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  • Will You Add? - When Did Internet Marketing Newsletters Begin to Suck?

    Buying High PR Domains: Is It Wise?
    As many people have found out, you can buy domains with high pagerank (PR) such as PR4 or higher on auctions such as eBay.Why would anyone pay a significant amount of money for just a domain that doesn't even come with a business, website or hosting?Well, the primary reason is so that people can take this high PR domain and use it to host a website primarily for the purpose of lin
    st plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.

    Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sa

    The SKINNY on Radio Advertising
    From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or productThey get their fair share because radio works. With over twelve THOUSAND radio stations in the country, the music and news they broadcast is eve
    I must've missed the memo on that one. Let me show you the gist of practically every single newsletter I get in my Inbox (I subscribe to a ton of them to see daily examples of what not to do!) nowadays:

    Hi,

    It's me again.

    Buy something.

    That is pathetic! Sales newsletter after sales newsletter after sales newsletter... Absolutely no value! It’s a waste of time.

    If you want to sell me something then you're going to have to provide me with some value first. Do your homework. I signed up for your newsletter. I must want to know something about Internet Marketing. What do you have to offer? What can you teach me?

    Most of the time, I don't even know who you are but here you are trying to sell me something every single chance you communicate with me. It doesn't make any sense.

    Show me WHY I should value your opinion. Provide me with some information that I will want to keep and not just delete as soon as I'm done skimming it.

    It's a well known fact that people would prefer to buy from a friend or someone they know. Yep, it's difficult on the 'net but with a newsletter you have the chance to build a relationship with someone. Take advantage of that.

    Take the time to tell me something I don’t already know.

    Internet Marketers are just plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.

    Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sal

    The Latest Dangers in Cyberworld
    When you’re a new mother or father, you learn quite quickly that your child has been born into a world filled with hidden dangers. You have to make sure that the stuffed animal you place in your baby’s crib doesn’t represent a choking hazard… that your child doesn’t fall out of his high chair…that your two-year-old doesn’t stray into the street while chasing a bubble.Once your ch
    tter after sales newsletter after sales newsletter... Absolutely no value! It’s a waste of time.

    If you want to sell me something then you're going to have to provide me with some value first. Do your homework. I signed up for your newsletter. I must want to know something about Internet Marketing. What do you have to offer? What can you teach me?

    Most of the time, I don't even know who you are but here you are trying to sell me something every single chance you communicate with me. It doesn't make any sense.

    Show me WHY I should value your opinion. Provide me with some information that I will want to keep and not just delete as soon as I'm done skimming it.

    It's a well known fact that people would prefer to buy from a friend or someone they know. Yep, it's difficult on the 'net but with a newsletter you have the chance to build a relationship with someone. Take advantage of that.

    Take the time to tell me something I don’t already know.

    Internet Marketers are just plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.

    Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sa

    Advertising Do Not Tell Me; Show Me
    It is amazing how many advertising account executives there are and it is amazing that we even allow them to call themselves advertising account executives because it almost sounds like they are seasoned executives who specialize in advertising and know something that we do not. That is to say most advertising account executives are nothing more than salespeople who have the gift to gab and no
    ou teach me?

    Most of the time, I don't even know who you are but here you are trying to sell me something every single chance you communicate with me. It doesn't make any sense.

    Show me WHY I should value your opinion. Provide me with some information that I will want to keep and not just delete as soon as I'm done skimming it.

    It's a well known fact that people would prefer to buy from a friend or someone they know. Yep, it's difficult on the 'net but with a newsletter you have the chance to build a relationship with someone. Take advantage of that.

    Take the time to tell me something I don’t already know.

    Internet Marketers are just plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.

    Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sa

    Mentor Network for Affiliate Marketers
    What is a Mentor.A mentor is a person that provides you with guidance and advice, and is usually someone who has greater experience than you in the subject that you seek advice about. A good mentor sows seeds or ideas in a persons mind which helps the person to further themselves in the field that they are seeking mentoring in. A mentor must be someone that is trusted by the person seeki
    ne skimming it.

    It's a well known fact that people would prefer to buy from a friend or someone they know. Yep, it's difficult on the 'net but with a newsletter you have the chance to build a relationship with someone. Take advantage of that.

    Take the time to tell me something I don’t already know.

    Internet Marketers are just plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.

    Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sa

    Attending A Craft Trade Show Without Renting A Booth
    As a scrapbook marketing specialist, I am often asked if new companies should attend one of the craft trade shows as a vendor/exhibitor.My initial thought is that it's expensive. You often have to be a member of the sponsoring trade association, THEN you have to also pay for booth space, shipping and drayage, and any necessary travel. It's literally thousands of dollars. Before you sign
    st plain lazy! They’re happy with 1% conversion rates. Start providing your newsletter readers with more content and more value and reduce the amount of sales offers and affiliate links and watch your sell thru rate soar.

    Don’t sell in your newsletter. PRESELL. Warm the reader up. Make the reader want to go to your sales page. By providing the reader with quality content, you are building a relationship with that person.

    And I’m not talking about those follow-up series types of emails either. You know the ones that are just like 15 sales newsletters for one product. Those are just as bad as the affiliate-link-laden emails.

    When I say provide value, I mean give your readers fresh and hard hitting content. If you’re selling a book on how to sell on eBay then provide them with tips and techniques that you employ to increase your sales on eBay. The mindset of most of your readers will be this: “Wow if I’m getting this much information in the free newsletter, imagine what I’ll get in the eBook!”

    And that’s exactly where you want them.

    You shouldn’t have to tell your reader that you’re selling something.

    By the time your reader is done reading your newsletter, he should want to know what it is you are selling.

    I'll end this with a quote from Jeffrey Gitomer:

    "If they like you, and they believe you, and they trust you, and they have confidence in you...then they MAY buy from you."

    Think about this before you send out your next newsletter. Do I like you? Do I believe you? Do I trust you and do I have confidence in your ability to follow through on your promise? If I answer "no" to any of those questions, then I ain

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