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    Affiliate Marketing - Clickbank's Private Army
    If I were to hazard a guess, I'd wager on the likelihood that you have come across the word "ClickBank" during your foray through the jungle of internet affiliate marketing right?So just who or what is this "ClickBank"? Well, that what we are here to discover today!ClickBank is the Internet's leading retailer of digital products. ClickBank is also the Internet's largest digital marketplace, where thousands of the web's most popular digital products are sold every single day. Whether you're looking to buy, sell, or promote digital products, ClickBank is for you!Affiliate marketing is one of the most popular businesses online. This is a business where you earn a right to share profits with a merchant (product owner) - in the form of affiliate commissions - for sending targeted traffic to his/her product sales page.The most common and popular type of affiliate marketing is called Pay-Per-Sale: This is a form of affiliate marketing where you are paid for every sale generated from a customer/visitor who lands on a product sales page via your affiliate link. This is very simple in theory - Find a very good converting product, market this product, and collect/cash your commission checks!"Make $10,517! - in 24 hrs - Guaranteed!" - You see adverts and promotions like this on the internet DAILY! Success stories that describe a from-rags-to-riches miracle which happened by peddling a "highly converting" digital product! Needless to say, not all of such stories are true BUT that is not to say that affiliate marketing wealth is impossible either! - It is very possible to become very wealthy selling other people's products. All you need is the "know how".How do all of these link to clickbank? And who are clickbank's private army?Promoting products and receiving commissions for sales is made possible and relatively easy by ClickBank! Currently boasting an "army" of well over 100,000+ affiliate marketers, clickbank is a force to reckon with if you are hoping to carve a niche in the dangerous and highly-competitive terrain of internet affiliate marketing!Clickbank also boasts of a list of over 11,000 products with a
    reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing – self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to p

    Building The Dream-We All Want To Be a Little More Comfortable
    Choosing our way in life and reaching our goals is not always easy. It requires a strong spirit and determination, with possibly a little luck thrown in. But it is definitely achievable.What is it that you want to be doing in the next few years or so? Do you think you are traveling in the right direction? Are you hoping to be a little more independent?Many of us are feeling the same way. We would like to think we can retire comfortably in the future, and maybe find, and be able to afford the place of our dreams. We would like to be able to visit our friends and family more often, and maybe spend some time in those magical spots we see advertised so often. One way to achieve this is to build a business that generates Residual Income. This can be done through your very own web site. And one way to generate an income from your site is through Affiliate memberships. You can enhance your site content by promoting relevant products from other companies. If you make a sale through one of your links, stamped with your affiliate tag, you can receive a percentage as a "finder's fee".If that company offers you a lifetime arrangement, they may not only offer the possibility to earn income from the initial purchase, but from the future purchases of that customer also. Say that you have an affiliate membership with a Web Page Template supplier. That company also hosts sites built from those templates. Your initial fee is from the direct sale, and if they offer it, you also earn a Residual Income from a percentage of the hosting fee, for as long as that customer upkeeps their hosting package.There is a free resource to help you on your way to building an affiliate based business available. You can find out some more about this at http://www.ecommerce-site-builder.com/increase-residual-income.html.Another possibility is by selling an E-book, for example. If you generate an E-book, even from information you already supply on your site, you can sell it directly. You can also have others, your own team of affiliat
    Are YOU ready for the eBook authoring adventure? Do you have what it takes to author an eBook? Is there an eBook author inside of you? Are you not sure whether or not you have what it takes to write that book that’s been living inside of you for years? Are you reluctant to start writing your eBook, fearing that you won’t complete it?

    Let’s examine your attitudes, skills and knowledge that you bring to the eBook authoring process. Let’s look at some key questions you can ask yourself to see if your “readiness” for embarking on this authoring adventure is obvious.

    The following questions are not meant to cover everything you should know about yourself before beginning the authoring process but they will give you a good idea where you stand. You may be surprised at some of the criteria mentioned.

    This is not your conventional assessment of what it takes to author an eBook. Criteria like knowledge of the subject area, experience with the problems addressed in the eBook, familiarity with members of the target market for your eBook, and previous work done on your eBook topic are assumed.

    This is a reflective look at what you should and could bring to the eBook authoring process. It’s the non-conventional criteria that will be addressed here.

    Remember that we are talking about eBooks not pBooks (standard published books) and therefore the attitudes, skills and knowledge you require are different. eBooks are a marriage of creative writing (for non-fiction primarily) and eBook technology. Your eBook is designed to be viewed on a computer monitor. Your eBook is very much like a living web page. You have at your disposal for use in your eBook the wonders of internet, web and eBook technology. Writing is but one part of the eBook authoring process.

    Every step of the eBook authoring process is affected by the fact that eBooks are inventions of technology, software programs, creative writing and the World Wide Web among other aspects.

    Consider: The Ten Steps of eBook Authoring –

    I Idea

    II Reflection

    III Commitment

    IV Big Picture

    V Chunking

    VI Writing

    VII Editing

    VIII Publishing

    IX Marketing

    X Celebrating

    There is not one step in this process that will not require a different way of thinking compared to the conventional ideas of writing a book. That’s not to say that there is no carry-over from pBook to eBook. There is much in common but it is also necessary to approach the writing of an eBook with a much different audience in mind that the one who would normally purchase your book at a book store.

    As an example, the fact that your customer will not be able to physically touch your eBook before purchasing it means that your “Big Picture” idea of a jacket for your pBook now becomes a look at an eBook cover graphic digitally reproduced but no less appealing than your standard pBook cover. In fact, cover design for eBooks is sometimes even more important than for a standard book.

    Another example is the technological expertise of your target market. eBooks don’t require any special skills to use them properly but it does require that your target market have access to a computer, know how to download information from the internet, and regularly seek answers to their questions from the web.

    All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.

    Leave a written legacy of your knowledge and expertise. Author an eBook.

    6 Key Questions

    Question #1

    Do YOU relish the opportunity to share your expertise, knowledge, and skills?

    The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.

    The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.

    Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.

    Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About which your wisdom would best be shared before it is lost forever?

    So the very first question you have to answer is do you have an interest or area of expertise that you are anxious to share with others. Your passion for the subject will carry you throughout the entire eBook authoring process.

    Are you interested in sharing your knowledge, skills, attitudes, and passions with the world?

    Question #2

    Are YOU willing to continue along the road of life-long learning? Are you willing to improve your computer literacy, word processing skills, and Internet savvy?

    Regardless of where you currently stand in terms of your knowledge, skills, and attitudes regarding computer and Internet technology, you will have plenty of opportunities to improve in these areas. The option is always yours to learn what you need to know yourself or turn the step over to someone who does. A big part of the adventure is learning how to enhance the message in your eBook through the best techniques available to you. The Internet is all about information. Information sells if packaged well. Information sells when the purchaser sees the benefits of the purchase to enhance his/her life, solve problems or prevent mistakes.

    By simply learning more about your word processing software you will have taken a big step! Purchase a good instruction manual that has plenty of pictures, is bright in color and uses the actual images you will see on your computer monitor to help you learn how to do things. The average person using word processing software has only a superficial knowledge of what the software can do. Now you have the opportunity to use this new-found knowledge in the best of all places – your eBook.

    eBook technology, properly used, enhances your enjoyment in presenting the material and your audience’s reading enjoyment as well. Consider for example that every single web page in the entire universe can readily be placed into your eBook for easy reference. There is no need to reproduce tons of material when a link from your eBook to a web site will do the same thing. Not only that, but the reader doesn’t have to wade through material they already know. They can choose to follow the link or not. Another marvelous use of eBook technology is that the reader who leaves your eBook to visit a web page can just as easily come back to your eBook.

    Color is another example of eBook technology at its best. You have the entire palette to use in your eBook. Your eBook comes alive with color. There are no limitations unlike the standard pBook where adding color means added costs and added costs mean higher prices and higher prices mean fewer sales. You get the picture.

    Considering this question about your personal learning curve, look at your decision to author an eBook as an opportunity to embark on a tremendous learning experience. You take on the role of both teacher (eBook author) and learner (eBook author) with one experience.

    Do the “learning” possibilities excite you? You will learn as much about yourself as you will about eBook technology and computers if you have the courage to take up the eBook authoring challenge.

    Are you a life-long learner?

    Question #3

    Are YOU willing to do the research required for your eBook?

    It is very probable you already have a fair amount of information readily available for the content of your eBook. This can come in the form of personal experience, articles written by you, web site resources, books and videos on the subject, workshop materials you have presented, and seminars or training sessions you have done.

    Research skills will be necessary to make your work accurate, relevant and up-to-date. One of the most amazing aspects of eBook technology is the fact that you continuously update the information in your eBook with relative ease. It won’t require producing an entirely new product and tossing out the old books. All that’s required is an electronic update of your current eBook. And it costs little or nothing to produce your new eBook. In fact it costs so little you could even afford to give all previous purchasers a copy of the revised eBook for free! There are virtually no distribution charges.

    This “up-to-the-minute” research is a two-edged sword. As the author charged with providing your readers with accurate information using the Internet and sorting through that information to find what is truly relevant, you also have the obligation to keep your eBook updated. It’s not a problem as an eBook. Your reputation will be enhanced among your readers. Their trust in you will make up-selling other products and services so much easier. You’re credible and incredible!

    Research isn’t just about providing your target market with valuable information. You must also be prepared to do your market research as well. You must be willing to spend time “where your target market hangs out”. This means getting to know the right people, the right places, and the right things that will help sell your eBook. In most situations, eBook authors are also active members of organizations, subscribers to magazines and periodicals, attendees at conferences and workshops that your target market is likely to frequent. You are a member of “the group”. This is called marketing research for sales and distribution of your eBook.

    Of course, there are the technical aspects of the entire process that will also require some attention on your part such as ePublishing. Publishing in the traditional sense is usually done after a contract is signed and the publisher takes over the entire process. No so with eBooks. You are the one! Don’t worry. It’s not that difficult. Remember, like any other aspect of the eBook authoring process, you can always hire someone else to do it!!! ePublishing or compiling is the term used to convert your book created using word processing software into a format that becomes an electronic book (eBook) so your reader can make best use of it. There are many formats to choose from. Adobe Acrobat – Portable Document Format (PDF) works with all platforms. Like all of the eBook formats available to you, Adobe provides a free Reader so your eBook can be used.

    Research in its various forms should be considered part of the dues you must pay to successfully author an eBook. One aspect of eBooks that most appeals to authors and readers is that the writing style is informal and the annotations and formal references used in University papers isn’t required. In fact, your readers will welcome that fact that you can talk to them person to person in your eBook and they will get the message. The research component in this question is more behind the scenes but it’s an important consideration when embarking on writing an eBook.

    Is research a dirty word for you or does it excite you?

    Question #4

    Do you see yourself as a team player?

    Success in anything is seldom accomplished without the help of others. One of the most important methods of leverage is working cooperatively with others to accomplish a particular goal. It makes success quicker and easier. It's all about synergy—the concept that one plus one does not equal two but eleven! Working together with your team you can accomplish more and do it faster than trying to do everything yourself.

    In eBook authoring there are many opportunities to work with others. In fact, it would be safe to say that it is impossible that anyone could do it alone. Consider these aspects of eBook authoring that may require the assistance of others.

    Mentors can make a tremendous difference to your personal success as an author. Mentors can provide the emotional support you require to keep you on task and encourage you to reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing – self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to pu

    Ozana Giusca Interview
    Ozana Giusca is someone who knows how to spot an opportunity.With the rapid development of Eastern Europe, she had a sense that there was a lack of quality resources available to companies in both Bulgaria and Romania to establish successful business ventures. In addition to this, she also found that Western companies needed quality advice when trying to business in the Eastern European Market. Put the two ideas together and Bridge Europe Consulting was born...The InterviewDS: What inspired you to set up Bridge Europe Consulting Ltd?OG: Two things inspired me:(i) The lack of resources amongst Romanians and Bulgarians to develop successful projects,(ii) the need for provision of professional services at international standards, for Western companies considering setting up operations in Romania and Bulgaria.On the other hand, i was helping people with advice, as well as contacts – now I do the same, but I charge for it.DS: Did you have any help setting up the company or were you going it alone?OG: I set it up entirely on my own. However, I did have few brainstorming sessions with the consultants I work with – these are professionals with various skills, that I outsource specific tasks to.DS: What was the biggest challenge you faced in bringing your idea to fruition? How was it overcome?OG: Getting people to pay for consulting services. Persuasion, and development of good relationships with prospective clients always helps.DS: What makes you most proud about your achievements with Bridge Europe Consulting Ltd?OG: Even though very young, it is a brand that people already know and trust.DS: How did you actually fund your business to get it off the ground?OG: From revenues. The initial investment was extremely low, and we have started generating income from the very beginning. These days, all you need is a laptop with Internet connection, and a mobile phone.DS: What attributes make a successful entrepreneur?OG: Drive and hard work. Having a goal and desire for success.You also have to love what you are doing and to believe in what you a
    , and regularly seek answers to their questions from the web.

    All of these issues and plenty more make the eBook an interesting, exciting, worthwhile, and rewarding venture into authoring. Add to this list the fact that your expertise level will be enhanced in the same way a standard published authors’ would be but at a much reduced cost. You have complete control your eBook all the time. You make much more money selling eBooks than standard book unless you are already a well-known author. You can become a published author quickly and inexpensively while maintaining control of all aspects of the eBook authoring process. You can share your expertise with a world-wide audience 24/7.

    Leave a written legacy of your knowledge and expertise. Author an eBook.

    6 Key Questions

    Question #1

    Do YOU relish the opportunity to share your expertise, knowledge, and skills?

    The excitement generated when someone downloads your free eBook or purchases your “expertise” makes your work well worth the effort. eBooks provide an opportunity, at a very reasonable cost, to target a world-wide market of people sharing your interests.

    The Internet is the number one source of instant information. Your eBook should be written to address the needs and problems of your target market. Your objective in writing your eBook is to share what you have learned with others. You will be seen as an expert. Your job is to help people solve problems by sorting through the glut of information available to your readers and get right to the heart of the problem.

    Readers want instant solutions to problems. They want the delivery of the eBook answers immediately without leaving the office or home. Readers appreciate the time you have taken to help them solve their problem. Making contacts with “like minds” is a bonus, especially for the author.

    Do you have something about which you are passionate? About which you have experience? About which you have gained insights and knowledge that would be of value to others? About which your wisdom would best be shared before it is lost forever?

    So the very first question you have to answer is do you have an interest or area of expertise that you are anxious to share with others. Your passion for the subject will carry you throughout the entire eBook authoring process.

    Are you interested in sharing your knowledge, skills, attitudes, and passions with the world?

    Question #2

    Are YOU willing to continue along the road of life-long learning? Are you willing to improve your computer literacy, word processing skills, and Internet savvy?

    Regardless of where you currently stand in terms of your knowledge, skills, and attitudes regarding computer and Internet technology, you will have plenty of opportunities to improve in these areas. The option is always yours to learn what you need to know yourself or turn the step over to someone who does. A big part of the adventure is learning how to enhance the message in your eBook through the best techniques available to you. The Internet is all about information. Information sells if packaged well. Information sells when the purchaser sees the benefits of the purchase to enhance his/her life, solve problems or prevent mistakes.

    By simply learning more about your word processing software you will have taken a big step! Purchase a good instruction manual that has plenty of pictures, is bright in color and uses the actual images you will see on your computer monitor to help you learn how to do things. The average person using word processing software has only a superficial knowledge of what the software can do. Now you have the opportunity to use this new-found knowledge in the best of all places – your eBook.

    eBook technology, properly used, enhances your enjoyment in presenting the material and your audience’s reading enjoyment as well. Consider for example that every single web page in the entire universe can readily be placed into your eBook for easy reference. There is no need to reproduce tons of material when a link from your eBook to a web site will do the same thing. Not only that, but the reader doesn’t have to wade through material they already know. They can choose to follow the link or not. Another marvelous use of eBook technology is that the reader who leaves your eBook to visit a web page can just as easily come back to your eBook.

    Color is another example of eBook technology at its best. You have the entire palette to use in your eBook. Your eBook comes alive with color. There are no limitations unlike the standard pBook where adding color means added costs and added costs mean higher prices and higher prices mean fewer sales. You get the picture.

    Considering this question about your personal learning curve, look at your decision to author an eBook as an opportunity to embark on a tremendous learning experience. You take on the role of both teacher (eBook author) and learner (eBook author) with one experience.

    Do the “learning” possibilities excite you? You will learn as much about yourself as you will about eBook technology and computers if you have the courage to take up the eBook authoring challenge.

    Are you a life-long learner?

    Question #3

    Are YOU willing to do the research required for your eBook?

    It is very probable you already have a fair amount of information readily available for the content of your eBook. This can come in the form of personal experience, articles written by you, web site resources, books and videos on the subject, workshop materials you have presented, and seminars or training sessions you have done.

    Research skills will be necessary to make your work accurate, relevant and up-to-date. One of the most amazing aspects of eBook technology is the fact that you continuously update the information in your eBook with relative ease. It won’t require producing an entirely new product and tossing out the old books. All that’s required is an electronic update of your current eBook. And it costs little or nothing to produce your new eBook. In fact it costs so little you could even afford to give all previous purchasers a copy of the revised eBook for free! There are virtually no distribution charges.

    This “up-to-the-minute” research is a two-edged sword. As the author charged with providing your readers with accurate information using the Internet and sorting through that information to find what is truly relevant, you also have the obligation to keep your eBook updated. It’s not a problem as an eBook. Your reputation will be enhanced among your readers. Their trust in you will make up-selling other products and services so much easier. You’re credible and incredible!

    Research isn’t just about providing your target market with valuable information. You must also be prepared to do your market research as well. You must be willing to spend time “where your target market hangs out”. This means getting to know the right people, the right places, and the right things that will help sell your eBook. In most situations, eBook authors are also active members of organizations, subscribers to magazines and periodicals, attendees at conferences and workshops that your target market is likely to frequent. You are a member of “the group”. This is called marketing research for sales and distribution of your eBook.

    Of course, there are the technical aspects of the entire process that will also require some attention on your part such as ePublishing. Publishing in the traditional sense is usually done after a contract is signed and the publisher takes over the entire process. No so with eBooks. You are the one! Don’t worry. It’s not that difficult. Remember, like any other aspect of the eBook authoring process, you can always hire someone else to do it!!! ePublishing or compiling is the term used to convert your book created using word processing software into a format that becomes an electronic book (eBook) so your reader can make best use of it. There are many formats to choose from. Adobe Acrobat – Portable Document Format (PDF) works with all platforms. Like all of the eBook formats available to you, Adobe provides a free Reader so your eBook can be used.

    Research in its various forms should be considered part of the dues you must pay to successfully author an eBook. One aspect of eBooks that most appeals to authors and readers is that the writing style is informal and the annotations and formal references used in University papers isn’t required. In fact, your readers will welcome that fact that you can talk to them person to person in your eBook and they will get the message. The research component in this question is more behind the scenes but it’s an important consideration when embarking on writing an eBook.

    Is research a dirty word for you or does it excite you?

    Question #4

    Do you see yourself as a team player?

    Success in anything is seldom accomplished without the help of others. One of the most important methods of leverage is working cooperatively with others to accomplish a particular goal. It makes success quicker and easier. It's all about synergy—the concept that one plus one does not equal two but eleven! Working together with your team you can accomplish more and do it faster than trying to do everything yourself.

    In eBook authoring there are many opportunities to work with others. In fact, it would be safe to say that it is impossible that anyone could do it alone. Consider these aspects of eBook authoring that may require the assistance of others.

    Mentors can make a tremendous difference to your personal success as an author. Mentors can provide the emotional support you require to keep you on task and encourage you to reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing – self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to p

    Integrating the Marketing and Sales Functions Within A Company
    We see many companies still suffering from the traditional struggle between the marketing silo and the sales silo inside their businesses. Is this happening in your firm? It doesn’t have to be that way. Frequently, marketing and sales spend too much time and energy competing with each other for resources and a CEO’s attention, as opposed to taking a more enlightened approach: focusing on integrating their efforts in order to optimize the company’s overall revenue growth.Why is this traditional rivalry so acute in so many businesses today? Well for one thing, part of the root cause stems from the fact that salespeople and marketing often come up through different tracks of the company and are taught different skill sets. Another reason is because they often vie for the same budget resources. As a result, sales and marketing people are sometimes suspicious of each other and view themselves as competitors. Salespeople believe that sales are the only solution for generating more revenue, and often times complain about sales lead quality or promotional program effectiveness. On the other hand, marketing people feel that they provide a much more efficient means for capturing new customers at a lot lower cost, than salespeople.What most companies fail to understand is the integration of marketing and sales can be a very powerful tool for transforming your company’s business.If your company is looking to try to integrate its marketing and sales department, you need to start by hiring or recruiting marketing and sales leadership that takes an enlightened, holistic approach to the two disciplines and can integrate the interests of both into a single well-optimized function inside your company. Finding marketing and sales talent at the executive level that understands both disciplines is not an easy task for the reasons that I mentioned before. It’s often difficult to find someone who has both marketing and sales backgrounds, but it’s essential.One way to find someone who has a strong marketing and sales background is to recruit people who have international sales and marketing experience. Why? People who’ve worked in inter
    kes.

    By simply learning more about your word processing software you will have taken a big step! Purchase a good instruction manual that has plenty of pictures, is bright in color and uses the actual images you will see on your computer monitor to help you learn how to do things. The average person using word processing software has only a superficial knowledge of what the software can do. Now you have the opportunity to use this new-found knowledge in the best of all places – your eBook.

    eBook technology, properly used, enhances your enjoyment in presenting the material and your audience’s reading enjoyment as well. Consider for example that every single web page in the entire universe can readily be placed into your eBook for easy reference. There is no need to reproduce tons of material when a link from your eBook to a web site will do the same thing. Not only that, but the reader doesn’t have to wade through material they already know. They can choose to follow the link or not. Another marvelous use of eBook technology is that the reader who leaves your eBook to visit a web page can just as easily come back to your eBook.

    Color is another example of eBook technology at its best. You have the entire palette to use in your eBook. Your eBook comes alive with color. There are no limitations unlike the standard pBook where adding color means added costs and added costs mean higher prices and higher prices mean fewer sales. You get the picture.

    Considering this question about your personal learning curve, look at your decision to author an eBook as an opportunity to embark on a tremendous learning experience. You take on the role of both teacher (eBook author) and learner (eBook author) with one experience.

    Do the “learning” possibilities excite you? You will learn as much about yourself as you will about eBook technology and computers if you have the courage to take up the eBook authoring challenge.

    Are you a life-long learner?

    Question #3

    Are YOU willing to do the research required for your eBook?

    It is very probable you already have a fair amount of information readily available for the content of your eBook. This can come in the form of personal experience, articles written by you, web site resources, books and videos on the subject, workshop materials you have presented, and seminars or training sessions you have done.

    Research skills will be necessary to make your work accurate, relevant and up-to-date. One of the most amazing aspects of eBook technology is the fact that you continuously update the information in your eBook with relative ease. It won’t require producing an entirely new product and tossing out the old books. All that’s required is an electronic update of your current eBook. And it costs little or nothing to produce your new eBook. In fact it costs so little you could even afford to give all previous purchasers a copy of the revised eBook for free! There are virtually no distribution charges.

    This “up-to-the-minute” research is a two-edged sword. As the author charged with providing your readers with accurate information using the Internet and sorting through that information to find what is truly relevant, you also have the obligation to keep your eBook updated. It’s not a problem as an eBook. Your reputation will be enhanced among your readers. Their trust in you will make up-selling other products and services so much easier. You’re credible and incredible!

    Research isn’t just about providing your target market with valuable information. You must also be prepared to do your market research as well. You must be willing to spend time “where your target market hangs out”. This means getting to know the right people, the right places, and the right things that will help sell your eBook. In most situations, eBook authors are also active members of organizations, subscribers to magazines and periodicals, attendees at conferences and workshops that your target market is likely to frequent. You are a member of “the group”. This is called marketing research for sales and distribution of your eBook.

    Of course, there are the technical aspects of the entire process that will also require some attention on your part such as ePublishing. Publishing in the traditional sense is usually done after a contract is signed and the publisher takes over the entire process. No so with eBooks. You are the one! Don’t worry. It’s not that difficult. Remember, like any other aspect of the eBook authoring process, you can always hire someone else to do it!!! ePublishing or compiling is the term used to convert your book created using word processing software into a format that becomes an electronic book (eBook) so your reader can make best use of it. There are many formats to choose from. Adobe Acrobat – Portable Document Format (PDF) works with all platforms. Like all of the eBook formats available to you, Adobe provides a free Reader so your eBook can be used.

    Research in its various forms should be considered part of the dues you must pay to successfully author an eBook. One aspect of eBooks that most appeals to authors and readers is that the writing style is informal and the annotations and formal references used in University papers isn’t required. In fact, your readers will welcome that fact that you can talk to them person to person in your eBook and they will get the message. The research component in this question is more behind the scenes but it’s an important consideration when embarking on writing an eBook.

    Is research a dirty word for you or does it excite you?

    Question #4

    Do you see yourself as a team player?

    Success in anything is seldom accomplished without the help of others. One of the most important methods of leverage is working cooperatively with others to accomplish a particular goal. It makes success quicker and easier. It's all about synergy—the concept that one plus one does not equal two but eleven! Working together with your team you can accomplish more and do it faster than trying to do everything yourself.

    In eBook authoring there are many opportunities to work with others. In fact, it would be safe to say that it is impossible that anyone could do it alone. Consider these aspects of eBook authoring that may require the assistance of others.

    Mentors can make a tremendous difference to your personal success as an author. Mentors can provide the emotional support you require to keep you on task and encourage you to reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing – self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to p

    Sometimes You Have To Spend To Earn
    Okay you have a computer and an internet connection so now you’re ready to start your online business. So now you’re looking at all the free businesses on line and you’re not making any money. Too many people can’t grasp the fact that they may have to spend some money on their business to get it up and running. You may be able to make a few dollars but unless you’re willing to spend some money on your business it just isn’t going to grow.Affiliate marketing in today’s internet is the best way to make money on line. I suggest you spend some time exploring all the different affiliate opportunities out there until you find one or two that you figure you want to work with. So now you need a website. So now your total investment is registering a domain name and paying for a web hosting account. Now is the time when most people fail in their online business ventures. Once they realize that it’s not just a walk in the park and you actually have to work to get the business going. Because now is the time you have to start marketing your product and start getting visitors to your website.One of the best ways to build and promote your business is with a mailing list. You can use a pay per lead service that delivers targeted subscribers to you. They will usually run an advertising campaign for you and deliver motivated, opt in subscribers to your list. Depending on who you use the cost usually runs between ten and fifty cents per lead.Some of the other areas that you may want to invest some money into your business is into logo design, web design, web promotion and other useful tools such as a graphics editor and a powerful auto responder. If you really look there are lots of free resources on the internet. Another thing that is very important that you should re invest some of your earnings right back into your business. This way not only will your business start to grow but it will start growing at a more rapid pace thus bringing in more profits at a faster pace. Can you see a pattern beginning to grow here?In all honesty an internet business isn’t a whole lot different than any other business you might get into. You d
    ur eBook updated. It’s not a problem as an eBook. Your reputation will be enhanced among your readers. Their trust in you will make up-selling other products and services so much easier. You’re credible and incredible!

    Research isn’t just about providing your target market with valuable information. You must also be prepared to do your market research as well. You must be willing to spend time “where your target market hangs out”. This means getting to know the right people, the right places, and the right things that will help sell your eBook. In most situations, eBook authors are also active members of organizations, subscribers to magazines and periodicals, attendees at conferences and workshops that your target market is likely to frequent. You are a member of “the group”. This is called marketing research for sales and distribution of your eBook.

    Of course, there are the technical aspects of the entire process that will also require some attention on your part such as ePublishing. Publishing in the traditional sense is usually done after a contract is signed and the publisher takes over the entire process. No so with eBooks. You are the one! Don’t worry. It’s not that difficult. Remember, like any other aspect of the eBook authoring process, you can always hire someone else to do it!!! ePublishing or compiling is the term used to convert your book created using word processing software into a format that becomes an electronic book (eBook) so your reader can make best use of it. There are many formats to choose from. Adobe Acrobat – Portable Document Format (PDF) works with all platforms. Like all of the eBook formats available to you, Adobe provides a free Reader so your eBook can be used.

    Research in its various forms should be considered part of the dues you must pay to successfully author an eBook. One aspect of eBooks that most appeals to authors and readers is that the writing style is informal and the annotations and formal references used in University papers isn’t required. In fact, your readers will welcome that fact that you can talk to them person to person in your eBook and they will get the message. The research component in this question is more behind the scenes but it’s an important consideration when embarking on writing an eBook.

    Is research a dirty word for you or does it excite you?

    Question #4

    Do you see yourself as a team player?

    Success in anything is seldom accomplished without the help of others. One of the most important methods of leverage is working cooperatively with others to accomplish a particular goal. It makes success quicker and easier. It's all about synergy—the concept that one plus one does not equal two but eleven! Working together with your team you can accomplish more and do it faster than trying to do everything yourself.

    In eBook authoring there are many opportunities to work with others. In fact, it would be safe to say that it is impossible that anyone could do it alone. Consider these aspects of eBook authoring that may require the assistance of others.

    Mentors can make a tremendous difference to your personal success as an author. Mentors can provide the emotional support you require to keep you on task and encourage you to reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing – self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to p

    The People are the Brand
    While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor’s food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor’s logo. What kind of message does that send?Having worked 18 years for a chain restaurant, I understand how people can grow tired of their company’s food and need a change of pace—no argument there. The startling revelation was the fact that the manager was oblivious to the message his employees were sending to the arriving guests—nothing like advertising for the competitor within your own restaurant! At the very least, the employees should have eaten their meals in the back of the restaurant after discarding the competitor’s bags.Marketing is focused on brand impressions—how many people see your message. While restaurants work long and hard creating a brand, all that work can easily be undone by the actions of employees. Imagine how many brand impressions are created by thousands of guests interacting with your people, product, and facilities every day in every unit!Managers need to understand how their actions and the way they operate a restaurant support or devalue the brand. When guests hear a flashy marketing message and see a sparkling clean restaurant with happy, smiling employees on TV but experience indifference or “blah” service in a run-down, dirty facility, many thousands of marketing dollars have been wasted. The numerous brand impressions created to attract them have been undone by one or two (free) impressions within the restaurant.I personally disagree with the statement “under-promise and over-deliver” because people simply set low goals just to say they hit them. Perhaps the marketing message might need to be toned down until the restaurant and the people actually represent what the guest sees on TV or in an ad. The glitz and glamour of the ad may bring in some guests short term, but if operations and the facility aren’t outstanding, the mess
    reach your goal. Mentors can help with specific skills that you may be lacking like learning how to more effectively use your word processing software. Mentors can be experienced writers with whom you can share ideas and experiences. Mentors can be ‘experts’ in your topic that provide you with insights you might otherwise have not thought about. And mentors can also be your proof-readers and editors when your draft copy requires ‘outside’ approval and scrutiny.

    Technical members of your team may be required to help you design and operate a web site in order to sell your eBook. Technical expertise is often required to compile or ePublish your book from the word processing software to eBook format. Graphic experts can help you design your eBook cover along with other graphics used on your web site or for promotional purposes. Banners on sites and logos for your eBook sales and ad copy many also require outside assistance.

    And don’t forget those people who form your inner circle of friends, relatives and immediate family. Without the support and encouragement of these people your eBook authoring experience will become more work than adventure.

    The last step of The 10 Steps to eBook Authoring is Celebrate. It’s no accident that this step is included. The celebration is a team celebration. Without a team, you will not succeed. If you are not a team player, you will find the authoring experience a difficult, in not impossible one.

    Are you a team player?

    Question #5

    Is the entrepreneurial spirit alive in YOU?

    Whether or not you have previous entrepreneurial experience you will be able to see how the self-employed and small business operators make money. As an author you will become a small business. Your active involvement in all aspects of the process is essential even though you may not be doing some things like compiling your finished eBook. Learning the business of writing, publishing, and marketing your eBook is fascinating.

    It doesn’t matter whether you plan to give away your eBook as a bonus for purchasing other products or services or use it to advertise your expertise or sell your eBook as a product, your entrepreneurial skills will need to be addressed. Once more, your attitudes, skills and knowledge will be tested. The learning curve will appear once more. You will become a self-employed author operating a small business just like thousands of other small business owners. Be prepared for this unique adventure. It’s exciting.

    Time is your biggest investment in the authoring process. Some money will need to be spent to publish and market your eBook. eBooks can be written, published, marketed and sold for an investment of a few hundred dollars at most. Recouping your expense will be much easier than any other form of publishing – self-publishing, standard publishing through a company contract, or print on demand. Should you choose to sell your eBook you will generate life-long income in the order of 40- 95% of the selling price of each book depending on the methods you choose to reach your customer. In addition, your eBook authoring, related speaking engagements, and workshops qualifies you for tax benefits as a self-employed person. An option always remains open to you to publish your eBook in standard paperback or hard cover format.

    eBooks are the “doors of opportunity” for anyone wishing to enhance their current careers, establish themselves as an expert in their field, or begin a new career. Published eBooks put the author in a unique position to build a business around this one eBook or other eBooks related to the first one. Business opportunities are generated by your status as a published author. You will have the opportunity to conduct workshops, host teleseminars, produce other products, provide additional services like consulting or coaching, facilitate training sessions, do keynote addresses and of course write other eBooks. Your eBook can become the center of your new entrepreneurial universe.

    Does the entrepreneurial spirit in you lead you to eBook authoring?

    There they are! Five questions worth your reflective consideration. Five questions that will help you decide whether you have what it takes to author an eBook.

    The decision is yours. Let the journey begin! It all starts with an Idea!

    © 2005 Paul Jackson

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