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  • Will You Add? - Building Your Email List - Tips to Consider

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    offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”

  • Offer guest incentives.
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    Many of my clients ask, “What’s the best way to market my website?” While keeping your content fresh and up-to-date is vital (click here for my article on this subject), another important – and often overlooked – ingredient is working with the customers you have.

    If your business is tourist-based, as are most of the clients that I service, an email list is a remarkably useful and easy tool. For the purposes of this article, I will use a hotel or inn as a model, and you can adapt the strategies for your particular business niche. Most important, anyone who comes in the front door or calls on the phone should be offered the chance to be included in your email broadcast list. Here are a few other things to consider while working to build an email list:

    • Train your front desk staff to ask “Would you like to join our email newsletter?”. You may offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”


    • Offer guest incentives.<
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      is working with the customers you have.

      If your business is tourist-based, as are most of the clients that I service, an email list is a remarkably useful and easy tool. For the purposes of this article, I will use a hotel or inn as a model, and you can adapt the strategies for your particular business niche. Most important, anyone who comes in the front door or calls on the phone should be offered the chance to be included in your email broadcast list. Here are a few other things to consider while working to build an email list:

      • Train your front desk staff to ask “Would you like to join our email newsletter?”. You may offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”


      • Offer guest incentives.
        Can Media Coverage Build An Online Business? You Bet It Can!
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        use a hotel or inn as a model, and you can adapt the strategies for your particular business niche. Most important, anyone who comes in the front door or calls on the phone should be offered the chance to be included in your email broadcast list. Here are a few other things to consider while working to build an email list:

        • Train your front desk staff to ask “Would you like to join our email newsletter?”. You may offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”


        • Offer guest incentives.
          Why Use a Professional Resume Writer?
          You’ve heard it said a thousand times – “If you want the job done right, do it yourself.” Well, maybe that is true in your area of expertise, but did you get a degree in English? Do you have 20 years of experience in writing marketing and promotional materials? Do you know how to write aggressive, first person material?
          our email broadcast list. Here are a few other things to consider while working to build an email list:

          • Train your front desk staff to ask “Would you like to join our email newsletter?”. You may offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”


          • Offer guest incentives.
            Fish in a Smaller Pond; Fewer Customers Means More Sales
            What is the number one goal of any salesperson? The quick answer is simply: to maximize the amount of sales revenue for the company or business you represent. Yes, that is THE single biggest objective of any salesperson, and rightfully so. Obviously, sales reps need to bring in the sales to justify their jobs, firstly, and m
            offer incentives to front desk employees or help them set goals for acquiring new email addresses. Any reservation request can include the question “Are you on our email list?”


          • Offer guest incentives. Consider offering a modest discount to your email newsletter subscribers. Don’t go overboard and try to reinvent the frequent flyer program but make sure that being a list member has value to the recipients.


          • Use the list! Even if you have a modest list size, you can use it to get some traction with your subscribers. Meaningful content that is sent periodically can help fill in the gaps during off-season times. Sending an email broadcast too infrequently typically leads to high unsubscribe rates or undeliverable emails.


          • Make it easy to sign up. Have a form set up on your site that enables users to add themselves to your list and enables you to add new users. Add the form to your favorites on a computer that is closest to your checkout desk. When you get a new email address, add it immediately.


          • Honor your

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