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Will You Add? - E-mail Marketing that Works: 7 Tips
The meat of any sales letter lies in its ability to make readers pull out their wallets and buy a product or service. Making a sales pitch is difficult enough off paper; on paper, it has to be quick, terse, and convincing. A sales pitch has to be brief, but neither too short so that it appears hurried, nor too long so that it be
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to tak
E-mail is quickly becoming a preferred way of marketing products and services. Its low cost and nearly instant delivery mean it is cost-effective for businesses. Plus it is a very personal form of communication that goes directly to decision-makers, bypassing traditional gatekeepers like mailroom workers and secretaries. But an e-mail that doesn’t capture the readers’ attention will be deleted as fast as junk mail
Tips on Designing Your Small Business WebsiteThere are all sorts of websites out there, and clearly some of them are working much harder than others. How can you be sure your website will be a champion?The key is website planning and strategy. Think of your website as an employee and make sure you hire the right on
Successful business owners understand that the numbers that drive their business are crucial to maintaining control of cash flow. If you do not understand them, ask your accountant for help. Too often, business owners enter records into a computerized accounting program during the year but don’t review them until they receive th
As your cleaning company grows and your client list expands, you'll soon realize that you can't do it all yourself. Hiring, supervising and taking care of payroll are very time-consuming measures. Rather than putting an employee on the payroll, some companies elect to use independent contractors. But if you improperly classify a
Selling on eBay can be very profitable, and is a great way to make some extra cash, or even turn it into a full-time business.If you're retired, or a stay at home Mom or Dad, or are in the market for a part time job you simply have to consider becoming a seller on eBay.Why?Here are some very good reasons:But an e-mail that doesn’t capture the readers’ attention will be deleted as fast as junk mail is thrown away. How can you be sure that the person it’s written to reads your e-mail? Here are 7 tips that will ensure that your e-mail gets read:
1. Know your audience. The best way to make sure your e-mail marketing will be successful is to know who you are marketing to. Then tailor your e-mail—including the subject line.
2. Keep it short and simple. E-m
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