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    nd new business in the same mailing.
    6. easy to track results by having recipients bring their cards in for a prize or discount.
    7. able to keep your adverti
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    Grow your business and increase sales by making sure your customers remember your business when they want what you have.

    Postcards offer you many unique benefits when compared to other types of advertising. As a reminder, here are some of the advantages postcard advertising offers:

    1. low cost for design, printing, and postage delivery
    2. small enough for customers to easily carry in their pocket.
    3. efficient because they do not require envelopes so they catch the customer's attention easier.
    4. easy to organize for test marketing on small groups before sending to a larger group.
    5. versatile in use to solicit repeat business and new business in the same mailing.
    6. easy to track results by having recipients bring their cards in for a prize or discount.
    7. able to keep your advertis

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    when compared to other types of advertising. As a reminder, here are some of the advantages postcard advertising offers:

    1. low cost for design, printing, and postage delivery
    2. small enough for customers to easily carry in their pocket.
    3. efficient because they do not require envelopes so they catch the customer's attention easier.
    4. easy to organize for test marketing on small groups before sending to a larger group.
    5. versatile in use to solicit repeat business and new business in the same mailing.
    6. easy to track results by having recipients bring their cards in for a prize or discount.
    7. able to keep your adverti

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    ostage delivery
    2. small enough for customers to easily carry in their pocket.
    3. efficient because they do not require envelopes so they catch the customer's attention easier.
    4. easy to organize for test marketing on small groups before sending to a larger group.
    5. versatile in use to solicit repeat business and new business in the same mailing.
    6. easy to track results by having recipients bring their cards in for a prize or discount.
    7. able to keep your adverti
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    s attention easier.
    4. easy to organize for test marketing on small groups before sending to a larger group.
    5. versatile in use to solicit repeat business and new business in the same mailing.
    6. easy to track results by having recipients bring their cards in for a prize or discount.
    7. able to keep your adverti
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    nd new business in the same mailing.
    6. easy to track results by having recipients bring their cards in for a prize or discount.
    7. able to keep your advertising away from your competitor's view by not sending them a card.

    A business can increase the power in these marketing advantages with postcards by creating an advertising campaign with their postcards. An advertising campaign is a series of advertisements sharing a common element or theme. Each postcard advertisement has all the advantages listed above, and the series of advertisements in a campaign creates a greater impact than any one of the postcard advertisements. The repetition of a common advertising theme starts to drive its own level of recognition. For example, a customer receives a postcard from a local restaurant advertising "all you can e

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