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Will You Add? - Goals and Objectives in Authoring an eBook
In part one of this series, we talked about marketing being all about telling stories. As a marketer, I tell my client’s stories to their customers. And yes, I do it because I enjoy it – but I also do it (as does every other marketer) because consumers demand it.So, if marketing = story telling, does that mean that all storytellers are marketers?Yes, it does.It doesn’t matter whether you are in a “marketing position” or not – the fact is, if you have an idea you want to spread or a story to tell, you’re a marketer.It sounds like it should be pretty easy, then – tell stories, people buy your stuff – what could be easier, right?Unfortunately, it’s a little more complicated than that.The challenge starts with people’s perceptions and belief systems. That’s why 2 people can look at the exact same thing and have completely opposite opinions about it.An obvious example of this phenomenon can be seen in any parking lot in America. If cars were really all about getting from point A to point B, we wouldn’t need more than a couple different models to choose from.But car manufacturers tell a story – some cars are “practical” while some are “environmentally friendly.” Some are “utilitarian” while others offer speed or luxury.And the person who claims she needs a car for transportation to and from work – but “wouldn’t be caught dead” in one type of vehicle or another – has simply believed the story that auto marketers have told her – the type of car she selects will align wi
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been pro
Nearly 40 years after its birth and proliferation into workplaces across the United States and the world, the cubicle has seen many applications. It has earned perhaps even more nicknames throughout its life cycle, including everything from “systems furniture” to what its creator, the late Robert Probst, called “monolithic insanity.”In 1968 the “Action Office” was launched, based on Probst’s designs as head of research for Michigan-based home furnishings company Herman Miller. Featuring privacy partitions and varying desk levels to encourage stand-up as well as sit-down movement, it represented a bold new way for employees to work and collaborate. According to a recent FORTUNE magazine article, the designer theorized that “productivity would rise if people could see more of their work spread out in front of them, not just stacked in an in-box.”The rising cost of real estate and reconfiguring office buildings, as well as new U.S. Treasury rules for depreciating assets, netted record sales of Herman Miller’s – and, later, other manufacturers’ – cubicle units. Today, office furniture is a $3 billion-a-year industry, half of which is still claimed by Herman Miller. However, there are now many more players on the block, including Steelcase, Knoll and Haworth, all of which are focusing their R&D budgets to marry design with the functions of today’s workforce.Trends in Workplace DesignAn increasing body of research finds that open spaces are favored over both cubicle-style environme
Introduction
It is ESSENTIAL to set goals, objectives, targets, expected outcomes… throughout the eBook authoring process. The positive consequences of completing tasks that accomplish the goals you have set is the motivation to keep moving forward. For ease of communication the term ‘goals’ shall be used to represent all of the synonyms associated with the word.
Big Picture Goals
You must have a general overall goal which is to write and publish your own eBook. This is the BIG PICTURE goal. You need to see yourself weeks or months from now as a published author collecting “passive income” for your efforts. Passive income is income generated forever after you have completed the initial eBook writing.
Updates are recommended but not essential. If you choose to provide your eBook for free you will still receive passive results through your ongoing contribution to someone’s successful use of your work. Better still, you could see yourself writing another eBook.
The big picture goals include some visualizations, some dream fulfillments, some major accomplishment you have always wanted to pursue, some lasting contribution to a body of knowledge.
Working Goals
Besides the big picture goals, you must establish goals for each of the steps in the eBook authoring process. These ‘working’ goals are your nitty-gritty, hard working daily motivators.
Without the big picture goal you won’t get started and without the working goals you won’t keep going.
“You dream won’t come true, it won’t happen to you - unless you have goals to motivate you to begin and continue.”
We all understand the importance of goals but we’re not as good at establish appropriate goals, deciding how to reach them or taking the time to write them down. Even after goals are written, the most important step is often left out – HOW you are going to reach them!
Let’s look at a couple of examples.
Big Picture Goals
February 11, 2002
My goal is to write an eBook titled, Classroom Visits by School Administrators, for use by teachers and administrators in schools where teacher evaluations require classroom visits as part of the supervision and evaluation process. I shall complete the book by March 31, 2002 and be published by the end of May, 2002.
What does this big picture goal have going for it?
It has purpose. It talks about the reason for writing and the target audience.
It is specific. It includes a proposed title and suggests the content.
It is time oriented. It establishes time commitments and completion dates.
Sounds great so far but you should also:
• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]
• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your goal.
• Enlist the support of 2 or 3 people who may not help you write but will encourage you to keep going during the rough times. This allows you to keeping progressing toward the goal. They act as a mirror of your commitment. They keep you on track.
What next?
Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators
Start: Feb. 11,2002 Finish: May 31,2002
Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.
This step in goal setting involves breaking down your big picture goal into smaller and more manageable goals; establishing a target date for completion of the goal; listing the means to accomplish the goal (your to do list); and recording the actual date when the objective was reached.
Goal
Targeted Finish Date
Actual Finish Date
Means to Accomplish the Goal
To prepare myself to write an eBook
Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com
Feb. 18 contact 2 colleagues or friends to act as mentors
Feb. 21 write my big picture goals and share them with my mentors and others
Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book
Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.
What does this format of goal writing have going for it?
1. The big picture (overall) objective is clearly articulated in very specific language.
2. A specific time/date is declared for the completion of each task. THIS IS A MUST!
3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.
4. The working goals are also specific and dated.
5. The most important aspect of goal setting and writing is the use of ACTION VERBS to begin each of the means to accomplish the goals. Words such as take, contact, write, gather, set aside, talk…are CRUCIAL to success.
6. The goals use present tense verbs. There is “immediacy” about them!
These goals are your action plan. Always record the ‘means to accomplish’ goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: “There is doing and not doing. There is no such thing as trying!” You can’t try to write a book. You have to do something before it really happens.
Working Goals
Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.
Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.
This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook – A Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.
Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring
The format presented here is only one way this can be done. Do what is most appropriate for you.
Working goals require:
targeted completion date
means to accomplish the goal
actual finish date
Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered as they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.
1. Start working with the material in the eBook – A Definitive Guide.
1.1 read the information in the preliminary notes and the eBook
1.2 download and/or print the related information from web site
1.3 re-read information and make brief notes or highlight it
2. Do the work suggested during the Teleseminar Series
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been prov
If an outside sale is truly a sales process, then there are steps involved for each sale. Since we agree on this fact, it makes sense to manage salespeople towards each of the steps in the sales process. The best way to manage these steps is taking them one at a time, moving forward each step toward the sales close. Essentially, you want to begin with the end in mind which Steven Covey suggests as the second habit of successful people.Too often a sales manager loses track of the importance of the sales process and focuses on the activities. I remember when I was selling copiers how the sales managers’ focus was only on my sales activities. This tyrant of a sales manager challenged me each day. My calendar needed to show 3 appointments, 20 cold calls and 50 telephone calls. The fundamental belief that sales activity would lead to sales was flawed. It wasn’t the activity that made me successful; it was the steps I was taking toward each sale.The forward thinking sales manager will always work backwards from the goal of a closed sale. When a sales manager’s focus is on the sales process, they will always know if a potential deal is real or not. A few questions about where prospects are in the sales process and how the prospect got there will reveal the true situation.
Let’s look at a couple of examples.
Big Picture Goals
February 11, 2002
My goal is to write an eBook titled, Classroom Visits by School Administrators, for use by teachers and administrators in schools where teacher evaluations require classroom visits as part of the supervision and evaluation process. I shall complete the book by March 31, 2002 and be published by the end of May, 2002.
What does this big picture goal have going for it?
It has purpose. It talks about the reason for writing and the target audience.
It is specific. It includes a proposed title and suggests the content.
It is time oriented. It establishes time commitments and completion dates.
Sounds great so far but you should also:
• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]
• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your goal.
• Enlist the support of 2 or 3 people who may not help you write but will encourage you to keep going during the rough times. This allows you to keeping progressing toward the goal. They act as a mirror of your commitment. They keep you on track.
What next?
Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators
Start: Feb. 11,2002 Finish: May 31,2002
Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.
This step in goal setting involves breaking down your big picture goal into smaller and more manageable goals; establishing a target date for completion of the goal; listing the means to accomplish the goal (your to do list); and recording the actual date when the objective was reached.
Goal
Targeted Finish Date
Actual Finish Date
Means to Accomplish the Goal
To prepare myself to write an eBook
Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com
Feb. 18 contact 2 colleagues or friends to act as mentors
Feb. 21 write my big picture goals and share them with my mentors and others
Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book
Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.
What does this format of goal writing have going for it?
1. The big picture (overall) objective is clearly articulated in very specific language.
2. A specific time/date is declared for the completion of each task. THIS IS A MUST!
3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.
4. The working goals are also specific and dated.
5. The most important aspect of goal setting and writing is the use of ACTION VERBS to begin each of the means to accomplish the goals. Words such as take, contact, write, gather, set aside, talk…are CRUCIAL to success.
6. The goals use present tense verbs. There is “immediacy” about them!
These goals are your action plan. Always record the ‘means to accomplish’ goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: “There is doing and not doing. There is no such thing as trying!” You can’t try to write a book. You have to do something before it really happens.
Working Goals
Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.
Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.
This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook – A Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.
Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring
The format presented here is only one way this can be done. Do what is most appropriate for you.
Working goals require:
targeted completion date
means to accomplish the goal
actual finish date
Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered as they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.
1. Start working with the material in the eBook – A Definitive Guide.
1.1 read the information in the preliminary notes and the eBook
1.2 download and/or print the related information from web site
1.3 re-read information and make brief notes or highlight it
2. Do the work suggested during the Teleseminar Series
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been pro
It's one of those days. You make a passionate speech. Then, your mood is dashed as they lob vile contradiction and venomous retorts. You walk away dejected.Hours later the perfect counter-reply pops into your brain. You groan. Why in the world didn't you think of that earlier??? You could just kick yourself in the butt.Stop for a moment, and consider how many times this happened to you. Once? Twice? A dozen times?People throw us zingers everyday. We deflate, especially when we fail to come up with a PROMPT defense.Consider the following nasties that wreck our day:You're late again. You don't love me.That's lousy work; you're no good.Why are all you religious people so narrow minded?If you love me you'll have sex with me. Since you refuse, you don't love me.Don't you wish you had the perfect answers to these seemingly daunting questions?As you read this and recall the countless frustrations you've faced, you naturally begin to wonder why there are some special people who always come up with the right answers. You've met them. The perfect debaters. The unstoppable negotiators. The superb orators.Pocket that frown. You too can be an Aristotle . It just takes deploying the right tools. With proper semantic implements, you CAN be a master negotiator. You CAN manhandle arguments with ease. No longer will you say, "I wish I said xxxx when she told me that!"For this mini course in Objection Mastery, we'll master and unleash seven fireball techniques of M
Goal
Targeted Finish Date
Actual Finish Date
Means to Accomplish the Goal
To prepare myself to write an eBook
Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com
Feb. 18 contact 2 colleagues or friends to act as mentors
Feb. 21 write my big picture goals and share them with my mentors and others
Feb. 13 set aside on my calendar a minimum of 6 hours per week to author the book
Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.
What does this format of goal writing have going for it?
1. The big picture (overall) objective is clearly articulated in very specific language.
2. A specific time/date is declared for the completion of each task. THIS IS A MUST!
3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.
4. The working goals are also specific and dated.
5. The most important aspect of goal setting and writing is the use of ACTION VERBS to begin each of the means to accomplish the goals. Words such as take, contact, write, gather, set aside, talk…are CRUCIAL to success.
6. The goals use present tense verbs. There is “immediacy” about them!
These goals are your action plan. Always record the ‘means to accomplish’ goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: “There is doing and not doing. There is no such thing as trying!” You can’t try to write a book. You have to do something before it really happens.
Working Goals
Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.
Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.
This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook – A Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.
Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring
The format presented here is only one way this can be done. Do what is most appropriate for you.
Working goals require:
targeted completion date
means to accomplish the goal
actual finish date
Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered as they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.
1. Start working with the material in the eBook – A Definitive Guide.
1.1 read the information in the preliminary notes and the eBook
1.2 download and/or print the related information from web site
1.3 re-read information and make brief notes or highlight it
2. Do the work suggested during the Teleseminar Series
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been pro
From the moment you are born and you take your first breath, you begin to die.It’s just a fact of life. And to illustrate another truth: From the day you are hired by a company, you move closer to the day you will move on. This is either a natural occurrence or a purposeful severing of ties.Statistics show that the average person will hold at least ten to twelve different jobs in what would nonetheless be seen as an illustrious career. Moving from one job to the other is a natural progression, each job or situation representing a stepping stone to the next. The bottom line is that staying in one job for your entire career is not to be expected.Having said that, we can look at being let go as a positive experience. It is a way of moving along your career in a very decisive way. There are many reasons for moving on such as being downsized or terminated. Regardless of the reason, being free to make a new career move is a positive condition which leads you to your next step.So what are the signs that you are about to be terminated? It can be any one or a number of the following:• A subordinate is beginning to ask you questions about your responsibilities• Your boss is displaying an increased micromanagement style toward you• Some of your responsibilities are being taken away from you• Your next performance review is rescheduled to an earlier date• In meetings with your boss, you realize he is taking more notes than usual• You receive more written and less
Working Goals
Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.
Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.
This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook – A Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.
Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring
The format presented here is only one way this can be done. Do what is most appropriate for you.
Working goals require:
targeted completion date
means to accomplish the goal
actual finish date
Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered as they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.
1. Start working with the material in the eBook – A Definitive Guide.
1.1 read the information in the preliminary notes and the eBook
1.2 download and/or print the related information from web site
1.3 re-read information and make brief notes or highlight it
2. Do the work suggested during the Teleseminar Series
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been pro
If you've received poor response from your online career site submissions, it may be due to the way you registered. You can change that by using specific, pre-selected keywords. Today we're going to build a more effective online profile that will draw more responses from Monster® and other online sites.So, let's get started.Once you register on Monster®, choose: "Build Your Resume Online".They allow you to set up 5 different resumes or profiles. Let's just set one up for now. There are only 5 major areas that we will be concerned with here:1. Target Job Title 2. Objective 3. Resume Title 4. Job Title 5. Work ExperienceTip: every one of these fields has keyword capability, so you must use each of these areas to the fullest extent by including as many keywords as are relevant, for example:1. Target Job Title: 2,880 character limit. That's almost 4/5's of a page, if you were to fill it up! List as many different job titles as you can imagine for this role. List other closely allied titles that the searcher may be searching on. For instance, "Java Programmer" might also be titled as "Software Engineer", "Application Developer", or "Software Developer" within even the same corporation, not to mention other companies. How many different but similar titles can you come up with? Put them all here.2. Objective: This is your stated job goal and has a 2,000 character limit. Just as we talked about in yesterday's lesson, transfer that keyword-rich objective from your r
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the steps or stages To ACTION STATEMENTS These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been provided to get you started with some action ideas of how to accomplish the goal of completing the Step.
Step RaW Stems - Reflective and Writing Stems
I Idea
* I’ve always dreamed about writing a book about _____
* My experience says an eBook about _____ is needed.
* If I wrote an eBook about ____, ____ would be interested in it.
II Reflection
* My primary motivation for authoring an eBook is _____
* Additional benefits to writing it will be _____
* I have a head start on the process because _____
III Commitment
* I will discuss the eBook concept with _____
* I will seek out additional information about eBooks from _____
* I will sign up for an eBook authoring course from _____
IV Big Picture
* In general terms my eBook will be about _____
* Some of the topics covered in my eBook will be _____
* The objectives of the eBook will be to _____
V Chunking
* The general topic will have sub-topics such as _____
* The format(s) I choose to use will include _____
* In terms of portability, interactivity, and versatility I will _____
VI Writing
* The choice of word processor, font, graphics, … will be _____
* My style of writing shall be _____
* In this part of the process, I shall seek help from _____
VII Editing
* After writing with flow and little editing I will be ready to _____
* I will use automatic spell and grammar checking as well as ____
* Since this is a time-consuming and crucial step I shall _____
VIII Publishing
* Among the choices I have for publishing I choose __ because __
* They eye appeal of my eBook is ensured by _____
* The publishing process is _____
IX Marketing
* I shall choose _____ for marketing my eBook because ____
* In addition to the primary marketer I shall ____ to sell my book.
* To track my eBook on the market I shall _____
X Celebrating
* After completion of the eBook I plan to _____
* I shall send thank-you notes and copies of my eBook to _____
* Upon reflection of the eBook authoring process I intend _____
Review your goals on a regular basis
WHY?
A progress report toward your dream
Keeps you motivated and working
Justifies the process of goal setting
Keeps you on track with your time lines
Gives you cause to celebrate
WHEN?
At regular intervals during the process [weekly, bi-weekly, monthly]
At the end of each step along the way
When you need a “boost” by seeing what you’ve already accomplished
When you take the time to reflect on past accomplishments
When you re-write or add goals.
HOW?
Set aside a specific time to review goals
[Sunday morning before the Sunday paper]
Write a journal note about your progress
Tell someone about what you are doing.
Then celebrate again! You can never get enough celebrating.
Establishing a method of recording your goals along with dates and means to accomplish them will ensure that you reach them. There is much that has been written about goals and goal setting. In eBook authoring, establish how you want to proceed toward your Big Picture goal of writing a book.
© 2005 Paul Jackson
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