us in the design and development of the blog, blogging expert Paul Chaney, from internet marketing firm Radiant Marketing Group (http://www.radiantmarketinggroup.com). Besides designing the blog to fit in with the existing template of the business using Wordpress, Paul also helped generate awareness by publicizing the flower blog on various blog search engines such as Technorati and creating a press release to announce it. He also contacted webmasters of other blogs who share similar themes to ours to include a link to us in their blogroll.
What to write about was a hot topic of conversation in our company. We decided that the blog should not be a blatant sales pitch with its only purpose being to advertise the company. The flower blog would serve to communicate our company's love for flowers and deepen our brand's connection with customers. The more interesting content we can provide, the more enjoyable our site will become to visitors, and this should help convert some visitors into buyers.
Ideally a blog should fit in with the brand personality of the rest of the company. If our website was dull, then readers might not understand the blog’s purpose or context, but because the website is lighthearted in tone, we can write about a wide variety of topics on the blog. Recent posts include ones about a new computer game about flowers, England’s effort to improve public bathrooms with fresh flowers, how to plant fall flowers, and rare orchids found in Idaho. Do not underestimate the resources needed for blogging. Posting on a daily basis takes a significant time commitment.
We looked to other companies as examples of how to use a blog that fits in with the brand. Stonyfield Farms (http://www.stonyfieldfarms.com/weblog/) features 4 blogs to talk about topics that don't directly relate to its core yogurt product, such as "Baby Babble,” a blog for parents to talk about their babies and "Strong Women Daily News." Here, the company is using its brand position as an environmentally responsible company to entice its customers to share in other "responsible" areas such as parenting.
The NBA blog (http://www.nba.com/blog/) is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post anothe
“Early to bed and early to rise, makes a man, healthy, wealthy and wise.” – 15th Century quote, author, unknownAt least, that was the theory. I suppose it carried forward to the pre-industrial era where, as an agrarian society, one had to plant, cultivate, and harvest to survive. Early rising as the cock crowed, was the picture painted by many writers. Back then, one worked in the fields until sundown, only to repeat the process the following day. Except for the Sabbath, one could continue to work in this manner from the time one was able. That meant the relatively young and elderly, as well. As we transformed with the Industrial Revolution, machinery like the combine, began to take over the manual labor and allow us to concentrate on m
What to write about was a hot topic of conversation in our company. We decided that the blog should not be a blatant sales pitch with its only purpose being to advertise the company. The flower blog would serve to communicate our company's love for flowers and deepen our brand's connection with customers. The more interesting content we can provide, the more enjoyable our site will become to visitors, and this should help convert some visitors into buyers.
Ideally a blog should fit in with the brand personality of the rest of the company. If our website was dull, then readers might not understand the blog’s purpose or context, but because the website is lighthearted in tone, we can write about a wide variety of topics on the blog. Recent posts include ones about a new computer game about flowers, England’s effort to improve public bathrooms with fresh flowers, how to plant fall flowers, and rare orchids found in Idaho. Do not underestimate the resources needed for blogging. Posting on a daily basis takes a significant time commitment.
We looked to other companies as examples of how to use a blog that fits in with the brand. Stonyfield Farms (http://www.stonyfieldfarms.com/weblog/) features 4 blogs to talk about topics that don't directly relate to its core yogurt product, such as "Baby Babble,” a blog for parents to talk about their babies and "Strong Women Daily News." Here, the company is using its brand position as an environmentally responsible company to entice its customers to share in other "responsible" areas such as parenting.
The NBA blog (http://www.nba.com/blog/) is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post anothe
A label is a tag attached with an adhesive, used for the purpose of identifying an object or its contents. Labels can come in several forms and can be distinguished by the kind of stock (base material) that they are printed upon, or by the adhesive that they use. The most common type of label is prepared with a paper stock and is colloquially called a sticker. Labels have several uses, from name tags to the identification of products.The stock types include litho, which is a common base stock; latex, which is litho with added latex that allows it to be more flexible and convenient to use around curved objects; foil, which has the properties of a metal foil; and thermal, which has the ability to change color (generally black) upon heatin
Ideally a blog should fit in with the brand personality of the rest of the company. If our website was dull, then readers might not understand the blog’s purpose or context, but because the website is lighthearted in tone, we can write about a wide variety of topics on the blog. Recent posts include ones about a new computer game about flowers, England’s effort to improve public bathrooms with fresh flowers, how to plant fall flowers, and rare orchids found in Idaho. Do not underestimate the resources needed for blogging. Posting on a daily basis takes a significant time commitment.
We looked to other companies as examples of how to use a blog that fits in with the brand. Stonyfield Farms (http://www.stonyfieldfarms.com/weblog/) features 4 blogs to talk about topics that don't directly relate to its core yogurt product, such as "Baby Babble,” a blog for parents to talk about their babies and "Strong Women Daily News." Here, the company is using its brand position as an environmentally responsible company to entice its customers to share in other "responsible" areas such as parenting.
The NBA blog (http://www.nba.com/blog/) is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post anothe
The reason jobs are often not done right and employees are fired is because of lack of skill. Right? Wrong! Poor communication and ineffective human relations are the major causes. Remember: Communication is a “meeting of meanings.” It’s getting through to the other person what you mean in a way that they understand. In fact, you want them to do more than understand, you want them to act on the information in the correct way. Effective communication is talking and listening to create that understanding. The end result is to get things done in a way so that you, the organization, and the employee will all be satisfied.Poor communication with your boss or your employees means the job won’t be done well. It will mean friction and frustrati
The NBA blog (http://www.nba.com/blog/) is an example we learned from – to try to avoid. Its purpose is to provide “a varied collection of insiders, media members and fans from around the world who will share their thoughts about the NBA, WNBA, and whatever else comes to mind.” The problem here is a lack of consistency. Posts seem to be put up on a random basis so you don’t know when to come back to read another one. For example, the blog posted on August 26 and then did not have another post until October 18! Why would any visitor keep visiting the site to read the blog if nothing new is posted on a timely basis? Furthermore, some NBA players have recently posted their journals, but there is no signal as to when, if ever, the same or any other player will post another journal entry. Finally, the topics and writers are all over the board – from a writer in France to Flea from the Red Hot Chili Peppers to posts about the WNBA. It all leads to a poor customer experience.
GM and Ice.com both write blogs which have garnered media attention and a ton of buzz. GM has generated a cult like following for Vice Chairman Bob Lutz's weekly controversial observations about the auto industry (http://fastlane.gmblogs.com/). Ice.com has 3 blogs, 2 of which are not hosted on the main website itself. Each blog is consistent and clear in its purpose. The company can accomplish various goals in different settings – showing Ice.com’s recent press coverage, a tongue in cheek look at celebrity jewelry, and tips from a jewelry expert (http://blog.ice.com/, http://www.sparklelikethestars.com/, and http://www.justaskleslie.com/)
However blogs are utilized, a little extra thought behind it can enhance a brand. Through continually posting new content, customers leaving comments, and the viral nature of blogs, visiting your website can become a "must-see" daily activity for your customers.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/58737/atriclecheck-Case-Study-to-Consider-Before-Posting-Your-Blog.html">Case Study to Consider Before Posting Your Blog</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/58737/atriclecheck-Case-Study-to-Consider-Before-Posting-Your-Blog.html]Case Study to Consider Before Posting Your Blog[/url]
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