Will You Add? - Internet and Businesses Online

Compelling Evidence
As you prepare your message, understand that we humans aren't capable of absorbing all of the information you can gather. We are hit with data all day long and most of the time we don't absorb it. In fact, we are very selective in what we allow ourselves to retain. When we hit information overload, we turn our minds off and retain nothing.A study on comprehension of television messages produced very revealing results. After watching commercials and other forms of messages, an amazing 97 percent of viewers misunderstood some part of every message they saw. On average, viewers misunderstood about 30 percent of the overall content they viewed Information is just poured out too fast. The evidence that you choose must be selective, precise, and powerful. You can't afford to bombard your audience with too much information.When creating the logical side of your message, you have to understand the concept of the number seven. This is also

e online purchasing process. Assure them at each prompt that you are sensitive to their concerns and deal with each concern or issue as it comes up. Provide a clear link to your mission statement, customer service policies and other aspects of your business that may need explaining. Even better, follow tip #10. The objective is to eliminate those moments of hesitation - especially in the final stages of the sale.

10. Offer a personal touch. One way to instantly endear your customers is by having a real person assist them prior to and during their purchase. Use today's Internet technologies that provide a variety of communication channels ranging from IP telephone to instant chat. For higher value transactions, provide a 24- hour toll-free telephone number - with prompt, friendly service. It's often the last touch that sways hesitant holiday shoppers to buy.

At the end of the day, it's all about building trust. Following these tips will definitely improve your online credibility and create more satisfied shoppers at your site. It will also prepare you for the next critical step in the trust process of winning clients over the long-term, which will yield even higher returns for many seasons to come.

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What! Business Is Just An Idea?
What business is just an Idea? Have you thought about what a business is. It is a idea. This sounds strange but I believe that it is true. Hears how. Before you start a business you get the idea. Before you get staff to work in your business they get the idea. Before your customer buys something they get the idea.So the long and the short of it business is an idea. And you sell ideas. Whether it is to buy a computer or a fan. The customer and you need to have the idea that you can supply the fan and deliver the fan. Without the idea nothing happens or will ever happen. In this respect whither our business is a good one or a bad one it all biased on our ideas and belief systems.By changing your belief you change your idea. This can also change the energy around your business and around you. If you approach your business through thought, and look at the basic way your business runs, think aboutThe enthusiasm you have ab

Ten great tips to turn online holiday shoppers into eager buyers - and satisfied customers.

When meeting potential clients, you wouldn't dream of showing up late in a mismatched outfit, hair disheveled, with food on your tie and no business card, would you? And if they asked for testimonials or explanations about your company policies you'd hardly say, "Sorry, I don't give out that information."

So why do it on your website?

Just like in person, Internet shoppers look for clues (consciously or not) that suggest you are credible and professional - and they make that judgment call inside of a minute or two. That means you have a small window of time to impress would-be buyers and gain their trust. Unlike in person, however (where you can apologize for tardiness or charm customers with funny tales about how that mustard landed on your lapel) you have zero opportunity to redeem yourself online. One click and they're gone for good.

But fear not. As Web-goers gear up for their Christmas shopping sprees, there are things you can do quickly and easily to inspire confidence. Here are some surefire ways to turn browsers into buyers and buyers into regular customers:

1. Put on your best Web-suit. You don't need to hire Armani to redesign your site, but make sure it's clean, organized and error-free. Check for typos, broken links, inconsistencies in graphics, repetition, cluttered appearance and the like (think of it as good grooming habits). Such lack of attention to detail sends a message, however untrue, that you will be equally careless in your business dealings.

2. Put your best logo forward. Provide familiar visual clues on your site, such as well-known brand names and logos. Also, list any other trusted brands, including suppliers, business partners and customers - and always display their logos to make a stronger impression. When shoppers see recognizable names, it increases their confidence level in your store. They'll be more inclined to buy your goods knowing FedEx was shipping their Christmas gifts instead of Joe X.

3. Proudly wear your credentials. If you have attained a standard of excellence or have met minimum certification requirements, such as for service or security, let customers know about it. Credible trust marks* displayed on your home page will instill confidence in shoppers so they'll stay on your site and discover all you have to offer. (*TrustGauge.com has a nifty utility for measuring the trustworthiness of your website. Simply type in your URL and get instant results. By filling out their form, you can improve your score - and build credibility with customers. Subscribing to certain trust marks is also an easy way to increase your TrustGauge score.)

4. Pass out your virtual business card. Make sure your contact information is visible and indicate all the ways that you may be reached - including your physical business address. Besides being convenient for the customer, it helps assuage fears that you will take their money and run into cyberspace, never to be found again.

5. Don't be a Grinch. Offer freebies (such as trial software, free advice, money-back guarantees, etc…). This allows customers to experience doing business with you before they actually buy anything. Similarly, if your website is easy to navigate (again, see tip #1), it tells customers they can expect their buying experience to be just as pleasant.

6. Insure - and assure - customers. The single most effective thing you can do to build customer confidence in the short-term and transform reluctant shoppers into spenders is to provide a third-party insurance policy. Payment services such as PayPal provide Buyer Protection programs that assure your customers they are protected from loss or damage caused by shopping on your site.

7. Deal with privacy matters. Shoppers now know that inappropriate use of their personal information can be devastating. Address privacy issues explicitly whenever you are asking for any information. Tell customers why you are collecting the information, how you will use it and how you protect it. Use clear, concise statements. Legal wording and fine print make people think you're trying to hide something.

For those customers expecting compliance with specific privacy laws and regulations, explain why you are in compliance and back it up with relevant third- party assurance. A well-recognized privacy seal, such as from TRUSTe.org, assures them you are taking care to protect and respect their privacy.

8. Be transparent. Online fraud is growing at an alarming rate and people are becoming increasingly sensitive to the threat. Unlike when shopping in a store, online shoppers have no way of witnessing what's really going on and often feel vulnerable. Your website should include easily accessible information on why your store is a safe place to shop. Tell customers how you protect them with safe shopper policies. Consider joining the ePublicEye.com Safe Shopping program.

9. Hold the customer's hand. Once the customer is ready to buy, walk them through each step of the online purchasing process. Assure them at each prompt that you are sensitive to their concerns and deal with each concern or issue as it comes up. Provide a clear link to your mission statement, customer service policies and other aspects of your business that may need explaining. Even better, follow tip #10. The objective is to eliminate those moments of hesitation - especially in the final stages of the sale.

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Improve Your People Skills With A Temporary Secretarial Job
It can be extremely difficult to find your ideal job today. The working climate is very competitive, more so than it has been in the last few years, purely because of the introduction of temping or staffing agencies to help resolve problems in the workforce. There have not been enough individuals in certain industries to comfortably staff the various companies that struggle to run from day to day. Getting a job is easy enough if you choose the right agency, especially if you skills are in demand. A temporary secretarial job, for example, is a common one and can test your people skills out to the full.Getting a temporary secretarial job can really help you to get back on a career track. As a secretary, you would be at the heart of a company and could feasibly work your way up or into whatever branch of the business you like. Meanwhile, you are actually developing all sorts of skills that can be put to good use in whatever job you choose at

ut make sure it's clean, organized and error-free. Check for typos, broken links, inconsistencies in graphics, repetition, cluttered appearance and the like (think of it as good grooming habits). Such lack of attention to detail sends a message, however untrue, that you will be equally careless in your business dealings.

Let me know about your experiences implementin

You're Naked Without Content - Leads Generation
No business can survive without a steady flow of customers coming through its doors. Before the Internet, businesses could only turn to primarily newspaper, radio and television advertising to get customers to come to their business and through their front door.In the last several years, lead generation has become much more effective and inexpensive, as lead generation companies have tapped into the power of the Internet to better target prospects and reduce their lead acquisition costs.By incorporating Internet technology into leads acquisition processes, marketers have been able to use the Internet’s inherent ability to distribute and collect information, to improve their market position.Who Benefits From Sales Lead Generation?Sales lead generation has been utilized for many years in the insurance and finance industries. It is also important to the real estate and mortgage industries, as each sale earned could genera

By filling out their form, you can improve your score - and build credibility with customers. Subscribing to certain trust marks is also an easy way to increase your TrustGauge score.)

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Change Management and Business Risk Taking
Often there are times in business when corporate managers and executives need a little shake up and that means to shed the dead weight that is not up to the performance standards that are required to run the company efficiently. When this happens it is of the utmost important to get rid of those executives or corporate managers who cannot cut the mustard.If employees, executives or managers who are up to snuff, but perhaps not well liked are the ones that get the ax then this becomes a political event and other top-notch employees who are giving 110% in everything they do will stop taking risks because they are afraid they might be next to go. This causes increased primate politics and favoritism and only makes things worse.In fact in case studies after Chainsaw Al had done his dirty work in large corporations it was noted that many middle managers all the way up through executives stopped taking risks, because they were afraid if t

vacy matters. Shoppers now know that inappropriate use of their personal information can be devastating. Address privacy issues explicitly whenever you are asking for any information. Tell customers why you are collecting the information, how you will use it and how you protect it. Use clear, concise statements. Legal wording and fine print make people think you're trying to hide something.

Let me know about your experiences implementin

Is Your Business or School Culture A Melting Pot or a Tossed Salad?
Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more innovative strategy needs to be considered which blends all the contributors together without losing their strengths resulting in a more dramatic and flavorful recipe.For a few moments, envision a tossed salad. The salad bowl is brimming with a variety of different greens including romaine, endive and spinach. Within this sea of greens, are mixed bright red tomatoes, thinly sliced orange carrots, strips of yellow peppers, bits of S

Let me know about your experiences implementing each of these recommendations. I'm confident you'll see a difference.

Happy e-tailing this holiday season!

Sidebar:

A Christmas bonus

Five easy ways to please your online holiday shoppers

1. Add a touch of holiday spirit to your site. Don't be excessive. Just add a few colorful graphics to let shoppers know you have Christmas gifts to offer.

2. Categorize products to make shopping for gifts easier: Use catchy phrases like "For Her", "For Him", "Gifts under $50" and "Holiday Specials."

3. Alleviate clients' worries by communicating well with them - online, by phone and/or e-mail - and assuring them their gifts will arrive on time.

4. Be clear about shipping fees and return policies. The last thing you want is to surprise clients with unexpected fees and conditions regarding your return policy.

5. Flash a Smile. Tell a joke. Last but not least, have fun with your customers whenever you get a chance, especially at Christmas. Clients may not see you smiling but they can certainly feel it. And they'll remember you for it too.

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Business is an important form of investment where it primarily targets sales and profits. Most people who are putting up a business can either succeed or fail. However, failures can be prevented or minimized if you make a precise business marketing plan.

Sadly, when most think of an industry such as Network Marketing, where average and ordinary people are provided the opportunity to become extraordinary individuals and make the same type of money, sometimes even more, than a professional baseball player, most people are not willing to endure the training necessary to become a professional. Yet, people are quick to point out that the industry is a scam.

Effective communication is the single most important skill we can develop. Communication permeates every phase of our lives and business. You CAN become a more effective communicator if you work at it. Use the tenets outlined in this article and you WILL become a more effective communicator.

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Will You Add? - The Essential Christmas Web-store Makeover

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