Tags |
|
|
Links |
|
|
Will You Add? - How to Create an Ebook that will Sell
So you’re attempting to write your Hypnotic Auction listing and you don’t know where to start. It is really not that difficult. In fact you do it probably every day.You do know how to talk, right? I mean if you had a pencil in your hand, I’m sure you could describe it to someone. Well for the most part that what you want to do with an auction listing as well.If you can talk, you can write. So just write like you talk. I’m sure this is completely contrary to everything you learned in any English class you ever attended, but you are not trying to re-create Shakespeare with your auction listing. You are just trying to tell a bidder about your item and hopefully compel them to place a bid.People for the most part will read and understand something that is written in a format similar to how someone talks. It actually seems very personal and friendly. This style of writing also has the additional hint of familiarity, which will lead to greater trust and is extremely important when selling via auctions.Now you do not want to use a bunch of jargon, buzz words, or slang terms but you do want to basically write like you talk. If you find it difficult to talk and type at the same time then just grab a tape recorder (or MP3 recorder these days) and record what you want to say. Then play it back and type what you hear. Th
Those are the messages you are competing with.
Step Two: Determine your own unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you
Traditional “business planning” falls under the “500 Pound Gorilla” umbrella. How long do we sidestep a problem (The 500 Pound Gorilla) before someone finally does something about it? As business plans go, it has been decades of the same approach. No one really understands formal business plans yet we continue to write them. Somewhere someone deemed the 2 inch thick document we call a formal business plan the defacto standard despite the fact it's purpose rarely gets exercised. From personal experience representing many clients, formal plans only serve to make the bankers feel good, even though they typically can’t understand them. Remember that the bank isn’t operating your business -- you are. Your business plan has to work for you personally - not the banker fewer than 5% of plan authors (entrepreneurs) will ever meet.“Formal” plans are cold, sterile and really provide little fuel to motivate the user. A business plan is written first and foremost to give you an opportunity to make mistakes and air out ideas on paper, before opening your wallet and to give you a map to follow. None of us would hop on a plane to journey cross-country without at least a compass and a map or a major road to follow. Going into business requires the same discipline, you need a guideline so you can get to the place you want to go quicker, sooner and saf
Imagine for a moment you are going to a bookstore to get a book on candle making. You get to the store, find the section on candle making and begin browsing through the titles. You pick up the individual books, examine the table of contents and maybe even read a few paragraphs. Eventually you pick the one which you believe suits you best and purchase it.
Buying a book (or eBook) online is nothing like that—the purchase decision is made simply by the title of the book and the description on the website.
So, in order for your book to sell you must have a compelling “theme” to build your book around. Your theme is what is often referred to as a unique selling proposition or “USP”.
Here are the steps to getting that done:
Step One: Examine your competitor’s web sites.
At this point many people counsel you to purchase all of your competitor’s books, figure out what they go about solving your prospect’s problems then decide how you can do it better in your own book.
Good advice but it lacks the most basic fundamental—the one you learned in the first two paragraphs—people don’t see the content until they BUY. They make the decision to buy based on the web copy.
So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?
Those are the messages you are competing with.
Step Two: Determine your own unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you o
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants – one of the best. She also had great design skills, as well as good customer service skills. But she had little business management experience and less self-employment experience.Discovering why small businesses fail was a smart research project for her, as it helped her uncover her own weaknesses and begin to build up some strengths before she invested in becoming self-employed. It’s no secret that a large majority of small businesses fail in the first five years. The question is: Why do they fail and what can I do to prevent problems in my own business?As we talked, we reviewed some of the common reasons why small businesses fail. Here are 14 top reasons, which might help you to determine why your business isn’t growing and thriving. Some of them are related to learnable business skills; others relate to personal attitudes, habits, or self-sabotaging belief, which are not so easy to change, except through coaching or other self-development work.1. Mistaking a business for a hobby: Just because you love something doesn’t mean you should convert it into a busin
Buying a book (or eBook) online is nothing like that—the purchase decision is made simply by the title of the book and the description on the website.
So, in order for your book to sell you must have a compelling “theme” to build your book around. Your theme is what is often referred to as a unique selling proposition or “USP”.
Here are the steps to getting that done:
Step One: Examine your competitor’s web sites.
At this point many people counsel you to purchase all of your competitor’s books, figure out what they go about solving your prospect’s problems then decide how you can do it better in your own book.
Good advice but it lacks the most basic fundamental—the one you learned in the first two paragraphs—people don’t see the content until they BUY. They make the decision to buy based on the web copy.
So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?
Those are the messages you are competing with.
Step Two: Determine your own unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you
IntroductionSmall business owners spend years growing their dreams into income streams that support them and their families. They sink every dime they have into developing websites, offering new products, and getting in front of potential customers. Over time, these businesses grow into entities of pride and value. It is impossible not to feel proud of an endeavor that started as an idea and evolved into a way to earn a substantial or comfortable living.In the process of becoming a consistent and viable way to earn a living, small businesses become inherently valuable. Owning a business is like owning stock, only you own all of it. The problem, though, is finding a way to recapture some of the value you have created. Imagine owning a $1 million dollar business, but not being able to access any of that $1 million. It is a challenging situation, and it is not unique. Small business owners tend to have nearly all of their wealth in their businesses, which means that they cannot diversify their investments and protect themselves from normal business risk.There is a way out of this predicament, and SME Capital Markets is ready to help. With a plethora of resources and advice available, small business owners can learn how to take their businesses public on http://www.smecapitalmarkets.net. Going public is not the exclus
Here are the steps to getting that done:
Step One: Examine your competitor’s web sites.
At this point many people counsel you to purchase all of your competitor’s books, figure out what they go about solving your prospect’s problems then decide how you can do it better in your own book.
Good advice but it lacks the most basic fundamental—the one you learned in the first two paragraphs—people don’t see the content until they BUY. They make the decision to buy based on the web copy.
So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?
Those are the messages you are competing with.
Step Two: Determine your own unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you
If you browse the internet for a long time, you would have surely come across the traffic exchange programs. As its name suggests traffic exchange programs means exchange of traffic between two websites. The idea is to browse others’ ads or websites and in turn, others will view yours. There are two basic types of traffic exchange.Types Traffic Exchange:• The manual surf exchange: Here, you are required to manually click the other members’ ads or website. In this type, an anti-cheat tool is in place to check any possibility of cheating in the system.• The auto-surf exchange: It is more user-friendly but less effective than the manual surf exchange mode. Using this system is easy because, it runs automatically and does not require any effort from your side for changing ads and websites. Ironically, the automatic system is itself a flaw because there are chances that people are not viewing the ads at all.Mostly, both these systems offer new members and visitors’ credits for free and upon signing up. The credit amount depends on the visitors to the site per day. There are other methods of driving traffic to your site such as:Pay-Per-Click (Ppc) Search Engines:Using PPC search engines is a fairly simple concept, wherein you develop a set of keywords that people use to find you in the search engines. You
Good advice but it lacks the most basic fundamental—the one you learned in the first two paragraphs—people don’t see the content until they BUY. They make the decision to buy based on the web copy.
So, I want you to visit your competition’s web sites. For each site, determine what (if anything) is unique about their offer. Are they offering a unique solution to your prospect’s problems? Are they giving a unique service? Unique information?
Those are the messages you are competing with.
Step Two: Determine your own unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you
Slips and falls in the workplace costs industries millions of dollars per year in workmen compensation claims and from civil lawsuits from the general public. Slippery floors can be eliminated in the workplace environment.However, wet slippery floors are an everyday occurrence and are sometimes not considered a major health hazard. But slips and falls that are the result from flooring that is unsafe accounts for more than 70% of the reported injuries reported to OSHA.The OSHA requirement for floor safety is clear. "The floor of every workroom shall be maintained in a clean and, so far as possible, a dry condition. Where wet processes are used, drainage shall be maintained, and false floors, platforms, mats or other dry standing places should be provided where practicable." [29 CFR 1910.22(a)(2)]Certain industries are at greater risk than others. Those industries that require large volumes of liquid products for manufacturing are prone to have leaks from equipment and from the production of goods.Liquids leak and drip and over spray from production equipment lands on the floors and walkways. Employees use these areas but in some retail areas customers are also at risk for a slip and fall accident.1) Use Absorbent universal socks are the best choice for industrial applications. The general purpose absorben
Those are the messages you are competing with.
Step Two: Determine your own unique USP.
Brainstorm on something you can deliver to your customers that others are not. Do you have unique experience no one else has? Can you offer a “step-by-step” approach rather than just “information”?
Sometimes a seeming “disadvantage” can be your advantage…
Several years ago I came up with a great idea for an eBook. My main competition was another eBook at around 175 pages—most of it fluff. As I looked at the product and website of my competitor, and as I heard from his customers (remember: research!) I found many complaining the information was just too long and not simple enough to implement.
I made my eBook just 60 or so pages long, with simple, step-by-step plans and my USP was that I had a “no fat, simple, step-by-step plan”.
It worked. The first year that little eBook earned over $50,000—and it took only a couple days to put together.
Step Three: Turn your USP into a title.
Have you read the crazy titles the "tabloids" come up with for their articles? "500 Pound Cat Eats Owner", "Elvis Found Alive in Jamaica", "Something You’re Eating Right Now Can Poison You-Do You Know What It Is?."
Pretty captivating, huh?
The tabloids use these crazy titles to get us to buy and read their publication. They understand the high value a captivating title can have in getting their product sold.
The same thing is true for any book you write for sale. You need to have a captivating title that grabs people’s attention and forces them to buy.
Here are some ways to create a captivati
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/60185/atriclecheck-How-to-Create-an-Ebook-that-will-Sell.html">How to Create an Ebook that will Sell</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/60185/atriclecheck-How-to-Create-an-Ebook-that-will-Sell.html]How to Create an Ebook that will Sell[/url]
Related Articles:
Floor Mats for Your Business: Rent or Purchase?
The List of Reasons Why Anybody Should Care About Your Business
Optimizing Your Automated Messages
Bookmark it:
|