Will You Add? - Internet and Businesses Online

Politics, Environmental Rules, and Mobile Car Washes
During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election. Why you say? Why would a National Car Wash Franchising Company care much? Well we have some friends of past days who were very much involved there. See some of these articles and find out how we were assisted in our early company years by Mr. Tom McClintock (Rep) of California who was running a very close third in the election with the fastest moving up numbers in the polls. We all wondered would it be The Terminator just like in the movies? Arnold Schwarznegger, who promises to terminate bureaucracy

eve in selling. I believe in enabling people to buy. And that’s exactly what a free ebook does. You deliver value FIRST in a manner consistent with your brand and philosophy. As a result, readers are interested, educated and excited about you. That’s why at the END of the ebook, be sure to include plenty of info about what ELSE you do. And not some ridiculous five-page sell sheet. Just a note that says, “Hi! Hope you learned a lot from my ebook. Actually, I’m more than just a writer. I also do these other things. If I can help you, drop me a line.”

10. Time. As an author myself, I know

Small Business Pricing Strategies
TACTIC #1 -- Never simply slash your prices, unless you're trying to empty obsolete inventory. Instead, try repackaging your prices so they're more affordable in the short-run so more prospects can afford them. For example, rather than pricing your service for the year, "Our monthly newsletter is only $39 for the year." Instead, try "Our monthly newsletter is only $3.25 per month." If you accept credit cards, it's very easy to set up reoccurring monthly charges that are billed to your subscribers without having to intervene every month beyond the initial account set up. The upside to offering your subscription on a monthly basis is that you can now market a $3.25 headline versus a more expensive $39 headline, i.e. you're able to offer s

1. Storage. You have all that great material already, right? Blog posts, articles, rants, whitepapers, etc. It’s time to put them together into a nicely packaged document that delivers more value. Content = useless until it’s accessible to all.

2. Reach. Sure, you could charge $7, $17 or $47 or whatever other shrewd pricing strategy you learned from those Internet marketing dudes. But if it’s free, more people are going to see it. And if your ebook ROCKS (and has some, but not too much, cross pollination of your additional services) the revenue will bounce back ten fold. Er, seven fold.

3. Differentiation. Most ebooks out there, especially the ones people charge for, suck. Very little value given. Just a teaser to get you to buy something bigger. And I’m all for using ebooks to cross-promote, but don’t chince out. Don’t give away one or two good ideas; pack it full of dozens of ideas and content that is SO good, people want more.

4. WOM. Seth Godin wrote the best-selling ebook in the history of ebooks. Funny thing is, he didn’t charge for it. At least, not if you didn’t want to pay for it. He offered people a choice: get it for free, pay a small donation, or pay full price. Your choice. BRILLIANT! More people talked about that ebook than anything else ever written!

5. Value. You’re smart. You’ve got lots of good ideas, tips, techniques and philosophies that can help others. Don’t be selfish with your knowledge. Share it with the world. Don’t worry about people stealing your ideas.

6. Fans. Your duty to your company, yourself and the people you serve is to cultivate fans. NOT customers. Fans. The people who loyally love your stuff and tell everyone about you. Free ebooks = new fans.

7. Free. Statistically speaking, research proves that people like free stuff.

8. Traffic. Kind of a no-brainer, but yes. Ebooks drive traffic. I’ve written ten of them and received more website (and blog) traffic that I can possibly keep track of. NOTE: remember, however, that “hits” is an acronym for “how idiots track sales.” So before you post that ebook, make sure your website ROCKS and is CONVERTIBLE. Still, the ebook will enable you drive web traffic the “old school” way: content. Forget ad words, sponsored links and pay per click. That’s interruption. You need interaction.

9. Sales. I don’t believe in selling. I believe in enabling people to buy. And that’s exactly what a free ebook does. You deliver value FIRST in a manner consistent with your brand and philosophy. As a result, readers are interested, educated and excited about you. That’s why at the END of the ebook, be sure to include plenty of info about what ELSE you do. And not some ridiculous five-page sell sheet. Just a note that says, “Hi! Hope you learned a lot from my ebook. Actually, I’m more than just a writer. I also do these other things. If I can help you, drop me a line.”

10. Time. As an author myself, I know

12 Steps to Targeting Success in Your Career or Job Search
Is your job search sagging? Are you still looking for that ideal next job? Or are you about to begin looking for new work and are not sure of the best way to go about it? What you need is a way to evaluate your job search strategies to see whether or not they are working effectively for you. Ready to get started? Here are 12 building blocks to a successful job search and the goals that will help you get to where you really want to be in the world of work: 1.) Making networking phone calls: Effective job searches begin and end with networking. Start by making a list of everyone you know: family members, extended family, friends, present & past co-workers, faith community colleagues, barber/hairdr

old.

7. Free. Statistically speaking, research proves that people like free stuff.

10. Time. As an author myself, I know

Taking the Sting Out of Employee Evaluations
Employee evaluations serve an important purpose. They let both the employee and the company know how things are going. Ideally, they offer feedback, guidance and recognition; too often, though, they become just another drudgery and serve no real purpose. Here are some ways to improve the experience for both sides.For the Supervisor.1. The number one rule is that an employee must never be surprised by his or her evaluation. Good managers deliver evaluations regularly by praising areas where the employee excels and offering guidance and instruction when the employee falters. It's not fair to your staff to keep them in the dark about their work performance and then spring it on them once a year.2. Keep a written record

, or pay full price. Your choice. BRILLIANT! More people talked about that ebook than anything else ever written!

7. Free. Statistically speaking, research proves that people like free stuff.

10. Time. As an author myself, I know

How To Translate Past Life Experience into Business
As a self-publisher, you become a business person. Your book is your product. Your readers are your customers. When I first made my career change, I didn’t think I had any business savvy. After all, I had been in a social service agency. I did court reports, visited children and parents, and handled emergencies. I was not a welfare worker, so I didn’t deal with money. True enough, I did budgets and clothing orders, but overall, headquarters handled the money.My commerce was in the arena of human suffering, addictions, and family dysfunctions. Back in 1998, I went to a writer’s conference with a business woman, and I spent most of my time delivering poems and looking at the other exhibits rather than manning my own booth. Later, I

aking, research proves that people like free stuff.

10. Time. As an author myself, I know

Jewelry Is Its Own Decoration
The purpose of a retail display is to make products stand out, rather than blend in to a beautiful display design. This could not be more true for jewelry displays. Many jewelers mistakenly make their displays too elaborate, causing their products to disappear from the customer's view. It is most important to choose a display design based on how it complements and features the items you are selling.Showcases are the most common way to show jewelry, and for good reason. Display cases often have mirrors for the interior sides and a dark colored, soft textured bottom (or display surface) so that each jewelry piece is extremely prominent. The protective glass of display cases also allows jewelry to be somewhat secure, giving the

10. Time. As an author myself, I know cranking out (real) books is an arduous process. In 2007, I’m putting out five new paperbacks. It’s not going to be easy. That’s why ebooks are a nice “placeholder” for your content. You don’t have to go all the way and publish a real book per se. You can simply do the ebook, post it on your blog and wait until you’re ready for the BIG one to do it for real.

11. Testing. OK, so you’ve got these ideas, stories, tips, etc. You want to test the waters before writing a real book, right? Cool. Write the ebook, post it for free, and see what people say. Maybe you’ll get glowing emails from around the world saying how great it is! Or, maybe nobody will download it except your wife and even she’ll tell you that it sucked. Either way, you’ll have a better idea of how the market responds to your content before spending $5000 on the real thing.

12. Content. Content is king. People might forgive sub-par packaging, but they’ll never forgive crappy content. Work hard on making your ebook meaty and chunky. Like Campell’s. Full of great stuff. People LOVE that. Plus, writing a content-rich ebook will put you in the 90% percentile, since most ebooks are total fluff.

13. Authorship. Writing an ebook doesn’t make you an author. Author = actual, tangible books. However, it’s one step closer. You’ll feel like an author. And once you write an ebook (that everybody loves) perhaps you’ll be inspired to get that real book out of you.

14. Practice. I’ve written four paperback books so far. And I don’t think I discovered my true voice until the third one. So, practice doesn’t make perfect, practice makes polished. And starting with an ebook or two is going to let you sweat out some potential sub-par stuff until you get it right. The more you write, the more clear your voice becomes.

15. Credibility. Providing that your ebook gives useful, sound advice, you will be perceived as an expert. An authority. Maybe not THE expert or THE authority. But the more you write = the more credible you become.

16. Build your list. It doesn’t matter what you sell. If you’re reading this right now, odds are, you’re in the business of NAME ACCUMULATION. You need to build a following and stay in front of these people (your fans who love you) on a regular basis. Your ebook will help accomplish that. Especially if you give it away as a bonus to anyone who signs

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Gives you powerful cutting edge techniques that will put you ahead of everyone else. No matter what industry you are in you'll be able to secure a good position, high pay and steady work. These six keys are the reference guide to marketing yourself in today's economy. Many insiders have used these with great success and now they are available to you!

The business letters help communicate with business acquaintances just like the other popular mode of communication but with a major difference. Business letters go down in a transaction, as having evidenced whatever matter of relevance, being communicated. But on a normal business day, a business letter puts on record facts and figures which can be referred later unlike what telecommunication does.

Online affiliate marketing has become the wave of the internet's future. An inexpensive and effective marketing plan, affiliate programs enable e-commerce merchants to sell products online, and promote their web sites at the same time.

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Will You Add? - 17 Reasons to Write a Free Ebook

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