Tags |
|
|
Links |
|
|
Will You Add? - Lesson #3: Capitalize on Your Captures!
Calligraphy means beautiful writing. It is a delightful art. In some religions, the name of God is written in various forms of calligraphy as a means to convey prayers. Calligraphy can be a fun hobby; creative art and even a great home based business. All you will need is a pen and paper and some space to start with. Writing is the basic prerequisite for calligraphic artist.You need not be an artist or a painter either. Attention to detail and some patience is all you need. An excellent piece of calligraphy inspires us to strive for excellence and touches the depths of spirituality in us. One can see the picture of the Divine in the artistic lines.Your own Calligraphy Business: Calligraphy is an acquired art. A person with basic artistic ability can learn this special art. Many stores get orders for specialized hand letter printing which only a calligrapher can perform. Wedding announcements, address writing on cards, menus, invitations, personalized greeting cards; certificates etc need to be hand written. If the
Subscribers (to a newsletter, for example);
And other people's customers.
Let's take a quick at each one. Shall we?
1. Customers
Unless your business is completely new, you probably have a list of customers right now. Your customers' names and email addresses will create the first and best list you will ever own.
Once they buy from you, their defenses are down. A trust has been built and a relationship has been established. Current customers are poised to buying from you again in the future.
Never abandon your "existing" customer base!
You spent money, time and energy on acquiring these new customers... But if you try to sell them again, those expenses are virtually non-existent! Acquisition costs are near ZERO!
If you don't have the email addresses of your customers, then you need to start compiling the
At 8.30 am a wealthy client (on his way to make a presentation to the local council at 9 am) walked into a store that sells photocopiers. They also provide a copy service. He wanted to make a back-up copy of his lengthy presentation.The shop appeared to be open - doors unlocked, lights on, etc but the young lady who met him said she couldn't do photocopies until 9 am because that's when the copy centre opened for business.He went two doors down the road to the Council Library and did them himself at 10 cents per page, spending $11.00.Guess where he won't look for his next copier?Two men walked into a bakery / coffee shop at 4.45 pm and asked for two coffees and two slices of cake. They were told they could only have the cake to take-away as the shop closed at 5 and coffee took too long to make and drink.They left.The point is that the two men were local council aldermen and the Deputy Mayor owns the shop.The owner of a local cafe went on holidays and hung a sign in the window "Have t
It's like putting permission marketing into overdrive!
In other words, you can use it to build a database of opt-in email addresses for publishing an ezine, delivering courses or making announcements... Including special backend offers!
Smart autoresponders allow you to promote to a growing base of email addresses that you establish over time. But before starting the process, you need to start capturing emails!
The Dynamics of Lead Generation
Traditional ways of lead generation is a costly endeavor. For example, if you were to use direct mail to scoop up prospects, you have to pay for the "3 P's" of direct mail...
Printing,
Paper
And postage.
And that's a bare minimum, because it doesn't account for the list you must either rent or buy, the labels you must peal and stick, and the time it takes to stuff it all into envelopes.
Plus, they may or may not be targeted!
If you want to find quality leads, first you do a blind mailing (even though you may think the audience is targeted, they're only suspects at this point... Not prospects!).
Then, once they come forward and ask for more information, the mailing process repeats itself! So, chasing down quality leads can become agonizingly slow and expensive!
The Internet changes all that! Unlike the "3 P's" of direct mail, email has "3 F's." In other words, delivery of email is free, fast and focused. Why did I say "focused?" Here's what I mean...
With permission marketing and NOT spam (i.e., where people opt in and voluntarily come forward to ask for your information FIRST before you mail them), email is highly targeted!
Your email is focused on the customer from the get "go!"
How to Start Capturing Email Addresses...
Developing an opt-in list is done by compiling email addresses of recipients that have given you permission to email them with information that pertains to what they opted for.
People subscribing not only get an instant reply or a series of follow-ups thereafter, but they can also get, say, newsletter issues, product announcements, special offers and so on.
Building a quality, "targeted" list of prospects is the most important thing you can do for your business. How many times have you let your visitors slip away, never to return?
The best way to generate repeat visitors to your site is to ask (and capture) their email addresses. The easiest way is by offering an opt-in subscription to some kind of publication.
At minimum, you should publish a periodic email newsletter to inform visitors of new product updates or website changes.
Nevertheless, you must build your opt-in list right away, and do whatever you can to capture people's email addresses and their permission to email them... And avoid SPAM!
Why is it so important? Realize that the money is not in the one-time sale (as it is with spam) but in the lifetime value of a customer. People who buy can do so again and again...
If you keep them informed, interested and persuaded!
Several of the following techniques may seem obvious to you, but sometimes they are overlooked. My advice to you is to use them all or as many as you can to build your lists!
First, remember that your autoresponder's database may be comprised of several types of people. For example, it may include one or several opt-in lists consisting of...
Current and new customers;
Prospects (people asking for more information);
Subscribers (to a newsletter, for example);
And other people's customers.
Let's take a quick at each one. Shall we?
1. Customers
Unless your business is completely new, you probably have a list of customers right now. Your customers' names and email addresses will create the first and best list you will ever own.
Once they buy from you, their defenses are down. A trust has been built and a relationship has been established. Current customers are poised to buying from you again in the future.
Never abandon your "existing" customer base!
You spent money, time and energy on acquiring these new customers... But if you try to sell them again, those expenses are virtually non-existent! Acquisition costs are near ZERO!
If you don't have the email addresses of your customers, then you need to start compiling the
Decide once and for all that instead of your business, non-profit, government agency or association public relations staff spending most of their time moving messages from one point to another using simple communications tactics, you really want the best PR has to offer.And that almost always means doing something both positive and meaningful about the behaviors of those important outside audiences of yours whose behaviors MOST affect the departmental, divisional or subsidiary unit you manage.This assumes, by the way, that you are a manager who needs and wants the kind of public relations effort that leads directly to achieving your managerial objectives.You can do this by persuading key outside folks of yours to your way of thinking by helping move them to take actions that help your department, group, division or subsidiary succeed. But it can only happen when you as a manager require more than tactics like special events, news releases and broadcast plugs. That’s when you’ll
Plus, they may or may not be targeted!
If you want to find quality leads, first you do a blind mailing (even though you may think the audience is targeted, they're only suspects at this point... Not prospects!).
Then, once they come forward and ask for more information, the mailing process repeats itself! So, chasing down quality leads can become agonizingly slow and expensive!
The Internet changes all that! Unlike the "3 P's" of direct mail, email has "3 F's." In other words, delivery of email is free, fast and focused. Why did I say "focused?" Here's what I mean...
With permission marketing and NOT spam (i.e., where people opt in and voluntarily come forward to ask for your information FIRST before you mail them), email is highly targeted!
Your email is focused on the customer from the get "go!"
How to Start Capturing Email Addresses...
Developing an opt-in list is done by compiling email addresses of recipients that have given you permission to email them with information that pertains to what they opted for.
People subscribing not only get an instant reply or a series of follow-ups thereafter, but they can also get, say, newsletter issues, product announcements, special offers and so on.
Building a quality, "targeted" list of prospects is the most important thing you can do for your business. How many times have you let your visitors slip away, never to return?
The best way to generate repeat visitors to your site is to ask (and capture) their email addresses. The easiest way is by offering an opt-in subscription to some kind of publication.
At minimum, you should publish a periodic email newsletter to inform visitors of new product updates or website changes.
Nevertheless, you must build your opt-in list right away, and do whatever you can to capture people's email addresses and their permission to email them... And avoid SPAM!
Why is it so important? Realize that the money is not in the one-time sale (as it is with spam) but in the lifetime value of a customer. People who buy can do so again and again...
If you keep them informed, interested and persuaded!
Several of the following techniques may seem obvious to you, but sometimes they are overlooked. My advice to you is to use them all or as many as you can to build your lists!
First, remember that your autoresponder's database may be comprised of several types of people. For example, it may include one or several opt-in lists consisting of...
Current and new customers;
Prospects (people asking for more information);
Subscribers (to a newsletter, for example);
And other people's customers.
Let's take a quick at each one. Shall we?
1. Customers
Unless your business is completely new, you probably have a list of customers right now. Your customers' names and email addresses will create the first and best list you will ever own.
Once they buy from you, their defenses are down. A trust has been built and a relationship has been established. Current customers are poised to buying from you again in the future.
Never abandon your "existing" customer base!
You spent money, time and energy on acquiring these new customers... But if you try to sell them again, those expenses are virtually non-existent! Acquisition costs are near ZERO!
If you don't have the email addresses of your customers, then you need to start compiling the
Business referrals are a critical aspect of a successful IT Consulting business. The question is though, "How do you get set up for business referrals?" IT Consultants who are in the know, use their network to get the referrals they need.Business Referral SourcesSome of the best business referrals come from niche technology providers. The providers who don't do virtual IT services and are limited in scope. Their clients are likely part of your sweet spot and if they are already dealing with an IT professional, their budgets are likely big enough to afford your rates.Accountants are another great source of business referrals. Ask them directly whether they know anyone who is having trouble with their computer network. This way the business referrals you get will be clients who have networks. They therefore have potential to become long term clients.IT providers that just do S-90 support are another source of great business referrals. So are those specializing in Great Plains, Mast 90, Sales Logic o
How to Start Capturing Email Addresses...
Developing an opt-in list is done by compiling email addresses of recipients that have given you permission to email them with information that pertains to what they opted for.
People subscribing not only get an instant reply or a series of follow-ups thereafter, but they can also get, say, newsletter issues, product announcements, special offers and so on.
Building a quality, "targeted" list of prospects is the most important thing you can do for your business. How many times have you let your visitors slip away, never to return?
The best way to generate repeat visitors to your site is to ask (and capture) their email addresses. The easiest way is by offering an opt-in subscription to some kind of publication.
At minimum, you should publish a periodic email newsletter to inform visitors of new product updates or website changes.
Nevertheless, you must build your opt-in list right away, and do whatever you can to capture people's email addresses and their permission to email them... And avoid SPAM!
Why is it so important? Realize that the money is not in the one-time sale (as it is with spam) but in the lifetime value of a customer. People who buy can do so again and again...
If you keep them informed, interested and persuaded!
Several of the following techniques may seem obvious to you, but sometimes they are overlooked. My advice to you is to use them all or as many as you can to build your lists!
First, remember that your autoresponder's database may be comprised of several types of people. For example, it may include one or several opt-in lists consisting of...
Current and new customers;
Prospects (people asking for more information);
Subscribers (to a newsletter, for example);
And other people's customers.
Let's take a quick at each one. Shall we?
1. Customers
Unless your business is completely new, you probably have a list of customers right now. Your customers' names and email addresses will create the first and best list you will ever own.
Once they buy from you, their defenses are down. A trust has been built and a relationship has been established. Current customers are poised to buying from you again in the future.
Never abandon your "existing" customer base!
You spent money, time and energy on acquiring these new customers... But if you try to sell them again, those expenses are virtually non-existent! Acquisition costs are near ZERO!
If you don't have the email addresses of your customers, then you need to start compiling the
Do you feel like one in a million at work – and not in a good way? When you run into your boss in the hallway, do you get the impression she isn’t sure who you are? Are the juicy projects always going to someone else?If you answered “yes” to any of these questions, you need to raise your work profile. Here are some tips to get you started.1. Listen more than you talk. If you offer an opinion, suggestion, comment or question at every opportunity, soon people will run away when they see you coming. Remember when you were in college and there was always one smart-aleck who, when the class was asked, “Are there any more questions?” would shoot his hand in the air and hold the class up? Don’t be that student in the boardroom. If you listen carefully and confine yourself to intelligent and to the-point remarks, you’ll end up looking smarter than most of the people in the room. And when you do have something to say, everyone will listen.2. Meetings aren’t for airing dirty laundry. If you have a problem or gripe with s
Nevertheless, you must build your opt-in list right away, and do whatever you can to capture people's email addresses and their permission to email them... And avoid SPAM!
Why is it so important? Realize that the money is not in the one-time sale (as it is with spam) but in the lifetime value of a customer. People who buy can do so again and again...
If you keep them informed, interested and persuaded!
Several of the following techniques may seem obvious to you, but sometimes they are overlooked. My advice to you is to use them all or as many as you can to build your lists!
First, remember that your autoresponder's database may be comprised of several types of people. For example, it may include one or several opt-in lists consisting of...
Current and new customers;
Prospects (people asking for more information);
Subscribers (to a newsletter, for example);
And other people's customers.
Let's take a quick at each one. Shall we?
1. Customers
Unless your business is completely new, you probably have a list of customers right now. Your customers' names and email addresses will create the first and best list you will ever own.
Once they buy from you, their defenses are down. A trust has been built and a relationship has been established. Current customers are poised to buying from you again in the future.
Never abandon your "existing" customer base!
You spent money, time and energy on acquiring these new customers... But if you try to sell them again, those expenses are virtually non-existent! Acquisition costs are near ZERO!
If you don't have the email addresses of your customers, then you need to start compiling the
1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.6. Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.7. Interact with your online customers on a regular basis. This'll show them
Subscribers (to a newsletter, for example);
And other people's customers.
Let's take a quick at each one. Shall we?
1. Customers
Unless your business is completely new, you probably have a list of customers right now. Your customers' names and email addresses will create the first and best list you will ever own.
Once they buy from you, their defenses are down. A trust has been built and a relationship has been established. Current customers are poised to buying from you again in the future.
Never abandon your "existing" customer base!
You spent money, time and energy on acquiring these new customers... But if you try to sell them again, those expenses are virtually non-existent! Acquisition costs are near ZERO!
If you don't have the email addresses of your customers, then you need to start compiling them. First, you should ask all your new customers' email addresses from this point on.
With your current customers, try to collect email addresses as much as you can. For instance, next time you send a mailer or flyer, offer something for free if they respond by email!
A contest or draw,
A survey or poll,
An electronic book (or "ebook"),
A email-only discount,
A gift certificate,
A free report,
A new unreleased product,
A free email newsletter,
A special offer,
An open house,
An affiliate program,
Etc, etc, etc.
2. Prospects
From now on, you should start compiling the email addresses of your "hot" prospects, too! If they want more information, they're identifying themselves as interested and motivated!
Your eager prospects received not only an instant reply with the information they asked for and a series of follow-ups, but they, too, should be placed into an opt-in list.
Remember, these prospects may not buy after the first or even the seventh exposure. And the possible reasons are many... Such as no interest, no time, no money, etc.
(Or they just found a more appropriate offer elsewhere.)
But these now "warm" prospects may be in a better position to buy in the future, or may be interested in something else you offer. Or they may become great referral sources!
In fact, whether they are interested or not, or they ask for more information or not, they should also become...
3. Subscribers
In addition to your customers, non-customers and prospects, you can also start building a list of opt-in subscribers! They can join your list in return for getting something free...
But if you don't, your visitors are slipping away!
For instance, place a form on your website or an email link pointing to your autoresponder, offering visitors to subscribe to your mailing list. In return, offer them something for free.
It might be a free report, an email newsletter (or "ezine"), an extra discount, a coupon, a course (with lessons delivered incrementally, like this one!) and so on... Anything free!
Visitors may not buy from you the first time. They may even be targeted, eager and interested in your offering, but fail to buy because of a lack of time, funds, trust or information!
You spent all that money and effort in getting them to visit your website in the first place... Why not capitalize on your investment and get the most "mileage" out of your visitors?
If you DON'T try to capture your visitors' emails while they're at your website, you will lose these prospects forever. You want to keep them coming back or stay in touch with them!
Once you collect email addresses from your autoresponder, add them to your prospect list and send them updates, news and, of course, product offers. Your list is your goldmine!
3. Other People's Customers
Let's say you don't have a customer list, a prospect list or a subscriber list. What do you do? Of course, common sense tells you that you must start collecting those right away.
BUT, if you want to start building a list quickly, here's one technique that works. Basically, what you do is piggy-back on other people's lists through setting up joint ventures.
First, find an established business — by that I mean one with an established opt-in email list of their own — that sells a non-competing yet related product or service to yours.
Here's an example: if you sell used cars, you might want to find and team up with, say, a car insurance com
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.atriclecheck.com/article/62905/atriclecheck-Lesson-3-Capitalize-on-Your-Captures.html">Lesson #3: Capitalize on Your Captures!</a>
BB link (for phorums):
[url=http://www.atriclecheck.com/article/62905/atriclecheck-Lesson-3-Capitalize-on-Your-Captures.html]Lesson #3: Capitalize on Your Captures![/url]
Related Articles:
Resource Management and Strategy (3)
On-Line Advertising Market Potential For Higher Maturity
Bookmark it:
|