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Will You Add? - Seven Tips To A Perfect Email Ad's
Blogging has become a vital social media tool for any person or organization. According to blog analysts Technorati, there are 79.2 million blogs worldwide, with 120,000 new blogs being created daily and about 1.5 million posts made each day. With numbers continuously rising, it is evident that blogs remain the most interesting and powerful opportunity for communication, news updates, education, personal publishing and political insights that has ever appeared. Many companies are already part of the social media phenomenon, others still need to implement blogs into their Internet marketing strategy.As Mr. Lee sits in the third row of the U.N. conference room, he rapidly types away at his laptop submitting his latest blog entry on the troubles in Somalia. His blog, which can be viewed at Innercitypress.com, offers up to date information on topic
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails
The internet is a great way to communicate, whether anonymously or out in the open. There has never been a time in history where so many people are doing so much writing. The sneaky thing about the internet is that people end up learning relevant information, even if that wasn't their purpose for being online. The internet is always ahead of the curve when it comes to developing new ways for people to express themselves. It started out with message boards, where people came to post their thoughts and opinions about a variety of issues. It normally didn't require any personal information to post on message boards.The message boards gave way to forums. Forums were a little more organized than message boards, because most forums are centered around a central theme. Plus, a lot of forums required the participants to register before they could
Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email.
What if your email was the one I deleted? How sure are you of your email format? Do you follow all “Email Etiquette?” Do you even know if “Email Etiquette” exists?
I know that when I first started advertising on the web my answer to the question's above was, no? I wasn't even sure if my ad's were even getting out, let alone if they were “Email Etiquette” approved...”
Every email server basically follows the same set of rules; however, each one applies these rules with it's own twist thus making their format different from the other guy. As a result we have many variations to the way our email looks.
So the question you need to ask yourself is this...
With so many different servers, with so many variations of the rules, can anyone, or any thing you use, format all emails across all formats with any type of consistency so that your ad campaign will go out with a professional look?
The answer is, basically “YES!” I said basically because there are a few email servers on the web that have their server set up so that if you do not send and receive your mail using their system, there is no way of knowing how your email will look once it gets to it recipient.
But for the most part, if you apply the seven tips I've outlined for you below, 95% of your emails will look the way you intended them to when they are viewed by your recipient. As for the other 5%, do your best and that's all you can do.
(Tip No.1) Send You Ad Text Formatted Instead of HTML
There are three reasons you need to send your ad “Text Formatted” as opposed to HTML.
1) There are many email users that do not receive HTML emails.
Many people do not receive HTML documents because either their email account will not display an HTML document, or they have simply turned off that aspect of their email account because they do not wish to view HTML documents in their email.
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails,
I have found over the years, in my own businesses, and with my clients businesses… that there is one big thing that come up and any time to thwart our dreams of successfully growing our business.EmotionsYes emotions.It sounds funny to some people… until they are in the situation to experience them.In Fact, many business owners say to me… ‘Gee if I could grow my business to make a million a year – I’d do it’.It sounds easy to do.The reality for most people is - it isn’t.For some reason when you are faced with achieving great success, emotions can come up and disrupt/delay or eliminate your opportunities.You can have emotions that make you scared of failure.You can have emotions that make you scared of success.You can even have emotions that make you both scared of failure and success
I know that when I first started advertising on the web my answer to the question's above was, no? I wasn't even sure if my ad's were even getting out, let alone if they were “Email Etiquette” approved...”
Every email server basically follows the same set of rules; however, each one applies these rules with it's own twist thus making their format different from the other guy. As a result we have many variations to the way our email looks.
So the question you need to ask yourself is this...
With so many different servers, with so many variations of the rules, can anyone, or any thing you use, format all emails across all formats with any type of consistency so that your ad campaign will go out with a professional look?
The answer is, basically “YES!” I said basically because there are a few email servers on the web that have their server set up so that if you do not send and receive your mail using their system, there is no way of knowing how your email will look once it gets to it recipient.
But for the most part, if you apply the seven tips I've outlined for you below, 95% of your emails will look the way you intended them to when they are viewed by your recipient. As for the other 5%, do your best and that's all you can do.
(Tip No.1) Send You Ad Text Formatted Instead of HTML
There are three reasons you need to send your ad “Text Formatted” as opposed to HTML.
1) There are many email users that do not receive HTML emails.
Many people do not receive HTML documents because either their email account will not display an HTML document, or they have simply turned off that aspect of their email account because they do not wish to view HTML documents in their email.
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails
Each week, roughly 17 people are murdered while on the job and 33,000 more are assaulted. This adds up to big liability for companies, not to mention tremendous heartache and pain. This high level of violence stems from on-the-job stress and increasing economic pressure. Your due diligence as an employer will not only protect the employees you value so much, but pay off in court should you ever find yourself in the unfortunate situation of having to defend your business practices in a case of negligence. Here you will find some brief guidelines for identifying risk factors and preventing workplace violence.Risk Factor: High stress work environmentsStressful environments alone are a risk factor for workplace violence. According to a survey by Northwestern National Life, 25% of employees view their jobs as the primary source of
With so many different servers, with so many variations of the rules, can anyone, or any thing you use, format all emails across all formats with any type of consistency so that your ad campaign will go out with a professional look?
The answer is, basically “YES!” I said basically because there are a few email servers on the web that have their server set up so that if you do not send and receive your mail using their system, there is no way of knowing how your email will look once it gets to it recipient.
But for the most part, if you apply the seven tips I've outlined for you below, 95% of your emails will look the way you intended them to when they are viewed by your recipient. As for the other 5%, do your best and that's all you can do.
(Tip No.1) Send You Ad Text Formatted Instead of HTML
There are three reasons you need to send your ad “Text Formatted” as opposed to HTML.
1) There are many email users that do not receive HTML emails.
Many people do not receive HTML documents because either their email account will not display an HTML document, or they have simply turned off that aspect of their email account because they do not wish to view HTML documents in their email.
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails
Learning how to make money on the internet is problematic for many people. You may well be one of them. The internet certainly offers unprecedented opportunity. However, it does so against a backdrop of increasing competition. Let me explain...Suppose you had a invented a fabulous product. Your thinking is that the best and quickest way to get it out to market would be to sell it directly off a website. And so you begin the long educational trail that leads you to the eventual creation of your baby - your website.Now, you can sit back and watch the orders pile in.Or at least, that's the idea.The problem is that in all your enthusiasm, you'd forgotten one small fact. And that one point of detail is going to render your project dead in the water. You see, there's not a single person with internet access who has ever heard of y
But for the most part, if you apply the seven tips I've outlined for you below, 95% of your emails will look the way you intended them to when they are viewed by your recipient. As for the other 5%, do your best and that's all you can do.
(Tip No.1) Send You Ad Text Formatted Instead of HTML
There are three reasons you need to send your ad “Text Formatted” as opposed to HTML.
1) There are many email users that do not receive HTML emails.
Many people do not receive HTML documents because either their email account will not display an HTML document, or they have simply turned off that aspect of their email account because they do not wish to view HTML documents in their email.
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails
After spending some time browsing some popular social sites such as MySpace and YouTube, it’s ever more apparent to me that sex sells. What it sells isn’t always clear, but what is clear is that no matter what you’re selling or promoting, if you have an element of sex or the hint of sex, you’re going to generate interest. Now I’m not talking sexual acts, it’s more about sexuality and the lure.Now I don’t know if this works the same for women as it does for men. As a man, I’m going to focus on my perspective. A picture or a video of a half naked man isn’t going to draw me to look at something. If anything it might actually prevent me from looking. However, you make that a half naked woman, and, I’m interested. It’s just like driving by a car accident. You hope that nobody’s hurt, but you just have to look.As someone who needs to pr
For whatever reason, that group of people makes up a fairly large group of email users. If you're sending your ad by way of HTML they will not see your email, and you'll lose a lot of potential customer.
2) When someone is reading through their emails, they want to click, read, and move on. They get annoyed when they have to sit and wait for an HTML document to load. Once they get annoyed, for the most part you've lost that customer for life!
3) Often times when someone sees an HTML ad opening in their email browser they simply click and delete before it finishes downloading, I know, I've done it myself a few times.
(Tip No.2) Always Run Spell Check On Your Emails
Many times I have received emails with both typo's and misspelled words in them. Now I'm not the best speller in the world, in fact when I graduated one of my instructors got up and said, “Jerry I have only two words for you... SPELL CHECKER!”
Even if you are the world's best speller, always, always, and did I mention ALWAYS run “Spell Checker” on your document. Catch those little embarrassing moments before they go out in print. Life will be much easier for you and everyone else as well.
(Tip No.3) Format Your Documents
A good average character count for one line of email is, 55 to 60 characters. On the old standard typewriter it was simply a matter of setting your margins and typing until you heard the little bell.
Then you'd simply pushed the return bar and typing cylinder all the way to the right, and continue typing until the next bell. (Now I'm really dating myself.)
If you try to set-up your word processor's margins to do the same thing the typewriters of old did, it won't work quite the same way. You'll have to manually add carriage returns at the end of each line.
It can be done; however, this process will be very time consuming and for many reasons, far to many to mention here, the outcome will not stay consistent with all email servers.
A much better way of formatting your document is to download a copy of “Ezine Assistant” at http://www.ezineassistant.com
It's a free software program that gives you full control of formatting your document. It works great, and I use it all the time, even if I'm simp
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