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Will You Add? - Are You Selling Cheap-Looking Ebooks?
As the U.S. and the global economies move up and down, there is always some talk that arises about concern of a worldwide recession. Let’s acknowledge that we are sometimes over-run by pessimists. When the pessimists start talking up a recession, people start to worry, get sc
While this freedom of information is great, we have also lost quality. Most ebooks look cheap, are hardly edited or proofread, and are obviously written in
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, “The medium is the message.” Today I would amend that to, “The medium is the media.” Our civilization is utterly dominated by the force o
No wonder many people out there still don't take ebook authors seriously!
They see them as amateurs taking advantage of the democratization of the Internet.
Having worked for a small publishing company, I know firsthand the importance of good interior design. But I also have many years of experience writing for the web and am aware of the trends out there. I know the good and the bad of both worlds.
The traditional publishing industry has its merits-- they are great at distributing books and making celebrities out of a few authors. But the competition is fierce and only a handful of writers get published. That means that 99% of the other writers out there have no chance of ever seeing their book on print.
Enter the Internet and the e-book wave. Now everybody can publish. There are no gatekeepers.
While this freedom of information is great, we have also lost quality. Most ebooks look cheap, are hardly edited or proofread, and are obviously written in a
The State of California is a wonderful place to start a new business. There is unprecedented growth in California and corporations doing business here have reaped great rewards. Skilled labor, beautiful scenery and unbelievable commerce opportunities await every new business in
They see them as amateurs taking advantage of the democratization of the Internet.
Having worked for a small publishing company, I know firsthand the importance of good interior design. But I also have many years of experience writing for the web and am aware of the trends out there. I know the good and the bad of both worlds.
The traditional publishing industry has its merits-- they are great at distributing books and making celebrities out of a few authors. But the competition is fierce and only a handful of writers get published. That means that 99% of the other writers out there have no chance of ever seeing their book on print.
Enter the Internet and the e-book wave. Now everybody can publish. There are no gatekeepers.
While this freedom of information is great, we have also lost quality. Most ebooks look cheap, are hardly edited or proofread, and are obviously written in
Do you own a boat or know someone who does? If you do, you know how expensive it is to have it dry-docked to clean the hull. It is a major hassle, too - facilities may not be available when it is convenient and you are out of action for the whole time. But, as always, where the
The traditional publishing industry has its merits-- they are great at distributing books and making celebrities out of a few authors. But the competition is fierce and only a handful of writers get published. That means that 99% of the other writers out there have no chance of ever seeing their book on print.
Enter the Internet and the e-book wave. Now everybody can publish. There are no gatekeepers.
While this freedom of information is great, we have also lost quality. Most ebooks look cheap, are hardly edited or proofread, and are obviously written in
At first blush, it would appear there is no shortage of Succession Planning Advocates convinced in theory, the importance and benefits of corporate Succession Planning. In practice, however, real succession planning - or the overt lack thereof - runs juxtaposed to principle. Th
Enter the Internet and the e-book wave. Now everybody can publish. There are no gatekeepers.
While this freedom of information is great, we have also lost quality. Most ebooks look cheap, are hardly edited or proofread, and are obviously written in
Many people take for granted the powerful persuading influence of humor. Humor is often tossed off as sheer entertainment or mere speech filler. The truth is, when you engage an audience with humor, you are accomplishing much more than just getting a laugh out of th
While this freedom of information is great, we have also lost quality. Most ebooks look cheap, are hardly edited or proofread, and are obviously written in a rush.
Depending on your audience, you may or may not have the liberty of being sloppy. In my experience, this is true among Internet Marketers-as long as you promise your readers they'll earn a lot of money (or traffic), you can get away with a poorly designed and poorly written product.
In fact, some ebooks candidly advice not to worry about format or even grammar.
That was an advice I could not take for my first ebook. Not only because I am a journalist by training but because my audience was medical writers and editors. I certainly could not be sloppy with them!
In any case, sloppiness should be the exception, not the rule in the ebook publishing world.
What would happen if ebook authors start displaying the same quality in their ebooks as the traditional book industry? Would this improve sales?
I'm sure it would. And I'm also sure that ebook authors that get hold of this
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