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Will You Add? - Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
Answering services are what business and others used before the phone companies offered voice mail and before there were answering machines. Answering services are businesses that answer the phones and take messages for people, whether they are doctors, lawyers, or other businesses and individuals. Instead of leaving a message at the sound of the tone, you leave your message with a human being who takes down the relevant information and passes it on to their client. These people can answer questions and can usually reach the party you are calling in case of an emergency.Today, most answering services are located off-shore where labor costs are less. This means they can provide the answering service duties at a lower cost. They are call-centers who function as answering services. Many people who will hang up on an answering machine or voice mail will talk with the human that answers the phone. The advantage for the answering services’ client is that they don’t miss important phone calls for this reason. The answering service has a human who can direct the caller to the appropriate entity in an emergency. This is something that voice mail and answering machines can’t do.Most of these off-shore o
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic im
As an early stage startup company matures, the image that was right for the times four years ago as an up- and- comer is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity.The transition to a mainstream image necessitates not only a change in identity but also a change in trade show exhibit presence. Early on, portable pop up exhibits at trade shows worked. But with a company's mounting success it now needs an image that reflects its solid business stature as a true leader in its field. However, before being tempted to leap into a major investment in a custom build mega trade show exhibit, there is a practical intermediate step.In order to achieve a company’s new image while keeping a handle on its budget, a good interim step for a firm that wants major attention at a key trade show is a custom modular trade show display that has the look and feel of a high-end custom build but at a substantial cost saving.In terms of projecting awareness, the custom modular exhibit succeeds in reinforcing a company’s new prestigious image while reducing the operating costs associated with a custom build by 75%. The custom modul
These six places are...
On websites,
In newsletters,
In classified ads,
In "signature files,"
On business stationery
And in digital goods.
On Websites
The most popular place for advertising an autoresponder is on the web. You can post your email link or set up a form that triggers your autoresponder on your own website.
It works 24 hours a day, seven days a week. If you use your autoresponder for providing more information on a product, your website becomes a 24-hour customer service person...
Working around the clock for you, even while you sleep!
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry.
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
"Digital" catalogues
Specific product information
Answers to frequently asked questions (F.A.Q.)
Free stuff, such as courses, ezines or reports
Special offers or (printable) "coupons"
Samples, demos or previews
Agreements, contracts or proposals
Transcripts and manuscripts
Etc, etc, etc.
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery!
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website).
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic ima
I’m always amazed at how disorganised most businesses are. The huge amount of opportunities that fall by the wayside due to poor management. Let me tell you what happened to me recently.The Car DealershipI stopped off at my local dealership as I was interested in updating my current vehicle. This dealership is very well-known and spend a fortune on advertising trying to attract more buyers.I walked in to the new car division and was greeted by a saleswoman. I made some general enquiries and at the end of our conversation decided it wasn’t worthwhile purchasing a new vehicle at that time. The salesperson didn’t know what questions to ask me and relied on me asking all the questions. She obviously hadn’t been trained in selling. When I left she didn’t even ask me for my contact details.I then walked over to the Used Car division. There were two salesmen filling in the afternoon, chatting about the cricket. I had to interrupt their very important conversation to get some assistance. I then asked all the relevant questions (remember I’m the buyer here, not the seller…it should have been the other way around) and I looked at a couple of different cars. Not once did the salesman try to point
One of the most useful ways of using smart autoresponders is to offer a brief synopsis of your website via autoresponder, particularly for those visitors who may be in a hurry.
But there are many others. In fact, autoresponders have innumerable uses and advantages. For example (and this is just a partial list), autoresponders are great for offering...
"Digital" catalogues
Specific product information
Answers to frequently asked questions (F.A.Q.)
Free stuff, such as courses, ezines or reports
Special offers or (printable) "coupons"
Samples, demos or previews
Agreements, contracts or proposals
Transcripts and manuscripts
Etc, etc, etc.
You can also add attachments to your autoresponses. So, if you sell, say, digital products like software, then once a person buys on your website they get instant delivery!
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website).
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic im
There are literally thousands of affiliate programs on the Net. Here are eight important points that every affiliate webmaster should take into account when choosing a reliable and profitable affiliate program. How to choose a reliable and profitable affiliate programWith literally thousands of different online affiliate programs, ranging across hundreds of different categories, it's not difficult to see how one may become discouraged when it comes to choosing the best and most profitable affiliate programs out there. After all, since one is going to be investing a considerable amount of time, money and resources to design, build and promote the site, then one would naturally want to ensure its success by joining and promoting the most reliable and profitable affiliate programs available.When it comes to choosing a reliable and profitable affiliate program, keep in mind the following points:(1) How long has the business been operating?If the business/site has been operating for a considerable amount of time, then it's likely that it is fairly stable and profitable, otherwise it would not be in business. Be careful of sites and affiliate programs that spring up overnight. It is always
But that's not all... You can advertise your autoresponder not only on web pages but also on pop-ups (i.e., those small windows that pop-up when you enter or leave a website).
Admittedly, pop-ups are annoying for some people. But when used for building an opt-in list (as discussed in lesson #3), such as offering a newsletter, they can be very productive!
Do you practice reciprocal linking? In other words, do you exchange links with other webmasters? If so, why not use your autoresponder instead of a plain link to your website?
People will seldom stay or buy the first time when clicking on a link. But if your link is for an autoresponder that offers a free report, a free newsletter or a free email course, you...
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic im
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.Simply tinkering with ad size (or options like color) can't compensate for the adverse developments. Declining usage impacts each directory category differently. Some (like contractors and lawyers) are declining more steeply than others. Emergency service providers (tow trucks, plumbers) are holding their own. While categories like cell phones and lawn furniture are growing rapidly, with increased consumer demand.Advertising only in the Yellow Pages is no longer a safe bet- Over half of all customers go to the Internet first to find product information and sources - even if they intend to spend their money locally- People increasingly trust the Internet as a source of information about major purchases (and has overtaken the newspaper for used car sales)- Internet Yellow Pages (IYP) are kept up to date (unlike print dire
... Kill two birds with one stone!
In other words, unlike a URL that people click and visit only once, people who get your autoresponder emails are exposed to your website, business, product or offer more than once!
There are other places to promote your autoresponder. For example, you can use it with banners, some pay-per-click search engines or even with your own affiliate program!
If you have an affiliate program, you can offer your affiliates a web form they can use to promote you — one that inserts and tracks their affiliate ID into their visitors' autoresponses!
In Newsletters/Op-in Lists
We discussed the benefits of creating an opt-in list, building your database and publishing your own ezine quite at length in lesson #3. In here, I'll discuss other people's ezines.
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic im
If you have read Tom Peters’ latest book, Re-imagine!, you know minor improvements are not going to set your business apart in the future. In fact, if you don't get out on the edge, you might not even survive. Forget being 1 percent better than the competition at 100 different things - be great and unique to crush the competition.Think back five or 10 years ago. Who would have predicted people would pay $4 for a cup of coffee? Fast-casual? Full-service restaurants offering carry-out? Salads and low-carb meals as a large portion of quick-serve restaurant menus? People paying $2 for “breath strips”? Consider that last one. The company didn’t try to make their mouthwash 1 percent better than the competition—they created a new market for their product.The key is the employees. You can’t treat them like mushrooms (in the dark and fed manure). Take a new approach—use new methods and incentives to add shelf-life to the effectiveness.As I wrote last month, my high school let us skip finals if we had a C average or better and one or no absences the second semester. In an effort to help people graduate more quickly (and try to keep tuition down), colleges have come up with some interesting ideas to sol
First, realize that promoting your product in front of targeted, eager prospects is probably one of the most effective and productive form of online marketing currently available.
Very simply, "opt-in" email is made up of people who have asked to receive information on specific topics. By its very nature, opt-in email marketing is highly targeted.
But what about other people's ezines or opt-in lists?
In fact, there is a vast array of ezines and opt-in lists now available. The beauty of advertising in other people's lists is that you know, in advance, what type of audience they are.
There are ezines on pretty much every topic imaginable out there. For example, you can target magazine collectors, pet owners, French cuisine lovers, businesspeople... You name it!
By the way, while I'll return to this in a future lesson, keep in mind that you must avoid SPAM... Spam is NOT opt-in email. You can lose your account, your website and your business!
Sending opt-in email is also called "permission marketing," since people are giving you the permission to promote to them. Stick with permission marketing at all times!
Nevertheless, find those newsletters or opt-in lists that target people that fit YOUR target market. Check out online ezine directories or buy a list from a reputable opt-in list broker.
Nevertheless, you can do a little research and find websites that publish ezines (or maintain opt-in lists) where you can:
Buy classified ads in,
Write articles for,
Send press releases to
Or purchase "solo" mailings with.
Just make sure to include your autoresponder's email link or web form URL either in their content or in the "signature file" section at the end (I'll return to "signature files" later).
Classified ads vary in terms of size and length, depending on where they're published. Online, most ads are 65 characters in length, and about four to five lines deep.
You can promote your autoresponder in a classified ad like the one above... But often, your ad will appear among many other ads. So, being clear, highly visible and compelling is critical!
Having a top spot is one important step. But another is to have great copy. Your ad must beg people to click it. Your choice of words can make the crucial difference...
... Between a winner and a dud!
First, find ezines and opt-in lists that target your audience. They should be #1. Find them through search engines and directories whose topics would appeal to your market.
Then, seek out the major online services, like Prodigy, Juno, AOL, Compuserve and so on. They have popular classified ad boards. Many online "malls" have classified ad sections, too.
And finally, some portals, communities and directories (not to be confused with directories like search engines) will publish your "listing," which can also be a classified ad.
In "Signature Files"
A signature file is what you add at the end of every email message you send — basically, a few lines to advertise you, your website
Depending on your email software, you can have a signature added to each message with your software directly, or as a separate file (text or HTML) — hence a "signature file."
You can add a signature file (also called a "signature tag") to all your emails, newsgroup posts, message board postings and discussion lists contributions... It goes wherever you go!
Place your autoresponder email address (or website address that carries your web form) in your signature file. Typically, they are between three to five lines long... But no more!
Why? By keeping your signature short and sweet it doesn't look like an outright ad. It should identify you, your business and your link. A
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<a href="http://www.atriclecheck.com/article/62904/atriclecheck-Lesson-4-Six-Powerful-Places-to-Advertise-Your-Autoresponder.html">Lesson #4: Six Powerful Places to Advertise Your Autoresponder!</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/62904/atriclecheck-Lesson-4-Six-Powerful-Places-to-Advertise-Your-Autoresponder.html]Lesson #4: Six Powerful Places to Advertise Your Autoresponder![/url]
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