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Will You Add? - Ebook Review: Sara Brown's Mini Launches
Franchise Buyers Lying On Forms
The Federal Trade Commission which governs the franchise industry thru the franchise rule, which enforces Franchise Disclosure laws seems to think that consumers need to be protected even when they lie. Often The FTC takes complaints from consumers who claim they had been ripped off or lied to from someone selling a Biz-OP or some corporation, which sells franchises. The Federal Trade Commission will not admit that at least two-thirds of the incoming complaints are made in falsehood by consumers; as a participant in the industry I can safely say that much misrepresentation comes from the buyers side and not from the sellers.I would like to discuss the fact that many franchise buyers who have 2.2 kids, credit card and short term debt in excess of 150% of annual earnings, college degree, BMW, Mini-Van, will claim on application forms that they have excellent credit and cash in the bank in excess of the amount needed to start the franchise. Over 70% of the applicants who c
ARA BROWN (AUTHOR OF MINI LAUNCHES)The Federal Trade Commission which governs the franchise industry thru the franchise rule, which enforces Franchise Disclosure laws seems to think that consumers need to be protected even when they lie. Often The FTC takes complaints from consumers who claim they had been ripped off or lied to from someone selling a Biz-OP or some corporation, which sells franchises. The Federal Trade Commission will not admit that at least two-thirds of the incoming complaints are made in falsehood by consumers; as a participant in the industry I can safely say that much misrepresentation comes from the buyers side and not from the sellers.I would like to discuss the fact that many franchise buyers who have 2.2 kids, credit card and short term debt in excess of 150% of annual earnings, college degree, BMW, Mini-Van, will claim on application forms that they have excellent credit and cash in the bank in excess of the amount needed to start the franchise. Over 70% of the applicants who c
Sara Brown is one
Understanding Angry People
At some point in the workday, most of us have to work with customers, citizens, vendors or suppliers. And, unfortunately, these interactions can sometimes be tinged with anger. Aside from the normal customer service behaviors we rely on when someone displays anger, what else can we do?The most common answer I get when I ask what someone does to deal with an angry customer or co-worker is: "Let them vent."Okay, that's good for starters. The problem is that with this technique is that often a customer decides that you are willing to be dumped on; that you'll take their bad day off their shoulders; that you'll put up with a great deal of negativity. Not exactly a formula for lowering stress or heightening your problem solving abilities.What I have found to be a valuable tool instead is to understand anger, not try to endure the person yelling at you. Anger has been identified as a non-emotion. That's right. Anger is NOT on the human barometer for emoti
EBOOK DETAILS
At some point in the workday, most of us have to work with customers, citizens, vendors or suppliers. And, unfortunately, these interactions can sometimes be tinged with anger. Aside from the normal customer service behaviors we rely on when someone displays anger, what else can we do?The most common answer I get when I ask what someone does to deal with an angry customer or co-worker is: "Let them vent."Okay, that's good for starters. The problem is that with this technique is that often a customer decides that you are willing to be dumped on; that you'll take their bad day off their shoulders; that you'll put up with a great deal of negativity. Not exactly a formula for lowering stress or heightening your problem solving abilities.What I have found to be a valuable tool instead is to understand anger, not try to endure the person yelling at you. Anger has been identified as a non-emotion. That's right. Anger is NOT on the human barometer for emoti
File Size: 941kb Zipped, 1,133kb Unzipped.
Number of Pages: 37
Format: Adobe Acrobat (.pdf)
Subject: A beginners guide to launching and profiting from what Sara calls 'mini-launches.'
ABOUT SARA BROWN (AUTHOR OF MINI LAUNCHES)
Sara Brown is one
Telesales
HEADSETS & TELEPHONESThe equipment your personnel use is important. Don’t let others tell you any different. Like the Sales Representative who looks forward to his or her new car every two years, so the telesales person deserves to enjoy good equipment. Good, practical equipment does make a difference. The Sales representative drives the car every day; it’s a tool of the profession. The staff work area, tools and equipment, like the Sales Rep’s car, say something about them and the way in which they do their job.Comfort and professionalismAs the major tool of this trade is the telephone, it is important to give serious thought to comfort, ease of use, practicality and of course, cost. Let us look at some available options to help you become more comfortable, more professional, and more under control.HeadsetsHeadsets (A telephone mouthpiece and earpiece which clip over the head) are available in a range of styles and prices. The price d
d.
HEADSETS & TELEPHONESThe equipment your personnel use is important. Don’t let others tell you any different. Like the Sales Representative who looks forward to his or her new car every two years, so the telesales person deserves to enjoy good equipment. Good, practical equipment does make a difference. The Sales representative drives the car every day; it’s a tool of the profession. The staff work area, tools and equipment, like the Sales Rep’s car, say something about them and the way in which they do their job.Comfort and professionalismAs the major tool of this trade is the telephone, it is important to give serious thought to comfort, ease of use, practicality and of course, cost. Let us look at some available options to help you become more comfortable, more professional, and more under control.HeadsetsHeadsets (A telephone mouthpiece and earpiece which clip over the head) are available in a range of styles and prices. The price d
Number of Pages: 37
Format: Adobe Acrobat (.pdf)
Subject: A beginners guide to launching and profiting from what Sara calls 'mini-launches.'
ABOUT SARA BROWN (AUTHOR OF MINI LAUNCHES)
Sara Brown is one
Operations Management
Operations Management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It also is the management of resources and the distribution of goods and services to customers.“Operations” also refers to the production of goods and services, the set of value-added activities that transform inputs into many outputs. Fundamentally, these value-adding creative activities should be aligned with market opportunity for optimal enterprise performance.Operations Management is the application of the guidelines and tasks set by the company to meet the customers’ standards of satisfaction at the same time upholding the company’s administrative standard of excellent performance.Basically, Operations Management’s main function is to organize and control the foremost business activity which is supplying goods and services to the customers while maint
f)
Operations Management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective. It also is the management of resources and the distribution of goods and services to customers.“Operations” also refers to the production of goods and services, the set of value-added activities that transform inputs into many outputs. Fundamentally, these value-adding creative activities should be aligned with market opportunity for optimal enterprise performance.Operations Management is the application of the guidelines and tasks set by the company to meet the customers’ standards of satisfaction at the same time upholding the company’s administrative standard of excellent performance.Basically, Operations Management’s main function is to organize and control the foremost business activity which is supplying goods and services to the customers while maint
Subject: A beginners guide to launching and profiting from what Sara calls 'mini-launches.'
ABOUT SARA BROWN (AUTHOR OF MINI LAUNCHES)
Sara Brown is one
5 Reasons Right Now is the Best Time to Cold Call!
I love those timid trainers that try to convince sales novices that there are good, better, and best times to make sales calls.Baloney!There are several reasons this advice is utterly bogus:(1) Are you a mind reader? Can you always psychically detect when the best moment has arrived to call a particular prospect? If you’re this clairvoyant, better take your gift to the racetrack, place some timely bets, and retire while you’re young.(2) There are top executives that arrive at their offices at 6:30 in the morning and don’t leave until 8 at night. When is the best time to reach them? There’s just no way to know.(3) You’re never going to be in a better mood to make calls than right now. If a prospect crosses your mind, don’t hesitate. Call them, and if you must, simply use the “I just thought of you” or “I was just reminded of you,” opener.(4) Salespeople are notorious for believing in superstitions and fabrications. The idea that there ar
ng from what Sara calls 'mini-launches.'
I love those timid trainers that try to convince sales novices that there are good, better, and best times to make sales calls.Baloney!There are several reasons this advice is utterly bogus:(1) Are you a mind reader? Can you always psychically detect when the best moment has arrived to call a particular prospect? If you’re this clairvoyant, better take your gift to the racetrack, place some timely bets, and retire while you’re young.(2) There are top executives that arrive at their offices at 6:30 in the morning and don’t leave until 8 at night. When is the best time to reach them? There’s just no way to know.(3) You’re never going to be in a better mood to make calls than right now. If a prospect crosses your mind, don’t hesitate. Call them, and if you must, simply use the “I just thought of you” or “I was just reminded of you,” opener.(4) Salespeople are notorious for believing in superstitions and fabrications. The idea that there ar
ABOUT SARA BROWN (AUTHOR OF MINI LAUNCHES)
Sara Brown is one
Lessons From The Dotcom Bubble
Some years ago, there was a spectacular burst of the dotcom bubble where start-up companies with nothing more than big but unproven ideas were attracting BILLIONS of dollars in venture capital funding to start and grow their business on the Internet.BILLIONS OF DOLLARS were in turn spent on hiring lots of people, renting huge premises, leasing heavy office and computer equipment in quite a few places around the world. Hundreds of millions of dollars more were spent on heavy advertising in the media to draw the public to their web sites.Never a day went by when you didn’t hear of “this dot com company” or “that dot com company” screaming out to you for your attention for you to avail yourself of their products or services. If you were lucky enough to be caught up in the frenzy, you’ll remember very clearly what that feeling was. Everywhere I looked I saw ads for a dot com. Some were very nice to look at with extremely catchy tag lines.Unfortunately, most of
ARA BROWN (AUTHOR OF MINI LAUNCHES)Some years ago, there was a spectacular burst of the dotcom bubble where start-up companies with nothing more than big but unproven ideas were attracting BILLIONS of dollars in venture capital funding to start and grow their business on the Internet.BILLIONS OF DOLLARS were in turn spent on hiring lots of people, renting huge premises, leasing heavy office and computer equipment in quite a few places around the world. Hundreds of millions of dollars more were spent on heavy advertising in the media to draw the public to their web sites.Never a day went by when you didn’t hear of “this dot com company” or “that dot com company” screaming out to you for your attention for you to avail yourself of their products or services. If you were lucky enough to be caught up in the frenzy, you’ll remember very clearly what that feeling was. Everywhere I looked I saw ads for a dot com. Some were very nice to look at with extremely catchy tag lines.Unfortunately, most of
Sara Brown is one of the UK's top Internet Marketers. She runs a variety of websites which can all be accessed from http://www.sara-brown.com/choices/. If you want to know more read her About Me page on eBay or subscribe to her newsletter through her w
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