Will You Add? - Internet and Businesses Online

Collaborate, Innovate and Dominate!
Those of you who know me or have followed this Blog for any length of time know how strongly I feel about innovation as a key driver in business. You also know how heavily I value partnering, venturing and collaboration as key leverage points. Independently these two concepts

e they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix

Great Advice for Brand Recognition
How To Get Your Brand Out Onto The MarketHow often do you meet someone and then don’t remember their name after they tell you? For most of us this happens often. We need to ask again, ask around or wait till we see them again to learn their name once mo

So now that you are systematically collecting opt-in emails from your customers how effectively are you using email to build the relationship with your customers? Do you see email as just a cheap replacement for traditional print, radio, or TV advertising? If so, you are leaving opportunities on the table.

The other day I saw a "Graduation-Wedding-Mother's Day" sale advertised on television. I was a little surprised that they left out Memorial Day, but it highlights a few of the draw backs of the medium. First, it is shotgun meaning that everybody sees the same thing so you are tempted to provide something for everybody in the same ad. Second, it is expensive and takes time to create ads, so the inclination is to make them either very generic or, again, cover all your bases.

Email doesn't have those problems. You know exactly who you are sending to (and with your opt-in list you know they want it) and you can put an email together in a few minutes and send it out. With these strengths, if you are using email just to say what the other guys are saying on TV you are shooting air balls.

Think of the email you get from your friends. Do they send you "Happy Graduation- Wedding-Mother's Day" emails? No, chances are they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix h

6 Ways To Get More From Your Promotions
1. Settle On The Right Way ForwardThe purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your's and every one else's time.

Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix

Presentations Don't Need Fancy Techniques
Even though it was a dark, dreary conference room, the speaker at the front stood like a beacon of light, attracting everyone towards him. In spite of the worn carpets, the smell of conference coffee and the dry, air-conditioned atmosphere, suddenly everyone in the 1,500-stron

r everybody in the same ad. Second, it is expensive and takes time to create ads, so the inclination is to make them either very generic or, again, cover all your bases.

Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix

Job Interviews: Things To Avoid
As a young business owner it is my preference to work a part-time job when starting a new business venture. I like to have money coming in through different sources at all times. My inability to obtain a job is the main reason my first business venture failed. After getting ad

n put an email together in a few minutes and send it out. With these strengths, if you are using email just to say what the other guys are saying on TV you are shooting air balls.

Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix

A Simple Employee Retention Tip: Try Before Your Buy
“TRY BEFORE YOU BUY”One of the key reasons why people leave is that they are not suited to a particular role or company and are looking for a more suitable position.ALL of the following are win-win scenarios where both the candidate and a business get to test out

e they talk about last night's game, what happened over the weekend, or a great place they visited. Email allows you to be immediate and to be current. Use it that way.

Here is an example. The Suns just lost game 4 of the first round of the NBA playoffs to the Lakers. If you've got a business in Phoenix how about a "Beat the Lakers Special" in preparation for game 5? Throw in a blurb about how many teams have come back from 1 and 3 in the first round and sign off with "Go Suns!"

Customers not sports fans? No problem, find another local or regional event to mention. The point is that there are thousands of businesses out there throwing millions of dollars at generic ads. With email you now have a way to cut through all that chaos and capture your customers' imagination and enthusiasm with some thing that is uniquely you and your business. So use it.

Hey, if you got a big guy inside--get him the ball!

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Do you think this could this be YOU? Confidently sitting through your interview and being absolutely sure that you can answer any question the interviewer might throw at you. No nerves, no butterflies and no worry about unforeseen questions coming up.

If you are a department, division or subsidiary manager, your budget is a precious possession whether you work for a business, a non-profit or an association. So why stand by while your public relati...

“I didn’t have 3000 pairs of shoes. I had only 1600 pairs.” Imelda Marcos Everything’s relative. A million dollars sounds like a lot of money to someone who makes an average salary, but it’s a drop in the bucket to a Warren Buffett or a Bill Gates. Running a hundred metres in a few seconds seems like a miracle to ordinary mortals, but a track and field athlete will work hard to shave even more off that time.

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Will You Add? - Use Email to Get Inside

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