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Will You Add? - How Certain Information Improves Credibility and Retains Web Site Visitors' Interest
There is just something about that stores that require a membership for you to shop there. For some reason you feel connected to the store and loyal when you are a plastic card carrying member. Of course, you have to pay membership fees to actually be allowed to shop in the store, but this is not a turnoff as one might initially think. Instead, those who have membership cards to these types of stores feel special because they have the privilege of shopping at such a fine establishment. Also, these little plastic cards give members a feeling of power or popularity in a sense because all of their friends and family members will ask them to take them shopping. Now, this works to the advantage of the store and it creates customer loyalty.The majority of stores that require a membership will allow you to apply in store and get your card the same day. That’s because they have a p
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proo
Advertising Specialties are an effective tool to promote your company and business. Because they are so popular, Advertising Specialty Manufacturers are more common than ever. There are many manufacturers producing quality Advertising Specialty products. Each manufacturer wants to have a cutting edge over his rivals, so they are always on the lookout to introduce a product with enhanced features. The manufacturers also tend to provide various products at a very competitive price.Advertising Specialties are used for the company’s brand promotion, to increase brand recognition among customers. If you are new to the market and looking for the best Advertising Specialty Manufacturer then the Internet is the best place to look. On the Internet you can find a lot of companies, giving you a wide range of options.The manufacturing of the products is more sophisticated than e
It boils down to credibility. You have something to sell and you must convince people your product is worthy of their time, money and interest. For your website, you might think that cute picture of you is a hot selling device. You may go so far as to put up a video so you can personally address your website visitors, let them hear your voice, and talk about your area of expertise. However, if they’ve never met or heard of you before, this is kind of, like when someone orders a drink for your table that you didn’t ask for. It’s a little awkward.
Who are you?
The role of credibility begins the moment someone arrives to your website. Your homepage, and advertisement landing pages, must provide immediate clues that you, your company or your staff are:
Experienced Knowledgeable Customer service oriented Attentive Friendly Aware of a site visitor’s needs, desires, task(s) Really, exist
Your Product or Service
Next, it’s time to convince site visitors that you, your company, your products or your services are the correct choice for them. This requires attention to details that might include:
How the features benefit someone? This is not just a listing of features. What do they do? Why do they matter? How do they help improve, fix, heal, adjust, fit, and otherwise make something better, easier, faster, affordable, profitable etc.?
Why are your products parts better than your competition?
How does your service compare to others, and why?
Price comparisons (because you did your homework to save visitors time, and possibly preventing comparison shoppers from leaving to research it themselves)
Excellent customer service
Dependability
Responsiveness
Confidence in quality, ordering, delivery, returns
How Does Your Web Site Portray Credibility?
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proof
With all the rubbish running on the internet, with all cons sitting behind their computers just waiting for another bait to arrive, finding a good a wholesale supplier nowadays is like looking for a needle in a haystack.And the big problem when you finally get a hold of some links to wholesale websites is that most of the time, those links are probably broken, or selling old products that nobody wants anymore.You see, what happens most of the time when you’re looking for wholesale suppliers on the internet, is that you’ll probably land on a web page selling you some information on a wholesale “list”.But in reality, the only thing you get from a wholesale “list” is a bunch of links. Oh, and in case you were wondering how wholesale lists are made, here is an example:First the creator finds a web directory, let’s say a toy directory.What he does nex
Who are you?
The role of credibility begins the moment someone arrives to your website. Your homepage, and advertisement landing pages, must provide immediate clues that you, your company or your staff are:
Experienced Knowledgeable Customer service oriented Attentive Friendly Aware of a site visitor’s needs, desires, task(s) Really, exist
Your Product or Service
Next, it’s time to convince site visitors that you, your company, your products or your services are the correct choice for them. This requires attention to details that might include:
How the features benefit someone? This is not just a listing of features. What do they do? Why do they matter? How do they help improve, fix, heal, adjust, fit, and otherwise make something better, easier, faster, affordable, profitable etc.?
Why are your products parts better than your competition?
How does your service compare to others, and why?
Price comparisons (because you did your homework to save visitors time, and possibly preventing comparison shoppers from leaving to research it themselves)
Excellent customer service
Dependability
Responsiveness
Confidence in quality, ordering, delivery, returns
How Does Your Web Site Portray Credibility?
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proo
How do you acquire new clients?o Face-to-face networkingo Referral onlyo Cold callingWhatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.Let me share my dating analogy with you...When you're on a first date, you're on your best behavior (and being authentic the entire time).On your first date (aka: first meeting) you ask lots of questions to get to know this person better - their likes, dislikes, passions, aspirations.Armed with this knowledge, you're now able to do little things for them you know they'll enjoy; send them their favorite flowers, prepare their favorite meal, suggest a movie or play you know they'll like. You get the idea.Soon after the first meeting you follow-up for fear they might be wined and dined by someone else.<
Why are your products parts better than your competition?
How does your service compare to others, and why?
Price comparisons (because you did your homework to save visitors time, and possibly preventing comparison shoppers from leaving to research it themselves)
Excellent customer service
Dependability
Responsiveness
Confidence in quality, ordering, delivery, returns
How Does Your Web Site Portray Credibility?
Building credibility into your user centered website is easy to do when you step away from the design side, the business requirements, corporate list of “must includes” and forget sounding like a salesperson. I like to visualize sitting with website visitors and chatting, while snacking on pretzels and chips. Eating and asking questions is what humans do well.
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proo
“Money for nothing and the chicks for free”: that is the perfect slogan for the life of people who buy and sell domains. Why? Because if you make it big in domain names, you are pretty much set for life. Sure, I may be making thousands a month with little investment, but the real big fishes make that a day. It might seem crazy, but it’s true. I do not work a day job, because I don’t need to: I sell domains. I do not labor 8 hour work days: I sell domains. That’s right, domains can make your life a lot nicer than it is now. If you are looking into domain investing, but are still on the fence as to whether it’s worth it, I hope that this article will help you make your decision.Different people (and not only those who sell domains) have different opinions about investment. Some people will tell you that you shouldn’t spend money to make money. Investors will tell you
The most commonly asked questions pertain to credibility and authenticity. Consider providing information for the Doubter, the Cautious, the Newbie, and the I’m-In-A-Hurry and I’m-Here-Because-My-Boss-Sent-Me, people. Provide answers out front, in full view, for fast access, but avoid endlessly blabbing. First, establish trust. Then, take them inside the website to learn more.
Here is a quick, by no means definitive and in no particular order checklist, which you can match up with your online presentation goals. Conversions depend on persuasiveness. Persuasion leans heavily on credibility and authenticity. Believability, engagability, desirability and usability are tossed in here too. This is your opportunity and legitimate excuse to show off by offering information about:
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proo
If you have a knack for numbers, particularly if you are good in understanding and interpreting figures, then a career in the finance industry may be just right for you. Certainly, working in finance is not for everybody. It takes a person with an analytical mind and a certain discipline to make it in this business. However, if you are one of the chosen few who manages to enter the world of finance, then the sky is usually the limit for the talented and driven.As the name indicates, the business of finance is primarily concerned with financial resources or, more precisely, how individuals and institutions handle their financial resources. Finance considers how they get their money, where they use it and what they use it on and it analyzes the risks involved in each of these phases as well as gives recommendations about how to manage the risks.Although not many are qu
How long your company has existed; display year it or the website was established
How long you have been doing what you do
Where your company is located (for real, because smart consumers will check).
Third-party citations, awards, interviews, press coverage, references made by reputable companies or persons
Press releases; blog posts written about you
Photos of: the office; place of business; people making your products; people using your products; your delivery truck; your gift boxes; your pets, (in some cases, pets sell you better than you do); your desk with three computer monitors on it and cables everywhere (this offers a “gosh, that person is really dedicated! message), and other visuals that provide proof, proof and more proof.
Bios. Your staff counts too.
Testimonials. Because customers count even more.
List your credentials, your expertise, and that of your employees or staff. If you or someone is an “expert”, or respected member of an organization, this is worth noting.
Your resume
Personal information. Do this with care, and based on the kind of website you own. I look for evidence of existence and sometimes a relationship to the field, products, or service. This can tie into passion and the emotional connection with your website visitors.
If you offer columns like Dear Doctor, Dear Expert, and related content, provide proof these people actually exist and have the required qualifications that can be verified (and provide a way to do that.)
Write articles on your topic or invite reputable guest writers. If they agree to write, you must be special.
Put up a blog and write consistently in it. Slacking off sends a warning that you or your company are [fill in countless suspicions here].
All That and the Paring Knife Too?
I like proof. In real-life, I’ll seek out signs that an offer or product is real. For example, I believe that Rachel Ray makes fantastic meals in 7 minutes on her show because she offers the food to her audience, the camera pulls in for a close-up and the person looks ready to faint from taste bud ecstasy. This is proof (or great acting.)
I want to know that the indestructible ball for my dog is really that. Therefore, I need to know what it’s made of, why my Golden Retriever who eats army men toys will want to play with it, and if some company tested it, throw that into your product description too. Pictures of doggie-customers is a major “Aw, So Cute” connection device.
If you made two million dollars last month selling your book online, list the phone number of your accountant, so that non-believers can call to verify your story.
Small businesses, you can most certainly stand up to those big companies that hide behind their fancy logo and stock prices. Enroll your company into verification programs that check for best business practices, online security, and other consumer-oriented verification. Show off those icons.
Try to avoid being coy or evasive with navigation, content or link labels. Experienced website visitors can spot manipulation a mile away. Describe every action they will take, before they take it. This means letting visitors know when they are about to download, read, learn, order, buy, search, call, email, or click on a PDF file.
Credibility adds up with these small details because to your web site visitors, you are likely a complete stranger. They may leave your site, and return to it, because the other site wasn’t so up front or informative. They may love you because you stopped to share some pretzels and chips.
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