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Will You Add? - Email Marketing Success or Failure?
Creativity and innovation are magic wands. They endow projects with enhanced performance. After all, two fundamental PMI qualities of all projects, progressive elaboration (iterating from concept to final deliverables) and the fact that all projects produce unique results, demand that project managers foster as much c
E-procurement helps companies cut costs and increase productivity by implementing automation in purchase process. This automation reduces overheads and wastages that usually occur in traditional purchases. In spite of the slowing global economy, more and more companies are awakening to the benefits of automation. Nume
Spam or Customer Loyalty?
The common misconception of email marketing by many business owners is that if I send out an email “blast” then sales, leads and website traffic will instantly increase. In many cases this is incorrect. FYI, I absolutely, detest the words “email blast” this makes me think of the traditional spammers (the blue pill or online gamming emails).
Today there are so many negative associations surrounding email marketing:
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers don’t have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the compa
Online shopping in the United States equaled $65B in 2004, and predictions for 2008 expect that figure to rise to $117B. The internet can be a shopper's dream; however, you need to know how to shop safely and securely. Below are some considerations you should take into account before you make an online purchase.
Today there are so many negative associations surrounding email marketing:
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers don’t have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the comp
There is no doubt that interest in corporate governance has substantially increased in recent years. Not only have separate states adopted their own corporate codes but also changes in corporate governance are directed at a global level. For developing economies, corporate governance helps to achieve stable economic g
Today there are so many negative associations surrounding email marketing:
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers don’t have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the comp
The 4-6 weeks after switching jobs are when you will most likely think that you made a mistake.Shortly after starting a new job, it isn’t out of the ordinary to start wondering if you made a mistake by leaving your previous employer and/or joining your new employer.You might feel that the new company is
#1 Spam
#2 Opt-Out Rate
#3 TOO MUCH EMAIL!!!!
Your prospects and customers don’t have time to read emails from you only when you want to only make a sale. I have seen some of the best products; offers and promotions fail in an email marketing campaign because the comp
If you are trying to make money on the internet, then you must have hears about affiliate marketing. Affiliate marketing is when you sign up to be an affiliate of a product. You can sign up to one of the many affiliate networks where you have access to thousands of products all in one place or sign up with each vendor
Developing an effective email marketing campaign should be more than just a “blast” to your opt-in in house email list (NO I don’t recommend renting lists, unless of course the are from a GOOD and TRUSTWORTHLY SOURCE). I will write more about the topic of selecting the right list in a future article.
Think of your email marketing campaign just like any type of offline marketing or advertising campaign. Before you launch any type of email campaign I strongly recommend you plan the following:
1. Goal(s) – What is the goal of the campaign? Sales, Awareness or Communication?
2. Ap
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