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Will You Add? - Targeted Email Marketing Campaigns
The most important component of a newsletter is its content. It is the one element that can either make or break the success of your publication. If you want people to read your newsletter on a continual basis, you must produce interesting, valuable content.Keep in mind the 20/80 rule. Eighty percent of your content must be informative, whereas only 20% should be advertorial in nature. The type of content and its format depend on your readership. Since the newsletter’s purpose is to generate interest in your firm, you should produce content that highlights your skills, and showcases past projects, innovative solutions and awa
An excellent side-benefit of targeted email marketing is that it is much easier to write with specific types of people in mind than for mass audiences. Great news if like most people you hate writing promotional copy.
Select targeted email marketing lists
The next step in your targeted email marketing campaign is to find email lists that reach your target market. For most small and home busin
To make money online with the affiliate business program requires that you will get targeted web site traffic to your principal?s web site ( or to your own ), who will purchase. To be successful at the affiliate program marketing business and to make an income online, you?ll need two things: a strong will and a successful affiliate business program, which matches to you, i.e. you like the kind of affiliate business and you already know a lot of the topic or are willing to learn.As a proven affiliate program entrepreneur, I have a list for you, which includes the affiliate program selection criteria, which you need to
Without effective targeting, your email campaign – any marketing, for that matter – will be a hit and miss affair resulting in low response rates and wasted marketing dollars. It will also be a complete waste of the key strength of email marketing: that it can be targeted more effectively than any other marketing.
It simply doesn’t make sense to broadcast to all and sundry when you can focus your efforts – and your dollars – on the people most likely to buy.
Identify your target markets
To identify your target markets, first break down or “segment” your market into groups of people likely to have similar needs and wants. Segmentation can be along any lines you like. For instance, by age group, gender, employment status, location, lifestyle, attitudes, concerns, ethnicity, skill level, and so on.
The idea is to recognise that there is no such thing as an “average” customer. Different types of people have different needs and wants. Consequently, some groups will find the particular (and ideally, unique) benefits of your products and services more appealing than others. These are your target markets.
Because email marketing can reach very specific types of people you can take segmentation to some lengths, for highly-targeted email marketing campaigns. There will almost always be an email list/newsletter to match.
However, target markets must remain large enough to justify the time and effort if not the expense (targeted email marketing is cheap) of a dedicated email campaign.
Ideally, you will hit on market segments that are a good size and also underserved by competitors – a niche marketing opportunity. This is why it is worthwhile spending some time on segmentation.
Create a targeted email marketing message
Having identified your target markets, don’t drop the ball with your message.
You will need to develop a separate email message or “creative” for each target market, focusing on their particular needs and wants, and how your particular products or services can fulfil them. Bring your “unique selling proposition” into play, to demonstrate how you can fulfil them better than your competitors.
It’s also important to speak your target market’s language. Use an appropriate style and tone, and words which have the greatest impact with that market. For example, “affordable,” “stylish,” “durable,” “easy-to-use,” “honest,” “fast.”
In short, create an email that is highly-relevant and therefore highly-interesting to your target market.
Write an effective subject line
There is plenty of advice available on writing marketing email subject lines. In summary, they should be straightforward, contain your business name, be both informative and relevant, and as short as possible. They should capture the essence of your email. For this reason they are best written after not before the message.
An excellent side-benefit of targeted email marketing is that it is much easier to write with specific types of people in mind than for mass audiences. Great news if like most people you hate writing promotional copy.
Select targeted email marketing lists
The next step in your targeted email marketing campaign is to find email lists that reach your target market. For most small and home busin
There are a vast array of printers on the market and an even greater array of ink cartridges. As printer manufacturers bring out a new printer they are just as likely to bring out new ink cartridges to go with them.This can cause problems for businesses to keep track of office running costs as there can be a considerable difference in the costs of various ink cartridges on the market.With five or six different printers in an office and maybe as many as fifteen different ink cartridges it can be difficult to take advantage of economies of scale in the cartridge ink field.When a company does buy in bulk they can find t
To identify your target markets, first break down or “segment” your market into groups of people likely to have similar needs and wants. Segmentation can be along any lines you like. For instance, by age group, gender, employment status, location, lifestyle, attitudes, concerns, ethnicity, skill level, and so on.
The idea is to recognise that there is no such thing as an “average” customer. Different types of people have different needs and wants. Consequently, some groups will find the particular (and ideally, unique) benefits of your products and services more appealing than others. These are your target markets.
Because email marketing can reach very specific types of people you can take segmentation to some lengths, for highly-targeted email marketing campaigns. There will almost always be an email list/newsletter to match.
However, target markets must remain large enough to justify the time and effort if not the expense (targeted email marketing is cheap) of a dedicated email campaign.
Ideally, you will hit on market segments that are a good size and also underserved by competitors – a niche marketing opportunity. This is why it is worthwhile spending some time on segmentation.
Create a targeted email marketing message
Having identified your target markets, don’t drop the ball with your message.
You will need to develop a separate email message or “creative” for each target market, focusing on their particular needs and wants, and how your particular products or services can fulfil them. Bring your “unique selling proposition” into play, to demonstrate how you can fulfil them better than your competitors.
It’s also important to speak your target market’s language. Use an appropriate style and tone, and words which have the greatest impact with that market. For example, “affordable,” “stylish,” “durable,” “easy-to-use,” “honest,” “fast.”
In short, create an email that is highly-relevant and therefore highly-interesting to your target market.
Write an effective subject line
There is plenty of advice available on writing marketing email subject lines. In summary, they should be straightforward, contain your business name, be both informative and relevant, and as short as possible. They should capture the essence of your email. For this reason they are best written after not before the message.
An excellent side-benefit of targeted email marketing is that it is much easier to write with specific types of people in mind than for mass audiences. Great news if like most people you hate writing promotional copy.
Select targeted email marketing lists
The next step in your targeted email marketing campaign is to find email lists that reach your target market. For most small and home busin
In partnering, you can look beyond other technicians for opportunities. Many times non-IT business providers like management consultants have the dilemma of needing to refer their clients to other professionals. This can either be done as a favor to a client, or set up as a form of revenue sharing.AccountantsThere are many good partnering opportunities with accountants. Because they are already trusted members of the community, they are in a great position to refer you to other small business owners. You eventually want to be put in a category with accountants, attorneys, management consultants and advertising consultan
However, target markets must remain large enough to justify the time and effort if not the expense (targeted email marketing is cheap) of a dedicated email campaign.
Ideally, you will hit on market segments that are a good size and also underserved by competitors – a niche marketing opportunity. This is why it is worthwhile spending some time on segmentation.
Create a targeted email marketing message
Having identified your target markets, don’t drop the ball with your message.
You will need to develop a separate email message or “creative” for each target market, focusing on their particular needs and wants, and how your particular products or services can fulfil them. Bring your “unique selling proposition” into play, to demonstrate how you can fulfil them better than your competitors.
It’s also important to speak your target market’s language. Use an appropriate style and tone, and words which have the greatest impact with that market. For example, “affordable,” “stylish,” “durable,” “easy-to-use,” “honest,” “fast.”
In short, create an email that is highly-relevant and therefore highly-interesting to your target market.
Write an effective subject line
There is plenty of advice available on writing marketing email subject lines. In summary, they should be straightforward, contain your business name, be both informative and relevant, and as short as possible. They should capture the essence of your email. For this reason they are best written after not before the message.
An excellent side-benefit of targeted email marketing is that it is much easier to write with specific types of people in mind than for mass audiences. Great news if like most people you hate writing promotional copy.
Select targeted email marketing lists
The next step in your targeted email marketing campaign is to find email lists that reach your target market. For most small and home busin
If you are new to the world of auctions, you must do some research before bidding on products or services. New online bidders can be paying much more for an item than is necessary. Here are some things that you should look for:1. Type of Auction:Is it a Dutch, English, Sealed-Bid or Vickrey Auction? Most online auctions are the Dutch-style, which means the auctioneer asks a certain price as a minimum (called a reserve) and the bidders keep bidding until time is up. The person who has out-bid the others wins and then must pay for the item.Other types of auctions include business to consumer or consumer-to-consumer
It’s also important to speak your target market’s language. Use an appropriate style and tone, and words which have the greatest impact with that market. For example, “affordable,” “stylish,” “durable,” “easy-to-use,” “honest,” “fast.”
In short, create an email that is highly-relevant and therefore highly-interesting to your target market.
Write an effective subject line
There is plenty of advice available on writing marketing email subject lines. In summary, they should be straightforward, contain your business name, be both informative and relevant, and as short as possible. They should capture the essence of your email. For this reason they are best written after not before the message.
An excellent side-benefit of targeted email marketing is that it is much easier to write with specific types of people in mind than for mass audiences. Great news if like most people you hate writing promotional copy.
Select targeted email marketing lists
The next step in your targeted email marketing campaign is to find email lists that reach your target market. For most small and home busin
Midland, Odessa TXMidland, TX Economic Development Association, Visitors Center and Chamber of Commerce.Midland, TX Economic Development Association, Visitors Center and Chamber of Commerce share one building, everything is under one roof. The town of Midland is doing well, we have a little competition there already and a market that can certainly handle another market player even before we market the area.The Midland Chamber of Commerce is 100% self funded. They rely on the membership to promote the needs of business. The Economic development Association had very good information all formatted for us upon on two min
An excellent side-benefit of targeted email marketing is that it is much easier to write with specific types of people in mind than for mass audiences. Great news if like most people you hate writing promotional copy.
Select targeted email marketing lists
The next step in your targeted email marketing campaign is to find email lists that reach your target market. For most small and home businesses, the most affordable option will be email newsletters (ezines) with a subscriber profile matching your target market. Solo ads – emails sent to subscribers separately from the newsletter – are highly-affordable.
Most email newsletters are listed in directories, such as FindEzines, Zinester, EzineHub and the Directory of Ezines. (Search for “ezine directory”.)
Target the right time
With the key elements of your targeted email marketing campaign in place, there is one more factor to consider before you send: timing.
An advantage of email marketing is that campaigns can be timed to the minute. Think about your target market’s lifestyle to choose the best time to send. Ideally, it will be a time when they not only check their email but also have time to give it their attention.
For moms this might be late in the evening when the kids are in bed. For young professionals with an active social life, it might be lunchtime, when they are neither working or out on the town. Trust your common sense on this one. Statistics on the most popular email opening times are misleading.
Test your targeted email marketing campaign
My piece of final advice on targeted email marketing is to test your campaign. Ad testing is standard procedure for large companies. Thanks to the affordability of email, it’s an option for small businesses too.
Once you have perfected your targeted email marketing campaign you can invest in more expensive lists and roll out your campaign with confidence.
Copyright 2007 Caroline Mackenzie
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