Tags |
|
|
Links |
|
|
Will You Add? - Ask and Ye Shall Create
The ability to weather a crisis can often determine the success or failure of a small organization. In 2003 High Performance Technologies, Inc. (HPTi), a 240-employee provider of IT services specializing in enterprise architecture, applied science and systems engineering and development, faced a tragedy and a series of aftershocks that have had defining impact on its culture
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely
What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements your business plan and brings together all y
By then, it's too late! We've put time and effort into the production. Either we don't want to "waste" that time and effort, so we go ahead with a product destined to lose money or we "scrap" an idea that we're just SURE could have been productive...if it only had time.
What if we reverse this "create, then market" paradigm? Let's determine FIRST if there is a market, then create the product the market wants. The Internet provides the ideal venue for this process because it's cost-effective to distribute your survey, and it offers quick turnaround for responses.
Your first step is to create a survey that you'll send to your target market. Your survey includes four parts:
1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a. How much would you pay for...
b. How likely would you be to...
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you've completed your survey questions, you'll need to decide on the technology you'll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you'll need to compile the responses manually. If you're looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely
What is networking? Are you going to meet a strange group of people, often in a strange place, to somehow get something you think will be of benefit. If you fit this definition in any way you are a Networking Numskull. So what about these people who go to 'networking' meetings.If they go, they introduce themselves and hand out their business cards and collect cards fr
Your first step is to create a survey that you'll send to your target market. Your survey includes four parts:
1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a. How much would you pay for...
b. How likely would you be to...
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you've completed your survey questions, you'll need to decide on the technology you'll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you'll need to compile the responses manually. If you're looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely
If you are a loan officer or mortgage broker, you may be on the market for mortgage leads. You may even be considering purchasing them exclusively.Purchasing exclusive mortgage leads may not be such a bad idea if you want to cut out your competition.Most mortgage lead companies will sell their leads up to four times, and some as many as five times. This is know
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a. How much would you pay for...
b. How likely would you be to...
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you've completed your survey questions, you'll need to decide on the technology you'll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you'll need to compile the responses manually. If you're looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely
Virtually every advisor has been taught that generating referrals from clients and prospects are the way to success, but less than 15% of all advisors generate enough referrals to significantly impact their business. Most of the time, the problems advisors have generating referrals is due to the training—or lack thereof--they have received, rather than with the their perfor
When you've completed your survey questions, you'll need to decide on the technology you'll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you'll need to compile the responses manually. If you're looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely
It has been said that only 2% of affiliate marketers ever make any “real” money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’s-eye each time while the rest struggle to sharpen their arrows, draw the bow and try to figure out what to aim at!Those who run affiliate programs are oft
What's YOUR reward? You get an exact description of the problem your target market wants solved. You'll see how they want the information delivered, how much they're willing to pay for it, and how likely they are to purchase.
And THEN you create the ideal product.
To see a survey in action, visit http://www.Tech4Speakers.com/survey1.htm
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/60521/atriclecheck-Ask-and-Ye-Shall-Create.html">Ask and Ye Shall Create</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/60521/atriclecheck-Ask-and-Ye-Shall-Create.html]Ask and Ye Shall Create[/url]
Related Articles:
Choosing the Right Shopping Cart Software and Web Content Management Software - Part 1
Make Money Selling Other People's Products: Affiliate Marketing
Bookmark it:
|