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  • Will You Add? - Grow Your Business Using B2B Emarketplace - Part II

    Strategic Planning: A Must for All Organisations
    Strategic planning, the what and the why of planning, is often overlooked by organisations who concentrate on tactical planning, the how of planning. The resultant business plan is overwhelmed by tactical initiatives and pet projects. Alignment with a strategy to attain the organisation's goals is achieved by accident.Strategic planning is often seen as unnecessary or at times, not even contemplated in an environment benign to the organisation, e.g. high levels of market growth or monopoly situations. In my experience, a strategic plan based on basic critical thinking is a precursor to developing a competitive advantage where often none has previously been seen.The dotcom boom and bust during the last decade is the clearest example of the adage, “failing to plan is planning to fail”. A Boston consulting study in 2000 revealed that the key problems resulting in failure of companies were 59% poor revenue cost and profit model, 55% no competitive advantage and 34% lack of consumer benefit. It is clear from the
    ing interface In order to make product content adding and maintaining easier for sellers, the marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently the emarketplace should have XML based interface.

    Ability to promote products and services The process of posting an offer for sale of a product or a service on the marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.

    Apart from the above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:

    Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at the expense of others. Providing an open and transparent market for all the participants is an important constituent of the value proposition of an emarketplace.

    Cost of doing business through e-marketplace

    In general, thanks to the large member base, e-marketplaces charge a r

    Sales Networking - The Best Way To Begin Is To Dive Right In
    Whilst family, friends and other easily identifiable contacts are a good place to start your networking efforts, sooner or later you will need to extend yourself beyond your familiar surroundings and look to attend relevant meetings and/or events.In many ways, the type of meeting or event that you choose is not particularly important. If your hobby is old model trains, and someone advertises an ‘old model train meeting and exhibition’ you are obviously likely to meet lots of people who might become good network contacts. However, this is likely to be the exception rather than the rule.In most cases, meetings or social gatherings of people will be much more general affairs and ones that can only be broadly ‘qualified’ for their possible relevance.Start The Networking AdventureThe trick in networking (if there is one) is to treat all meetings or events as an adventure.Like any adventure, you may have some fear and trepidation about facing the unexpected, but you should also
    Selecting the right emarketplace

    Although, IT spending has been staying flat for the last several years, corporate spending in e-business is gaining significant ground and at present surpasses 20 percent of overall IT budget.

    This means, more and more businesses are undertaking ecommerce initiatives, and as a result increasing sales, streamlining business processes and dramatically boosting productivity.

    Most experts agree that average business, which is slow in adopting e-business applications, risks loosing its competitive edge to their more progressive rivals.

    Emarketplaces provide with a great opportunity for small to medium size companies to test online business for a minimal risk. This is due to the factor that the e-business applications that come along with an emarketplace membership package are prohibitively expensive to develop in-house by most companies, and require large professional workforce to operate. As an example: product content development with required attributes, suitable for e-business, itself might feel like a daunting task for most offline companies.

    So, as a company, what should be your first step in starting e-business through emarketplaces?

    Naturally, out of hundreds of emarketplaces available today, you have to find one that matches all your requirements. Choosing right kind of emarketplace

    In best case scenario, if yours is a large enough company, you should build your private emarketplace with all the necessary features specific to your business. The potential of having your own emarketplace is amazing!

    - Ecommerce will add value to your existing business transactions
    - Your present suppliers will be able to post most updated information on their products via e-catalog and their storefront
    - You can build community from your present buyers and supplier, or invite members on the Internet
    - Real time marketplace will allow you to take quick buying and selling decision
    - Both buyers and sellers can contact you through Instant Messaging System
    - Your entire supply chain process can be managed from one place
    - You can issue real time purchase tenders with either limited access only to your community members or open to public
    - Sell your stock lots through online auction
    - Brand you emarketplace and establish your company as a serious online player within your Industry

    However, as I mentioned earlier, if you are not a very big company, you will probably be better off with a membership in an established emarketplace.

    If you are a manufacturer, wholesaler or a buyer of certain industry specific products or services, your best choice would be a vertical emarketplace that caters specially your industry. For example: if you buy or sell fish, you should look for an emarketplace that deals with this product only. Another thing that you should keep in mind is how geographically limited your business is. If you buy and sell fish within the locality of your state or region, if available, get an emarketplace that works in your region.

    Totally different story, if you carry large number of products from different industries; for you a horizontal marketplace that cater a range of industries is a better choice. If you are an international trader involved in import or export, you should select a global emarketplace, which has members from the countries you deal with.

    Features that are must

    A good emarketplace amasses various features in order to facilitate smooth transactions of business deals. However, there are some key attributes that are absolutely necessary for any emarketplace to become successful; and as a prospective member you should look for these features and characteristics while choosing an emarketplace for yourself.

    Product catalog based on an industry-standard classification system While it might not look so important from the surface; to have accurate, well-defined and timely-updated product content is extremely crucial for any online business. Since you have to integrate your product catalog to the aggregated electronic catalog of the emarketplace, which could be a very complex task, you should make sure that the classification system that they have is widely used online; and if necessary you can use same product content with other emarketplaces or e-procurement applications.

    The best option, as I believe, is based on The Universal Standard Products and Services Classification (UNSPSC), which is a global coding system that classifies products and services. This categorization scheme covers the broadest collection of industries and commodities available today, and designed to facilitate e-commerce transactions by providing geography-independent common nomenclature system.

    Product search capability within the marketplace and e-catalog Members of the emarketplace should be able to locate any product or service, whether in the auctions, marketplaces, or in the catalog with ease. Advanced search function should allow finding required items using precise query.

    Supply chain process, i.e. request for quote, quotation, purchase order, billing system, etc. Efficient supply chain management is the number one strategic priority for many businesses. In 2001, Cisco System alone had to write off US $2.5 billion in excess inventories due to poor management of its numerous outsourcing contractors. E-marketplaces can help streamlining your supply chain process if the required features are embedded in their system.

    Directory of members Usually most emarketplaces incorporate a searchable directory of their members. The members get an added opportunity of creating new business relations and increasing sales thanks to this feature.

    Product content adding and editing interface In order to make product content adding and maintaining easier for sellers, the marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently the emarketplace should have XML based interface.

    Ability to promote products and services The process of posting an offer for sale of a product or a service on the marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.

    Apart from the above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:

    Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at the expense of others. Providing an open and transparent market for all the participants is an important constituent of the value proposition of an emarketplace.

    Cost of doing business through e-marketplace

    In general, thanks to the large member base, e-marketplaces charge a re

    Once Upon a Time
    So there you are at a social or business event. You are in line for appetizers (bet you can’t wait to get to those spicy wings) and you strike up a conversation with the person next to you in line. You introduce yourselves, shake hands, and quickly the question, “What do you do for a living” is asked.” It’s the moment of truth!Ordinarily one’s response is a generic, dull, uninspired, noun stating, “what you are” instead of “what you do.” It is as if one were to say, “I sell a commodity” or even worse, “I AM a commodity.” Once that commodity statement is finished, the response is typically a tepid “uh huh” accompanied with glazed-over eyes. That’s not the response you want is it?If you want to attract business, your tactic should be to engage the person you are speaking with so you can impress them with the benefits of being your client. In order to impress, you have to describe your product or services in terms the listener can relate to and to make them understand what makes you stand out from your c
    uild your private emarketplace with all the necessary features specific to your business. The potential of having your own emarketplace is amazing!

    - Ecommerce will add value to your existing business transactions
    - Your present suppliers will be able to post most updated information on their products via e-catalog and their storefront
    - You can build community from your present buyers and supplier, or invite members on the Internet
    - Real time marketplace will allow you to take quick buying and selling decision
    - Both buyers and sellers can contact you through Instant Messaging System
    - Your entire supply chain process can be managed from one place
    - You can issue real time purchase tenders with either limited access only to your community members or open to public
    - Sell your stock lots through online auction
    - Brand you emarketplace and establish your company as a serious online player within your Industry

    However, as I mentioned earlier, if you are not a very big company, you will probably be better off with a membership in an established emarketplace.

    If you are a manufacturer, wholesaler or a buyer of certain industry specific products or services, your best choice would be a vertical emarketplace that caters specially your industry. For example: if you buy or sell fish, you should look for an emarketplace that deals with this product only. Another thing that you should keep in mind is how geographically limited your business is. If you buy and sell fish within the locality of your state or region, if available, get an emarketplace that works in your region.

    Totally different story, if you carry large number of products from different industries; for you a horizontal marketplace that cater a range of industries is a better choice. If you are an international trader involved in import or export, you should select a global emarketplace, which has members from the countries you deal with.

    Features that are must

    A good emarketplace amasses various features in order to facilitate smooth transactions of business deals. However, there are some key attributes that are absolutely necessary for any emarketplace to become successful; and as a prospective member you should look for these features and characteristics while choosing an emarketplace for yourself.

    Product catalog based on an industry-standard classification system While it might not look so important from the surface; to have accurate, well-defined and timely-updated product content is extremely crucial for any online business. Since you have to integrate your product catalog to the aggregated electronic catalog of the emarketplace, which could be a very complex task, you should make sure that the classification system that they have is widely used online; and if necessary you can use same product content with other emarketplaces or e-procurement applications.

    The best option, as I believe, is based on The Universal Standard Products and Services Classification (UNSPSC), which is a global coding system that classifies products and services. This categorization scheme covers the broadest collection of industries and commodities available today, and designed to facilitate e-commerce transactions by providing geography-independent common nomenclature system.

    Product search capability within the marketplace and e-catalog Members of the emarketplace should be able to locate any product or service, whether in the auctions, marketplaces, or in the catalog with ease. Advanced search function should allow finding required items using precise query.

    Supply chain process, i.e. request for quote, quotation, purchase order, billing system, etc. Efficient supply chain management is the number one strategic priority for many businesses. In 2001, Cisco System alone had to write off US $2.5 billion in excess inventories due to poor management of its numerous outsourcing contractors. E-marketplaces can help streamlining your supply chain process if the required features are embedded in their system.

    Directory of members Usually most emarketplaces incorporate a searchable directory of their members. The members get an added opportunity of creating new business relations and increasing sales thanks to this feature.

    Product content adding and editing interface In order to make product content adding and maintaining easier for sellers, the marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently the emarketplace should have XML based interface.

    Ability to promote products and services The process of posting an offer for sale of a product or a service on the marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.

    Apart from the above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:

    Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at the expense of others. Providing an open and transparent market for all the participants is an important constituent of the value proposition of an emarketplace.

    Cost of doing business through e-marketplace

    In general, thanks to the large member base, e-marketplaces charge a r

    Expand Your Horizons with Free Audio Books
    One of the best things about the online audio books industry is that companies and websites can offer free audio books because they do not have to buy music literature materials for production. With downloadable music books, there are no products to purchase, which in turn gives online companies the opportunity to offer free downloads.This is not only helpful for the company, but it also opens up a wider selection of books for consumers who are otherwise hesitant about purchasing titles in genres that they are not accustomed to reading.A great place to get a number of free audio books is free-books. Like other music literature websites, you can log on to their page and download a wide variety of free books for personal and educational purposes.If you are looking for titles from classical literature, the website provides free MP3 downloads from over 200 titles in their selection. You can also find European history titles and various other selections.For adults looking for educational books, fre
    nd is how geographically limited your business is. If you buy and sell fish within the locality of your state or region, if available, get an emarketplace that works in your region.

    Totally different story, if you carry large number of products from different industries; for you a horizontal marketplace that cater a range of industries is a better choice. If you are an international trader involved in import or export, you should select a global emarketplace, which has members from the countries you deal with.

    Features that are must

    A good emarketplace amasses various features in order to facilitate smooth transactions of business deals. However, there are some key attributes that are absolutely necessary for any emarketplace to become successful; and as a prospective member you should look for these features and characteristics while choosing an emarketplace for yourself.

    Product catalog based on an industry-standard classification system While it might not look so important from the surface; to have accurate, well-defined and timely-updated product content is extremely crucial for any online business. Since you have to integrate your product catalog to the aggregated electronic catalog of the emarketplace, which could be a very complex task, you should make sure that the classification system that they have is widely used online; and if necessary you can use same product content with other emarketplaces or e-procurement applications.

    The best option, as I believe, is based on The Universal Standard Products and Services Classification (UNSPSC), which is a global coding system that classifies products and services. This categorization scheme covers the broadest collection of industries and commodities available today, and designed to facilitate e-commerce transactions by providing geography-independent common nomenclature system.

    Product search capability within the marketplace and e-catalog Members of the emarketplace should be able to locate any product or service, whether in the auctions, marketplaces, or in the catalog with ease. Advanced search function should allow finding required items using precise query.

    Supply chain process, i.e. request for quote, quotation, purchase order, billing system, etc. Efficient supply chain management is the number one strategic priority for many businesses. In 2001, Cisco System alone had to write off US $2.5 billion in excess inventories due to poor management of its numerous outsourcing contractors. E-marketplaces can help streamlining your supply chain process if the required features are embedded in their system.

    Directory of members Usually most emarketplaces incorporate a searchable directory of their members. The members get an added opportunity of creating new business relations and increasing sales thanks to this feature.

    Product content adding and editing interface In order to make product content adding and maintaining easier for sellers, the marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently the emarketplace should have XML based interface.

    Ability to promote products and services The process of posting an offer for sale of a product or a service on the marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.

    Apart from the above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:

    Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at the expense of others. Providing an open and transparent market for all the participants is an important constituent of the value proposition of an emarketplace.

    Cost of doing business through e-marketplace

    In general, thanks to the large member base, e-marketplaces charge a r

    7 Small Business Marketing Tips
    Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.1. Don't Advertise Like a Big BusinessBig businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales ...now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.2. Offer a Cheaper VersionSome prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.3. Offer a Premium VersionNot all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. Y
    s or e-procurement applications.

    The best option, as I believe, is based on The Universal Standard Products and Services Classification (UNSPSC), which is a global coding system that classifies products and services. This categorization scheme covers the broadest collection of industries and commodities available today, and designed to facilitate e-commerce transactions by providing geography-independent common nomenclature system.

    Product search capability within the marketplace and e-catalog Members of the emarketplace should be able to locate any product or service, whether in the auctions, marketplaces, or in the catalog with ease. Advanced search function should allow finding required items using precise query.

    Supply chain process, i.e. request for quote, quotation, purchase order, billing system, etc. Efficient supply chain management is the number one strategic priority for many businesses. In 2001, Cisco System alone had to write off US $2.5 billion in excess inventories due to poor management of its numerous outsourcing contractors. E-marketplaces can help streamlining your supply chain process if the required features are embedded in their system.

    Directory of members Usually most emarketplaces incorporate a searchable directory of their members. The members get an added opportunity of creating new business relations and increasing sales thanks to this feature.

    Product content adding and editing interface In order to make product content adding and maintaining easier for sellers, the marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently the emarketplace should have XML based interface.

    Ability to promote products and services The process of posting an offer for sale of a product or a service on the marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.

    Apart from the above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:

    Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at the expense of others. Providing an open and transparent market for all the participants is an important constituent of the value proposition of an emarketplace.

    Cost of doing business through e-marketplace

    In general, thanks to the large member base, e-marketplaces charge a r

    How To Protect Your Identity When Doing Domain Name Registration
    The Internet has brought many advantages; one of these is having your own domain name. With the great number of domain name registration companies online, all website owners have to do is to choose the company that will meet their needs.Although there are advantages brought by registering for domain names, there are also some disadvantages it gives. One is the thought of giving out all of your information. Since domain name registration needs all personal data for validity purposes, many worry about what they will be giving out.It is diagnosed for your personal information become available online since there are scammers and spammers who will be using your data for their own selfish desires and gain. Some domain name registration companies are very careful with the website owner’s information but some are just reckless in keeping them.To keep away from possible dangers that domain name registration process can give, it is advised to all applicants to take extra care to things they give out.Wha
    ing interface In order to make product content adding and maintaining easier for sellers, the marketplace must have an uncomplicated tool. The tool could be a wizard-based combination of simple forms. To integrate larger catalogs speedily and efficiently the emarketplace should have XML based interface.

    Ability to promote products and services The process of posting an offer for sale of a product or a service on the marketplace should be simple and easy but sophisticated enough to create dynamic offer, offer with time limit, variable pricing based on quantity, etc.

    Apart from the above mentioned functionalities that facilitate conducting e-business, other key characteristics of a quality e-marketplace should include:

    Simplicity – An emarketplace should be easy to learn and use. Large Community – The quantity of members should be big enough, so that new participants can expand their business. Flexibility – Emarketplace functions should be flexible enough to modify or add with new features when necessary. Neutrality – The emarketplace should be an unbiased venue for both sellers and buyers. No member should have any privilege at the expense of others. Providing an open and transparent market for all the participants is an important constituent of the value proposition of an emarketplace.

    Cost of doing business through e-marketplace

    In general, thanks to the large member base, e-marketplaces charge a reasonable subscription fee if you would like to participate in it. Many emarketplaces also charge a nominal fee for each trade made using their facilities. Other costs involved, that you should consider, are internal workforce needed to handle business via emarketplace, catalog integration and maintaining, etc. In any case, the cost of doing business through emarketplaces is negligible for most businesses compare to the gains they make.

    Get your partners involved

    If you just build a corporate website and don’t spend required time and money to promote, it won’t bring any business. Same goes for emarketplace! Mere participation in an emarketplace also will not produce any significant benefit if you don’t convince your existing buyers and suppliers to work with you through your chosen emarketplace.

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