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Will You Add? - Effective Email Marketing
Blogs Gone Wild!I was thinking about just placing this under the Building traffic page, but I figured that blogging has become so huge that it deserved a separate page altogether. Probably the best way to gain traffic and exposure, blogging has fully emerged. For those of you not too clear on what a blog (also called w
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that
I will buy from you again and again and again:If your "in-stock" claim is reciprocated by a prompt deliveryIf there are no hidden costs involved: if a product is priced at $10 on your product catalog page I should NOT be made to pay $18 for all the "add-ons" by the time I place the actual orderIf you promptly resp
Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.
So how can you maximise the chances of getting adecent response from your first email campaign?
Follow these simple rules and your email camapaign should be successful right from the beginning.
1) Know What you Want Before you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website? More sales for a hard to sell product? More signups to your newsletter? Or something completely different? Whatever the aim, keep it in mind while writing your email
2) Spell It Write!! There's nothing worse than receiving a marketing email with poor spelling and grammar. If you can't spell and your email doesn't sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.
3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that s
How to alter your Private Label Articles and turn them into unique, hit-pulling, traffic hauling tools.If you're new to all the hype and hoopla and don't understand what the big deal is about Private Label Articles, here's something to get you thinking. PLR articles are the lifeblood of many premium-content, high selling websit
Follow these simple rules and your email camapaign should be successful right from the beginning.
1) Know What you Want Before you sit down and write your email, think about what you wan tot achieve from it. more visitors to your website? More sales for a hard to sell product? More signups to your newsletter? Or something completely different? Whatever the aim, keep it in mind while writing your email
2) Spell It Write!! There's nothing worse than receiving a marketing email with poor spelling and grammar. If you can't spell and your email doesn't sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.
3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that
Are you not sure what Business to buy? Need to know what is a fair deal?Martin Smith thought he was buying an established business with good credit and collectable accounts receivable. The day after settlement the surprises began.Inventory could not be used because expiration dates had past. Money shown as receivable
2) Spell It Write!! There's nothing worse than receiving a marketing email with poor spelling and grammar. If you can't spell and your email doesn't sound right, how can you expect people to buy from you? A marketing writer such as Angela Sherman of Content Creation can help you with this.
3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that
Pressure washing and cleaning business owners are often asked, "Do you perform residential or commercial services?" Some companies start out in commercial services from the beginning, but most begin by performing residential work and then transition to commercial work.Starting out in commercial work usually requires a larger fi
3) Not Too Long Keep paragraphs short and punchy - you have very little time to grab people's attetion, and text on a screen is notoriously difficult to read once a paragraph hits more than 4 lines. Stick to simple words, short phrases and paragraphs consisting of just 1-3 short sentences.
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that
One of the frustrations that every representative of merchant services has is when they spend a great deal of time and effort into providing the best solution and best competitive prices for a merchant, especially when it relates to their credit card processing, and then an unbelievable thing happens.The merchant is pleased tha
4) DON'T SHOUT! USING ALL CAPITALS IS DIFFICULT TO READ AND LOOKS AS IF YOU ARE SHOUTING. DON'T DO IT!
Occasional use of capital letters to emphasise a word is ok, but be aware that some spam filters delete email messages with words all in capitals.
5) Call To Action The first two sentences of your email should identify a possible problem the recipient may have, tell them who you are, and what you want them to do.
So sentences such as: "Fed up with not appearing in search engine listings? NikkiPilkington.com offer guaranteed top listings in most major search engines. Click here for your free report" get the message across quickly and easily. Then you can use the rest of the email to expand on your products and services.
6) Conclude & PS If you have a fairly long email, don't forget to repeat the call to action at the end, and in a PS to remind the reader once again what they should do.
7) Sense of Urgency Create a sense of urgency by using phrases such as 'First 50 to apply' or 'Only valid until' - fear of missing out on something always generates a good click through - guaranteed
So that's your 7 step guide to a great email marketing campaign - for more free internet marketing articles, please visit www.nikkipilkington.com
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